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Ceros Raises $14 Million Series C to Inspire and Empower Better Digital Brand Experiences

Series C Funding Will Fuel Continued Product Innovation, Strategic Acquisitions and Further Growth as Ceros Surpasses 400 Brand and Publisher Customers Ceros announced that it has raised $14 million in Series C funding led by Greenspring Associates. The financing will serve as the next building block in executing on Ceros’ mission to empower marketers and designers everywhere to move beyond the static digital realm and create deeply engaging digital experiences. The round included participation from existing investors…

Latest Buzz: How This Company Is Set to Transform Advertising and Lead Gen in the Wireless Retailer Market

Banyan Technologies Group announced that it has completed an acquisition of TEGA Technologies Inc.. Founded in 2005, TEGA's Chatterspot software has rapidly evolved as an industry-leading state-of-the-art automated advertising and lead gen software in the wireless retailer market. Chatterspot leverages its proprietary database of 150 million US consumers to create sales & service leads via a comprehensive advertising strategy to current and potential customers and delivers the leads directly as a text on the customers'…

OpenText Announces Enterprise World Europe

Europe's Largest Information Management Conference Highlights Key Innovations in AI, Cloud, Security and Privacy OpenText, a global leader in Enterprise Information Management (EIM), announced this year's inaugural Enterprise World Europe will bring together business leaders from across Europe to discuss pressing issues for intelligent and connected enterprises. Hosted in the center of Vienna, Austria, Enterprise World Europe will deliver inspirational keynotes, industry-relevant breakout sessions and vibrant…

US Ad-Fraud Is Getting More Sophisticated, According to CHEQ

Some 77% of fraudulent US ad traffic is highly sophisticated according to military-grade ad-verification firm CHEQ. In a study of 4.1 billion ad requests made in the United States across 1.2 million domains between October 2018 and February 2019, 18% of online ad traffic was fraudulent.  Of this fraudulent traffic, 77% was classified as “sophisticated invalid traffic” (SIVT), which utilizes far more advanced malicious methodologies to defraud the advertising ecosystem than the more basic forms of ad fraud or “general…

Business Owners Can Invest Hundreds Of Dollars Per Year In AI Chatbots And Potentially Save Tens Of Thousands

Tech Treats LLC Launches a DIY Artificial Intelligence (AI) Business Chatbot Platform for Businesses on a Budget Tech Treats LLC is proud to announce it has added an extremely economical, do-it-yourself artificial intelligence chatbot (AKA bot) platform to its high-tech offerings for low-tech businesses operating on a modest (or even a very small) budget. To celebrate its launch, now through March 15, 2019, Tech Treats is giving away a free business marketing/branding package worth far more than the price of the…

Retail in 2019 Is off to a Good Start, What’s Next?

BJ’s Wholesale Club Chairman, President and CEO, Chris Baldwin, opened NRF 2019 in January by saying, “I would love to say that retail is back, but that would be wrong, Retail never went away. As I stand here today, I can say that our industry is more healthy, vibrant, innovative and exciting than ever.” And it’s true. There were 2,000 net new store openings in 2018 and retail contributes $2.6 trillion to the US GDP. With all those dollars being spent, it’s clear that retail is a highly competitive space. Why? Shoppers…

Bridgeline Digital Enhances eCommerce with Product Release – Unbound 7

Bridgeline Digital, Inc., a provider of cloud-based Web Content Management, eCommerce and Marketing Automation software, announced a product release that adds several significant enhancements focused on multi-store commerce, native internationalization features and optimizing the user experience. Bridgeline Unbound 7 is now available and offers expanded enterprise eCommerce capabilities through native support for internationalization and multi-store management. While the Unbound platform already provides multi-site…

London Stock Exchange Soon Welcomes Successful Web Analytics Company, Fastbase Inc.

Successful Software Company Fastbase, Inc. Is Preparing to Join the London Stock Exchange as One of the Fastest Growing Web Analytics Companies in the World Fastbase, Inc., built upon Google’s platform, has gained enormous success with its B2B web analytics and lead generation software that identifies and provides valuable information on company web traffic. The popular extension to Google Analytics has created enormous value for both Google Analytics users and Google Ads' customers. Fastbase analyzes the digital footprints…

MarTech Interview with Paul Dolan, CEO, Varick

"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at a service provider, marketers need expertise in math, statistics, analytics, research, and creativity." Tell us about your role and journey into AdTech. I am the CEO of Varick—we are the platform media experts. We help agencies and brands grow their businesses through digital advertising platforms such as Google, Amazon, and Facebook. Our clients tap into a team of experts and our Alveo tech platform to maximize…

Bluecore Unveils Bluecore Communicate, Email Reimagined for Performance and Personalization at Scale in Retail

New Retail Cloud Platform Transforms Email Marketing by Bringing the Scale of an ESP Together with Triggered and Fully Personalized Promotional Emails, All in a Single Modernized Workflow with the Industry’s First Performance-Based Pricing Model Bluecore, the retail marketing technology company that more than 400 retailers rely on to launch highly personalized campaigns at scale, announced the launch of Bluecore Communicate. The launch makes Bluecore the first company ever to introduce full personalization to the…

