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Yiwugo Launches “Personalized” AI Function for Product Recommendations

Yiwugo.com, the official website of the largest commodities wholesale market in the world, has launched the AI-based function for product recommendations for both of its PC and app versions. Adopting the latest deep neural network technology, the function intelligently recommends matching commodities according to the different needs of commodity buyers, and thus greatly facilitates the sourcing of satisfactory goods for them. The development of Yiwu's physical market is also a process of orderly management and supply of…

MobiFone Enters $3.5-Trillion App Economy with mobifoneGo

Leading Vietnamese Carrier Launches New Content Services Using Syntonic’s Revenue Generation Platform Syntonic, a leading mobile technologies and services provider, announced that MobiFone Telecommunications Corporation (“MobiFone”), one of the leading mobile operators in Vietnam, has launched its new mobifoneGo service, built entirely on Syntonic’s Revenue Generation Platform to capture new app-economy revenue streams. mobifoneGo offers consumers unlimited access to popular apps for a fixed daily or monthly fee.…

atEvent Collaborates with Marketo to Extend Account-Based Marketing Capabilities to Event Marketing

atEvent, a leading business-to-business event lead management solution, has joined LaunchPoint by Marketo, an Adobe company, as part of the Innovate partner program. With this integration, atEvent deepens its relationship with Marketo to provide customers seamless post-event lead syncing and automated personalized follow-up. In addition, the collaboration will allow Marketo users to easily incorporate account-based marketing (ABM) capabilities into their event strategy by using atEvent to engage with targeted accounts and…

ActiveCampaign Brings Multichannel Integrated Marketing for Small Businesses with Conversations

New Conversational Marketing Platform Built on ActiveCampaign to Help Businesses Create Better Experiences for Their Customers ActiveCampaign, the leader in intelligence-driven sales and marketing automation for small businesses, announced the general availability of Conversations, unlocking multichannel communications to influence the entire customer experience. Now, small businesses can seamlessly bring their Conversations into ActiveCampaign and leverage its industry-leading automations to create unique experiences for…

TitanHQ Adds Sandboxing and DMARC Authentication to SpamTitan Email Security

SpamTitan Enhances Cyber Security Features Without Increasing Customer Costs SpamTitan email security customers, both new and existing, got a pleasant surprise earlier this week when leading cloud security vendor TitanHQ added both sandboxing and DMARC authentication to the SpamTitan product. These advanced threat protection layers were added as part of the SpamTitan product suite at no additional cost to customers. Over 20 years in development, SpamTitan has become the gold standard in email security for the SMB and…

Annual Omnisend Research: Custom Marketing Automation Rises, Performs Better Compared to Industry Standards

Omnisend's annual statistics report shows that marketers who design custom automation workflows around customer behavior and demographics have better performing workflows overall. The infographic, created from original data and statistics on segmentation, omnichannel marketing automation, and campaign timing can be found in The 2019 Omnichannel Marketing Automation Statistics Report. Omnisend, omnichannel marketing automation platform for ecommerce, has released their annual report on campaign performance in marketing…

TechBytes with Glen Hagensen, Head of Marketing, Templafy

Tell us about your role and journey into Marketing Technology. How did you arrive at Templafy? I joined Templafy when we were just 5 employees in total and marketing was basically non-existent. I started formulating a strategy and a plan for how a marketing department could bring value into the company and setting up a full-stack marketing setup with a website, advertising, tracking, lead nurturing, etc., with the primary focus on inbound marketing. After proving the hypnosis that inbound marketing could bring in paying…

MarTech Interview with Wellford Dillard, CEO, Campaign Monitor

"Deeper knowledge of where a potential buyer is in their process, where they are likely to be found, and what questions they have are foundational to driving a timely and meaningful outreach." Tell us about your role and journey into technology. What inspired you to join Campaign Monitor? I’ve been working in technology and software for over 20 years. My background is primarily in operational finance — working in management consulting, investment banking and equity research before taking on CFO roles at Emma , one of the…

Litmus Announces New Partnership With Asana for Better Email Marketing

Litmus, the leading platform for email creation, testing, and analytics, unveiled its new partnership with Asana, a leading work management platform for teams. With Litmus integrated in Asana, marketing teams can seamlessly incorporate their email workflow into the overall creative process, streamline email campaign creation, and ultimately send better emails, faster. “Getting a great email out the door is a complex process that requires managing a broad range of tasks, deliverables, and stakeholders,” says Erik…

TV Has a Viewability Problem Similar to Digital, Says New Study from IPG Media Lab & TVision

Study Shows Viewability is a Market Reality Beyond Digital, Finding 29% of TV Ads are Not Viewable According to a new study by IPG Media Lab, using data from TVision, TV has a viewability problem similar to that of digital. The study, “Quantifying TV Viewability,” reveals how often people are in the room when ads air and how this varies by daypart, position in ad pod and ad length. “Viewability has long been a term of discussion in the digital advertising landscape but now the industry is realizing just how difficult it…

What If the Key to Return on Digital Ad Spend Was Hiding in Plain View?

