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Pub Ocean Provides Publishers with Revenue Attribution Tool Through PubExchange Partnership

Liveyield’s Ability to Connect the Value of Traffic to Pubexchange’s Traffic Exchange Network Provides Real-Time Actionable Insights to Maximize Profitable Partnerships Pub Ocean, a technology company providing revenue-driven solutions for digital publishers, announced a new partnership with traffic exchange network PubExchange. Pub Ocean’s LiveYield, a real-time revenue analytics platform, will be integrated into PubExchange’s traffic exchange platform. Through the LiveYield integration, PubExchange will be able to provide…

Taboola Expands Landing Page Optimization Offerings in Partnership with Landingi and Instapage

Taboola, the leading discovery platform, announced partnerships with landing page builder Landingi and post-click optimization leader Instapage. Marketing partners of Taboola will now have access to both platforms to analyze landing pages, optimize campaigns and drive better acquisition goals. Landingi will provide Taboola’s brand marketer clients with templates to design and optimize their landing pages to convert website visitors into paying customers. Marketers will be able to A/B test landing pages and manage leads to…

DoubleDutch Partners with Glisser to Expand Audience Engagement Offering

New Best-in-Class Partnership Delivers Integrated Mobile App Experience for Presentation Sharing and Engagement DoubleDutch, the leading Live Engagement Marketing platform, announced the partnership with Glisser, an award-winning presentation software, integrated audience response system, and event analytics platform. Glisser integrates with the DoubleDutch Event App Platform to bring an audience participation solution that shares slides from presentations to personal devices instantly, then uses audience interaction to…

Salesforce.org Empowers Nonprofits and Higher Education Institutions to Drive Social Impact at Scale with Einstein Artificial Intelligence

Salesforce.org, the social enterprise of Salesforce, the global leader in CRM, is bringing the power of Salesforce Einstein Artificial Intelligence to empower nonprofits and higher education institutions of all sizes, enabling them to deepen engagement with their constituents and students, make smarter decisions and operate more efficiently. During AI for Good Week, Salesforce.org will showcase how innovative organizations including College Forward, Reading Partners, Arizona State University and Taylor University are using…

Veritas Appoints Todd Forsythe as Chief Marketing Officer

Dell EMC and Pure Storage Veteran Strengthens Veritas' Leadership Team  Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage, announced the appointment of Todd Forsythe as chief marketing officer. "Todd's experience across cloud, software, hardware and services will help us accelerate our growth and reach new customers and partners," said Greg Hughes, chief executive officer, Veritas. Forsythe is an accomplished marketing executive with over 25 years of experience. He…

Renault-Nissan-Mitsubishi Launches Alliance Intelligent Cloud on Microsoft Azure

Alliance Intelligent Cloud to Power the Connected Services in the All-New Renault Clio and the Nissan Leaf in Europe and Japan Later This Year Renault-Nissan-Mitsubishi, the world's leading automotive alliance, announced the production release of the Alliance Intelligent Cloud, a new platform that is enabling Renault, Nissan and Mitsubishi Motors to deliver connected services in vehicles sold in nearly all 200 markets served by the Alliance member companies. Culminating joint development efforts between the Alliance…

MarTech Interview with Asaf Greiner, Founder and CEO, Protected Media

"The nature of the advertising business means it’s critical to deal with attacks quickly and efficiently when they surface rather than trying to punish the other channels on which you’re dependent or resorting to cybersecurity threat activity." Tell us about your role and journey into technology. How did you conceive the idea of launching Protected Media? I was working with my partner, Dr. Zac Sadan, building network security solutions and protecting organizations from cyber attacks, when we began to see viruses hitting…

Mobiquity Technologies Expands Media Supply and Provides Innovative New Media Opportunities for Programmatic Advertisers

Mobiquity Technologies, Inc., a company providing mobile first, next generation programmatic advertising capabilities is announcing the addition of three new premium advertising supply partners to the Advangelists platform across display, video, and unique AR/VR technologies. New supply partners include Admix, Rubicon Project and Column6. Admix develops unique AR (augmented reality) and VR (virtual reality) advertising opportunities. Rubicon Project is a leading global ad supplier with over 50% of US ComScore 100…

ClickDimensions Acquires Marketing Dashboard Provider Sweetspot

Acquisition Will Allow the Leading Marketing Automation Provider for Microsoft Dynamics 365 to Provide Robust Data Intelligence Built by Marketers, for Marketers ClickDimensions announced that the company is expanding its comprehensive marketing platform for Microsoft Dynamics 365 by acquiring Sweetspot, a leader in the marketing dashboard space. With the addition of a marketing dashboard that is purpose-built for marketers, ClickDimensions customers will have easy, on-demand access to analyze and optimize campaign, channel…

Suzy Says: Consumers Are More Likely To Learn About Healthy Food Trends From Social Media Than News Sources