Mintigo Secures $7 Million in New Funding Round Led by Glilot Capital Partners and Jal Ventures

Leading B2B Artificial Intelligence Company to Further Innovate on Their Account-Based Marketing Capabilities and Accelerate Growth Globally Mintigo, a self-serve B2B customer intelligence platform that guides marketing and sales teams on who to target and how to engage, completed a $7 million funding round co-led by Glilot Capital Partners and JAL Ventures. The new investment will be used to enhance the company's platform by innovating on their AI-driven ABM engagement and optimization capabilities, expanding their…

Tapad Partners with Bidtellect to Provide Holistic Content Marketing Offering to Brands and Agencies

Tapad, a global marketing technology company and leader in digital identity resolution solutions, announced a new partnership with Bidtellect, a leading native Demand-Side Platform. Bidtellect's paid content distribution platform will leverage The Tapad Graph as its first cross-device partner. The integration will offer Bidtellect's clients in the US and Canada cross-device frequency capping and enhanced audience extension capabilities. The combination of Tapad's leading cross-device technology, with Bidtellect's…

Millennials More Likely to Advertise on Traditional Mediums Than Older Generations

Nearly All Small Businesses (87%) Advertise, and 67% Plan to Experiment with a New Advertising Medium in 2019. Millennial small business owners and managers value advertising for their businesses more than older generations, according to a new survey from The Manifest, a business news and how-to website. Ninety-five percent (95%) of millennial entrepreneurs advertise for their business, compared to 92% of Generation X and 70% of baby boomer small business owners. Millennials are used to instant gratification,…

X2Engine’s X2CRM Only Solution Named to Constellation Shortlist in Three Sales and Marketing Software Categories in Q1, 2019

Awarded Constellation Shortlist Q1, 2019 in Sales Force Automation, B2B Marketing Automation and B2C Marketing Automation X2Engine, Inc., provider of the award-winning X2CRM software, which includes sales force automation, marketing automation, service, and workflow, announced it was named to the Constellation ShortList for three categories in Q1 2019 including Sales Force Automation, B2B Marketing Automation, and B2C Marketing Automation. The technology vendors included in the Constellation ShortList offer the key…

Become a ‘Wow’ Marketer: Top Marketing Technology Events You Can’t Miss This Season

Events leave a very strong impression on attendees and exhibitionists. Events specific to the industry provide valuable information to customers and partners in addition to opening new avenues to build a great brand-customer relationship, loyalty and networking with Marketing and Sales competing in the same space. Well, in the MarTech landscape, events and conferences have become the epitome of a new era of cooperative competition, “Coopetition." If you are yet to sign up for any events this year, look no further. Here…

Aivo Gave 3.5 Million Hours Back to People During 2018 with Its AI Technology

Artificial Intelligence technology is progressing quickly. Leading businesses are tuning their AI strategy to improve the way they engage with customers. It is expected that about 80% of the communications will be carried out with the help of chatbots by 2020, saving companies’ time and resources. Aivo, technology company specialized in helping enterprises boost their customer service and sales growth through AI solutions, is reaffirming this trend. Over the past year, Aivo has given 3.5 million hours of their time back…

Microsoft for Startups Shanghai Innovation Day: Microsoft-Empowered Entrepreneurship Igniting China’s Innovation Ecosystem

Microsoft laid out its commitment and strategy to increase momentum of China's startup ecosystem at the Microsoft for Startups Shanghai Innovation Day. Microsoft for Startups will broaden its initiative in China to strengthen the journey from ideation to innovation by providing additional access to Microsoft resources and technologies. Greater numbers of startups, developers and independent software vendors (ISVs) will be empowered to achieve more. New offerings will go beyond the immersive Microsoft ScaleUp accelerator…

Tech Trend Implications for B2B Marketers in 2019

B2B marketers spend a great deal of time trying to read between the industry headlines. Scores of buzzwords come and go. A few stick around and become meaningful additions to the marketing toolset. But even when consumer brands embrace a given tool for the long haul, B2B marketers are often left wondering, “Yes, but is it really useful for me?” Let’s take a look at some of the words and phrases that took marketing by storm in 2018 and break down the implications for B2B marketers going into 2019: Voice Search In…

Voxnest Launches Voxnest Audience Network to Help Brands & Advertisers Reach Precisely-Targeted Podcast Audiences at Scale

World's Largest Podcast Advertising Marketplace Curates Content Bundles, Creating the Inventory Needed to Grow the Industry Podcasting solution provider Voxnest, announced the launch of the Voxnest Audience Network, a first-of-its-kind marketplace for in-audio advertising inventory. With VAN, Voxnest is offering brands and advertisers the ability to target precise audiences through buys across bundles of content, curated based on proprietary data to deliver impressions from a specific demographic profile. Katz Media…

Copyright Management: Copibec Adopts Blockchain Technology

Copibec is leading the way by embracing blockchain technology through a partnership with Montreal start-up Scenarex, the leading developer of digital publishing solutions built on blockchain technology. The goal of this partnership is to deliver an automated copyright management platform for businesses that use copyright-protected content. This new platform will meet a key need for Copibec’s clients who are committed to complying with copyright while ensuring that content can be shared smoothly within their organizations.…