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Dropbox Ties up with Bettercloud, to Offer Better Functionality

BetterCloud receives $5M strategic investment Dropbox is partnering with BetterCloud to provide cutting-edge data protection and orchestration functionality to Dropbox for teams. The company will also make a $5M strategic investment in BetterCloud, a New York-based SaaS Operations Management Platform vendor. The up-gradation will allow businesses that subscribe to Dropbox to customize security policies, scan content for sensitive data and automate critical processes. "At Dropbox, we've always believed that users…

Acoustic Recognized as a Leader in Cross-Channel Campaign Management by Prominent Independent Research Firm

Acoustic, the largest independent marketing cloud with a total focus on the marketer, announced that the company has been named as one of two Leaders in the recent evaluation, The Forrester Wave: Cross-Channel Campaign Management (EMSS Modules), Q3 2019. Acoustic was among the seven Cross-Channel Campaign Management (CCCM) providers invited to participate in the Q3 2019 Forrester Wave™ report, which used 40 criterion to assess each company’s current offering and strategy for marketers across industries. The rigorous…

PubMatic Drives Extended Reality Advertising Through Partnership with Admix

Premium digital advertising technology company, PubMatic, has announced a partnership with leading Extended Reality monetisation platform Admix. Admix aggregates inventory across games and Virtual Reality (VR)/Augmented Reality (AR) titles, making it available to buyers through PubMatic. This partnership will help marketers to take advantage of the brand advertising opportunities offered by AR and VR. Marketing Technology News: Airship Announces New EU Cloud Site and Multiple Strategic Investments Driving Accelerated…

Wirecard Announces New Salesforce Commerce Cloud Integration

Salesforce Commerce Cloud customers worldwide have access to the Wirecard digital Financial Commerce Platform Wirecard, a global innovation leader for digital financial technology, is driving unified commerce worldwide with a new Salesforce Commerce Cloud integration. This will enable merchants to integrate their shops with Wirecard's digital Financial Commerce Platform and provide both business customers and consumers with an optimal payment experience. Marketing Technology News: Airship Announces New EU Cloud Site…

Loyalty Programs Have Little Impact on Influencing Next Leisure Travel Booking, According to New SmarterHQ Survey

Marriott, Hilton and Southwest Airlines Lead in Having Most Loyalty Among Consumers Across the Travel and Hospitality Industry What factors do consumers consider when they’re in the midst of booking their next leisure travel plans? SmarterHQ, a leading personalization platform, can confidently tell the travel and hospitality industry that loyalty programs are not one of them. The latest consumer survey results from SmarterHQ showed that loyalty programs have only a small impact on helping travelers decide their next…

Salesforce Expands Financial Services Cloud with New Insurance Innovation–Bringing Policyholders, Insurers and Agents Together

New insurance capabilities enable insurers to reach policyholders on the channels of their choice, intelligently prioritize tasks, and build deeper relationships through more personalized customer engagement Salesforce, the global leader in CRM, announced new insurance-focused enhancements to Financial Services Cloud that enable insurers to build stronger, more personalized relationships with policyholders. As an extension to Financial Services Cloud, insurers now have a unified, 360-degree view of their…

TIBCO Brings Integration and Advanced Analytics Solutions to Amazon Web Services

Latest Features for Connecting, Unifying, and Augmenting Intelligence Now Available to AWS Customers TIBCO Software Inc., a global leader in integration, API management, and analytics, announced a collaboration with Amazon Web Services (AWS) to connect and intelligently deploy more than 20 TIBCO products on AWS, with full 24/7 support. As an Advanced Technology Partner in the AWS Partner Network (APN), TIBCO has achieved both AWS Machine Learning Competency and AWS Data and Analytics Competency status. TIBCO provides…

Amazon Introduces 8 New Echo Devices

There Are Now Even More Ways to Access Alexa at Home with the All-New Echo, Echo Flex, Echo Dot with Clock, and Echo Show 8 Amazon introduced an all-new line-up of Echo devices that give you even more ways to add Alexa to your daily life—whether at home or on-the-go. Amazon also announced new Alexa features, smart home experiences, developer tools, and devices and services from eero, Ring, and other Alexa device makers. New Echo devices include: All-new Echo: Featuring an updated fabric design and even better…

Permission.io Launches E-Commerce Marketplace

World’s first permission-based platform lets consumers interact with thousands of top retailers without interruption Permission.io, the permission-based platform and creator of the cryptocurrency ASK, has officially launched its e-commerce marketplace. The Permission Marketplace is an e-commerce platform where merchants compensate consumers for their time and data. Instead of merchants paying internet giants to reach consumers, merchants compensate the consumer directly with ASK. The Permission Marketplace operates in…

TechBytes with Jason Klein Co-Founder and Co-CEO at ListenFirst

Tell us about your role and the team/technology you handle at ListenFirst Media. Our goal for ListenFirst was to create the most comprehensive social analytics solution. ListenFirst’s technology combines earned, organic, and paid content and campaign analysis, across every social channel, to give brands a single source of truth to drive results. We empower marketers and researchers with meaningful social insights to power the entire Marketing funnel, from strategy and planning to real-time tracking, optimization, and…

