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New Sales Activation Tools from Engagio Help Revenue Teams Quickly Act on Account Intelligence

Account Based Alerting Capability Enables Teams to Respond to Account Insights Faster — Resulting in Accelerated Sales Cycles Engagio, the leading provider of Account Based Marketing (ABM) Automation, announced Sales Activation Tools, a powerful and scalable set of capabilities that provide customized and relevant real-time account insights to Marketing and Sales users. The Sales Activation Tools — which include real-time alerts and reports, territory digests, and account insights in CRM — empower Marketing and Sales to…

STATS and Perform Combine to Expand Global Reach and Accelerate Innovation in Sports

Vista Equity Partners’ Investment Enables the Creation of a Global Sports Technology Platform STATS LLC (“STATS”), the revolutionary leader in sports AI, announced its combination with Perform, the complete global sports content company. The transaction was enabled by an investment from Vista Equity Partners (“Vista”), a leading investment firm focused on enterprise software, data, and technology-enabled businesses. DAZN Group, Perform’s owner, will receive a combination of cash and a significant minority stake in the…

6sense Secures $27 Million to Advance Bold Vision in B2B and ABM

Additional Funding to Fuel Product Innovation, Customer Success, Continued Category Leadership 6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our…

C3 Metrics Welcomes Lauren Lannan As Director of Product Management

Pandora & Accordant Media Vet to Drive Accreditation and Product Advancement for Cross-Channel Measurement Provider C3 Metrics, the global leader in cross-channel advertising measurement and accountability, announced that Lauren Lannan has joined the company as Director of Product Management. With eight years in the AdTech industry, Lauren’s extensive experience of building products and teams spans from Dentsu’s Accordant Media to Pandora. Lauren joins C3 Metrics from Wagz, where she was Digital Marketing Director.…

Engageya Launches “Stories” Unit For Mobile Publishers

Engageya, a leading native technology platform, is launching a breakthrough product bringing the social "story" experience onto mobile content web sites. Storiya will enable publishers to engage audiences and ramp up revenues via the story format that has become familiar on Instagram, Snapchat and Facebook – featuring video, photos and text overlays in a vertical aspect ratio and dynamic style. Following successful pilots in Russia, Turkey and Dubai, Storiya will be offered to publishers all over the world, with an…

HG Insights Partners with Forrester to Expand Worldwide Technology Adoption Coverage

Forrester Uses Technographics from HG Insights to Give Customers a More Strategic Way to Allocate Sales and Marketing Resources HG Insights, the global leader in technology intelligence, announced a partnership agreement with Forrester’s Business Technographics Service. The combined offering leverages technographics from HG Insights to give Forrester’s global customers the ability to see technology adoption trends in more than 45 different markets worldwide. With these combined insights, sales and marketing teams can…

OpenText Invests and Drives Growth in Asia Pacific Region

OpenText Enterprise World Asia Opens in Singapore OpenText, a global leader in Enterprise Information Management (EIM), announced the opening of Enterprise World Asia, an Asia Pacific-wide conference of over 1,000 OpenText customers, partners, and prospects. This event comes as OpenText continues to invest and grow in the Asia Pacific region. "Asia Pacific is an important market for OpenText and we have been increasing our sales and engineering capacity in this strategic region by investing in talent and go-to-market…

Pegasystems Honored with Multiple Awards for Helping Organizations Digitally Transform Their Business

Company recognized by CRM Watchlist, CRM Service Leaders Awards, Stevie Awards, TMC CUSTOMER Awards, and Constellation Research Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has won multiple awards, including the 2019 CRM Watchlist, 2019 CRM Service Leaders Awards, 2019 Stevie Awards for Sales & Customer Service, 2019 CUSTOMER Product of the Year Awards, and Constellation Research ShortList for RPA. These awards recognized Pega and its…

Zype Playout Wins a Product of the Year Award for B2B Streaming at NAB Show 2019

Zype, the leader in video content management and distribution infrastructure, announced it received a 2019 NAB Product of the Year Award in the B2B Streaming category for Zype Playout which enables IP-based linear channel distribution. The award was presented at the NAB Show in Las Vegas on April 10. "We are honored to accept this award from the NAB Show for Zype Playout, a significant innovation for the market," said Ed Laczynski, CEO of Zype. "The community at NAB Show recognizes the need for better technology solutions…

TechBytes with Michael Harrison, MD, Winterberry Group

Tell us about your role and the team/technology you handle at Winterberry Group. I am Managing Director at Winterberry Group, a boutique management consultancy focused on the advertising, marketing, media, information, and technology ecosystem. Our team advises suppliers and brands alike on understanding the market, capitalizing on emerging opportunities and developing growth strategies. By working with both sides, we have unique insight into the pain points and priorities of the entire MarTech ecosystem, which allows us…

