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A Sensible Approach to MarTech Choices

You’ve probably read somewhere the tongue-in-cheek definition of insanity that states, “Insanity: doing the same thing over and over and expecting different results.” It may not be Merriam-Webster’s definition, but it’s essentially the reason that MarTech solutions exist: to provide marketers new ways to achieve results and set realistic expectations for growth. Under that basic assumption, one can argue that MarTech solutions deliver sanity to the Marketing function. However, the sheer volume of MarTech solutions…

Revinate Launches Hotel Industry’s First Guest Data Platform For Hotels and Property Groups of All Sizes

New Cloud-Based Integrated System Uses Advanced Machine Learning Technology to Deliver the Most Robust Set of Guest Data and Intelligence to Power Direct Revenue and Personalization  Revinate, the global leader in guest data management and intelligence, launched the hotel industry's first Guest Data Platform, purpose-built to aggregate, clean and deliver the richest guest profiles for hotels and property groups of all sizes. Drawing from a decade of experience partnering with tens of thousands of hoteliers, Revinate has…

Cubic Partners With Paragon Vitamins to Advertise Within Its Loyalty-Based Advertising Service

Cubic Transportation Systems Offers Brands Access to Untapped Environment to Reach Engaged, Captive Audience Cubic Corporation announced its Cubic Transportation Systems (CTS) business division is partnering with Paragon Vitamins, a subscription-based supplier of personalized supplements, to advertise within Cubic Interactive, its advertising and loyalty rewards platform for public transportation. Cubic Interactive allows brands to place advertisements within a transit agency’s mobile traveler app and/or on physical…

Soprano Design Lays Out Enterprise Mobile Messaging Predictions for 2020: Trust, Elegant User Engagement and AI Set to Dominate

Soprano Design, a global leader in cloud-based enterprise messaging solutions, says mobile messaging in 2020 will be focused on enabling more elegant user experiences in secure and trusted messaging environments. Soprano Design Global Product and Marketing Vice President Matt Thompson says massive advances in chatbots and artificial intelligence (AI) technologies are delivering trusted messaging interactions that feel more human than ever before. "We're standing on a technology precipice of something great – bots are…

Now Available – CPQSync by Cincom

A Better Way to Configure, Price and Quote Complex Products and Services Cincom Systems, Inc., a global supplier of enterprise software solutions, announced the launch of a new product—CPQSync by Cincom. The solution builds upon 25-plus years of CPQ experience and delivers an unprecedented way for companies to take the frustration out of buying and selling their complex products and services. CPQSync is a fully SaaS, cloud-based solution that delivers a better selling experience for sales reps, partners and customers.…

Daily MarTech Roundup: Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zomato, Hipmunk, dLocal, Brainshark, Inc., Reveneer, Service Management Group, Nielsen and DW Support Services. Zomato Raises its Stake in Food Delivery Business; Buys Out Uber Eats in India for $350 Million in All-Stock Deal In a major development in the Indian food delivery business in India, Zomato has officially announced that it has acquired its rival Uber Eats. With this Uber…

Edify to Exhibit at Customer Contact Week in Nashville

Attendees to Experience Demo of Only Cloud-Native, Fully Unified CC+Uc Solution; Hear From Company Leaders in Think Tank on “Holistic CX.” Edify Labs (edify.cx), the software company that’s redefining the way businesses manage customer engagement and cross-team collaboration, announced it will be exhibiting at the upcoming Customer Contact Week (CCW) Nashville event from January 28 through January 31. Visit Booth 222 for demos and to meet the team behind the industry-first platform, Edify Huddle. Marketing Technology News:…

TechBytes with Brian Byer, Vice President, GM at Blue Fountain Media

Tell us about your role and the team/technology you handle at Blue Fountain Media. I am Vice President and General Manager of Blue Fountain Media (BFM). I oversee all agency activities from Revenue Generation to Expense Management. BFM has a strong history of growth through our technology partnerships. While we love Drupal on Acquia, we are also strong proponents of WP Engine, Sitecore and Adobe for CMS. On the commerce front, BigCommerce has a great product that’s growing very quickly ever since Adobe acquired…

MarTech Primer: Sales Enablement Definitions, Tools, and Techniques- Part 1

Today, we have over 75+ Sales Enablement vendors and enablers who help B2B Sales companies better manage their Sales operations. In this MarTech primer on Sales Enablement definitions, we have tried to provide the current context of enabling every B2B Marketing team with the relevant tools and information. What is Sales Enablement? Various departments in the company could use Enablement techniques for a wide array of purposes to sell its ideas, insights, services, and products. In a purely SaaS or Cloud economy, we would…

TCS Records $5,586 Million in Revenue for Q3 2019; Trains 327k+ Employees in Digital Technologies

Tata Consultancy Services, the leading global IT services, consulting and business solutions organization, reported its consolidated financial results according to Ind AS and IFRS, for the quarter ending December 31, 2019. Financial Highlights for Quarter Ended December 31, 2019  Revenue at $5,586 million, +6.4% YoY Constant currency revenue growth: +6.8% YoY Operating Margin at 25%; Net Margin at 20.4% Net Income at $1,138 million; Earnings Per Share at $0.3 Net Cash from Operations at 116.4% of Net…

Streaming Video Alliance Announces Recipients of Annual Membership Grant Program and Introduces New Industry Conference, SEGMENTS:2020

