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How Blockchain Technology Could Disrupt Social Media’s Stronghold on Data

Will Blockchain come into its own next year? Blockchain is like the internet in the 90’s. People have heard of it, the buzz is growing, and there is a sense that it is important -- but few understand the size and scope of its future impact. Right now we see hundreds of competing blockchain protocols and very little standardization. 2017 was the year that brought awareness to the concept of blockchain. I expect 2018 to be the year we start to see consolidation, regulation, and more widespread early adoption. Also Read:  …

V12 Data Appoints Jason Webby as Chief Revenue Officer

Jason Webby Has Previously Held Senior Positions at the Economist Group, CNBC, and Xaxis V12 Data, a leading provider of purchase-intender solutions, announced the appointment of Jason Webby as Chief Revenue Officer. In this role, Webby is responsible for the direction and management of the company's sales revenue strategies. He brings over 20 years of experience leading large and diverse teams of global sales professionals. "Jason is an inspiring and proven leader with a deep expertise in executing high-growth…

talkshoplive Launches the First Ever Live-Streaming Social Selling Network

talkshoplive Video Platform Includes All the Tools and Resources Needed by Vendors  talkshoplive launched an offering for everyone from small business owners to mainstream brands and influencers a platform to create their own live streaming home shopping shows. The first network of social selling shows powered by user-generated content and it is also a full-service storefront and an intimate shopping exchange never before experienced in online purchasing for sellers and buyers. The innovative platform is set…

Interview with Matthieu Vaxelaire, CEO, Mention

"Customer voices are becoming an even bigger part of brands' content strategies, and vice versa."Tell us about your role and how you got here. What inspired you to be part of a social media monitoring company? I'm the CEO at Mention. My main focus is to enable our team to work happily and safely and to try to make the right decisions for company growth. I started out studying finance in Belgium (I'm from Brussels). From there I went to work in banking in London and Paris, before realizing that I really wanted to be an…

Chinese Giant Robin8 Launches New Global Mobile App for Social Media Users

Robin8, with Access to over 7 Million Users, Could Become a Global Micro-Influencer Platform for Sharing Content  Robin8, China's leading Influencer search engine and marketplace, will beta launch its new global app in March. The Robin8 app is already a hit in China and will be available outside China for both IOS and Android mobile devices starting in March. The Robin8 search engine has already profiled over 30 million people across 13 social networks and the Robin8 app in China has access to a network of over 7 million…

Nielsen Branded Integration Intel Unveiled to Measure Performance of Product Placements

Standardized Metrics for Branded Integrations Will Help Media Owners, Marketers and Brands Capitalize on Additional Advertising Opportunities Leading analytics and performance management company, Nielsen, has announced the launch of Nielsen Branded Integration Intel. Nielsen Branded Integration Intel is an innovative solution that seeks to standardize the way product and brand exposures are valued across screens and devices. While media owners, brand, and advertisers recognize that branded integrations are a valuable way…

Inmar’s Collective Bias Launches the First-of-Its-Kind Suite of Advanced Analytic Solutions Utilizing First-Party Shopper Data

prescriptiveIQSets New Standards for Marketing Data Insights Collective Bias, Inc., the leader in shopper-focused influencer marketing, and an Inmar company announced prescriptiveIQ, a suite of analytic solutions using first-party shopper data along with various data science applications to provide insights that inform every step of the influencer marketing process. PrescriptiveIQ determines what kind of content will perform best for campaigns when to run campaigns, and how well the brand is doing across the category -…

Interview with Tim Wilson, CEO and Principal at Qutee

"Having data-heavy insight is going to be the key to navigating the digital landscape in 2018 and beyond."Tell us what inspired you to come up with Qutee? The Web 2.0 revolution has failed to bring the digital democracy it promised. Billions of comments are posted across social media, discussion forums and comments sections each day, but they disappear from a user’s view within hours or minutes. This means huge amounts of valuable information are never explored for deeper insight. As a result, content creators,…

Interview with Dave Sanderson, CEO, Nugit

"Marketing Intelligence tools that were supposed to deliver accessibility of data, such as business intelligence and dashboards, are not reaching far enough into organizations to make that data readily available to people who really need it."Tell us about your role and how you got here. What inspired you to start a data intelligence company? Before I was a Startup Entrepreneur I was a consultant at a global media group. My role was to analyse the data collected from marketing activities and come up with new ideas and…

Big Block Taps Former Leo Burnett EVP, Tom Flanagan as Chief Content & Innovation Officer

