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5 Ways Salesforce’s Dreamforce 2019 Perfectly Sums Up the ‘MarTech’ Mood

The world's most creative and successful MarTech and SalesTech platform, Salesforce is organizing its annual conference - Dreamforce, between 19 and 22 November. The venue - Downtown SF, which is expected to be packed with some of the biggest names in the tech business. The period between 2011 and 2019 can be called the 'Salesforce economy'. The Salesforce economy witnessed the birth, evolution, and maturity of three big technology platforms - Marketing Clouds, Sales Intelligence, Retail, and Customer Data Management. 5…

TechBytes with Chris Hauca, General Manager at SAP Commerce Cloud

You have a long track-record of successfully working in and managing diverse commerce teams. How did you arrive at SAP and what attracted you to the commerce ecosystem? I joined SAP in August 2018 as Head of Strategy and GTM for SAP Enterprise Commerce within the SAP Customer Experience business unit, but prior to joining SAP, I was the Managing Director and Partner in the Commerce practice at Accenture. It was during my four-year tenure that I built a commerce practice in Europe and managed the global relationship with…

People.ai Accelerates Enterprise Sales Prospecting and Forecasting with Their Latest Revenue Intelligence Release

The creators of the Revenue Intelligence category continue to innovate to deliver a full suite of capabilities for enterprise go-to-market transformation People.ai, creators of the Revenue Intelligence System powered by Artificial Intelligence (AI), unveiled new capabilities focused on intelligent pipeline generation, prospecting, and forecasting. Fortune 500 companies undergoing digital and go-to-market transformation will be able to take advantage of the end-to-end solution for enterprise revenue operations, from pipeline…

Directly Announces Acquisition of AI Start-up Kylie.ai

Acquisition of Kylie.ai expands Directly’s technical capabilities to include transactional use cases for customer support Directly, a leader in intelligent automation for customer support, announced the acquisition of AI start-up Kylie.ai. As part of the acquisition, both the Kylie.ai team and their proprietary technology will be brought under the Directly name, representing a tremendous expansion of conversational AI capabilities and use cases available to the market, such as processing refunds, returns, cancellations, and…

MarTech Interview with Olivier Chanoux, Co-Founder and CMO at LumApps

"Fully-engaged employees can play a leading role in brand advocacy by building a brand’s image both internally and externally." Could you tell us about LumApps? Specifically, tell us how it helps enterprises turn employees into brand advocates? We’re a digital workplace company originally founded in 2012 in France with offices around the world including New York, Austin, San Francisco, Paris, Lyon, London, and Tokyo. Our flagship product is a social intranet that sits at the core of a company’s communications and workflows…

MindTickle Joins LinkedIn Learning Solutions Integration Partner Program

Integration offers seamless access to industry-leading content for ongoing sales enablement and readiness MindTickle, the leader in Sales Readiness technology, announced it has joined LinkedIn Learning’s Solutions Integration Partner Program. With the addition of MindTickle’s platform to the program, MindTickle users will now have access to more than 15,000 LinkedIn Learning online courses through the MindTickle platform for knowledge and skills development. Seamless access to third-party content through the MindTickle…

33% of Future Disney+ Users Plan to Unsubscribe from Netflix

New report finds a high level of anticipation for Disney+ in the US, with thousands of consumers planning to cancel existing streaming subscriptions in favour of the service Disney+ only went live yesterday but 40% of US consumers planning to sign-up are already considering canceling their subscriptions to other streaming services. Of these, one third (33%) are considering canceling their Netflix subscription in favor of Disney+ according to a new report from the technology-based market research company AudienceProject,…

How to Leverage AI and Hyper-Personalization to Transform Mass Marketing to Precision Marketing

While over 80% of marketers have used AI in some way, only 15% are using it effectively. Personalization, powered by AI, is critical to B2B Marketing - it enables deeper engagement, stronger relationships, and better ROI. AI in a vacuum, however, is not effective - it must be aligned to a Business problem or Marketing challenge. There are two keys to activating AI. First, make data actionable - by creating hyper-personalized experiences across the entire customer journey of Marketing and Sales touchpoints. Second,…

TronTV and VideoElephant Establish Partnership for Video Content Licensing and Global Distribution

TronTV is an innovative and rapidly growing video streaming service with over 85 million monthly viewers. TronTV introduced its global video content licensing partnership with global video aggregator and distributor VideoElephant. TronTV is quickly building momentum as a millennial-focused streaming platform capturing the attention of millions of hard to find viewers. Marketing Technology News: Colling Media Study Reveals 30% of Consumers Plan to Spend Less This Black Friday “VideoElephant is an essential partner for…

Litmus Delivers Enterprise-Class Security to Email Marketers with Successful Completion of SOC 2 Examination

Objective Service Organization Control (SOC) 2 examination enhances Litmus’ industry-leading email marketing services Litmus, a leader in email marketing and analytics, announced it has successfully completed the objective Service Organization Control (SOC) 2 examination for Security. This important assessment attests and affirms the company’s information and systems are protected against unauthorized access, unauthorized disclosure of information, and damage to systems that could compromise availability, integrity,…

