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Cloudian Launches EDGEMATRIX Subsidiary for Artificial Intelligence Processing at the Edge

New Company Will Build on Cloudian’s Innovation With $9 Million in Series A Funding Cloudian announced the creation of EDGEMATRIX, a majority-owned subsidiary led by Hiroshi Ohta, Cloudian co-founder. The new company will provide solutions for Artificial Intelligence (AI) processing of large-scale data sets at the edge, building on the innovation and momentum Cloudian has demonstrated in the Japanese AI market. EDGEMATRIX has raised $9 million in Series A funding from strategic investors NTT DOCOMO, INC., SHIMIZU…

Reflect AdLogic Delivers More Than One Billion Ads in 2019 and Powers One of the Largest Digital Signage Networks in the US

Platform Enables PatientPoint and Cedar Fair to Seamlessly Incorporate Measurable Advertising into Specialized Brand Content Reflect, a leader in award-winning digital signage, announced that its AdLogic platform has served more than one billion ads this year. This momentum is the result of multiple enhancements to the platform and the expansion of its digital signage activations. Reflect customers include Cedar Fair Entertainment Company, one of the world’s largest operators of amusement parks, water parks and park…

The Tylt Strengthens Leadership Team with Appointment of Selena Roberts as Executive Editor and Andrew Capone as Head of Sales and Business…

The Tylt, the largest social polling, opinion, and branded content platform among Millennials and Gen Z, announced two key additions to its leadership team, bolstering the company’s editorial and advertiser-focused efforts as they enter a period of rapid growth. Selena Roberts, has been named Executive Editor and Andrew Capone, joins as Head of Advertising Sales and Business Development. Both executives will report directly to Kyle Lelli, General Manager. Selena Roberts has a proven track record of success crafting…

GeoEdge Researchers Uncover Malicious Auto-Redirect Ads in Programmatic VPAID Video Inserted in Sandboxed iFrames

This Newly Discovered Re-Direct Attack Marks the Continued Escalation of Malware Attacks like Steganography and WebRTC Which Go Undetected via Traditional Blacklisting, the Most Frequently Used Method to Block Malicious Ads this Is the Result of Abuse of Sandboxed iFrames Which Were Developed to Provide Safe Communications Between the Publisher’s Content and the Advertiser For serving video ads, marketers and agencies have embraced the VPAID (Video Player Ad-serving Interface Definition) ad format which enables…

Synthesio Brings BI-Style Reporting to Social & Consumer Intelligence

In the second major joint innovation, Synthesio & Ipsos deliver their next-generation Social & Consumer Intelligence Platform Synthesio, the company behind the leading global Social Media Intelligence Suite, is excited to announce the latest version of its flagship Social Listening Platform, providing a brand new way to analyze social & online data. The new Synthesio experience takes the best of Business Intelligence (BI) technology, and includes it directly in the Synthesio platform, providing customers with…

ALDO Group Selects Talend to Engage Millennials Across Channels

Cloud data integration leader enables major footwear brand to build centralized Amazon Web Services data lake to quickly generate consumer insights and programs Talend, a global leader in cloud data integration and data integrity, announced that the ALDO Group, a world-leading creator and operator of footwear and accessory brands, has deployed a cloud data lake using Talend Data Fabric to create a personalized marketing experience for its growing millennial customer base. Talend enables the ALDO Group to integrate a broad…

Protected Media Launches Supply Side Ad Verification to Create Trusted, Fraud Free Connected TV & OTT Marketplaces

In a market first, TV manufacturers, OTT TV channels and TV advertising platforms can now provide demand partners with fraud-free digital CTV ad marketplaces Protected Media, the leading provider of ad fraud detection solutions, announced the launch of its groundbreaking SDK for CTV and OTT.  With the new SDK OTT traffic can be verified at the source for the first time, providing media buyers with clean marketplaces in which to purchase fraud-free, viewable inventory. The SDK is unique as it verifies each impression…

Selligent Consumer Study Reveals 69% Find It ‘Creepy’ When They Receive Ads from Voice Assistants Based on Unprompted Conversations

Global Connected Consumer Index Highlights Need for Marketers to Strike a Relevancy Balance to Deliver Personalization and Brand Value Without Alienating Consumers Global B2C marketing automation company, Selligent, published the Selligent Global Connected Consumer Index, a global study of 5,000 consumers focused on behaviors and expectations as it relates to interactions with brands. Sixty-nine percent of surveyed consumers find it “creepy” when they receive ads based on unprompted cues from voice assistants like Apple’s…

Atos Opens First Lab for Artificial Intelligence in Germany

Atos, a global leader in digital transformation, opened its German Artificial Intelligence (AI) Laboratory in Munich. In this innovative environment, Atos is developing for its clients business solutions using AI and other cutting-edge technologies. At the opening ceremony Thierry Breton, CEO and Chairman of Atos, highlighted the relevance of AI for the industry and the economy. From left to right: Annette Maier, Managing Director Google Cloud DACH, Thierry Breton, Atos CEO and Ursula Morgenstern, CEO Germany „Artificial…

Frost & Sullivan Profiles Bright Pattern As Top-Performing Global Cloud Contact Center Provider

Bright Pattern, Leading Provider of Omnichannel Cloud Contact Center Software for Innovative Enterprises, Profiled by Frost & Sullivan as Top-Performing Cloud Contact Center Provider Bright Pattern announces recognition from Frost & Sullivan as a top-performing cloud contact center provider in the 2019 Contact Center Buyers Guide. Frost & Sullivan assessed the capabilities of the top cloud contact center providers and chose vendors based on the company's strength of vision and ability to execute.…

