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Voice Technology: What It Means for Digital Marketers

As the field of Digital Marketing is constantly evolving, emerging technologies can have a powerful impact on the industry. Voice technology seems poised to become the next great disruptor, but there’s still a lot of discussion around how Voice technology will affect the various Digital Marketing platforms and to what extent. The State of Voice Technology Recently, Campaign Monitor surveyed more than 400 people on the ways they use Voice technology and found that the adoption of it is growing, with 78% of respondents…

Nexway Launches New Reseller Module to Boost B2B Channel Sales

Nexway Launches New Reseller Module to Boost B2B Channel Sales by Leveraging Its Unique Position in Subscription and Payment Services Nexway announces the launch of Monetize Reseller, a channel management module specifically designed for reseller programs in the software industry. Nexway is building on its experience in online sales operations for digital goods based on its Monetize e-commerce, subscription, and payment platform to strengthen its value proposition for B2B commerce companies. Many…

TechBytes with Jairam Ranganathan, VP of Product at KeepTruckin

How have you interacted with smart technologies like AI and Cloud-based Analytics platforms. Prior to joining KeepTruckin, I worked at Uber where I served as Senior Director of Product and Data Science, managing Machine Learning and AI, Data, Marketing systems, and Operations tooling. Prior to joining Uber, I served as Senior Director of Product Management at Cloudera. How did you start in this space? What galvanized you to start at KeepTruckin? Without exaggeration, trucking is the life-blood of our modern economy.…

MarTech Interview with Alex Fly, Founder and CEO at Quickpath

"Machine Learning excels at taking all rich signals, detecting patterns within them, and providing algorithms to optimize outcomes to the desired target." Could you tell us about your journey through technology? What made you found Quickpath? I’ve been working in AI for the past 20 years, and prior to starting Quickpath, my co-founder, Trent McDaniel, and I worked in a consulting capacity. We realized that many businesses faced similar challenges when implementing Machine Learning projects, so we wanted to create software…

Mostly Serious, a Full-Service Digital Agency, Launches New Website for The Community Foundation of the Ozarks

The Community Foundation of the Ozarks (CFO), a facilitator of charitable giving, scholarships, and grantmaking for communities in the southwest Mo. region, has partnered with the agency since 2011 A Refreshed Website That Offers Resources, Information Mostly Serious’s custom web design for the CFO is a dramatic shift from the previous site’s functionality, appearance, and ease of information access, creating a more streamlined browsing experience for the CFO’s various audiences. Public visitors to the new site can now…

Qorus and Microsoft Join Forces to Launch No-Cost Sales Enablement Benefit to Microsoft Partners in Western Europe

On Thursday the 28 November 2019, Microsoft will be hosting a webinar to kick off the launch of Qorus Content Hub for the Microsoft Partner Network to over 5,000 partners in 12 countries Qorus Content Hub – the sales enablement platform that connects people, content and data to help companies get to market fast and close more deals – will be made available (at no cost) to all Microsoft partners in Western Europe. Marketing Technology News: 4C Recognized in Gartner’s New Market Guide for Integrated Media Planning Tools…

ironSource Launches New App for Developers to Monitor Ad Campaigns

IronSource, the mobile monetisation and marketing company, has just launched a brand new app that allows developers to use the company’s growth solutions and get an instant overview of their revenue and campaign performance. The app offers updates on performance in real-time. It includes insights on ad monetisation and user acquisition. This is particularly valuable for game app developers who are trying to keep up app tracking, analysis and adaption. Marketing Technology News: Retail Business Services Debuts Frictionless…

3radical Extends the Power of Voco With New Content Hosting Interface

Enables Third Parties to Integrate Their Own Interactive Digital Mechanics into Voco's ­­Audience Engagement Capabilities 3radical, developer of the Voco audience engagement platform, is launching its Content Hosting Interface, enabling its customers and third-party agencies to develop and integrate their own interactive digital mechanics into the Voco platform. This new capability, which is available immediately on Voco instances worldwide, is part of 3radical's commitment to creating an open and flexible platform that…

Amazon Advertising This Cyber Monday: Too Good an Opportunity to Miss

According to Amazon, last year’s Cyber Monday was the biggest shopping day event in history. It was part of a record-breaking holiday season that included Thanksgiving, Black Friday, and the weekend, i.e., the “Cyber Five.” Marin’s ad management platform showed that during last year’s Black Friday weekend, clicks and ad spend were up in the US by 53% and 81%, respectively. Cyber Monday also posted 40% growth in clicks and 105% growth in ad spend for the US. Although both events originated in the US, Marin’s data shows…

Kiite and Vidyard Partner to Bring the Power of Video to Kiite Playbooks

Kiite’s Partnership With Vidyard Brings Video Content to Kiite’s Playbooks Offering, Which Makes Knowledge, Training, and Coaching More Accessible to Employees Kiite, a leading provider of sales enablement software, has announced a new partnership with Vidyard, the top video platform for business. Kiite provides organizations with a scalable solution to connect disparate knowledge sources, capture tribal knowledge, and build focused sales playbooks to help teams maximize every interaction with buyers. Kiite’s partnership…

