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CoreMedia Appoints Jim Stirewalt, Former IBM VP, as General Manager for North America

Former VP of Sales for IBM Watson Customer Engagement to Lead US Growth CoreMedia, developer of the content management and experience orchestration platform, CoreMedia Content Cloud, announced the appointment of Jim Stirewalt as the company's General Manager for North American Operations. Stirewalt brings over 25 years of experience in sales management, marketing and advertising to his new position, including five years with SAP as Vice President of Sales (North American Digital Business) for Retail and Fashion and, more…

Viacom Announces Completion of Pluto TV Acquisition

Viacom Inc. announced that it has completed the acquisition of Pluto TV, the leading free streaming television service in the US The acquisition, previously announced on January 22, 2019 for $340 million in cash, will advance Viacom’s strategic priorities across multiple touchpoints, while solidifying Pluto TV’s leadership in the domestic free streaming video market and accelerating its growth globally. “The completion of this deal marks an exciting next step in Viacom’s evolution and a powerful opportunity for us to…

Qubit Announces New Product Portfolio Designed to Accelerate Personalization for Retail Brands

World-Leading Brands Committed to Leveraging Qubit's Start, Grow and Pro for Successful Personalization Initiatives Qubit, a leader in marketing personalization technology, announced at Shoptalk the availability of a new tiered product portfolio that's designed to take brands, regardless of current stage, on the path towards integrated personalization. Tailored for enterprise and high-growth retail brands, the Qubit products work in concert to jump-start personalization initiatives, drive growth, and enable advanced…

Shift Technology Lands $60 Million in C-Round

Led by Bessemer Venture Partners, Funding to Accelerate Mission of Enabling a Superior Claims Experience through the Power of AI Shift Technology, a provider of AI-native solutions for the global insurance industry, announced the company has closed a C-round investment of $60 million, bringing total investment in the company to $100 million. Bessemer Venture Partners led the round and was joined by previous investors including Accel, General Catalyst and Iris Capital. The investment will support the company's expansion,…

Using Personalization To Grow Sales

Personalization is the new mantra for success in marketing. At nearly every industry conference, there is a guest speaker or group panel discussion dedicated to how companies are or should be personalizing their marketing campaigns by using data ­­— and for a good reason: A recent Nielsen study found that a successful creative message is the most important element contributing to the performance and the return on ad spend (ROAS). With all the data available today, either from a company’s own Customer Relationship…

New Synchrony Study: AI Emerging as Imperative for Nation’s Retailers

  A Majority of Surveyed Retailers Believe AI Will Transform the Online Customer Experience and Be a Competitive Advantage for Their Businesses in the Next Five Years To better understand the transformative effect of artificial intelligence (AI) in the retail industry, Synchrony released a study, done in partnership with Oxford Economics. They designed, fielded and analyzed a survey of 324 retailer executives about their current and planned use of AI-powered technologies. The resulting report, Shopping for AI, shows that…

TechBytes with Christopher Golec, CEO, Demandbase

How much has the MarTech around ABM platforms evolved since the wrap on the ABM Innovation Summit 2018?  The ABM landscape is constantly innovating as new technologies develop and evolve. From completely new features to product integrations that improve ABM alignment, we’ve seen a lot of change since last year’s ABM Innovation Summit. First, ABM was recognized by independent research firm, Forrester, as a new technology category in May 2018. Then, in September, the way B2B marketers measure the performance of their ABM…

MarTech Interview with Tara Ryan, Chief Marketing Officer, Swrve

"Many SaaS stacks within marketing departments just proliferate data, creating more challenges for marketers to do what they really want to do in personalization, relevance and impact." Tell us about your role and journey into technology. How did you arrive at Swrve? I have worked with Tom, our CEO at Coupa, and we created the best partnership between Sales and Marketing that I have ever experienced in my career. He has a maniacal focus on execution and growth, which made my decision on Swrve and easy one. I also think…

Episerver Partners with Branding Brand to Raise Retail Standards for Experience-Driven Commerce

As Mobile Shoppers Still Suffer from Poor Experiences, the Strategic Alliance Will Close Engagement Gaps in Unified Digital Commerce Episerver, the company transforming digital experiences, has announced a strategic partnership with Branding Brand, a mobile commerce and engagement platform designed to connect more channels, vendors and customers. The partnership will extend progressive web app (PWA), native app and store technology support to Episerver retail customers while enabling deeper personalized experiences for…

Gib Olander Joins Vendasta as EVP of Product

​Vendasta​ is welcoming its new Executive Vice President of  Product Gib Olander. Olander has more than two decades of experience in the local digital marketing ecosystem, specializing in  SaaS and data solutions. He most recently led product strategy at Infutor, and also lead product  development and strategy for SIM Partners (Reputation,com) Local Viewpoints (PowerReviews), Localeze  (Neustar), iCrossing, Advo, and Citysearch. “I’ve had the pleasure of interacting with the Vendasta team for years, going back to my…

