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zvelo Partners with YouAppi To Prevent Fraudulent Bot Traffic

YouAppi's Commitment to Quality and Fraud Prevention Ensures Marketers Only Pay for High-Quality, Human Engagement YouAppi, a leading growth marketing platform for premium mobile brands, announced a partnership with zvelo to drive maximum ROI for marketers while ensuring they only pay for high-quality, real users. zvelo provides a suite of ad fraud offerings that allows advertisers, publishers and platforms to reduce fraudulent spending on bot traffic and prevent ad fraud. YouAppi will leverage zvelo's solution to ensure…

MarTech Interview with Jeff Kupietzky, CEO, PowerInbox

"Having great data scientists on your team is the key — they must be able to crunch the numbers, but also ask smart questions and understand the implications of the analytics as it applies to real human behavior." Tell us about your role and journey into Email Advertising.  What made you start PowerInbox? My prior company monetized domain names and we had a small unit providing a shopping comparison experience for travel. Although it was a small site, we noticed that over 80% of the value was coming from its email list,…

SmartBug Media Expands Skilled Marketing Team with Strategist Molly Rigatti

 SmartBug Media—a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced the addition of Molly Rigatti as marketing strategist. In this role, she will work with clients to build efficient marketing engines and help them exceed revenue goals. Rigatti also plans to play a pivotal role in SmartBug's ongoing marketing efforts as the…

Yes Marketing Announces Partnership with Kalmbach Media to Enhance Digital Communications and Expand Growth in Key Audience Segments

Kalmbach selects Yes Marketing to activate advanced consumer insights, enable responsive template creation and enhance inboxing Yes Marketing announced that Kalmbach Media, the leading content creator serving specialty interest and hobby enthusiast markets, has selected the marketing technology vendor as their multichannel marketing services and technology provider. Yes Marketing will provide access to its multichannel marketing communications platform Yesmail360i as well as expert strategy, creative, analytics and…

Botkeeper Becomes A HubSpot Connect Beta Integrator

Botkeeper announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to help grow their business through listing and marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and have been accepted to the Connect Beta Program. The Botkeeper integration will enable businesses who are using HubSpot to automatically generate invoices and…

ReadyCloud CRM for Ecommerce is Now Available for Magento 2

ReadyCloud, the CRM suite built for ecommerce, now supports Magento versions 1 and 2. ReadyCloud CRM seamlessly integrates to show customer activity across multiple sales channels while connecting the organization with shipping, messaging and “Amazon-like” product returns. “We’re excited to announce that ReadyCloud CRM is now available for Magento 1 and 2 users,” commented Michael Lazar, an Executive at ReadyCloud CRM. “Getting started is fast, easy and painless. Just create your free ReadyCloud CRM account and add the…

SugarCRM Acquires Collabspot Email Integration Products

SugarCRM Inc., the company that helps organizations build better business relationships, announced that it has acquired the Collabspot email integration products from Collabspot Pte Ltd. These tools provide improved integration with email, taking another step towards SugarCRM’s vision to deliver the most intuitive and collaborative user experience whilst eliminating all data entry. Collabspot, which launched in Singapore in 2012, integrates CRM systems with well-known email providers like Google and Microsoft,…

PowerPost Unveils New Playbook For Creating ‘Intelligent Content’

"The Intelligent Content Playbook" Showcases the Best Content Optimization Strategies from Leading Marketing Experts PowerPost, a leading content publishing platform for brand marketers, announces its release of The Intelligent Content Playbook, a new eBook distilling the best content creation strategies and optimization techniques from the industry's top marketers. The Playbook gives immediate, actionable guidance on creating branded content that cuts through digital noise using today's most advanced technology, trends…

Ipswitch Joins the MuleSoft Technology Partner Program

Ipswitch, producer of award-winning and easy-to-use secure file transfer and network management software, has joined the MuleSoft Technology Partner Program and has contributed to the partner ecosystem by releasing a MuleSoft Certified Connector for MOVEit Transfer. The connector enables organizations to quickly and easily integrate Ipswitch MOVEit Transfer secure file transfer software with applications, data and devices and is available in Anypoint Exchange for all Anypoint Platform users to access. “Ipswitch has…

SocialChorus Launches Content Planner, the Industry’s First Strategic Planning Tool to Manage Workforce Communications

New Capabilities Enable Communications Teams to Easily Plan, Execute and Predict the Impact of Enterprise-Wide Workforce Communications — All from One Place SocialChorus, a global workforce communications platform, announced the launch of Content Planner, the industry’s first enterprise-level, strategic planning tool that gives organizations one place to plan their content strategies and measure the impact of employee communications. Content Planner not only offers a high-level view of communications programs to…