Vonage Expands Channel Programme Internationally, Names Industry Leader Adam Wilson UK Channel Lead

Company to Launch UK Channel Programme at Channel Partners Evolution Europe Even Vonage, a global business cloud communications leader, is launching its award-winning Channel Programme in the UK and has appointed industry leader Adam Wilson as UK Channel Lead, effective immediately. Mr. Wilson reports directly to Mario DeRiggi, SVP Channel Sales and Business Development. “I look forward to leading the charge as Vonage builds relationships within the UK channel market and brings unique, customisable solutions powered by…

The Person Behind the Product: The Growing Retail Power of Influencers

Gone are the days when shoppers relied on word-of-mouth recommendations or were influenced by a more traditional TV, radio or newspaper advert before buying a product. Now with over 3.2 billion social media users worldwide, it is faster and easier than ever to market to  consumers – and savvy influencers are taking full advantage, according to leading agency Influencer Matchmaker. “We are increasingly seeing influencers using their social media status as a way to start up a retail brand,” says Amelia Neate, senior…

AdPushup Launches Header Bidding as a Service for Digital Publishers

The Solution Will Equip Publishers with the Technology, Ad Ops Support, and Premium Demand Needed to Run an Optimized Header Bidding Stack AdPushup, an ad revenue optimization platform for publishers, recently released a new dashboard for publishers. As part of the overhaul, the company has announced the latest addition to its range of solutions: Header Bidding as a Service. Managing a header bidding stack is a complex undertaking. The most common implementations happen via Google Ad…

Vodafone Qatar Premieres the Region’s First 5G MiFi® Mobile Hotspot from Inseego

Vodafone Qatar, together with Inseego Corp., a pioneer in 5G and IoT device-to-cloud solutions, introduced the 5G MiFi M1100, the first commercially available 5G mobile hotspot in Qatar and the region. With this new 5G MiFi hotspot, Vodafone Qatar customers can enjoy the power of 5G on their existing phones and other devices even if they are not 5G-enabled. Priced at QR 1,999 the 5G MiFi M1100 is available now at all Vodafone Qatar stores. We’re bringing #5G to life all over the world with our secure MiFi mobile hotspots.…

Murata Power Solutions to Power Digital Innovation With Low-Code Leader OutSystems

Low-Code Expected to Deliver a 6x Increase in App Development Productivity OutSystems announced that Murata Power Solutions (MPS) has selected the OutSystems low-code development platform to power the company’s digital innovation initiatives. “But, the speed and powerful integration capabilities of the OutSystems platform will give the MPS IT team the flexibility and agility needed to either integrate and augment such systems or replace them outright, in a fraction of the time traditionally expected.” MPS aims to…

TechBytes with Mark Webster, Director of Product at Adobe XD

Tell us about your role and the team/technology you handle at Adobe XD. As Director of Product at Adobe, I lead the team building voice integration capabilities for the UX design platform Adobe XD. I also drive Product strategy for emerging technologies within XD. We’re building a UX design tool that will address the needs of designers not only today but in the future, so my role is focused on identifying emerging technologies that will be critical to UX design and figuring out how we introduce them to XD. Why has the…

Pega to Present at Upcoming Investor Conferences

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced that its chief financial officer, chief administrative officer, and senior vice president, Ken Stillwell, will present at the following upcoming investor conferences: Wells Fargo TMT Summit 2019 in Las Vegas. The Pega presentation is scheduled for Tuesday, December 3, 2019 at 1:00 p.m. PT (4:00 p.m. ET). Barclays Global Technology, Media, and Telecommunications Conference in San Francisco The Pega…

Brand Safety Requires Effective Identification Measures

White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and Consumers A new white paper released by five leading advertising standards organizations highlights the importance for brand safety of adopting effective identification measures across the digital advertising supply chain. Released by the Brand Safety Institute (BSI) in coordination with Ad-ID®, EIDR, Trustworthy Accountability Group (TAG), and IAB Tech Lab, "Identification: It's as Easy as ABC"…

MarTech Interview with Mark Goldspink, CEO at The ai Corporation

"Using the latest ML technology, it is now possible to create customer churn algorithms based on historical data; which, when applied to real-time data, can help predict which customers pose a churn risk." Could you tell us about your interaction with the new-age technologies like AI, Machine Learning and Robotics? It is well documented how AI/Machine Learning has been used over the past 30 years to help financial institutions prevent fraud on consumer credit cards. The reason why this was a particularly good use case…

TIDAL Launches “My Video Mix” For Curated Visual Playlists

Personalized Mixes Generated Using Both Audio and Video Streaming Behavior Global music streaming and entertainment platform, TIDAL, announced the launch of a new video discovery feature, My Video Mix. The playlists are generated via a proprietary algorithm influenced by human-curation from TIDAL's expert editorial team and users' streaming habits, including their audio-only behavior. My Video Mix showcases users' music tastes in a fresh, interactive way. Marketing Technology News: DevOps And Cloud Proliferation to…