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CloudM Announces Innovative CloudManager Product for Microsoft

CloudM, a global, market-leading software house, has announced that its CloudManager product is now available worldwide for Microsoft Office 365. CloudManager is currently used by more than 2,000 organisations and over 1 million users worldwide and will now allow users to manage and monitor their Microsoft Office 365 domain. Gary Bennion, chief product officer at CloudM The product empowers users across both enterprise and smaller organizations; from automating complex admin tasks…

Salesforce Positioned in the Leaders Quadrant of the 2019 Magic Quadrant for Sales Force Automation for the Thirteenth Consecutive Year

Salesforce, the global leader in CRM, announced that for the thirteenth consecutive year, Salesforce has been positioned by Gartner, Inc. as a Leader in its June 2019 Magic Quadrant for Sales Force Automation. Vendors were evaluated for their ability to execute and completeness of vision. Salesforce is also rated #1 in the Sales segment worldwide based on 2018 total software revenue, holding a 32% share of revenue in the Sales segment, according to Gartner. Marketing Technology News: British Gas Goes the Extra Mile to…

Undertone Expands its Synchronized Digital Branding Offering to Connected Television with Alphonso Partnership

Cross-Screen Synchronized Digital Branding Now Possible Through Connection of Alphonso's Video AI-Driven User-Level TV Viewing Data and Undertone's Publisher Platform and Breakthrough Digital Ad Creative Perion Network Ltd. announced that Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands, and Alphonso, the leading TV data company that is relied on by marketers, agencies and broadcasters for mission-critical metrics, are partnering to bring together Undertone’s…

Pacvue Releases Industry-First Excel Integration for Amazon Advertisers

Patent-Pending Pacvue Xl Combines Powerful Ecommerce Advertising Platform With the Data and Analytics Capabilities of Excel Pacvue announced the launch of Pacvue XL, the Excel version of Pacvue's leading eCommerce SaaS platform for agencies, brands and sellers advertising in today’s online marketplaces. The patent-pending Excel integration is an industry-first technology enabling advertisers to leverage the powerful analytics capabilities of Excel paired with the key functionality of the Pacvue platform. Pacvue…

SharpSpring Recognized as “Top Rated All-in-One Marketing Tool for 2019” by TrustRadius

SharpSpring, Inc., a leading cloud-based marketing automation platform, announced it has been recognized as a Top Rated All-in-One Marketing Tool for 2019 on TrustRadius, the widely-respected B2B software technology review platform. "SharpSpring has earned a Top Rated award for all-in-one marketing platforms," said Megan Headley, VP of Research at TrustRadius. "These awards are based entirely on customer feedback. Reviewers of SharpSpring praise its intuitive forms builder, easy-to-use visual workflow designer for setting…

The Role of AI in Shaping the Future of Video Conferencing

According to Scott Brinker's MarTech Landscape 2019, Video Conferencing platforms are placed in the primary Marketing Technology category of "Social and Relationships". The same category is further broken down into company logos providing Call Analytics, ABM, Webinars and Meetings, CRM, CX Platforms, and Loyalty and Customer Acquisition platforms. CRM, Advocacy and ABMs are posturing a dynamic transformation in 2019. In the era of smart marketing that is driven by innovations in Big Data Analytics, Automation, Computer…

Credorax Announces Partnership with Small World to Enhance Cross-European, Card Present Activity with a Unified Payment Solution

Nextgen Merchant Acquirer to Provide Back-End Infrastructure and Banking Services to Streamline Small World’s European Activity Credorax, the licensed NextGen merchant acquiring bank providing cross-border processing for ecommerce and omnichannel payments, announced its partnership with Small World, a leading global money transfer service provider. Small World will benefit from Credorax’s smart payments solution, including its Insights platform providing real-time data, and financial services enabling payment acceptance…

HubSpot Earns Acclaim from Frost & Sullivan for Its Product Innovation-based Growth Strategy

Hubspot's Flywheel Methodology Helps Attract Visitors to Clients' Websites as Well as Organize, Track, and Nurture Relationships to Transform Customers Into Promoters Based on its recent analysis of the global marketing automation solutions market, Frost & Sullivan recognizes HubSpot with the 2019 Global Growth Excellence Leadership Award for its 'flywheel' strategy. This strategy creates new ways in which customers access HubSpot's open platform, data, and tools for sales enablement, lead optimization, and campaign…

Brandable Closes Series B Financing Round

With an Impressive Investor Lineup, Brandable Prepares for Accelerated Growth Brandable, a technology-enabled consumer packaged goods platform, announced the closing of its Series B funding. The round was led by Cota Capital, a premier institutional investment firm based in San Francisco, CA.  It also included previous investors Lightspeed Venture Partners and Advance Venture Partners, along with new investors Pentland Ventures and Fields Texas. Brandable is disrupting how brands are developed and launched by utilizing…

MarTech Interview with Robert Gerstmann, Co-Founder and Chief Evangelist at Sinch

