Banner Before Header

Mimecast Announces Acquisition of DMARC Analyzer

Acquisition Offers Powerful Brand Protection with Stronger Blocking of Spoofing Attacks Mimecast Limited, a leading email and data security company, announced it has acquired DMARC Analyzer, a SaaS-based solution provider that offers user-friendly Domain-based Message Authentication, Reporting and Conformance (DMARC) setup, management and analysis. With this acquisition, Mimecast customers can address threats at the email perimeter, inside the email network, and beyond their immediate purview. DMARC Analyzer’s simple and…

Rootstock Software Debuts ERP Connector to Salesforce Field Service Lightning

Connector enables one-click invoicing and costing, as well as better management of field service profit margins with Rootstock Cloud ERP Rootstock Software, a leading provider of cloud Enterprise Resource Planning (ERP) solutions built on the Salesforce Platform, designed for manufacturing, distribution and supply chain organizations and available on the AppExchange, launched an ERP Connector between its Cloud ERP solution and Salesforce Field Service Lightning. Rootstock will unveil the benefits of this connector…

Kubient Launches Audience Cloud, An End-to-End Open Marketplace to Connect Advertising Buyers and Sellers

Highly Modular Solution Creates Transparent and Efficient Programmatic Environment to Buy, Sell, Optimize and Measure Digital Marketing Campaigns Across all Channels and Ad Formats Kubient, a full-stack digital audience marketing platform, announced today the launch of the Kubient Audience Cloud. The Audience Cloud is a single point of entry for both buyers and sellers to execute and monetize media campaigns in a transparent, programmatic environment with patent pending pre-bid ad fraud prevention. The Audience…

G2 Marks First Million Reviews with Chicago’s Best B2B Tech Companies Reveal

G2 marks milestone by showing Chicago pride and giving a glimpse into the growth of Chicago tech G2.com (formerly G2 Crowd), the world's largest B2B tech marketplace for software and services that helps businesses make smarter buying decisions, has launched its ranking of the Top B2B Tech Companies in the Chicago area in partnership with the Illinois Technology Association (ITA). Founded and headquartered in Chicago, G2 created the list to celebrate reaching its first million reviews. The rankings give a glimpse into…

Microsoft Azure Tapped as Public Cloud Provider for Salesforce Marketing Cloud

‘By Bringing Together the Power of Azure and Microsoft Teams with Salesforce, Our Aim Is to Help Businesses Harness the Power of the Microsoft Cloud to Better Serve Customers,’ Says Microsoft CEO Satya Nadella. Salesforce has chosen Microsoft Azure as its public cloud provider for its Salesforce Marketing Cloud and announced a new integration to connect the Salesforce Sales and Service Clouds with Microsoft Teams. Moving its Marketing Cloud to Microsoft Azure will allow Salesforce to optimize its performance as…

TechBytes with Vanessa Cartwright, Chief Client Success Officer at Astound Commerce

Could you you tell us about your journey into digital commerce and your role at Astound Commerce? I cut my career-teeth in the world of book clubs and direct marketing in the UK, just as Amazon began its own journey, seismically disrupting not just publishing, but every vertical it took on. Direct Marketing is the precursor to digital commerce, founded upon the principles of using customer data to build highly targeted engagement strategies, driving transactions and measurable, profitable long-term relationships. However,…

Merkle to Demo Advanced Analytics and Measurement Solution at Tableau Conference 2019

Merkle, a leading technology-enabled, data-driven performance marketing agency, will be showcasing Archie – Merkle’s centralized analytics platform – at Tableau Conference, taking place in Las Vegas November 12-15, 2019. As a Tableau Conference sponsor, Merkle is recognized for its value as a strategic arm for data scientists and analysts leveraging core capabilities to solve common pain points, such as KPI roadmaps, stakeholder engagement, measurement, and data management. Marketing Technology News: LinkedIn Sales…

MoneyGram and Wing to Launch a New Mobile Wallet Service in Cambodia

Allows customers to receive funds conveniently and directly at anytime MoneyGram International, Inc., one of the world's largest money transfer companies, announced that it is partnering with Wing (Cambodia) Limited Specialised Bank, Cambodia's leading mobile banking service provider, to offer a new service that will allow customers to receive funds directly into their mobile wallets. "With 80 percent of our online transactions being made on a mobile device, we are looking to provide even more options for our customers…

Phone.com Extends Artificial Intelligence Adoption with SAM.AI Integration

Conversational AI augments quality management with fully integrated, voice-enabled access to call and interaction reports, customer information and service performance Phone.com, the foremost innovator in agile, cloud-based unified communications and collaboration services for small business, announced that its platform now integrates with SAM.AI (SAM), a network-powered CRM platform that leverages artificial intelligence (AI). Using Phone.com APIs, SAM integrations blend real-time call data with live CRM records,…

Never Let Marketing Write a Sales Email. Here’s Why

You crafted the perfect email. Or so you thought. It was clever, brimming with helpful data, and funny, too. But click-through rates were poor. And response rates? Abysmal. What did you do wrong with the sales email? The answer? Probably not much. But a few key things you did (or didn’t do) tanked your engagement metrics. Increasing sales email engagement remains a perennial issue for marketers. And while we haven’t found all of the answers, we have found what’s working best right now. To combat email marketers’…