The Agency-Accelerator Is Quietly Playing A Big Role At CES 2018 The creative services and media ventures company Big Block has announced that it has added former Leo Burnett EVP Tom Flanagan to its executive team. Flanagan will serve as Chief Content & Innovation Officer at Big Block. Content Marketplace is a Global Match-Winner At the time of this announcement, Tom Flanagan said, “I joined Big Block because of the dynamic marketplace of entrepreneurial services, entertainment capabilities and new ventures…

Interview with Ryan Detert, CEO, Influential

"AI is here to stay and people should embrace it. We like to say that AI is actually augmented intelligence and we believe that the best results come when machine learning combines with human perception." On Marketing Technology MTS: Tell us about your role at Influential? What inspired you to be part of an influencer marketplace? I am the CEO and founder of Influential. I was inspired to start the company because I was an influencer myself and saw a hole in the marketplace for a data-driven solution to influencer…

Interview with Wendell Lansford, Co-Founder, Wyng

"Given the widespread use of bots to inflate engagement, we’ll likely see marketers dial back their influencer spending until they are able to have reliable metrics." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start a digital marketing platform? I’ve always had a passion for entrepreneurship and I first began developing software in middle school. I started my formal career in software development in the early ‘90s, when the internet was first being commercialized. My…

Interview with Alexander Bachmann, CEO, admitad

"In Cost-Per-Action marketing our advertisers do not have any difficulties tracking the success of their ad campaigns because admitad's in-house platform tracks 'actions' very effectively introducing updated statistics in real time via our user interface." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a CPA platform? I am the CEO and founder of admitad – a cost-per-action based global affiliate network. I founded admitad in 2009 in Germany; and since then it has…

A Letter From Our Founders

We created #paid in an effort to support people’s passion for creating engaging content, and enable the world to experience their photography and powerful storytelling on a day-to-day basis. After thousands of brand collaborations with #ThePaidCrew, we’re happy to see that we’re connecting the most creative minds with some of the most reputable, innovative, and forward-thinking brands in the world. To the urban photographers, the parent bloggers, the wanderlust explorers, the dedicated pet owners, the fitness gurus, the…

Delmondo and Uru Announce Partnership

Partnership will Bring First-To Market Capabilities To Monitor Brand Safety, Prove Value Of Influencer Marketing Campaigns and Branded Integrations In Social Video, OTT and Digital Video Formats Delmondo, a leading social video analytics and sponsorship reporting software and Uru, an AI and computer vision company that generates brand insights for digital video, announced that Delmondo will integrate Uru’s Brand Recognition and Brand Safety Artificial Intelligence technologies into its platform. The partnership will bring…

Interview with Gil Eyal, CEO,HYPR

"Influencer marketing is not a magical solution that will fix all your problems overnight. Brands should invest in understanding which forms of influencer marketing work for them." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a social media intelligence company? As a marketer at heart, I’m a data fanatic. Over the years, I’ve gotten used to having access to more and more sophisticated audience demographic data and targeting solutions. Then I found myself in a…

TechBytes with Timothy Sovay, Chief Operating Officer, CreatorIQ

Timothy Sovay Chief Operating Officer, CreatorIQ Influencer marketing, in 2017, is an undisputed engagement strategy for marketers to create branded stories and influence customer journeys. With a swelling hunger among brands to create and distribute user-generated content across omnichannel marketing platforms, we see a significant gap between what audiences want to see and what’s fed to them. We spoke to Timothy Sovay, Chief Operating Officer, CreatorIQ, to understand how the influencer marketing software solution…

Tech Bytes with Ali Kirby – Director of Community Growth and Business Development, Collective Bias

Ali Kirby Director of Community Growth and Business Development, Collective Bias We recently covered how Influencer Marketing is the Fastest-Growing Online Customer Acquisition Strategy in which we featured Collective Bias’ findings that the apt spot for reach and engagement is between 35k and 65k followers on Social Media. Collective Bias and their partner Curalate help their customers drive revenue through increased shopping with the help of influencer content. We caught up with Ali Kirby, Director of Community Growth…

Interview with Steve Ellis, Founder and CEO, WHOSAY

"Video allows you to retain and monitor which of those customers interact with your content the deepest, and then over time you will be able to turn them into paying customers by retargeting the most engaged with offers and calls to action." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to start an Influence Marketing technology innovation company?) I originally started WHOSAY 7 years ago as a way to create a marketplace for influential people and their content, all around…

Choozle Releases Creative Asset Library for Programmatic Advertising

Choozle, an independent and self-service digital advertising platform, released a new Creative Asset Library. The new Creative Asset Library is built for programmatic advertising and designed to help media and advertising agencies focus on campaign strategy versus the time-consuming task of uploading creative assets which was previously nine minutes for a single creative asset. Driven by customer feedback, Choozle’s Creative Asset Library boasts a slew of new features that will allow users to bulk upload, manage, and edit…