Advertisers now have the ability to understand how viewability and time-in-view truly impact consumers and drive conversions. Online Conversion Lift (OCL) from Integral Ad Science (IAS) ties verification metrics to digital campaign ROI, providing advertisers with tactical insights that help them reduce campaign waste and optimize performance. Proving return on digital ad spend with Online Conversion Lift @integralads Maintaining the integrity of campaign success measurements in the face of rapidly changing technology and…

Industry Veteran John Norman Named Chief Creative Officer of Havas Chicago

Award-Winning Executive Will Oversee All Creative Work from the Chicago Village; Joins a Commanding North American Creative Team Alongside Icaro Doria at Arnold and Harry Bernstein at Havas New York Dedicated to building meaningful American brands with cultural relevance, Havas Chicago has hired creative powerhouse John Norman as chief creative officer to help advance its mission. A celebrated industry veteran who has worked with trendsetting brands such as Walmart, Nike, Coca-Cola and Gatorade, Norman…

Calldorado Announces Appointment of Co-CEO

Calldorado Co-Founder and COO, Mathias Schrøder, Appointed Co-CEO Danish based mobile-tech company, Calldorado, announced the appointment of Mathias Schrøder as Co-Chief Executive Officer, effective immediately. Mr. Schrøder has served as Chief Operating Officer since co-founding the company in April 2016. Prior to this Mr. Schrøder held a position as COO of Austrian publishing house CIAmedia GmbH and as Chief Product Officer in adaffix GmbH. “It’s a great honor to be named co-CEO of Calldorado alongside Claudia…

OutSystems and Boncode Introduce Code Analysis Service to Reduce Application Risk

OutSystems, provider of the number one platform for low-code rapid application development, announced a partnership with Boncode, a Dutch leading provider of software analysis services. The alliance will give OutSystems customers another powerful resource to ensure that the company’s applications are being implemented optimally for maintainability, reliability, performance, and security. OutSystems has announced a partnership with Boncode, a Dutch leading provider of software analysis services! Agile development enables…

95% of Small Businesses Will Increase Their Digital Marketing Spending in 2019, According to New Survey

Most Small Businesses (63%) Will Increase Their Investment in Social Media, Indicating Small Businesses View Social Media Marketing as a High Return Digital Marketing Channel That Expands Their Brand and Secures Customers, a New Survey Finds It's nearly unanimous among small businesses: Invest more in digital media with an emphasis on social media to boost brand awareness and generate customer leads. That is the finding from a new survey from The Manifest, a business news and how-to website. Ninety-five percent (95%)…

SOCi Launches Reputation Insights for Sentiment & Competitive Monitoring

SOCi Reputation Insights Helps Multi-Location Brands Better Monitor Online Review Content for Quick Response and Proactive Localized Social Management SOCi, the leader in social media and reputation management for multi-location brands, announced the launch of SOCi Reputation Insights. Comprised of sentiment and competitive monitoring, SOCi Reputation Insights is designed to help multi-location marketers identify and manage emerging sentiment and competitive trends from online reviews and analyze shifts in online…

Ansira Earns Three Adobe Specializations, a Unique Distinction in the MarTech Industry

Ansira Partners, Inc. announced that the company has earned three product Specializations as part of the Adobe Solution Partner Program, highlighting our work with Adobe Experience Cloud, including Adobe Analytics, Adobe Experience Manager and Adobe Campaign. Adobe awards Specialization badges to Solution Partners who have certified technical proficiency and validated customer success in specialized solution areas. This development follows Ansira's recent promotion, in December 2018, to Business-level partner in the Adobe…

Partnerize Launches Advanced Mobile App Capabilities for Partner Marketing Measurement

New Mobile SDK Enables Brands to Capture In-App Referrals and Record Sales That Occur Within Mobile Apps, Bridging the Gap Between Desktop and Mobile Activity Partnerize, the leading provider of partner marketing solutions for global brands, announced the launch of its advanced mobile SDK, which provides out-of-the-box support for native app partnerships. Partnerize’s award-winning Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing and predicting the results of partner…

Pub Ocean Provides Publishers with Revenue Attribution Tool Through PubExchange Partnership

Liveyield’s Ability to Connect the Value of Traffic to Pubexchange’s Traffic Exchange Network Provides Real-Time Actionable Insights to Maximize Profitable Partnerships Pub Ocean, a technology company providing revenue-driven solutions for digital publishers, announced a new partnership with traffic exchange network PubExchange. Pub Ocean’s LiveYield, a real-time revenue analytics platform, will be integrated into PubExchange’s traffic exchange platform. Through the LiveYield integration, PubExchange will be able to provide…

Taboola Expands Landing Page Optimization Offerings in Partnership with Landingi and Instapage

Taboola, the leading discovery platform, announced partnerships with landing page builder Landingi and post-click optimization leader Instapage. Marketing partners of Taboola will now have access to both platforms to analyze landing pages, optimize campaigns and drive better acquisition goals. Landingi will provide Taboola’s brand marketer clients with templates to design and optimize their landing pages to convert website visitors into paying customers. Marketers will be able to A/B test landing pages and manage leads to…