Alliance's Membership Grant Program Welcomes Three New Members; SEGMENTS:2020 Call for Speakers is Now Open The Streaming Video Alliance (the Alliance), a global technical association solving technical challenges to improve the video experience at scale, announced the recipients of its 2020 Membership Grant Program, now in its third year. The Alliance also introduced SEGMENTS:2020, a new industry conference about the streaming video workflow, and has opened the call for speakers. "On the heels of our five year…

Innominds Appoints Accomplished Industry Leader to Drive Global Marketing Efforts

Sairam Vedam Joins as Chief Marketing Officer to Accelerate the Company’s Rapid Global Growth Innominds, a specialist provider of Digital Transformation and software product engineering services for leading enterprises and global software product companies, announced it has appointed a global marketing leader Sairam Vedam as its Chief Marketing Officer. “Our vision to help next-generation businesses unlock the true value of Digital, leveraging our proven expertise across Devices, Apps and Analytics backed by AI, ML, IoT,…

Evergage Named ‘Global Company of the Year in Personalization Engines’ by Frost & Sullivan

Evergage's Real-Time Personalization and Customer Data Platform Achieves Highest Vendor Ratings in Visionary Innovation, Performance and Customer Impact Evergage, The 1-to-1 Platform company, announced that Frost & Sullivan, a leading global research and consulting firm, has recognized Evergage as the "Global Company of the Year in Personalization Engines" by its Best Practices Awards team. Evergage was selected based on the firm's recent analysis of the global personalization engines market and rigorous,…

Acacia Waller Joins Triblio as VP of Customer Success

Triblio, the industry leader in account-based marketing (ABM), is pleased to announce the appointment of Acacia Waller as Vice President of Customer Success. Ms. Waller will drive the team forward as they continue to create and execute personalized ABM success plans for each customer. She will remain focused on maintaining Triblio's industry-leading retention rates as the company continues to grow. The Customer Success team is committed to supporting customers' individual goals in every stage of their ABM program.…

Khoros Honored in Built In Austin’s Prestigious Best Places to Work List in 2020

Leading Customer Engagement Platform Recognized as One of the Best Places to Work, Best Paying Companies, and Companies With the Best Benefits Khoros, the global leader in customer engagement software, announced it was included in Built In Austin’s list of Best Places to Work in 2020 with recognition in the following categories: “We are so proud to be recognized by Built In as one of the Best Places to Work in Austin” Best Places to Work Best Paying Companies Companies with the Best Benefits As a brand…

ActiveCampaign named to Best Places to Work for Second Consecutive Year

ActiveCampaign, the leader in Customer Experience Automation, announced it ranked 12th out of 100 companies on Built In Chicago's list of Best Places to Work in 2020. Since Built In Chicago named ActiveCampaign to its inaugural list of Best Places to Work in 2019, the company has maintained its award-winning culture while adding over 300 employees. The company's now over 550 employees enjoy benefits such as free catered lunches, free public transportation including Divvy bikes, open vacation, and open work from home…

LogMeIn Announces New GoTo Marketplace and Latest Partner Integrations

GoTo’s New and Improved Integrations Help Customers Drive Greater Productivity and Efficiency in Their Communication and Collaboration Workflows LogMeIn, Inc. announced the launch of the GoTo Marketplace, a single point of access to all of the applications and productivity tools that integrate with LogMeIn’s GoTo suite of Unified Communications & Collaboration (UCC) products. LogMeIn also announced new and improved integrations for the GoTo portfolio, including Salesforce Lightning, Theta Lake, Clio, Zoho and Prezi. The…

AtScale Brings Unprecedented Big Data Analytics Scale and Performance Across Heterogeneous Data Platforms With 2020.1 Release

Delivers Intelligent Data Virtualization and Expands Autonomous Data Engineering Capabilities for Today’s Cloud Analytics Workloads AtScale, the intelligent data virtualization provider for advanced analytics, announced an unprecedented leap in multi-cloud and hybrid cloud analytics, data platform flexibility and time-to-analysis with the launch of its Adaptive Analytics 2020.1 platform release. Redefining traditional data virtualization and delivering upon the promise of cloud transformation, AtScale 2020.1 provides…

Totango Launches Dynamic Assignment for the Enterprise, Delivers Personalized, Precision Engagement to Maximize Customer Success

Totango, the leader in customer success for the enterprise, announced the introduction of Dynamic Assignment, a next-generation product innovation that enables enterprises to leverage a fluid pool of specialists to rapidly deliver the right expertise to the right person at precisely the right time. With Dynamic Assignment, enterprises can now dynamically allocate people based on fit, skill or availability, to work with customers on an as-needed basis, delivering the optimal level of personalization and customized engagement…

X-Mode Acquires Location Data Assets from UK-Based Location Sciences

Strategic Acquisition Positions X-Mode as Leading Provider of Quality Location Data in the UK -- Location Sciences and X-Mode Establish Exclusive EU and APAC Sales Agreement X-Mode, a leading global provider of location data, announced it has acquired the location data assets of UK-based Location Sciences. As a result of the acquisition, X-Mode is now the largest provider of GDPR compliant location in the UK and a Top provider in the European Union (EU). Marketing Technology News: Manthan to Showcase Industry Leading…