ObEN and Salin Join Forces to Personalize Social VR and AR

VR/AR Platform Works with Leading Personal AI Company to Enable Users to Enjoy Personalized Avatar Interactions in VR/AR Experiences ObEN Inc., the artificial intelligence (AI) company creating Personal AI (PAI) technology to revolutionize digital interaction, and Salin Co., Ltd., Virtual Reality (VR)/Augmented Reality (AR) Social platform provider, are happy to announce they have signed a MOU for joint projects aimed at porting ObEN’s Personal AI (PAI) avatars into Salin’s VR/AR social and gaming experiences. As part…

Nosto Expands Its AI-Powered Enterprise Personalization Suite for Fashion & Beauty Retail

New Data Shows Omni-Channel Enterprise Personalization Needs Greatest Focus on Mobile Nosto, a leader in ecommerce personalization and artificial intelligence (AI) tools for retail, launched its new Enterprise Personalization Suite for Fashion and Beauty Retail. The new offering delivers major enhancements to Nosto’s AI-powered functionality such as incorporating offline and mobile data into real time predictive product recommendations, automated look-book fashion merchandising so consumers can “shop the look”, and quicker…

Salsify First to Offer Automated Content Submission Across All Amazon Sales Channels, Product Categories

Vendors and Sellers Can Harness Salsify PXM for Amazon to Gain Actionable Insights and Syndicate Content Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announces that it is the first and only solution to offer automated content submission to Amazon across all categories and all selling partners in the US. This includes products sold though both Vendor Central or Seller Central, and products on Amazon Fresh, Amazon Business, and Amazon Pantry. This latest improvement…

Taboola Enters Agreement to Acquire the Start Division of Celltick, Expanding Taboola News to Support Mobile Operators

The Move Gives Taboola Direct Access to Mobile Operators Reaching Tens of Millions of Users Worldwide Taboola, the world’s leading discovery platform, announced the execution of an agreement to acquire the Start Division of Celltick, a global leader in mobile discovery and engagement, which includes the Start and Start Magazine product lines. Following the completion of the acquisition, the Start team and technology will integrate into the Taboola News division to bring personalized and relevant recommendations in the form…

Ceros Raises $14 Million Series C to Inspire and Empower Better Digital Brand Experiences

Series C Funding Will Fuel Continued Product Innovation, Strategic Acquisitions and Further Growth as Ceros Surpasses 400 Brand and Publisher Customers Ceros announced that it has raised $14 million in Series C funding led by Greenspring Associates. The financing will serve as the next building block in executing on Ceros’ mission to empower marketers and designers everywhere to move beyond the static digital realm and create deeply engaging digital experiences. The round included participation from existing investors…

Latest Buzz: How This Company Is Set to Transform Advertising and Lead Gen in the Wireless Retailer Market

Banyan Technologies Group announced that it has completed an acquisition of TEGA Technologies Inc.. Founded in 2005, TEGA's Chatterspot software has rapidly evolved as an industry-leading state-of-the-art automated advertising and lead gen software in the wireless retailer market. Chatterspot leverages its proprietary database of 150 million US consumers to create sales & service leads via a comprehensive advertising strategy to current and potential customers and delivers the leads directly as a text on the customers'…

OpenText Announces Enterprise World Europe

Europe's Largest Information Management Conference Highlights Key Innovations in AI, Cloud, Security and Privacy OpenText, a global leader in Enterprise Information Management (EIM), announced this year's inaugural Enterprise World Europe will bring together business leaders from across Europe to discuss pressing issues for intelligent and connected enterprises. Hosted in the center of Vienna, Austria, Enterprise World Europe will deliver inspirational keynotes, industry-relevant breakout sessions and vibrant…

US Ad-Fraud Is Getting More Sophisticated, According to CHEQ

Some 77% of fraudulent US ad traffic is highly sophisticated according to military-grade ad-verification firm CHEQ. In a study of 4.1 billion ad requests made in the United States across 1.2 million domains between October 2018 and February 2019, 18% of online ad traffic was fraudulent.  Of this fraudulent traffic, 77% was classified as “sophisticated invalid traffic” (SIVT), which utilizes far more advanced malicious methodologies to defraud the advertising ecosystem than the more basic forms of ad fraud or “general…

Business Owners Can Invest Hundreds Of Dollars Per Year In AI Chatbots And Potentially Save Tens Of Thousands

Tech Treats LLC Launches a DIY Artificial Intelligence (AI) Business Chatbot Platform for Businesses on a Budget Tech Treats LLC is proud to announce it has added an extremely economical, do-it-yourself artificial intelligence chatbot (AKA bot) platform to its high-tech offerings for low-tech businesses operating on a modest (or even a very small) budget. To celebrate its launch, now through March 15, 2019, Tech Treats is giving away a free business marketing/branding package worth far more than the price of the…

Retail in 2019 Is off to a Good Start, What’s Next?

BJ’s Wholesale Club Chairman, President and CEO, Chris Baldwin, opened NRF 2019 in January by saying, “I would love to say that retail is back, but that would be wrong, Retail never went away. As I stand here today, I can say that our industry is more healthy, vibrant, innovative and exciting than ever.” And it’s true. There were 2,000 net new store openings in 2018 and retail contributes $2.6 trillion to the US GDP. With all those dollars being spent, it’s clear that retail is a highly competitive space. Why? Shoppers…