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Humana and Microsoft Announce Multiyear Strategic Partnership to Reimagine Health for Aging Populations and Their Care Teams

Companies Will Partner to Build Predictive and Personalized Health Care Solutions to Help Members Manage Health Issues Using Microsoft's Azure Cloud, Azure Artificial Intelligence and Voice Technologies Humana and Microsoft Corp. announced a strategic partnership focused on building modern health care solutions for Humana members aimed at improving their health outcomes and making their health care experiences simpler to navigate. Using the power of Microsoft's Azure cloud, Azure AI, and Microsoft 365 collaboration…

Kochava Expands Global Footprint with New Office in Tokyo

The Company's Industry-Leading Mobile Data Attribution and Measurement Platform Delivers Unique Value in the APAC Market Kochava, the leading mobile attribution platform and host of the largest mobile data marketplace, announced the opening of a new office in Shibuya, Tokyo. This new location strengthens the company's footprint in the APAC region with a highly competitive, unique offering for secure, real-time data solutions for people-based marketers to measure and optimize their campaigns across all connected devices.…

Fujitsu and Personetics Announce Partnership to Accelerate Japan’s Financial Digital Transformation

Personetics' AI Technologies to Play a Key Role in Delivering New Personalized Banking Services Through a New Cloud Service for Fujitsu's Finplex Financial Services Brand Fujitsu Limited, Japan's leading information and communication technology (ICT) company, and Personetics, the global  provider of AI-powered personalization and customer advocacy solutions used by the world's top banks, announced a new partnership that leverages Personetics' cognitive AI recommendation engine for Fujitsu's new personalized banking cloud…

Brainjocks Announces SCORE for Episerver and Platinum Sponsorship at Ascend Conference in Miami Beach

Brainjocks announces its inaugural and platinum sponsorship of Episerver Ascend, a key technology conference in the CMS / MarTech space. Ascend is a three-day event for digital marketers, developers and commerce leaders to share strategies for driving growth through digital innovations. At Ascend, which will be held October 27-29 in Miami Beach, Brainjocks will introduce SCORE to the Episerver community for the first time. SCORE is Brainjocks' unique enablement approach to CMS that represents…

Revegy Reimagines Collaboration and Whitespace Mapping

New features in the Revegy account planning platform help leading companies drive revenue Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+. Whitespace+ See the optimal path to revenue in key accounts. Revegy reimagines whitespace mapping with its new Whitespace+ package. Whitespace+ aggregates data from across the account plan and summarizes it at a decision-making level. Both qualitative and quantitative…

CloudEngage to Offer Free Lifetime Subscription to Powerful Analytics and Audience Segmentation Tools

Audience Insights Manager 2.0 (AIM) Offers Marketers Deep Insights into Web and Mobile Visitor Behaviors and Allows for the Creation of Actionable Smart Segments CloudEngage, the world's most intuitive web personalization platform, has announced that organizations that install AIM by year-end 2019 will enjoy a free lifetime subscription. "There are companies currently charging a great deal for what we've decided to offer for free. The learnings from our AIM product helps marketers deliver more relevant experiences for…

TechBytes with Dmitri Lisitski, CEO and Co-Founder at Influ2

How much has the Account-Based Marketing evolved in the last 12-18 months? ABM is still a work in progress. It is a growing trend and there has definitely been more interest towards it in the industry. More companies are devoting resources to ABM, both people-wise and budget-wise. However, there is still a lot of confusion in regards to ABM's impact and how to measure it. I'd say there has been a lot more experimenting with ABM in the last year and that created even more demand for a more precise data and actionable…

MarTech Interview with Tom Logan, Co-Founder at Cohley

"Personalization is no longer a “nice to have” for marketers, particularly when targeting Millennial buyers." Could you tell us about your role and journey into Technology? I’m the Co-founder and CEO of a content generation platform called Cohley. My journey into tech has been an interesting one and I’ve been very fortunate to be connected to some awesome success stories. I started my career Wildfire Interactive where we were focused on helping brands run Facebook campaigns and attract visitors to their respective…

Falcon.io Acquires Unmetric, Creating One of the Most Complete, Unified Social Media Management Solutions in the Market

Cision announced that Falcon.io, its social media management division, has acquired Unmetric, a leader in delivering insights from social benchmarking, audience engagement, and content performance. Unmetric delivers public data from leading global brands across social media channels, enabling companies to enhance their content strategy, better engage with their customers, and spend time where it matters, delivering on business objectives and ROI. Falcon.io will integrate Unmetric into their Social Media Marketing…

Advangelists Releases AdCreatr

Integrated Creative Management Platform Improves Ad Operations and Campaign Performance Advangelists announced the formal release of AdCreatr, a rich media ad creation software and the latest component to the Advangelists ad tech operating system. The new ad management platform will integrate directly into the company's programmatic media buying capabilities. "We did considerable research into the demands of both in-house and agency media buyers, identifying a strong need for…