Next Generation of Infor CloudSuite CRM Now Available

Infor Continues to Help Organizations Enrich Customer Relationships Infor, a leading provider of industry-specific cloud applications, announced the availability of Infor CloudSuite CRM, a cloud-based application that includes sales, customer service, marketing analytics and reporting tools. Part of the Infor Customer Experience suite of solutions, Infor CloudSuite CRM allows companies to manage the full customer lifecycle in one environment, helping them to capitalize on future sales opportunities and deliver exceptional…

A.I.-Based Photo Scanning and Sharing Platform Photomyne Wins HP’s “Capture Your Life” Startup Challenge

Photomyne announced it has been selected as the winner of HP's "Capture Your Life" startup Challenge. The challenge, hosted by HP Tech Ventures – in partnership with HP's Home Printing Solutions Business – and held at SOSA TLV's offices earlier this month brought together five pre-selected startups to pitch their innovative concepts and technologies to the global technology company. After careful consideration, Photomyne was named the winner; the company will travel to Palo Alto, California to continue working with HP on its…

M Science Partners with Placer.ai to Launch TRAFFIC, Bringing Consumer Foot Traffic Analysis to the Investment Industry

TRAFFIC Will Provide Unprecedented near Real-Time Insights into Consumer Traffic Trends M Science, the pioneer in data-driven research and analytics, launched TRAFFIC, a data solution offering deep visibility into footfall trends. These unique insights have been developed through an exclusive partnership with Placer.ai, the leading location intelligence platform delivering real-time and actionable insights into the offline consumer journey. “We are thrilled that after extensive testing, M Science concluded that Placer’s…

RollWorks Announces ABM App on Salesforce AppExchange, The World’s Leading Enterprise Apps Marketplace

RollWorks Customers Benefit from Enhanced ABM Targeting, Personalization, and Reporting RollWorks, a division of AdRoll Group, publicly announced the availability of the RollWorks ABM App on Salesforce AppExchange to allow marketers to easily connect and utilize their Salesforce data in their account-based marketing (ABM) campaigns. The integration allows the bi-directional flow of data from Salesforce to the RollWorks Account-Based Platform, ensuring that sales and marketing efforts are aligned. Built on the…

MapR Technologies, Inc. Selects Corent’s SurPaaS Platform to Bring Timely Robust SaaS Solutions to Market

Corent Technology, a leader in cloud migration, modernization and SaaSification technologies, has announced a collaboration with MapR Technologies, Inc., provider of the industry’s next generation data platform for AI and Analytics, aimed at offering innovative new options for customers who want to more easily access the power of MapR’s Data Platform for AI. Corent Technology collaborates with MapR Technologies to offer innovative new options for customers who want to more easily access the power of MapR’s Data Platform for…

Why Customer Experience Counts in Today’s Digital Era?

Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of its free resource on customer experience analytics and its importance in today’s digital world. Owing to the rise in technological advancements, businesses today have multiple touchpoints to engage with their customers. This has not only given rise to numerous data sources that generate huge volumes of data, but has also given rise to several roadblocks for players across industries. Customer…

Publicis Groupe to Acquire Epsilon

Epsilon Is a Unique Technology and Platforms Company with Unparalleled Data Assets Built over Years Publicis Groupe announced it has entered into an agreement with Alliance Data Systems Corporation under which Publicis Groupe will acquire Alliance Data’s Epsilon business for a net purchase price of $3.95 billion after tax step-up (total cash consideration of $4.40bn) and build a strategic partnership with Alliance Data remaining business. This acquisition will accelerate the implementation of Publicis’ strategy to become…

Index Exchange and LiveRamp Partner to Unlock People-Based Marketing Across Open Web

Initial Results Show Daily High of 110 Million User Matches Across 8 Billion Bid Requests Index Exchange announced early results of its integration with LiveRamp IdentityLink. Just weeks after the global advertising marketplace enabled IdentityLink for IX Wrapper publishers in the US, the company has seen a daily high of 110 million matches to users in LiveRamp’s identity graph. This solution allows demand-side partners (DSPs) to bid, transact, innovate, and provide measurement on a people-based identifier versus ad tech’s…

Vidoomy Starts a Revolution With Completely Interactive Video Advertising

Vidoomy, the media monetization platform with video advertising, launched its latest format in March 2019, allowing total interactivity between the video advertising format and its targeted users. Video advertising has always been crucial in terms of impact and thanks to its dynamism and clearness, this particular type of advertising has been constantly growing and is now a major success. Big brands have begun to take advantage of this innovative format and some of the most popular worldwide uses now include: Movie…

Microsoft Cloud and AI Integration Highlight Grooper 2.72

BIS, creator of Grooper, the leading AI-driven data sciences platform for discovering data and transforming it into actionable information, announced the availability of Grooper 2.72. New capabilities include integration with Microsoft SharePoint Online, OneDrive and Azure Cognitive Services, and advances in data capture. "Grooper's data orchestration abilities continue to differentiate it from other platforms," said Dan Rotelli, CEO of BIS. "Combining advanced document data capture with electronic data integration…