Why Smarter SSPs Would Be a Boon to Publishers and Advertisers

Supply-side platforms (SSPs) are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their current offerings do not fully reflect this strength. It’s high time that SSPs evolve their business models to become more than mere plumbing in the elaborate media-buying ecosystem. Doing so promises to deliver enhanced value not only to the SSPs themselves but also to the publishers and advertisers that they serve. We’re already starting to see some of the largest platforms in the…

TechBytes with Mihir Nanavati, Vice President of Product, RollWorks

Mihir Nanavati VP of Product, RollWorks RollWorks is in a better position than many others in the market because for AI to be impactful, it needs to work off a large and accurate dataset of B2B companies and buyers, which they have. We spoke to Mihir Nanavati, VP of Product at RollWorks, to understand how they work with AI/ML and other intelligent technologies.Tell us about your role at RollWorks and the team/technology you handle. At AdRoll Group, I am the Vice President of Product for RollWorks — our B2B division…

Dynamic Yield And ContentSquare Join Forces To Bring Powerful CX-Centric Visualization

ContentSquare, an AI-powered digital experience insights platform, and Dynamic Yield, the AI-powered omnichannel personalization engine, announced a strategic partnership that will allow brands to better illuminate customer intent for more informed personalization decisions. ContentSquare is a user experience (UX) analytics and optimization platform that helps businesses understand how and why users are interacting with their app, mobile, and websites. With this partnership, marketers can leverage ContentSquare’s visual…

Sitecore Accelerates Momentum as Revenue Growth Outpaces the Market

Expansion of Sitecore’s Cloud Portfolio Fuels Triple-Digit Increase in Subscription and Cloud Revenue Sitecore, the global leader in experience management software, began its fiscal year for 2019 with growth momentum carrying forward from another year of exceptional market momentum and financial performance. Throughout fiscal year 2018, the company continued to capitalize on the strategic imperative for organizations to create, manage, and deliver personalized digital experiences, adding more than 300 net-new customers in…

Mixpanel Expands Business Offerings to Include Programs Geared at Startups and Nonprofit Companies

With Access to Mixpanel's Most Advanced Features, Startups and Nonprofit Companies Can Take Advantage of Industry-Leading Analytics Tracking Without the Enterprise Budget Mixpanel, the world's leading user analytics platform, announced the launch of a special initiative to unlock advanced analytic insights for startups and nonprofits. With this initiative, Mixpanel is bolstering its commitment to help organizations grow by improving their end users' experience and helping them make data-informed product & marketing…

The Next Evolution of Cross-Device Shopping

Our industry is witnessing a massive shift in consumer behavior — one that’s going to entirely reshape how marketers connect and enable shoppers going forward. Just as programmatic advertising has become table stakes and marketers have started to get their arms around their cross-device strategies, it’s time to prepare for the next upheaval. Welcome to the Age of Voice Today’s consumers are increasingly embracing audio assistants. While such assistants aren’t new, consumer comfort with them has never been higher. And as…

Comscore Announces AMC Networks as New Campaign Ratings Beta Partner

Partnership Will Allow AMC Networks an Unduplicated View of Video Campaigns Across Linear TV, OTT, Desktop and Mobile Comscore, a trusted currency for planning, transacting and evaluating media across platforms, announced that AMC Networks, the entertainment company behind some of the most popular and critically acclaimed shows on television, is the newest beta partner for Comscore Campaign Ratings (CCR). CCR is Comscore’s cross-platform video advertising measurement solution. “In a convergent television environment,…

I-COM, Industry Leaders Define Value of Multi-Touch Attribution

I-COM, Flashtalking and Cadillac Collaborate to Deliver a White Paper Examining the Business Case and Value of Multi-Touch Attribution (MTA) The paper covers a number of key topics including the meaning of attribution and how it should be approached if it is to offer long term value. The paper also explores the need for organisational change if MTA is to be truly successful, whilst discussing perceived budgetary and cost issues in its use. When compared to older bad attribution models the paper shows how MTA can add…

AdRoll Group Acquires Growlabs to Amplify RollWorks Business Unit

Robust B2B Identity Graph Addresses Industry-Wide Challenge Around Access to Quality Data to Connect Account Information, Lead Data, and Buying Intent AdRoll Group announced the acquisition of Growlabs, a two-year old startup with a comprehensive B2B database and suite of lead generation and outbound sales automation technologies. The acquisition of Growlabs will bolster AdRoll Group’s identity graph and data capabilities to strengthen B2B offerings. Launched in February of this year, RollWorks, a business unit of AdRoll…

Dyspatch and Mailgun Partnership Brings End-to-End Transactional Email Solution for Marketers and Developers

Developers and Marketers Can More Easily Collaborate on Transactional Email Workflows Sendwithus, the makers of Dyspatch, the Enterprise email production platform, and Mailgun, the developer-focused email delivery platform, announced a new partnership that enables developers and marketers to easily collaborate on transactional email workflows and share performance data. With this partnership, companies can be assured that their transactional emails are on-brand, easily optimized, and that they’ll reach their customers’…

