Banner Before Header

Fuze Unlocks Business Insights with Fuze Discover for Interactive Exploration of Real-Time Communications Activity

Fuze Discover Empowers It Leaders to Make More Informed Business Decisions Based on Extensive Trend Analysis of Unified Communications Activity Fuze, the leading cloud-based communications and collaboration platform provider for the modern global enterprise,  announced Fuze Discover, a new tool that provides deep analysis of communications and collaboration activity, enabling enterprises to identify and explore new trends to guide strategic business initiatives. Fuze Discover will be generally available in Q1 2019.…

Interview with Alexandra Shapiro, Chief Marketing Officer, Intercom

" Every business that wants to grow and scale needs to build better relationships with customers from the first time they visit their website."Tell us about your role and journey into technology. What made you join Intercom? I am the CMO at Intercom and oversee all of Intercom’s marketing efforts including brand, external comms, demand generation, and product marketing. Prior to Intercom, I was CMO at BigCommerce, where I grew top of funnel demand and revenue by 45% YoY and optimized marketing across major digital and…

Pluto TV Selects Tru Optik as Partner to Bolster Direct Sales Efforts; Powering Guaranteed Audience Delivery Across Connected TV Inventory

Pluto TV to Leverage Tru Optik’s OTT Data Management Platform and Cross Audience Validation (CAV) Services for Both Direct and Programmatic Campaigns Pluto TV, the leading free Internet television service in America, announced that it has selected Tru Optik, the leading audience intelligence and data-management platform across over-the-top (OTT) and connected TV (CTV), to power audience-based advertising and campaign measurement across Pluto’s OTT and CTV inventory. As part of the deal, Pluto TV is now leveraging precision…

SugarCRM Elite Partner FayeBSG to Showcase Sugar Messaging Powered by Ytel at SugarCon 2018, Bringing Texting Capabilities to the Visionary…

SugarCon 2018 Sponsor FayeBSG to Showcase Sugar Messaging powered by Ytel, Will Host Live Demos at Their Booth Showing How to Send and Receive Texts with Sugar Faye Business Systems Group is a technology consulting and software company that helps companies grow by working with them to implement innovative and effective financial and business systems. As the SugarCRM Global Reseller of the Year and a SugarCRM Elite Partner, FayeBSG is known for their SugarCRM integrations with Sage 100, Quickbooks, Intacct,…

CPQ: A Foundational Component of Digital Experience Platforms

In the 1990s, SAP campaigned for businesses to embrace enterprise resource planning systems to integrate and automate essential business processes. Two decades later, Forrester took this idea even further with a push for the digital experience platform (DXP) — a new “box” of software solutions designed to power the customer experience and feed customer insights back into the enterprise. The reason behind the crusade for DXPs makes sense. As the internet evolved, people wanted to make purchases and conduct business online.…

IBM’s AI-Powered Interactive Ads to Guide Shoppers this Holiday Season

Leading Toy Maker LEGO Systems Among First Brands to Activate New Ad Platform Just in time for Black Friday—the busiest shopping day of the year—IBM is announcing that its latest AI-powered interactive ads will be used by LEGO Systems, Inc. to recommend the right gift set to the right holiday shoppers. The ads will run throughout the holiday season, when the majority of annual toy retail sales take place. For holiday shoppers seeking just the right toys to buy this year, the experience is both easy and intuitive.…

TechBytes with Ashley Walsh, VP, Marketing, Formstack

Ashley Walsh VP of Marketing, Formstack Smart forms have existed for more than 12 years and people are still using paper forms for much of their meaningful data college. We spoke to Ashley Walsh, VP, Marketing, Formstack, to understand the extent to which AI/ML help deliver customized forms for online engagement.What’s the biggest attraction for you at Dreamforce 2018? Obviously, Metallica. Just kidding. We’re especially interested in getting feedback from customers, partners and media who are boots on the ground.…

Dreamforce Interview with David Elkington, CEO and Founder, InsideSales.com

"One can have all the AI algorithms in the world and even a platform to run them on, but without a critical mass of data, those investments will go underutilized."What’s the biggest attraction for you at Dreamforce 2018?  For me, it has to be our customers and integration partners. Dreamforce attracts the biggest concentration of InsideSales.com users and partners, and I look forward to sitting down with them. I want to learn how they are using AI and Collective Intelligence data to improve sales. What Salesforce…

Tracking First Rebrands as Claravine with Enhanced Platform

Claravine’s Digital Experience Data Management Platform Will Continue to Help Marketers Optimize Performance Through Best-In-Class Campaign Tracking Tracking First announced it has rebranded as Claravine, unveiling a completely new website and an improved platform. With these enhancements, Claravine will continue to help leading brands improve marketing performance through better digital insights. “Most organizations can only track between 30-70 percent of their total digital marketing spend, while the remaining spend…

Connecthings Launches Augmented Location Platform to Fuel Richer User Experiences

New Survey Reveals Demand for Mobile Applications That Consider Context and Maintain a High Level of Privacy Connecthings, a leader in location-based mobile application solutions, announced the launch of Herow, an augmented location platform that provides mobile application developers and marketers with the tools and user insights needed to transform the way they deliver valuable, personalized mobile user experiences. Herow by @Connecthings provides #appdev & #marketing pros with powerful insights to fuel richer,…

