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As Gen Z Is Set to Rewrite the Future of Mobile, App Annie Releases Report to Help Companies Win With This Next Generation

App Annie, the leader in mobile market data and analytics, released a groundbreaking report on Generation Z, How to Win Gen Z, a demographic that's now the largest population on Earth and the mobile-first generation. This report is essential for businesses to gain insight into this emerging economic engine to fuel revenue and relevance for the long term. "Gen Z is the first generation to grow up on mobile," said Ted Krantz, CEO of App Annie. "They already influence $600B in spend in the US alone—companies need to aim…

Vonage Continues to Unify Communications with the Introduction of a Native Video Collaboration Solution for Vonage Business Cloud

 Vonage, a global business cloud communications leader, has announced the addition of Vonage Meetings, which will bring new video collaboration capability to its Vonage Business Cloud (VBC) solution. Announced at the Company's user and developer conference, Vonage Campus, Vonage Meetings is the latest in a series of innovations to VBC, enhancing the Company's unified communications offering. See how Vonage Meetings is helping businesses to activate conversations everywhere. Vonage is…

Leanplum President Earns Top Women in SaaS Award

Kate FitzGerald's Leadership Recognized by The Software Report Leanplum, the leading multi-channel engagement platform, announced that Kate FitzGerald, president and chief revenue officer (CRO) of Leanplum, has been selected as one of The Software Report's Top 50 Women in SaaS (Software as a Service) for 2019. The award recipients are carefully selected based on their individual attributes, highlighting how their contributions have positively impacted the technology sector, subsequently leading the way for future…

NetSuite Helps UK and Ireland Organisations Unlock New Growth Opportunities

New Industry Cloud Solutions Help Organisations Navigate Uncertainty and Achieve Their Potential SuiteConnect -- Oracle NetSuite announced a series of new innovations to help organisations in the UK and Ireland unlock growth and take their business to the next level. The latest innovations within the NetSuite platform include new SuiteSuccess industry cloud solutions and capabilities for nonprofits that are designed to help organisations in the UK and Ireland drive growth, reduce costs and quickly and easily achieve…

ShopRunner Offers Online Shoppers Free Two-Day Shipping With Apple Pay

ShopRunner, the membership service that connects millions of the best online shoppers with over 100 top brands, is offering free two-day shipping and returns when customers check out with Apple Pay on iPhone, iPad or Mac. Beginning next week, ShopRunner retailers Tommy Hilfiger, Calvin Klein, Chico's, White House Black Market and Soma will be the first to offer these benefits to customers who use Apple Pay. Additional popular brands, including Cole Haan and Alice + Olivia, will launch as soon as December. Customers simply…

TechBytes with Alyssa Simpson Rochwerger, VP of Product at Figure Eight

What inspired your journey into technology? During my first job after college, I worked at a startup in the customer service department. I talked to customers, figured out what was concerning them and tried to stop them from canceling their service. Quickly, I learned that I wanted to solve the customer problems I was hearing about daily. That desire led to me working more closely with engineering teams. Eventually, that path took me into my current career in technology. As a woman leading Product team in the tech…

Zeta Global Continues Investment in CRM Division with Hire of Rob Lentz as SVP Enterprise Operations

Rob Will Report to CRM President David Allen to Drive Further Productivity and Margin for Zeta's Growing CRM Client Base Zeta Global, a data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, announces the addition of Rob Lentz as Senior Vice President Enterprise Operations within Zeta's CRM division. Lentz will be based in Zeta's New York office. Lentz, a veteran software service executive for over 25 years, joins Zeta from Velan Ventures where he…

R2i CEO Jennifer Quinlan to Join Adobe, MyEyeDr and Yext at ONWARD19 Conference

Panels Will Discuss How Brands Can Optimize Digital Customer Experiences R2i, a rapidly growing, independent digital marketing agency, announced today that R2i CEO Jennifer Quinlan will join a main stage panel discussion at Yext's ONWARD19 conference with Adobe's Head of Platform Partners & Strategy Cody Crnkovich and Yext's Senior Director of Product Marketing, Erin Jaeger. R2i is a Yext Strategic Alliance Partner and Adobe Gold Partner with three specializations, including their most recently awarded Adobe…

8×8, Poly and ScanSource Announce Strategic Partnership to Deliver Communications Industry’s First Comprehensive “Move to Cloud”…

Three Companies to Launch CloudFuel Program to Accelerate Transition from Legacy On-Premises Business Communication Systems to Leading Cloud Technology Platform and Equipment 8x8, Inc., Plantronics, Inc. and ScanSource, Inc. -- announced they are joining forces to help companies easily move away from legacy on-premises business communication systems to true cloud-based communication solutions. The joint global program, named CloudFuel, will accelerate the process of ensuring organizations have proven cloud technology to…

Freshworks Continues Global Expansion with Second US Office on the Heels of Continued Press and Analyst Recognition

Freshworks Inc., the customer engagement software company, announced the highlights of its Q3 2019, headlined by global expansion, customer growth, continued product innovation and industry recognition. Buoyed by rapid growth, Freshworks expanded its global presence, opening its second U.S. office in Denver. As part of its expansion efforts, the company aims to hire over 100 sales and solution engineers to support increased sales activity in the region. With the addition of the Denver office, Freshworks now counts over 11…