Vamp Continues to Amplify Its Business Growth in the UK

Global content and influencer marketing platform, Vamp, has announced its remarkable growth in the UK market since its expansion and launch in November 2017. Vamp solves the key challenges faced by brands when implementing high quality creative content in a fast, cost-effective and scalable way. Its invite-only platform ensures a network of trusted creators to lend unparalleled credibility and value to brands, which ensures ongoing customer loyalty and engagement within brands campaigns. Since its launch in the UK,…

Interview with Ori Faran, Chief Executive Officer, CallVU

"People, especially the younger ones, are finding it easy to give up some of their privacy if it gets them some kind of financial benefit."Tell us about your role and journey into technology. What galvanized you to join CallVU? I spent the first years of my career designing and building advanced software solutions for the contact center. But I always felt that something was missing and that the interface between customers and organizations cannot be restricted to a phone call, a web page or even an app. I founded CallVU…

SAP SE to Acquire Qualtrics International Inc., Sees Experience Management as the Future of Business

Together, SAP and Qualtrics to Accelerate the New XM Category by Combining Experience Data and Operational Data to Power the Experience Economy SAP SE and Qualtrics International Inc. announced they have entered into a definitive agreement under which SAP SE intends to acquire Qualtrics, the global pioneer of the experience management (XM) software category that enables organizations to thrive in today’s experience economy. Under the terms of the agreement, SAP will acquire all outstanding shares of Qualtrics for US$8…

Mid-market Migration; 76% of Shoppers Turn to Luxury Brands for Christmas Gifts 

Budget Brits Are Using Discount Days like Black Friday to Find Value Outside of the Mid-Market but All Is Not Lost According to ‘The Edges of Experience’ Report New research by Bazaarvoice has revealed 76% of UK shoppers who usually shop at mid-market brands such as Next and Debenhams are likely to switch to luxury brands including Selfridges, Burberry, Mulberry and Omega at Christmas. Ahead of the all-important winter sales period, Bazaarvoice commissioned investigative research with 4,000 consumers from the UK,…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source for the major MarTech developments of last week. SEMrush Tracks Online Growth in Popularity of Web Summit Conference Online Searches Highlight Web Summit Growth on Time for 2018 Conference Comscore Brings its Digital Audience Measurement to Include Snapchat Discover The New Integration Will Grant…

Invoca Launches New Solution for Marketers to Scale and Optimize Local Marketing Efforts

Invoca announced a new set of features for marketers who drive calls to many physical locations, such as health clinics, local insurance agents, bank branches, and hotel properties. For the first time, corporate marketers can have a single source of data and a centralized process for attributing revenue from calls to multiple destinations, while maintaining a consistent experience across digital, voice, and in-store, and understanding conversation trends at scale. "At Dignity Health, providing high-quality health care to…

Interview with Jean Belanger, Co-Founder and Chief Executive Officer, Cerebri AI

"How can brands become proactive? Firstly, we need to stop treating customers as transactions and begin to respect their journey with us as their vendor."Tell us about your role and journey into technology. What inspired you to establish Cerebri AI? Cerebri AI is my fourth startup in total. My last company, which we sold in 2015, was a data-science company focused on bringing operations research to the supply chain of the largest retailers and distributors in the world. We built state-of-the-art models to optimize the…

TechBytes with Aimee Irwin, Vice President, Strategy, Experian

Aimee Irwin Vice President, Strategy at Experian People consume and absorb information through more devices and channels than ever before, including social media, mobile, television, email, and desktop. In this context, we spoke to Aimee Irwin, Vice President of Strategy at Experian, to understand how she sees trends in identity management becoming the crux of any online marketing campaign. Tell us about your role at Experian and the team/technology you handle. As Vice President of Strategy, my role is to guide…

The Big OTT Weld: Deltatre Acquires Competitor, Massive Interactive For Over $100 Million

Together, Deltatre, the Largest Independent, End-To-End OTT Services Provider Worldwide, To Bring New Levels of Innovation to the Booming Industry In a massive OTT weld deal, Deltatre has announced that it has a definitive agreement to acquire fellow competitor in the industry, Massive Interactive, a multi-award-winning OTT software company for a speculated sum of $127 million or more. Combined, these entities are the largest independent OTT solution provider in the world. The move builds on Deltatre’s record year, adding…

HubSpot Reports 35% Jump In Total Revenue And Subscription Revenue In Q3 2018 Compared To Q3 2017

The leading Marketing Automation platform, HubSpot, has announced financial results for the third quarter ended 30 September 2018. Revenue Total revenue was $131.8 million, up 35% compared to the third quarter of 2017. Subscription revenue was $125.5 million, up 35% compared to the third quarter of 2017. Professional services and other revenue was $6.3 million, up 39% compared to the third quarter of 2017. Read More: HubSpot Launches Bundled Suites to Achieve Sophisticated Sales, Marketing and Service Goals…