"The rise of social communication has completely redefined how we communicate with our friends and family. " Tell us about your journey into enterprise communications I’ve been working in mobile enterprise communications for over fifteen years. Prior to Co-Founding Sinch, originally named CLX, in 2008 I held Commercial Management positions at Mblox as Director of the Global Mobile Messaging business line and at payments service provider Netgiro/Digital River. Tell us about the evolving state of the consumer message…

HubSpot Receives Frost & Sullivan 2019 Global Growth Excellence Leadership Award for Marketing Automation

The Award Calls Hubspot's Flywheel Approach a Model for Growth and Success Across Marketing, Sales, and Customer Service  HubSpot, a leading growth platform, announced that it is the recipient of the 2019 Global Growth Excellence Leadership Award for marketing automation. The award specifically attributes the company's success to the flywheel model, HubSpot's approach to marketing, sales, and customer service that uses the momentum of happy customers to drive referrals and repeat sales. "By introducing a 'flywheel'…

TechBytes with Keith Anderson, SVP of Strategy and Insights at Profitero

Tell us about your role and the team/technology you handle at Profitero. As the SVP of Strategy at Profitero, I lead Product Innovation and Strategic partnerships with other technology and data providers. Profitero’s technology uses a combination of Artificial Intelligence and sophisticated Data Science methodologies to help brands measure and improve their e-commerce performance across more than 8,000 retailer sites worldwide. Using our tools, brands assess how they’re positioned and performing at the “digital shelf” in…

Self-Translating Wine Labels Becoming the New Standard

Wine exporters look to new technology for market growth Clever technology, enabling shoppers to read wine labels written in any language will soon become the standard among savvy shoppers, according to Digital Marketing Specialist Dave Chaffey. Third Aurora, the tech startup led by Chaffey, announced that the technology would be rolled out to their Winerytale platform in 2020. A prototype video, shown on the Third Aurora website, demonstrates the solution for two different…

New ISG Study Focuses on Digital Business Services

Upcoming ISG Provider Lens™ report examines the provider marketplace for blockchain services, AI-as-a-service and SaaS ecosystems Information Services Group, a leading global technology research and advisory firm, has launched a research study examining the provider marketplace for digital business services and technologies, including blockchain and artificial intelligence-as-a-service. The study results will be published in a comprehensive ISG Provider Lens report, Digital Business — Solutions and Service Partners 2019,…

Veritonic Launches First Audio Score For Marketers To Understand Relative Power Of Their Creative Assets

Veritonic Audio Score Rates Effectiveness of Audio Ads, Voiceovers, Sonic Brand Elements, Music, Scripts and More Veritonic, the audio effectiveness platform, launched the Veritonic Audio Score, the first overall rating standard for audio creative including ads, voiceovers, sonic brand elements and more. The Veritonic Audio Score incorporates a wide array of unique audio data in one simple metric. It empowers marketers to understand the true value of each of their assets relative to others in the market and make more…

Medallia Announces Launch of Initial Public Offering

Medallia, Inc. ("Medallia") announced the launch of its initial public offering of 14,500,000 shares of common stock. Medallia is offering 13,325,000 shares and selling stockholders are offering 1,175,000 shares. The underwriters will have a 30-day option to buy an additional 1,585,000 shares of common stock from Medallia and an additional 590,000 shares of common stock from the selling stockholders at the initial public offering price, less underwriting discounts and commissions. Medallia has been approved to list its…

A Look Back: Timing Is Everything for Memorial Day Emails

Mornings - you either love them or hate them. But regardless of personal preference, when it comes to Memorial Day email marketing, mornings are a crucial time. As one of the biggest shopping and promotional weekends of the year, email marketers had to embrace mornings to capitalize on the holiday’s potential ROI. And make no mistake, that potential was massive. Email marketing represents the most used medium for businesses to engage with current and potential customers, with a proven ROI of $36 for every $1 spent. That’s…

TechBytes with Lauren Maffeo, Associate Principal Analyst at GetApp (a Gartner company)

Tell us about your role and the industry/technology you cover at Gartner. I’m an Associate Principal Analyst at Gartner. I work in Gartner’s Digital Markets unit, where I write research for GDM’s GetApp (a Gartner company) brand. I cover trends in cloud Business Intelligence (BI) for small and midsize businesses (SMBs), which includes Data Mining, Analytics, Big Data, and Artificial Intelligence techniques like Machine Learning (ML). How big is your Research and Analytics team? We currently have close to 30 analysts…

Community Management Is the Main Course for Hospitality Sector

Social media agencies catering to the hospitality sector are evolving their services with the growing trend of customers moving away from a one-way relationship with a brand to one that is more engaging and conversational. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to their friends and family. Restaurants, hotels and other service industries are now witnessing a generation of high-value community engagement that's leading to a higher return on investment.…

8×8 Deepens Channel Commitment With New Elev8 Partner Program

8x8, Inc. , a leading cloud provider of voice, video, chat and contact center solutions for over one million users worldwide, announced the launch of its Elev8 Partner Program, the next phase in its expanding channel strategy aimed at delivering unmatched support and value for 8x8’s partner community. All current and future contracted partners will be immediately enrolled in the tiered program, with benefits targeting both master agents and sub agents. “8x8 is a Channel first company, therefore the success of our channel…