Lotame Launches “Cartographer” New ID Solution to Power People-Based Marketing Campaigns

Lotame has announced the launch of Lotame Cartographer, a new people-based ID solution at the Lotame Ignite Americas Conference in New York City. Lotame is the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data. The powerful ID graph delivers complete, consistent, and privacy compliant data connections to power people-based marketing for global brands and publishers. At the time of this announcement,…

Tapad and Retargetly Partnership Extends Identity Resolution on a Global Scale

With Tapad's Digital Identity Resolution Technology, Retargetly Now Offers Unparalleled Cross-Device Capabilities to North America and Latam Agencies and Advertisers Tapad, a global leader in digital identity resolution, announced a new partnership with Retargetly, a leading independent full stack data company. The partnership combines Tapad's cross-device identity resolution technology with Retargetly's robust data toolset, allowing brands and agencies using Retargetly's platform to seamlessly access an expanded audience…

Demand Spring Congratulates Grand & Toy’s Nadia Milani On Being Named to the 2019 Fearless 50 List

Marketo’s Fearless 50 List recognizes the top 50 marketers in the world Revenue Marketing consultancy Demand Spring is thrilled to congratulate Nadia Milani, Digital Marketing Manager at Grand & Toy, on being named to the 2019 Marketo ‘Fearless 50’ list. Marketo’s Fearless 50 program recognizes the top 50 marketers in the world who are driving bold, fearless marketing and digital transformation. Marketing Technology News: Real-Time Omnichannel Marketing Automation Leader Resulticks Embarks On Aggressive North…

G Adventures Taps CrowdRiff to Showcase its Experiences Through the Eyes of Travelers

CrowdRiff, the leading visual marketing platform for travel and tourism brands, today announced that G Adventures – a socially-responsible travel operator that offers life-changing, small-group tours for people of all ages, interests, and budgets in 100+ countries, on all seven continents – has selected CrowdRiff’s visual content marketing platform. G Adventures will be using CrowdRiff to showcase its brand and the small group travel adventures it offers, which connect everyone to the world, its people, culture, and way of…

SparkPost Hires Tech Executive Sam Holding to Lead International Business Growth

SparkPost expands international focus with the addition of London-based leader SparkPost, the #1 email delivery and analytics service, announced it has hired Sam Holding as Head of International. Holding is located in London and will lead all international strategies and activities related to sales, marketing and customer retention. With the addition of Holding, SparkPost aims to build on its continued growth in international markets. "We are thrilled to bring Sam onto the team as we continue expanding our business focus…

DESelect Launches Easy Segmentation Tool for Marketers Using Salesforce Marketing Cloud

The company aims to empower marketers to effortlessly create audience segments, without having to rely on technical experts DESelect announces the launch of its add-on to Salesforce Marketing Cloud with the purpose of enabling marketers to create segments in a more time-efficient and user-friendly way. The increased popularity of highly personalized marketing strategies has meant that marketers are under pressure to expand their existing skill set. For example, in order to achieve effective audience segmentation,…

NMPi Appointed by Draftkings to Lead Google Strategy and Media Buying

The digital marketing specialist will launch Sportsbook and Daily Fantasy Sports products via Google Ads for the US sports entertainment, daily fantasy and betting operator Digital marketing agency, NMPi by Incubeta, announces that following a competitive pitch, it has been appointed by DraftKings, sports technology and entertainment company, to launch its Google advertising strategy. NMPi will be delivering campaigns globally across paid search, display, YouTube and Universal App Campaigns (UAC). Out of DraftKings’ main…

How to Prime Your Content for Shoppable Social Ads

In March, Instagram unveiled its in-app checkout experience, which allows users to shop without even leaving the platform. And it’s not alone - other major players are making moves to better accommodate a rising consumer expectation to shop anywhere and anytime with minimal friction. New initiatives like Google’s Shoppable image ads and Pinterest’s Shopping Ads represent a growing shift to social commerce. As the lines between channels blur and customers expect seamless interactions with brands (like the ability to…

KMS Lighthouse Extends Its Knowledge Base Integration to Freshworks Marketplace

Freshworks Inc., the customer engagement software company, and KMS Lighthouse, a cutting-edge knowledge management solutions provider announced an offering to integrate expanded support for existing Freshworks customers. Together, these integrated solutions boost agent response efficiency by providing them access to a powerful, centralized knowledge base that in turn enhances customer satisfaction. Marketing Technology News: Absolutdata and SafeGraph Form a Strategic Alliance to Strengthen Data-Driven Decision Making with…

Adobe Expands Product Offerings to Meet Mid-Market and SMB Needs

Global leader in digital customer experience platform, Adobe, has expanded its product offerings to serve the needs of mid-market and SMBs. Adobe is creating a new organization within their Digital Experience business altogether to thwart the growing challenges in the martech ecosystem. At the time of this announcement, Adobe also promoted Gary Specter, formerly vice president of Magento global sales and customer success, to lead the dedicated sales, customer success and support organization. Gary will be the VP, global head…