Webscale Launches Cloud Support DevSecOps Automation Tools and Team of Certified Cloud and E-Commerce Experts

Award-winning Support for Online Merchants Helps Deliver Secure, High Performing Storefronts during the Holidays Webscale, the Digital Cloud Company, announced the launch of Cloud Support - on-demand 24x7 support with integrated DevOps and SecOps for e-commerce businesses wanting to augment their automation tools and teams during business-critical events, such as the upcoming Holiday Season, Black Friday, and Cyber Monday sales. Focused on security, Cloud Support gives merchants on-demand access to Webscale’s technology…

Splio Raises 10 Million Euros to Power the New Loyalty Economy in Europe and China

Splio is revolutionizing customer marketing by launching the New Loyalty Economy to offer brands the ability to include every consumer in the same dynamic engagement Splio announces the closing of an additional €10 Million funding round led by Ring Capital, a fund specialized in financing French Tech scale-ups, with the participation of Swen Capital Partners and Splio's historic investors, BPI France and Amundi PEF.  The company, which has offices in Europe and in China, presently offers a SaaS New Loyalty marketing…

Sportradar’s ad:s Launches Programmatic Ad Offering to Fundamentally Shift How Sports Betting Operators Run their Businesses

The Latest Development from Ad:S Is Built to Be the Most Efficient Ad Buying Solution in the Betting Market Sportradar, the world’s leading provider of sports data and content, announced the launch of its programmatic ad solution. The offering comes from ad:s – Sportradar’s full-service, data-driven marketing solution for sports betting operators. As the world’s leading betting services provider, Sportradar has built a major, global business founded on fast, reliable and insightful data. Complementing the range of…

VERB Completes Universal Integration Into 17 Direct Sales Back-Office Providers

Company Expects Enhanced Customer Experience to Support Continued Growth of Client Base and Revenue VERB Technology Company, Inc., a leader in business-focused interactive video sales and marketing applications and the pioneer of Augmented Sales Intelligence software, announced that it has completed the integration of its interactive video-based CRM with 17 of the most popular direct sales back-office provider systems. Direct sales back-office systems provide many of the support functions required for direct sales…

TechBytes with Michelle Engle, SVP of Marketing at Valassis

Tell us about your role and the team/technology you handle at Valassis. At Valassis, I lead our Marketing organization including brand, product and vertical marketing, events, design/UX, and PR/communications. With everything we do, we are hyper-focused on driving amazing experiences for our clients. Our Marketing approach takes a holistic view of the consumer and our brand, which is driven by the tight connection between visuals, words, and other mediums we utilize.  At Valassis, how do you evaluate the impact of your…

In Mind Cloud Raises EUR 16 Million in Series B Funding led by Digital+ Partners to Fuel Continued Growth and Geographic Expansion

In Mind Cloud, provider of a leading, cloud-based manufacturing sales platform, announced the completion of a EUR 16 million Series B financing round, led by Digital+ Partners. Existing investors also contributed to the round. In Mind Cloud was founded in 2012 to help make sales more successful and profitable for manufacturing companies. From the very beginning, the company's multinational team of software enthusiasts and industry experts has been driving innovation for manufacturing clients around the globe.…

Khoros Announces Autumn 2019 Innovation Release

Autumn Release Focuses on Khoros Communities Enhancements to Increase Customer Engagement Across Search, Purchase, and Support Interactions Khoros, LLC, the global leader in digital customer engagement, announced its Autumn 2019 Innovation Release. Focused on major enhancements to the Khoros Communities solution, this release delivers Community Syndication, Group Hubs, advanced Platform Integration and other performance-enhancing capabilities to further extend the market leadership of the Community solution. “Brands…

ConvergeOne Named Pure Storage’s Central Partner of the Year at Pure//Accelerate 2019

ConvergeOne, a leading global IT services provider of collaboration and technology solutions, announced that Pure Storage has recognized ConvergeOne as its Central Partner of the Year. Pure Storage announced the award last week at Pure//Accelerate 2019 in Austin, Texas. Marketing Technology News: Blue Acorn iCi Acquires Mediotype, A Leading B2B & B2C Commerce Experience Company ConvergeOne received the 2019 Central Partner of the Year award for its 50% growth year-over-year for the last four years with Pure…

4 Applications of AI in Marketing That CMOs Should Watch Closely

From Optimizing Messaging for Direct-Response Channels to Powering Chatbots, AI Is Making an Impact That Will Only Accelerate from Here Over the next decade, Artificial Intelligence will transform the nature of work across a range of industries, and given our penchant for being early adopters, marketers will be on the fast track. The potential of AI and Machine Learning to help marketers better understand our customers, improve their experience with our products and services, and reach them via tailored messages and…

Mediaocean and ProVantageX Create Unique Partnership to Bring Seamless Automation to Local TV Buying & Selling

Mediaocean and ProVantageX (PVX) announced the next phase in the integration of their local television media execution tools moving the local TV buying industry towards a more modern approach while maintaining historical needs of the buying process. The integration, which will be live in Q4 of 2019 and available to all Mediaocean Spectra OX and DS clients, allows agencies to begin buys directly in PVX. PVX will then facilitate the planning, estimating, optimizing, negotiating and stewardship of local TV…