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First-of-its-Kind Consumer Benefits Coverage Index Illustrates Benefits Spending Patterns Across US

New Index Provides Insights and Creates a Model to Help Consumers Better Understand and Prioritize Benefits Investments  Benefitfocus, Inc., a leading cloud-based benefits management platform and services provider, announced the release of the Consumer Benefits Coverage Index ("the Index"). The Index creates a model for evaluating how adequately a consumer is protected through the employer-based benefits they've purchased. The value of the Index lies not only in serving as a benchmark for consumers to compare their own…

Fishbowl, Inc. Names New Chief Revenue Officer

John Martin Brings Executive Experience to CRO Role Fishbowl, Inc., the leading provider of marketing and analytics solutions for the restaurant industry, has named John Martin as its new Chief Revenue Officer. An executive with a proven track record of food services innovation, John will be charged with driving Fishbowl's overall revenue engine – leading Fishbowl's customer acquisition and marketing functions – and will play a significant role in the company's overall strategy. "John has a long history…

MarTech Interview with Van Diamandakis, CMO, Persado

"The way to build customer loyalty is by delivering value, whether in the form of exclusive deal, a personalized playlist or an easier way to make a transaction." Tell us about your role and journey in technology. What inspired you to start at Persado?  As CMO of Persado, I am responsible for developing the company’s marketing vision and strategy, along with our branding and positioning. I’ve worked in the industry for more than two decades, and have led B2B tech brands such as Sage, Oracle, WebEx and Riverbed through…

Praveen Thakur Named as COO of Unscrambl Inc.

Industry Veteran of Oracle and SAP to Lead Growing Augmented Intelligence Company Unscramble, the leading augmented intelligence company building AI-driven solutions for enterprises, announced that Praveen Thakur, an industry veteran and recognized leader in the technology industry, has joined its executive team as Chief Operating Officer. As COO, Praveen now heads up Global Customer Operations for the Atlanta-based company effective April 15, 2019. In this new role, Praveen is responsible for driving the company's…

2019 CRM Technology Value Matrix Highlights Actual Value in AI, Enhancing Usability

Nucleus Research Identifies Bpm’online, Microsoft, Oracle, Salesforce and Veeva Systems as CRM leaders Going beyond the marketing hype, customer relationship management (CRM) vendors are investing in making AI practical with prebuilt capabilities and data integration and synchronization investments. At the same time, Leaders in the CRM Technology Value Matrix highlight a renewed focus on usability, driving user interface innovations and embedded intelligence to boost productivity of individual users. RESEARCH: 2019 #CRM…

TechBytes with Ivaylo Bahtchevanov, Head of Data Science, ForgeRock

 Tell us about the role and team/technology you handle at ForgeRock. I currently head up our data science initiative, which encompasses everything from the data collection process to organizing, structuring, and storing it for later use to building and deploying Machine Learning (ML) features that augment our existing product line. Our core use cases are focused on developing and deploying predictive capabilities to improve the authentication and authorization journey. Why are B2B marketing teams steadily moving…

MarTech Interview with Liz Miller, Senior Vice President, Marketing, CMO Council

"Marketers and organizations will need to identify ways in which AI and technology can be deployed to actually enhance and accelerate delivery of a more human relationship." Tell us about your role and journey in technology. What inspired you to be a part of the CMO Council? Am I allowed to reach all the way back to the Commodore 64 as my starting point on this journey in technology? I say that because I think that my father’s curiosity in the early age of personal computing helped me grow up as a pseudo-digital native in…

MarTech Roundup: Latest News, Insights, Funding and Salesforce Updates

The MarTech Roundup covers the top Marketing Technology news from last week featuring latest funding, product launches, partnerships and interviews The Rise of a New Unicorn in the MarTech Landscape: Outreach Category: MarTech Funding, Sales Engagement, Sales Automation Outreach, the leading sales engagement platform, has secured $114 million in Series E financing at a $1.1 billion valuation, making it the first and only unicorn in the rapidly growing sales engagement category. It was recently recognized as a Gartner's…

MGH Survey Finds Nearly Half of US Diners Have Tried a New Restaurant Because of its Social Media Posts

On the Other Hand, 21% Claim a Restaurant's Social Media Posts - Including Poor Quality Content and Frequency - Have Discouraged Them from Trying It Altogether MGH, a full-service restaurant marketing agency, announced the results of a study that examined how influential a brand's social media marketing can be when it comes to driving restaurant trial and customer loyalty. The survey determined that nearly half (45%) of US diners said they've tried a restaurant for the first time because of a social media post made by…

Philo Reveals Connected TV Ad Platform to Reach Latest Generation of TV Lovers

Entertainment-Focused vMVPD Service Brings Best-in-Class Ad Platform to Market With Industry-Leading Partners Streaming television service Philo revealed a roster of top advertising technology and sales partners as part of the company’s drive to reach advertisers looking for a brand-safe programming solution in the booming vMVPD marketplace. “At Philo, we built our TV streaming platform from the ground up to appeal to a new generation of TV lovers, and we have kept that same philosophy as we’ve built our ad platform: to…