Inpixon Joins the VMware Technology Alliance Partner Program

Inpixon, a leading indoor positioning and data analytics company, announced it has joined the VMware Technology Alliance Partner (TAP) program as a Standard level partner. Members of the TAP program collaborate with VMware to deliver innovative solutions for virtualization and cloud computing. The diversity and depth of the TAP ecosystem provides customers with the flexibility to choose a partner with the right expertise to satisfy their unique needs. With thousands of members worldwide, the VMware TAP program includes…

Jumio Enters the Latin America Market with End-To-End Identity and Authentication Solutions

Jumio, the leading AI-powered trusted identity as a service provider, announced that it has established a new sales office in Brazil. The office will be focused on the fast-growing Latin American market and the appointment of Samer Atassi as regional director will spearhead the company’s regional expansion. Jumio is building on its longstanding commitment to serve fintechs, financial service organizations and sharing economy companies of all sizes by establishing a Latam regional sales center to strategically serve those…

Bigtincan Exceeds 100 Technology Integrations, with Popular Products Being Used Across the Enterprise

Capabilities Support a Range of Functionalities for Global Enterprises, from CRM to PRM, from Digital Asset Management to Marketing Automation Bigtincan, the leader in AI-powered sales enablement automation, announced that its platform has integrated with more than 100 popular software solutions in the technology ecosystem. With a wide range of solution types available – including CRM, PRM, digital asset management, marketing automation, CPQ, MDM, sales automation, LMS/learning, inventory, operating systems and enterprise…

MarTech Interview Series with Zvi Guterman, Founder and CEO, CloudShare

"In marketing, change comes quick — whether it’s advancements in AI or requirements such as GDPR — so you have to be smart and nimble." Tell us about your role and journey into technology. What galvanized you to start CloudShare? I’ve been drawn to technology since I can remember. I created CloudShare because I saw an opportunity. Previously, at other companies, I had difficulties creating IT labs. The solutions were labor-intensive and automation fell short. I wanted something that would let me select different…

Qualtrics Empowers Companies to Take Control of Brand Strategy

Qualtrics Brand Tracking Provides Prescriptive Actions for Brand Strategy Based on the Industry Leading Qualtrics Experience Management Platform Qualtrics, the leader in experience management, announced the launch of Qualtrics Brand Tracking, a breakthrough brand monitoring solution on the Qualtrics XM Platform that promises to transform how companies manage their brand strategy across their organization. Built on the Qualtrics Experience Management (XM) Platform, Brand Tracking integrates with Qualtrics customer,…

Vymo, AI-enabled Personal Assistant for Sales, Launches on Salesforce AppExchange

Vymo announced it has launched Vymo for Salesforce on Salesforce AppExchange, a solution that is focused on driving adoption, auto-collecting clean behavioral data and nudging next best actions. Built on the Salesforce Platform, Vymo for Salesforce is currently available on the AppExchange Key Features ● Automated call management: Log calls from Android or iOS phones into Salesforce automatically and set follow up tasks with minimal intervention. ● Geo detection and intelligence: Log your meetings into Salesforce…

Qualtrics Adds More Power, Intelligence and Automation to Its Market Leading Insights Product

New Capabilities Help Experience Management Professionals and Researchers Modernize Their Workflows to Increase the Speed and Quality of Breakthrough Insights Qualtrics, the leader in market research and experience management, announced a series of new product enhancements to Qualtrics Research Core, the world's leading insights technology built on the Qualtrics XM Platform. With these innovations, Qualtrics continues to modernize experience management and market research with powerful analytics, built-in predictive…

NetGovern Selects Clearswift Secure as Its Next Generation Email Security Gateway Technology

NetGovern Will Offer a Seamless Migration to Clearswift's Award-Winning Platform for Hundreds of Netmail Secure Users NetGovern recently made a strategic decision to focus its efforts on delivering Information Governance solutions that ensure optimal security, retention, and optimization of unstructured data for mid-market, regulated industries. NetGovern and Clearswift are announcing a program allowing existing Netmail Secure users to move to Clearswift's award-winning product, while guaranteeing the same level of…

Women in the UK Are Leading the World in Viewing and Creating Inspiring Content on YouTube

To Mark International Women’s Day, YouTube Explores the Modern Woman’s Usage on the Platform and Reveals the Content They’re Really Interested in and Shares Why Brands Should Take Notice YouTube is celebrating the diverse women who create educational, helpful, humorous and informative content, and the multitude of ways women utilise the platform for the good of the female community and beyond. Not only is YouTube a space where women can upload, air, share and discuss their own views, but it’s driving conversation within a…

Latest Report: PPC Remains a Powerful Digital Marketing Tactic to Boost Traffic

GoodFirms' research team led surveys with global IT companies and experts to obtain comparative insights that would benefit businesses dealing in the domains of PPC – AI, digital marketing, social media marketing, web design, SEO and eCommerce app development. Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: 10 Gurus on Future of PPC: AI and Machine Learning for PPC Campaign Management PPC has become the most powerful way of marketing tactics and an inventive method to boost…