TechBytes with Katie Ford, Chief Client Officer, Amobee

Katie Ford Chief Client Officer at Amobee Marketers are constantly under pressure to do more with less, across channels and devices. We spoke to Katie Ford, Chief Client Officer at Amobee, to understand the biggest challenges for technology platforms in meeting the needs of customers.Tell us about your role at Amobee and the team/technology you handle. In my role as Chief Client Officer, I oversee Amobee’s strategic agency and brand solutions, helping solve challenges for marketers who are under increased pressure…

Independent Research Firm Finds the Salsify Product Experience Management Platform Delivers More Than 300% ROI Over Three Years

Commissioned Study Highlights Salsify's Role in Increasing Sales and Profit, While Creating Operational Efficiencies and Cutting Costs Salsify, the world's leading product experience management (PXM) platform, announced the results of a September 2018 commissioned economic impact study conducted by Forrester Consulting which demonstrates that a composite organization using its platform experienced $6 million in economic benefits and a return on investment (ROI) of 339 percent over three years. The Total Economic Impact…

Why You Should Keep an Eye on Marketing Reporting Platforms in 2019

TapClicks CEO and Co-Founder Speaks at Length About the Company's Latest Funding Round, Product Roadmap for the Future and the Use of AI And Machine Learning in Marketing Reporting Platform Data visualization and marketing reporting tools go hand-in-hand. Every marketer wants to look at data and toll up every campaign information in a single dashboard. Customized marketing reporting powered by data science and AI/ML helps create impactful reports and save a huge amount of time, money and effort. Backed by a recent $10…

Dreamforce Interview with Julie Bregen, Head of Global Sales Enablement and Associate Development at ValueSelling Associates

"We offer a ValueSelling solution that integrates with Salesforce, giving clarity to opportunity pipelines for sales teams and sales managers."Tell us about your role in the company and the team you handle. I’m in a newly developed role at ValueSelling Associates, leading growth and success initiatives for the company. Our team of associates — all sophisticated, tenured sales experts — trains leading enterprise companies with the ValueSelling Framework sales methodology. Therefore, staying on top of the technology map is…

TechBytes with Liraz Margalit, Head, Behavioral Research, Clicktale

Liraz Margalit, Head, Behavioral Research, Clicktale Marketing teams are intrigued by human behaviors during shopping -- physical and online, both. Liraz Margalit, Head, Behavioral Research at Clicktale, chats with us about the key parameters to distinguish between the human attitude towards physical shopping and online shopping.Tell us about your role at Clicktale and the team and technology you handle. I am the head of digital behavioral research at Clicktale. Essentially, my job is to help brands understand the…

Social is the Unexplored Frontier of Digital Promotions

Juniper Research says that consumers will redeem $91 billion in digital offers by 2022, up from $47 billion in 2017.  Almost 60% of US internet users redeemed a digital offer or code at least once in 2016. And, three quarters of consumers spend $10-50 more than planned when they use a digital promotion. In short, digital promotions are big business. The biggest question for marketers is neither whether brands will continue to offer offers or if consumers will continue to use them. The real question is what digital…

LiveRamp Announces Availability of AbiliTec for Offline Identity Resolution

Accelerates LiveRamp’s Pursuit of Providing World’s Largest Omnichannel Identity Graph LiveRamp, an Acxiom company, announced it is expanding the availability of LiveRamp’s AbiliTec offline identity resolution platform to its martech ecosystem partners. Since taking ownership of the platform from Acxiom earlier this year, LiveRamp has enhanced the offering to not only serve the needs of marketers, but also those of marketing technology companies. The addition of AbiliTec to LiveRamp’s IdentityLink portfolio…

Constant Contact Adds New Facebook, Automation and Branding Tools to Leading Small Business Marketing Platform

Powerful New Features Make High-Impact Email Marketing Easier and More Accessible Constant Contact, an Endurance International Group company and leader in small business marketing solutions, continues to evolve its platform with the launch of a new suite of tools that allows even the most inexperienced small businesses to benefit from sophisticated marketing. Designed, tested and proven to deliver ease of use and more results to any email campaign, the new features include: Facebook Lead Ads, Automatic Resend to Non…

TimeTrade’s Scheduler for Salesforce Achieves 500 Percent Year-Over-Year Growth

Expands Customer Base With Leaders in Financial Services, Technology, Higher Ed and More TimeTrade, a leader in Intelligent Appointment Scheduling, announced that the company's Scheduler for Salesforce app has achieved record revenue growth – 500 percent in 2018 versus the same period last year – while supporting a growing roster of new brands looking to increase customer engagement and accelerate sales cycles through easier appointment scheduling. TimeTrade is at the leading edge of scheduling solutions designed to…

MRP Prelytix 2.2 Enhances AI-Driven Personalization

Latest Predictive Analytics Software Optimizes Dynamic Display Advertising MRP, the leading global provider of AI-powered customer acquisition software and services, announced the launch of MRP Prelytix version 2.2, its newest predictive analytics and account-based marketing platform update. Cited as a Leader in The Forrester New Wave: ABM Platforms, Q2 2018, MRP Prelytix 2.2 offers new functionality to help B2B marketing and sales teams activate audiences and acquire new customers faster and more cost effectively.…