Uploadcare Closes $1.7 Million in New Funding to Disrupt Content Delivery Market

Co-Led by Vendep Capital and Runa Capital, Who Previously Invested in NGINX, New Funding Round Includes Acquisition of Blinkloader to Fuel Uploadcare's Growth Plans and Product Roadmap Uploadcare, an end-to-end cloud platform disrupting the traditional Content Delivery Network (CDN) market through its Bi-Directional technology, announced that it has secured $1.7 million in new funding. The round is co-led by Runa Capital and Vendep Capital, who will join existing investors Vaizra Capital and LVL1 Group. Proceeds will be…

Former BT CEO Gavin Patterson Joins Elixirr as Chairman

Next stage of growth for the challenger consultancy Gavin Patterson, former BT CEO, joins Elixirr as Chairman. Gavin's appointment comes at a poignant time for the firm as they celebrate their 10th anniversary. Gavin has had an extensive career across the media, advertising and consumer goods industries. He brings with him a wealth of experience in innovation and effecting dramatic transformation for large businesses, which is what Elixirr have successfully done for their clients around the world since forming in…

ActiveCampaign Introduces Predictive Content, A Machine Learning Feature That Predicts The Most Engaging Email For Each Individual in an…

Predictive Content released in beta for all Professional and Enterprise ActiveCampaign Customers ActiveCampaign, the leader in Customer Experience Automation, announced Predictive Content, a new machine learning feature that predicts the most engaging message for each individual being emailed based on only a handful of user inputs. The product is now available in beta for ActiveCampaign’s Professional and Enterprise customers. This is ActiveCampaign’s second Predictive product powered by its machine learning…

TapClicks Launches Global Partner Program to Strengthen Ecosystem of AdTech and MarTech Integrations

Tiered channel program enhances integration of TapClicks’ marketing operations and intelligence technologies with solution providers and MSPs TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced the launch of the TapClicks Partner Program, a new community purpose-built to serve the growing needs of marketers and agencies that are faced with increasingly sophisticated technology and data landscapes. The tiered channel program will provide partners with…

Pindrop Voice Intelligence Report Finds 90 Voice Fraud Attacks Occur Every Minute

Annual Report Spotlights Latest Security Threats and Trends, including Deepfakes and the Rise of Synthetic Voices Pindrop, the pioneer in voice security and authentication, released its annual Voice Intelligence Report uncovering skyrocketing fraud rates, with 90 voice channel attacks occurring every minute in the U.S. Additional key findings include: Voice fraud continues to serve as a major threat, with rates climbing more than 350 percent from 2014 to 2018 The 2018 fraud rate is 1 in 685, remaining at the top…

Aible Unveils New Tableau Extension for Optimizing Business Impact with Business-Ready AutoML at Tableau Conference 2019

Aible announced the upcoming launch of its new Aible for Tableau Extension. The Aible for Tableau extension empowers viewers of Tableau to optimize business impact with AI in Tableau. With Aible and Tableau, Tableau authors can easily create and democratize AI across the enterprise for anyone to get predictions, run what-if scenarios, and get actionable recommendations. Aible business-ready AutoML provides a simple guided experience for Tableau authors to build predictive models right within Tableau in minutes. With…

Disney+ Comes To LG Smart TVs

U.S. Consumers Eligible for Up To 12 Months of Disney+ With Purchase of 2019 LG OLED and NanoCell TVs The new Disney+ app is now available on LG TV models produced 2016 through 2019 running the webOS platform, LG Electronics USA announced. LG customers can subscribe to Disney+ and start streaming its incredible content – including movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic and more, all accessible in one convenient place. Consumers in the United States who…

Adolescent Content and Getty Images Collaborate to Modernize the Depiction of Young People in Stock Imagery

Getty Images, a world leader in visual communications, and Adolescent Content, a media company representing Gen Z and millennial creatives, have announced an ongoing partnership that aims to modernize the depiction of young people in stock imagery by giving them the tools to authentically depict their peers. Founded in 2013, Adolescent Content is a global Gen Z creative collective, featuring an advertising agency, production studio, media division, digital platform and original content studio focused on reaching young…

The Value of Values: AI’s Potential to Usher in a More Civilised Web

To maximize value, organizations must balance the capabilities of AI against consumers’ societal values A new international study commissioned by WP Engine and conducted by researchers at The University of London and Vanson Bourne explored the present and near future of artificial intelligence (AI)-driven human digital experiences on the web, and the often tenuous but also potentially rewarding relationship between consumers, brands and AI. The study, which surveyed consumers and enterprise companies (1,000 employees or…

Next Gen Streaming Video Guide “Minnow” Makes Splashy Debut

New Service Combines Streaming Platforms For Free; Eliminates Wasted Search Time for Favorite Movies and TV Series Minnow, a next generation streaming video guide is being unveiled in a national rollout that combines all of the popular premium video on demand services like Netflix, HBO Now, Hulu, and Amazon Prime into one unified application on TV and mobile. Minnow will support emerging streamers Apple TV+, Disney+, HBO Max, Peacock and Quibi as soon as they launch in the US.…