Advertising on TV? Why It’s Time to Go ‘Over the Top’

Television remains a major Advertising channel for businesses in many industries. Statista estimates that TV advertising will continue to generate more than $70 billion in revenue like it has for the past several years. However, cracks in the TV advertising space are becoming more and more apparent. A 30-second national TV spot costs $115,000, according to AdAge. For many small and medium-sized businesses, even regional or local TV ads are not a sustainable advertising option in competitive markets. What’s more, many…

Brainshark Named Best Training Solution in 2019 Golden Bridge Awards

Brainshark’s Suite of Sales Readiness Solutions Brought Home the Gold for Creating Better-Prepared, Agile and More Effective Sales Teams Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced it is a winner in the 2019 Golden Bridge Awards®. Brainshark’s suite of sales readiness solutions was named a gold (highest-level) winner in the “Best Product: Training” category – recognized for fostering better-prepared, results-driven sales forces. The Golden Bridge Awards celebrate the…

AccuWeather Reveals How Weather Info Dictates Consumer Behavior

To enable brands and advertisers with targeted advertising opportunities, AccuWeather announced the launch of AccuWeatherIQ™. What happens to the shopping experience when it rains or snows in the US? Would a flood-like situation impact online grocery sales on weekly sales in India? What would it look like for advertisers who invested millions on targeted advertising campaigns to suddenly realize it’s going to lose because of a typhoon or a hurricane? How is the consumer behavior related to weather information, and how…

Amazon and Leading Technology Companies Announce the Voice Interoperability Initiative

Amazon and leading technology companies announced the Voice Interoperability Initiative, a new program to ensure voice-enabled products provide customers with choice and flexibility through multiple, interoperable voice services. The initiative is built around a shared belief that voice services should work seamlessly alongside one another on a single device, and that voice-enabled products should be designed to support multiple simultaneous wake words. More than 30 companies are supporting the effort, including global…

Smartling Releases ‘Move the World with Words’ Book at Global Ready Translation Summit

Coffee table book and $100 million commitment to industry aims to recognize the human element of global commerce Smartling, the premier software and translation services company that established the Enterprise Translation Cloud category, today releases its first-ever print publication, the “Move the World with Words” coffee table book, at the Global Ready Translation Summit in New York City. Alongside the launch of the book, Smartling is also announcing its commitment to investing $100 million in translator pay and…

Cognizant Named an AI Consultancy Leader by Independent Research Firm

Cognizant is recognized as an Artificial Intelligence (AI) services leader in the newest report on the space by Forrester Research, a leading global research and advisory firm.  The Forrester Wave: AI Consultancies, Q3 2019 report reviews the capabilities of 13 service providers on 23 criteria, including their current offering, strategy and market presence. Cognizant received the highest rating possible in the technology, deployment, and innovation roadmap criteria.  The report also noted that: Cognizant's…

New Bain & Company Research: Five ‘No Regret’ Marketing Launch Moves Can Deliver Up To Two Times Higher Revenue Growth

As marketing launches proliferate, making the right kind of splash is increasingly critical for long-term success in consumer markets For marketing teams, getting a campaign launch right matters more than ever and can spell the difference between being a marketing launch leader or laggard. According to a new report from Bain & Company, Let's Do Launch: The 5 Best Moves for Your Marketing Launch Playbook, marketing launches are proliferating.  Bain, together with Twitter, surveyed more than 650 marketing executives in…

Gap Inc. Appoints New Head of Athleta

Gap Inc. announced the appointment of Mary Beth Laughton as president and chief executive officer of Athleta.  Laughton will begin her new role in late October and will serve on Gap Inc.’s senior leadership team reporting to president and chief executive officer Art Peck. “Mary Beth brings a strong background in digital operations, a keen understanding of customers and an ability to deliver innovative experiences,” said Peck. “She is the right leader for Athleta, with a proven track record in driving consistent results in…

Heap Welcomes Ken Fine as President, COO

Ken Fine Brings 20 Years of B2B Saas High-Growth Expertise  Heap Inc., the leader in product analytics, is proud to welcome Ken Fine as its President and COO.  Ken is a 20 yr veteran in leading B2B SaaS companies through successful growth. Ken will be responsible for leading all go-to-market functions of the company, including sales, marketing, operations, and customer success. Ken brings success scaling multiple B2B SaaS companies including Medallia and Financial Engines where he helped lead those…

Appvance Extends AI Test Generation to Native Mobile Apps

The first AI based system to automatically test and validate complex native applications Appvance, the inventor and leading provider of AI-based software test technology, announced today the launch of AI test generation for native mobile applications including iOS and Android, native, hybrid, REACT and Webview. To date, mobile test automation has been difficult, and test scripts often need as much maintenance as the application does. Reducing or eliminating test script creation and maintenance has been a long sought-after…