Google recently announced two significant changes to its Google Ads policies. Both reflect Google’s increased trust in machine learning to optimize performance over time. Each promises better performance, but each requires practitioners to…
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Study reveals leaders' increasing anxiety about AI risks, successful talent strategy, and the five organizational behaviors that companies that capture value from AI demonstrate After several decades of progress, AI technology is now…
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"We have been bombarded with buzzwords like “Big Data” and even AI for years now, but we are finally at a point where technologies are able to better identify signals from the large amounts of data that we are collecting to make them…
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Almost everyone has seen futuristic depictions where AI and IoT intersect in an easy world where machines handle the mundane, assist us, and present new ways to boost our productivity, quality of life, and standard of living. This smart…
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Leveraging Industry Expertise and Technology, the Partnerships Will Grow Business Opportunities Resulticks, the world's fastest growing real-time conversation marketing solutions provider, welcomes three new companies to its North…
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Most Digital Marketing guidance today stresses the need to be “Omnichannel” or using a variety of different – and ideally, integrated – channels to reach your prospects and customers. But how do you know how many channels are right for you,…
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AI-based approach increases revenue team effectiveness by transforming interactions into insights Gong, the leading sales-enablement platform leveraging artificial intelligence to go beyond traditional CRM and transform revenue teams,…
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Oracle named in Leaders quadrant based on its ability to execute and for completeness of vision Oracle has been named a Leader in Gartner's 2019 Magic Quadrant for Data Integration Tools report for the 11th consecutive year. This year's…
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New update focuses on next-generation AI with the incorporation of intelligent automation and virtual agent support EasyVista Inc., a global leader in IT Service Management, announced that it will be previewing its latest product release…
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In today's data-driven economy, data is a strategic asset to any business, and organizations around the world are occupied with anomalous amounts of data. The analyst expects that the volume of data created would reach 175 Zettabytes (ZB)…
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Hard choices seem to define Marketing today. The abundance of high-profile media moments, from the final of Love Island to the Cricket World Cup, combined with the wide range of available platforms, can put even the largest ad budgets under…
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Apple is pushing for change when it comes to consumer privacy and control of data. They haven’t been tiptoeing around the issue either; the latest news is that the new operating system to be released this fall will have a whole host of new…
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Extensive Quality and Stability Improvements Position Clients and Nielsen for the Future Nielsen announced that it has achieved a major milestone in its multi-year effort to combine advanced meter technology, big data and people-powered…
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The Just-In-Time Learning Platform for Driving Digital Adoption Backed by Bonfire Ventures and Matchstick Ventures Spekit, the just-in-time digital adoption platform enabling teams to communicate change and surface training across…
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Over 70% of US Consumers Are Less Likely to Use a Brand If Customer Representatives Are Unavailable CGS, a global provider of business applications, enterprise learning and outsourcing services, announced findings from its 2019 CGS…
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Synamedia, the world's largest independent video software provider, announced that it is augmenting its video network portfolio through a partnership with video on demand (VOD) workflow solutions vendor Telestream. The partnership builds on…
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New flagship center in Mumbai joins the world’s largest concentration of marketing activation experts Accenture has opened a center in Mumbai that serves as the centerpiece of its new “experience activation network,” a collection of…
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