ADARA Releases Results of Travel Marketing Personalization Study With Skift

ADARA, the world’s travel data co-op and leading provider of traveler intelligence, in partnership with Skift, announced new research detailing travel marketer use of advanced marketing tactics for personalization entitled "Getting to Peak Personalization". The study, which included responses from close to 500 US-based travel marketers, finds that few travel brands have employed the most advanced tactics such as AI-driven prediction and dynamic use of data across channels, but that many plan to do so in the next year.…

Satisfi Labs Announces Partnership with NHL Seattle, Unveiling the Seat-Selection Assistant to Support Front Office Staff

AI-Powered Knowledge Management Platform manages incoming questions from potential ticket holders, creating an improved customer experience Satisfi Labs, an AI-powered Knowledge Management Platform, announced today their work with NHL Seattle.  The league's 32nd franchise partnered with Satisfi Labs to improve the customer experience for seat selection, as well as to help front office staff handle all incoming questions as the team prepares for their 2021 debut. Marketing Technology News: LinkedIn Sales Navigator Adds…

LiveRamp Taps OpenX as Authenticated Traffic Solution (ATS) Exchange Partner

Integration will help publishers prepare for a cookieless ecosystem OpenX announced the integration with LiveRamp and its IdentityLink and Authenticated Traffic Solution (ATS) into OpenAudience, the company's people-based marketing solution for the open web. The move deepens a global partnership between the two industry leaders in identity resolution and people-based marketing. Today's announcement showcases OpenX and LiveRamp's partnership to bundle the identity capabilities of IdentityLink and ATS with a…

Adams Street Partners and Sapphire Ventures Lead $40 Million Investment in Punchh to Power Digital Transformation of Brick-and-Mortar Retail

The investment will accelerate the development of Punchh's customer AI technologies while optimizing its solutions for new retail verticals Punchh, the leader in customer marketing solutions for physical retailers, announced it has raised $40 million in a Series C funding round led by Adams Street Partners and Sapphire Ventures, with AllianceBernstein also participating in the round. The new funding will be used to further augment Punchh's AI capabilities as it expands into new verticals such as convenience stores and other…

TA Digital Announces Its Newest Innovation with the Coveo/AEM Connector

TA Digital – a global digital transformation agency specializing in customer experience management, announced its newest innovation, the Coveo and Adobe Experience Platform connector. Coveo is an AI-powered relevance and recommendations engine which uses AI and predictive technologies to deliver relevant and personalized content. It helps secure data and deliver valuable insights into an individual's behavior, which can be used to optimize the overall experience. The combination of Adobe Experience Platform's…

Bitrix24 Knocks Stress Out for Employees with its New NASA-Proven Stress Management Productivity Features

Becomes first employee management and online collaboration platform to measure and monitor employee stress levels Bitrix24, a popular free collaboration and workplace productivity platform, has added stress measurement capabilities to its mobile app. It will allow companies and employees to measure daily stress levels in order to maximize productivity and avoid burnout, as well as other negative workplace performance aspects of unhealthy stress levels. According to the American…

Satisfi Labs Continues to Enhance the Visitor Experience at the Minneapolis Institute of Art, Building Knowledge of Featured Artwork and…

The AI Knowledge Management Platform features a deepened knowledge base of museums to provide an enhanced visitor experience Satisfi Labs is proud to announce the continued success of their partnership with the Minneapolis Institute of Art (Mia), deepening the AI-Powered Knowledge Management Platform's understanding of visitor interests and priorities, as well as artwork and artists featured in the museum. Through the ongoing partnership, Satisfi Labs has helped one of the most recognized art museums in the country provide…

inRiver for Salesforce Commerce B2B Available on Salesforce AppExchange

inRiver, a leading provider of SaaS-based product information management (PIM) solutions, today announced it is now available on Salesforce AppExchange to help businesses unite product details with customer connections, throughout their entire commerce journey. The commerce landscape is evolving to adapt to buyer demands. Organizations are leveraging inRiver for Salesforce Commerce B2B to better maximize customer relationships by clearly tracking and monetizing them to turn browsing behaviors into buying patterns.…

Is Your Personalization Strategy Providing Value or Just Pushing Boundaries?

Sometimes it seems like there’s a disconnect between the world of marketers and the one everyone else inhabits. If you’ve spent any amount of time on the Marketing conference circuit this year, you’ve heard the word “Personalization” more times than you care to count. It seems that everyone in the industry is fired up about the potential of reaching consumers with messages customized to their needs and interests. However, outside the hallowed halls of Advertising Week, consumers seem a little less sanguine about marketers…

EDO and Toyota Partner for Cutting-Edge TV Advertising

New Partnership Harnesses EDO's Search Engagement Platform and Dataset EDO Inc., the data, measurement and analytics company, announced a new partnership with Toyota, the global leader in automotive manufacturing and sales, to improve TV advertising campaign performance.  The partnership will allow EDO, Toyota, and Toyota's advertising agencies to better understand customer behavioral response to creative messaging and media targeting and provide real-time insights, as well as competitive intelligence. EDO analyzes each…