Invoca Launches New Solution for Marketers to Scale and Optimize Local Marketing Efforts

Invoca announced a new set of features for marketers who drive calls to many physical locations, such as health clinics, local insurance agents, bank branches, and hotel properties. For the first time, corporate marketers can have a single source of data and a centralized process for attributing revenue from calls to multiple destinations, while maintaining a consistent experience across digital, voice, and in-store, and understanding conversation trends at scale. "At Dignity Health, providing high-quality health care to…

Interview with Jean Belanger, Co-Founder and Chief Executive Officer, Cerebri AI

"How can brands become proactive? Firstly, we need to stop treating customers as transactions and begin to respect their journey with us as their vendor."Tell us about your role and journey into technology. What inspired you to establish Cerebri AI? Cerebri AI is my fourth startup in total. My last company, which we sold in 2015, was a data-science company focused on bringing operations research to the supply chain of the largest retailers and distributors in the world. We built state-of-the-art models to optimize the…

TechBytes with Aimee Irwin, Vice President, Strategy, Experian

Aimee Irwin Vice President, Strategy at Experian People consume and absorb information through more devices and channels than ever before, including social media, mobile, television, email, and desktop. In this context, we spoke to Aimee Irwin, Vice President of Strategy at Experian, to understand how she sees trends in identity management becoming the crux of any online marketing campaign. Tell us about your role at Experian and the team/technology you handle. As Vice President of Strategy, my role is to guide…

The Big OTT Weld: Deltatre Acquires Competitor, Massive Interactive For Over $100 Million

Together, Deltatre, the Largest Independent, End-To-End OTT Services Provider Worldwide, To Bring New Levels of Innovation to the Booming Industry In a massive OTT weld deal, Deltatre has announced that it has a definitive agreement to acquire fellow competitor in the industry, Massive Interactive, a multi-award-winning OTT software company for a speculated sum of $127 million or more. Combined, these entities are the largest independent OTT solution provider in the world. The move builds on Deltatre’s record year, adding…

HubSpot Reports 35% Jump In Total Revenue And Subscription Revenue In Q3 2018 Compared To Q3 2017

The leading Marketing Automation platform, HubSpot, has announced financial results for the third quarter ended 30 September 2018. Revenue Total revenue was $131.8 million, up 35% compared to the third quarter of 2017. Subscription revenue was $125.5 million, up 35% compared to the third quarter of 2017. Professional services and other revenue was $6.3 million, up 39% compared to the third quarter of 2017. Read More: HubSpot Launches Bundled Suites to Achieve Sophisticated Sales, Marketing and Service Goals…

Interview with Charles Manning, Chief Executive Officer, Kochava

"The problems our industry faces are largely caused by its focus and structure, such as centralization and last-click attribution, which is a poor way to measure the efficacy of advertising."Tell us about your role and journey into technology. What were your thoughts behind initiating Kochava? Kochava was born out of a consulting service that built custom apps for brands and entrepreneurs. This was just as smartphones were taking off and the business was growing along with the demand for apps. When one of our clients…

TechBytes with John Matthews, President at Marketing Evolution

John Matthews President at Marketing Evolution Last August, Marketing Evolution added a Chief Data Science and Analytics Officer to the team — a nod to the inevitable shift toward increased data integration moving forward. In this context, we asked John Matthews, President at Marketing Evolution, his views on AI/Machine Learning completely transforming marketing measurement and analytics.Tell us about your role at Marketing Evolution and the team/technology you handle. I serve as Chief of Staff to the CEO, handling…

Pyze Launches Next Generation Cross Channel Analytics & Marketing Automation Solution

Pyze Introduces Role Based Custom Dashboards, Integrated Cross Platform Analytics, and Trigger Based Marketing Campaigns Pyze, the leading AI driven cross-platform analytics and engagement platform, announced the general availability of its latest Growth Intelligence Platform release featuring the most advanced cross channel analytics solution in the industry. The release also features customizable user dashboards, and a powerful new user interface. Driven by customer demand, Pyze designed the new UI to accelerate…

SurveyMonkey Reveals New Research to Help Businesses Understand Consumer Perceptions on Trust

Human Relationships Win When it Comes to Building Trust & Influencing Purchase Decisions SurveyMonkey, a leading global survey software company, released data exploring the relationship between consumers and trust: how perceptions of trust influence purchase decisions, the role Artificial Intelligence plays in these perceptions, and how human relationships can ultimately make or break brands. SurveyMonkey CEO Zander Lurie unveiled the data in a keynote at Web Summit in Lisbon, Portugal. “Today’s technology platforms…

DiscoverOrg Co-founder and CEO Henry Schuck Selected as One of Goldman Sachs’ 100 Most Intriguing Entrepreneurs of 2018

DiscoverOrg, the leading sales and marketing intelligence solution, announced that its co-founder and CEO, Henry Schuck, has been recognized as one of Goldman Sachs’ 100 Most Intriguing Entrepreneurs of 2018. Goldman Sachs selected Schuck from among emerging and seasoned entrepreneurs across a diverse set of industries, and honored recipients at its annual Builders + Innovators Summit, held October 17-19, 2018. Since founding DiscoverOrg in 2007 at the age of 23, Schuck has built the company into the industry-leading B2B…