Twenty Percent of Non-Healthy Survey Respondents and 17 Percent of Healthy Respondents Said They Are Most Likely to Hear About the Latest Healthy Food Trends on Facebook Suzy, a leading consumer insights platform that provides “actionable insights at the speed of culture,” asked US. consumers where they are most likely to first hear about the latest in healthy food trends. The results, powered by the platform’s on-demand network of more than one million consumers, may surprise you. Regardless of their interest in health,…

Oracle Recognizes Supply Chain Innovation at Modern Business Experience

Oracle SCM Excellence Awards Spotlight Organizations and Leaders Using Innovative Technologies to Digitize Supply Chain Operations and Drive Business Success To highlight the innovative strategies organizations are implementing to modernize their supply chain, Oracle announced the winners of the Oracle SCM Excellence Awards. The awards recognize Oracle Supply Chain Management (SCM) Cloud customers who have successfully transformed their organization's supply chain strategy and adopted industry best practices. The 2019…

Kaltura Launches New Edition of Video Messaging Tool to Help Organizations Improve Overall Communication and Engagement

Kaltura Pitch Makes Email 300% More Effective for These Organizations – Both Internally and Externally Kaltura, the leading video technology provider, has announced the launch of a new edition of Kaltura Pitch, the company’s unprecedented video messaging tool that enables more effective communications for enterprises and educational institutions with their customers, colleagues, prospects, alumni, and students. Kaltura Pitch allows any organization to easily create and share personalized video messages through their…

Oracle Recognizes Finance Innovation at Modern Business Experience

Oracle Change Agents of Finance Awards Spotlight Organizations Using Innovative Technology to Transform Finance Operations and Drive Business Growth To celebrate organizations and finance leaders using technology to transform their business, Oracle announced the winners of the Oracle Change Agents of Finance Awards. The awards honor Oracle Enterprise Resource Planning (ERP) Cloud and Oracle Enterprise Performance Management (EPM) Cloud customers who have implemented innovative cloud solutions to achieve tangible business…

Oracle Honors HR Trailblazers at Annual Awards Gala

Rubies Awards Showcase Organizations That Use Oracle HCM Technology to Make a Significant Business Impact To celebrate standout HR professionals who are using technology to transform their business, Oracle announced the winners of the Oracle HCM Cloud Rubies Award. The awards honor Oracle Human Capital Management (HCM) Cloud customers who advocate for innovation, prioritize investment in employees, and have a vision to see the potential of tomorrow’s human resources possibilities, today. The 2019 winners include:…

Training at Scale: Meeting the Needs of Global Teams

As most business leaders can attest, coordinating the schedules of just a few people is challenging. Multiply the number of people and variables involved by several orders of magnitude, and you begin to appreciate the challenge of training a whole enterprise of employees, across different departments and international borders, at scale. In-person training is rarely feasible for such large-scale organizations because of cost, personnel and scheduling constraints. Web conferencing can help, but such systems still face…

What Is Channel Marketing?

Channel marketing is expanding your sales force while still sticking with a customer-based mindset. Channel marketing aims to reach customers at various brand touchpoints and maximize lifetime value. It’s finding partners to distribute your products around different markets and grow your customer base. If you sell software, a relevant channel could be a laptop retailer. For a jewelry seller selling their products on a TV or YouTube shopping channel in addition to their website, will allow them to reach more potential…

MarTech Interview with Tyson Quick, Founder and CEO, Instapage

"If you’re not paying attention to AI, it is going to render you and your business obsolete in 5 years." Since the last time we spoke at MarTech Series, how much has the personalization industry evolved? One major advancement in the evolution of the industry is our own recently announced personalization solution. More marketers are waking up to the fact that you can create highly targeted, relevant ads that speak directly to an individual’s wants and needs, and that you need something more than a generic page on your…

Persado Selected for Lafayette Plug and Play’s Technology Accelerator

Leading AI Company Joins Exclusive Class of Disruptive Retail and E-Commerce Solution Providers Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, announced its acceptance into Lafayette Plug and Play’s three-month business accelerator. The program will supercharge Persado’s efforts to expand its presence as a leading AI solution in the French and European retail and e-commerce markets. Lafayette Plug and Play boosts business development by connecting…

Netmining Partners with Bidtellect to Offer Programmatic Native Advertising

Marketers Can Now Combine Native Ads with Audience Data for Stronger Retargeting Netmining, the leading provider of data-driven targeting solutions, announced a new partnership with Bidtellect, the leading Native Demand Side Platform (DSP), to enhance clients’ intelligent native advertising capabilities. This partnership will help advertisers connect with customers utilizing a content-driven approach, with native being the perfect next-generation enhancement to a marketer’s current display advertisements. Netmining…

Salesforce Empowers Service Agents with Einstein AI and Quip for Service

Service Cloud Expands Einstein A Portfolio with New Intelligent Recommendation and Routing Capabilities so Agents Can Spend More Time Where It Matters Most -- Building Customer Relationships and Solving Complex Problems Salesforce, the global leader in CRM, announced new artificial intelligence and productivity solutions that empower customer service agents to focus more of their time on the human side of service — tasks that require social intelligence, critical thinking and creative problem solving skills. As customer…