Former Cadreon VP, Krish Sailam, Joins DWA to Head up NAM Programmatic Efforts DWA, a Merkle company, has announced that it has tapped Krish Sailam to serve as its VP of Programmatic. He will be based in the San Francisco office. Krish…
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SendGrid Triples Footprint and Relocates to the Heart of Southern California's Growing Technology Hub SendGrid, a leading digital communication platform that drives engagement and growth, announced the opening of its new Orange County…
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New Verve Study Offers Insights to Ensure Advertisers Are Unlocking the Power of Various Data Sources, Including Location Insights, When Producing Their Ad Creative Where people move tells marketers a lot about what they are, and what…
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"When up to 90% of a customer’s value comes after the initial sale, retention isn’t something you want to just pay lip service to."Tell us about your role and how you got here. What inspired you to start a B2B SaaS Customer Success company?…
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The Initiative, Called MediaWise, Draws on Collaboration with Subject Matter Experts Such as Google, Stanford University and the Local Media Association to Support Teens The Poynter Institute, a global leader in journalism, will lead a…
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Devon MacDonald, Currently Chief Strategy Officer, to Assume CEO Role August 1, 2018, after Karen Nayler Retires in July This Year Mindshare North America, the global media agency that is part of WPP, announced that Karen Nayler, Chief…
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This Acquisition Amplifies MobilSense's Commitment to Leading the Industry's Advancement towards the next Generation of MMS MobilSense Technologies, a Los Angeles-based provider of managed mobility services (MMS) software, announced that…
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Sales Teams Now Able to Track Engagement, Effectiveness & Revenue from Social Selling Through Highspot Everywhere Technical Integration Program Highspot, powering modern businesses with the industry's highest-rated sales enablement…
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Company Offers GDPR-Safe Solution for Brands and Agencies to Target Audiences with Relevant Messaging, Without the Use of Third-Party Data and Cookies Grapeshot, the contextual intelligence platform that empowers brands to connect with…
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Extends Analytics to Drive Account-Based Action via Native Digital Advertising Capabilities 6sense, the industry's leading predictive intelligence provider, announced the launch of the 6sense Demand Platform for account-based marketers,…
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Metadata Also Joins LinkedIn Marketing Partners Program Metadata Inc., the pioneering AI-operated demand generation platform for B2B companies, recently announced that is has joined the LinkedIn Marketing Partners Program. Metadata's…
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Global Consumer Brands Such as GAP, Alaska Airlines, Wynn Las Vegas, and TGI Fridays Select Amperity as Their Customer Data Platform of Choice Amperity, an Intelligent Customer Data Platform, has announced the general availability of…
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ZineOne Helps Traditional Brick-And-Mortar Enterprises Re-Imagine Customer Engagement in a New, Real-Time, High-Touch, Digital World ZineOne announced that it has raised $2.5 million in a Series A round led by Omidyar Network, the…
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Artificial Intelligence (AI) and machine learning are on the verge of revolutionizing programmatic media buying, and the reason is simple: In today’s marketplace, AI has the ability to do far more than humans can handle on their own.…
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New TAG EU Office, With Nick Stringer as VP of Global Member Engagement and Operations, Will Help Coordinate Industry's Worldwide Efforts to Fight Digital Ad Crime, Improve Transparency The Trustworthy Accountability Group (TAG), an…
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"Exceptional marketing focuses on understanding customers -- they are radically individualistic -- and I think ABM takes that idea to the next degree."Tell us about your role and how you got here? I grew up in the era of Friendster and…
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Forrester Wave Report: Newgen Software, Leader in BPM, ECM, and CCM Platforms.  Newgen Software Technologies Limited, a provider of Business Process Management (BPM), Enterprise Content Management (ECM) and Customer Communication…
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Patrick Lynch, an Industry Veteran, Will Lead Efforts to Help Customers Correlate Enablement Programs to Outcomes MindTickle, a company revolutionizing how businesses prepare and train their sales teams, announced the hiring of Patrick …
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Limited, by Invitation Only, Alpha Users to Be the Original Participants in Building the First Consumer-Powered Data Marketplace Where People Will Own, Verify and Sell Access to Their Data Social Reality Inc.'s blockchain identification…
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Matthew Feyling Has over 20 Years of Industry Experience in Designing Analytical Solutions and Driving Business Adoption to Ensure Customer Success. Digital business and technology transformation organization Trianz…
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