Allison Munro Joins Piano Software as Chief Marketing Officer

Trevor Kaufman, Piano Software CEO, announced that Allison Munro has been appointed as Chief Marketing Officer, a new position for the company, as Piano continues to expand its worldwide business.  Munro will align the marketing and sales organizations around the company's go-to-market strategy and growth opportunity.  She will also oversee Piano's brand and reputation in the market. Allison joins Piano from Viafoura, a provider of audience engagement tools specifically built for news publishers and media companies, where…

Marketing With AI/ML in Mind During the Coming Year

The first and foremost thing any marketer needs to do is get a handle on their data. Start by answering these questions: What data does my organization currently gather? What data could my organization collect? Once you have determined the data you have access to, you can begin to look at how Artificial Intelligence and Machine Learning can generate value for your organization. The algorithms used in AI and ML need a large amount of data and a relatively continuous stream of new data — usually the more, the better. Data…

Interview with Scott Rogerson, Chief Executive Officer, UpContent

"It is our view that the best use of technology is where there is a comparative advantage over completing the process manually."Tell us about your role at UpContent and why you chose Hootsuite for this integration? I am the Founder and CEO of UpContent. My role includes a number of functions but largely revolves around listening to and observing how our customers leverage UpContent to build trust and deepen relationships with their audience (internal and external). Hootsuite was our “first love” as the kernel of the tech…

Inuvo Signs Definitive Agreement to be Acquired by ConversionPoint Technologies

Acquisition Offers Retailers and Brands an End-To-End, AI Powered, Ecommerce Platform with Unprecedented Insight into Consumer Behavior for Stronger ROI and Online Sales Inuvo, Inc., a provider of artificial intelligence (AI) technology for brands and agencies, announced that it has entered into a definitive agreement to be acquired by ConversionPoint Technologies, Inc., a privately held eCommerce technology company. The acquisition will be a cash-and-stock transaction valued at approximately $2.22 per share of Inuvo…

Horizon Media First Agency to Activate Programmatic Radio for Upfronts Via Jelli

Following Industry-Leading Pilot Test, Horizon Expands Use of Jelli's Spotplan  for Upfront Audio Activations Jelli, the leading programmatic platform for buying and selling audio advertising, announced that Horizon Media, a leader in the performance-driven application of data and marketing insights, has partnered with Jelli's demand-side platform SpotPlan as the first media agency to power all of its programmatic radio ad buying operations for several of its clients agency-wide. A pioneer in the audio marketplace,…

SalesFocus Delivers Advanced Sales & Marketing Visual Analytics Solution

SalesFocus Solutions, developer of the MARS product suite for the asset management industry, announced that its new MARS v9 platform is available for general release. “We are excited about the value that this new major release of MARS will provide to our asset management clients to assist them with increasing sales and retaining assets within their retail and institutional businesses,” said David Halligan, Director of Sales and Account Management. The MARS product suite is designed to accommodate the unique product…

Sandi Lin Declared One of 2018’s Top Women Leaders in the SaaS Domain

The SaaS Report (TSR) Chose 50 Women Leaders Exclusively in the SaaS Sphere for the Recognition. Leaders Were Chosen out of 3,500 Nominations Received by TSR Skilljar was quick to announce that Sandi Lin, the company’s CEO & Co-Founder, has been recognized as a top woman leader in SaaS. The company is one of the leaders in Enterprise Customer Training Platforms. Out of the 3,500 nominees, the top 50 were chosen based on a number of factors. The assessment was carried out on key qualities such as integrity,…

Improvado and Looker Join Forces to Deliver Powerful Marketing Analytics and Insights

With Improvado, Marketing Agencies Now Have a Simpler Way to View Performance Insights Today, Improvado, a provider of the leading marketing data aggregation platform, and Looker, a leading data platform company, have announced they have partnered to bring powerful automated analytics and visualization to marketing agencies. Read More: Interview with Lissa Daniels, VP, Demand Generation, Marketing Operations and Analytics, Looker Improvado and Looker are partnering to solve the marketing agency dilemma: how to…

How to Crush Your Holiday Marketing Goals: Top Digital Marketing Tips and Strategies

With the holiday season fast approaching, now is the time to begin planning for your year-end marketing campaigns.For marketers, this can be an exciting time of year. But it can also be stressful — so much to do, so many ideas to try, and not nearly enough time to get it all done. Together with Outbrain, the team at Promo has just released a free e-book, Marketing Master Guide for the Holiday Season, to help steer your holiday marketing in the right direction. Inside, you’ll find a whole range of marketing ideas,…

RootsRated Media Rebrands to Matcha and Broadens Vision to Unleash the Power of Content for Small Businesses

Matcha Empowers Lean Marketing Teams with the First Comprehensive Content Marketing Solution Built for Direct-To-Consumer Brands RootsRated Media, the leading content marketing platform for lean marketing teams, unveiled its new brand identity today. Now known as Matcha, the company has rolled out an entirely new logo, color scheme and website. The new brand aligns with their vision to give lean marketing teams the power of data-driven content marketing, as well as their aim to kick off a broader conversation about what…