MarTech Interview with Sydney Sloan, CMO at SalesLoft

"When you have the ability to keep a history of all customer interactions, you will be able to serve your customers better, and as a result, drive more revenue, retention, and growth for your business." As a CMO of a Sales software company, what unique challenges do you meet and overcome in driving Marketing and Sales campaigns daily? I’ve always thought of myself as a go-to-market and a sales-minded marketer. I’m fortunate to serve as the CMO at SalesLoft, where I get to work alongside our own high-powered Sales team, and…

OuterBox Moves Downtown Akron Headquarters to New Copley, Ohio Township Location

OuterBox, Inc., an Ohio-based provider of website design, website development, and SEO services, is pleased to announce the official moving of its Akron headquarters to a new office building located in Copley Township. CEO Justin Smith runs the digital marketing company agency with partners Jason Dutt and Nick Nolan. "This new office location is a smart choice for us and for our clients," says Smith. "The new location offers much better space for employees to work, collaborate, and meet with existing and prospective…

AI and the Future of Content Management

For some time now, industry prognosticators have hyped Artificial Intelligence (AI) and Machine Learning for their transformational potential. The possible use cases for AI are so broad, and their potential value to the enterprise so significant, it’s easy to dream the day away imagining AI-powered robots managing all of our challenging (and tedious) tasks. Day-dreaming aside, we’re still waiting for the full impact of AI for content-centric business applications. To get a sense of how AI is driving the evolution of…

Ingram Micro Cloud Introduces Go-to-Market Automation to Help Partners Reduce Acquisition Costs, Drive More Opportunities and Increase…

The Industry-First Go-To-Market Hub and Go-To-Market Builder Solutions Aim to Solve One of the Biggest Challenges for Partners and Vendors Alike—Sales, Marketing and Beyond Ingram Micro Cloud announced the global availability of the Go-to-Market Hub for partners and the Go-to-Builder for vendors to ignite and accelerate their cloud businesses. With the Go-to-Market Hub, partners get a single destination for through-channel marketing automation, with sales enablement content and tools across the Ingram Micro Cloud…

Throw out the NPS Playbook! Create a CX Strategy That Works

Net Promoter System (NPS) for measuring customer experience is no longer serving your brand The customer experience (CX) world is fundamentally changing. Customers are savvier, more demanding, and expect personalization and prompt attention. Because they’re exposed to a broader range of products and services from a variety of businesses, they have every opportunity to shop around. But businesses can survive and thrive in this environment by listening to customers, understanding their experience and responding quickly to…

Comperemedia Releases 2020 Omnichannel Marketing Trends

Today, Comperemedia announced three omnichannel trends set to impact the marketing landscape in 2020 and beyond, backed by comprehensive market and consumer data, in-depth analysis and brand examples. “In the year ahead, expect to see big changes in the omnichannel marketing landscape, with themes around consumption habits, personal connection and physical storefronts making the biggest impact on brand relevancy and competitive strategy. We’ve identified three spotlight trends for 2020 that address how marketers will need…

NinthDecimal-Inscape Partnership Improves TV Measurement and Audience Intelligence Capabilities

NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership Today, NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading provider of smart TV viewing data, announced a strategic partnership that will enhance NinthDecimal’s portfolio of TV measurement and audience solutions. The combination of Inscape’s 12M+ smart TVs with NinthDecimal’s consumer offline behavior from over 200M devices allow marketers to quantify the impact of their television advertising…

Criteo Appoints Megan Clarken As Chief Executive Officer

Founder JB Rudelle Remains Committed As Company Chairman  Criteo S.A. , the advertising platform for the open Internet, announced the appointment of Megan Clarken as Chief Executive Officer, based in Paris, effective November 25, 2019. Founding Chairman and CEO JB Rudelle has decided, with the full support of the Board of Directors, to bring in as CEO a new leader with proven experience in company transformation. By splitting the roles of CEO and Chairman, the Company is adding leadership capacity,…

MongoDB and Alibaba Cloud Launch New Partnership

The Partnership Allows Customers to Easily Adopt and Consume Mongodb-as-a-Service Through Alibaba Cloud MongoDB, Inc., the leading, modern, general purpose database platform, announced a partnership with Alibaba Cloud, the data intelligence backbone of Alibaba Group, to offer customers an authorized MongoDB-as-a-service solution. Customers of Alibaba Cloud will be able to use this managed offering from Alibaba Cloud's data centers globally. With this partnership, Alibaba Cloud ensures end-to-end management and support…

Workato Partners with Snowflake to Provide In-Context Insights for Intelligent, Real-Time Business Actions

Workato, the leading enterprise automation platform, announced a partnership with Snowflake, the data warehouse built for the cloud, to bring fast, actionable insights to business users. The partnership enables Systems Teams to load data into Snowflake from any source - cloud apps, on-prem databases, ERPs, files, and more. Additionally, business users, including sales, marketing, finance, and customer support teams, are then able to quickly access business insights from their primary app (like Salesforce, NetSuite), rather…