AdGreetz Launches First, Fully-Automated & Integrated Marketing Platform, AdChef

AdChef Is the World’s First Platform to Produce and Deploy Millions of Unique Personalized Creative Ads to the Most Popular Digital Media Platforms/DSPs Using AI/Machine Learning Optimization AdGreetz announced the launch of AdChef, its new proprietary, fully-automated and integrated marketing platform. AdChef is the world’s first personalized video/display platform able to produce, upload and deploy millions of unique creative versions of ads to the most popular digital media platforms and demand side platforms (DSPs),…

3CLogic Announces Microsoft AppSource Certification for Microsoft Dynamics CRM

Cloud Contact Center Provider Delivers Certified Solution to Compliment CRM Platform with Deeply Integrated Offering to Drive Better Customer Experience 3CLogic, a leading provider of cloud contact center software for enterprise companies, announced the certification of its solution for Microsoft Dynamics CRM and official listing on Microsoft’s Appsource. The combined offering provides enterprises greater change management control, enhances the efficiency of department representatives (i.e.: Sales, Help Desk, Customer…

PCM Partners with RingCentral to Bring Cloud Communications Solutions to Enterprises

PCM, Inc., a leading technology solutions provider, announced a partnership with RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration and contact center solutions, to bring cloud communications solutions to enterprises across North America and the UK. “Our partnership with PCM further strengthens our ability to reach enterprises as we continue to expand upon our award-winning channel partner program" “As a leader in cloud communications, RingCentral is a very strong addition to our…

Why Bot-Driven Email Data Solutions are Problematic

Google will stop all third-party use of Gmail inbox data to inform an email data staple called “panel data” on March 31. For the uninitiated, much to the frustration of privacy-minded individuals, email panel data broke down behaviors of real people and provide information about email engagement, activity and success. The loss of Gmail’s data is especially problematic for vendors who rely on panel data for recipient and engagement information, despite its known shortcomings. They need a new way to provide comparable…

Sales Engagement Leader Outreach Reaches Unicorn Status, Raises $114 Million Series E

Seattle-based SaaS Company Uses Machine Learning to Help More Than 3,000 Companies Generate Sales Leads, Close Deals and Retain Customers Outreach, the leading sales engagement platform, has secured $114 million in Series E financing at a $1.1 billion valuation, making it the first and only unicorn in the rapidly growing sales engagement category. Sales engagement uses machine learning to provide actionable insights to sales reps and streamline communication between sales teams and prospects. The result is an increase in…

Vonage Recognized as a ‘451 Firestarter’

Company Receives Award for Innovation and Vision in the Technology Industry from 451 Research Vonage, a global business cloud communications leader, has received the prestigious 451 Firestarter award from leading technology research and advisory firm 451 Research, in recognition of the Company's innovative contribution to communications. 451 Research's Firestarter program recognizes exceptional innovation within the technology industry. Introduced in 2018 and awarded quarterly, the program is exclusively analyst-led,…

Broadvoice Names Marisa Freeden as Vice President of Brand and Experience

Broadvoice, an award-winning provider of hosted voice, unified communications (UC) and SIP Trunking services for businesses, has announced that Marisa Freeden has been named as the company's Vice President of Brand and Experience. Marisa has more than a decade of experience in marketing and specializes in the business, technical and creative aspects of sales, marketing, and branding.  In her new role, Marisa will lead the overall brand for Broadvoice, including the planning, development, and the execution of the company's…

Clear Software and Automation Anywhere Announce Strategic Partnership

Solution will Enable Attended RPA for Clear and AA Customers Clear Software, a leading provider of attended Robotic Process Automation (RPA) software, announced a technology alliance partnership with Automation Anywhere, recognized as the leader in Robotic Process Automation, to fully integrate their respective solutions and collaborate on global sales and marketing programs. "We are delighted to be partnering with Automation Anywhere to help deliver Attended RPA to their customer base," said Jon Gilman, CEO of Clear…

Pantheon Launches Community and Advocacy Program for Drupal and WordPress

The Pantheon Heroes Community Is Dedicated to Contributing to the Greater Good of the Open Web Pantheon, the leading WebOps platform for Drupal and WordPress, announces the launch of the Pantheon Heroes Community. By helping some of the brightest minds in the Drupal and WordPress communities shine, Pantheon hopes to empower Open Web development. The program will create a repository of Drupal and WordPress best practices and create content to help developers be successful in these communities. Pantheon Heroes include…

E-commerce Research from inRiver Reveals Generational Trends in Shopping Preferences

New Report AIMS to Help Brands Prepare for the Next Generation of Shoppers Leading product information management company, inRiver, unveiled a research report that focuses on the generational differences in consumer shopping habits and outlines the steps brands must take to meet the expectations of the newest generation of shoppers. The new report: Turning Browsers into Buyers: What Brands Need to Know About the Next Generation of Savvy Shoppers analyzes responses from 4,000 consumers across the United States on topics…