Recursive Labs Unveils First-of-Its-Kind, Video-Based Customer Engagement Tool

Former Disney CTO Brains Behind Industry-Changing Technology that Addresses Increased Demand for Digital Customer Interaction Recursive Labs, a developer and innovator of state-of-the-art customer engagement platforms used to facilitate real-time communication between online businesses and their customers, announced the unveiling of its new Request solution. Request is the first-of-its-kind customer engagement platform that incorporates live video to enhance online consumer communication. Request offers a revolutionary…

TechBytes with Wesley MacLaggan, Head of Marketing, Marin Software

Wesley MacLaggan, Head of Marketing, Marin Software In 2018, leading B2B brands are increasingly looking at the current crop of cross-channel advertising platforms to see better results from their ad spend— not just for the year, but every day. With the growing demands from the publishers' side, the focus of leading cross-channel advertising platforms is to deliver transparent retargeting and prospecting solution powered by cross-channel intent backed by real-time performance metrics. To understand the current state of…

Octo Telematics Transforms the Insurance Industry with Cloudera’s Machine Learning and Analytics Platform

Global Insurance Telematics Leader Analyzes 186 Billion Miles of IoT Generated Driving Data Cloudera, Inc., the modern platform for machine learning and analytics, optimized for the cloud, announced that Octo Telematics, a global leader in telematics for insurance companies, is introducing innovations for insurance by aggregating 186 billion miles of driving data from connected cars and using Cloudera Enterprise to predict and model driver risk. Utilizing machine learning and analytics on Cloudera Enterprise, the Octo…

TechBytes with Neil Michel, Chief Strategy Officer, Wire Stone

Neil Michel Chief Strategy Officer, Wire Stone If the year 2017 was the year of 'Customer Experience', 2018 is slated to be the year of 'Contextual' Customer Experience. Most marketers are focused on striking a balance of creative marketing with the science of data management and analytics. To understand how brands can leverage an agency in stitching together a vision around the execution of data analytics across tools to deliver more seamless CX, we spoke to Neil Michel, the Chief Strategy Officer at Wire Stone.What’s…

ParallelM Launches First Machine Learning Operationalization Solution – ParallelM MLOps

ParallelM MLOps Accelerates and Streamlines Delivery of Machine Learning Across the Enterprise to Maximize the Business Value of AI ParallelM, one of the fastest growing new companies in machine learning management, today announced ParallelM MLOps, the first software solution for operationalizing machine learning (ML) and deep learning across the enterprise. Operationalizing machine learning poses a significant challenge, as current techniques have limited ability to tackle the unique intricacies of ML behavior…

Marketing Strategy In 2018: How To Deliver Savvy, Sleek and Integrated Campaigns Amidst Digital Transformation

It’s only February, and 2018 has presented marketers with new opportunities as well as tasked them with an array of challenges. Advancements in innovative technologies, including Virtual Reality (VR) and Machine Learning (ML) have offered a new set of tools for developing digital strategies and campaigns. As a result, there is an expectation to not only consider the systems experiences are built on, but to also design sleek, integrated systems that deliver personalized experiences customized to each unique users’ needs. A…

Netskope Report Reveals User-Led HR, Marketing, and Collaboration Applications are Most-Used, Despite Pending GDPR

Over Ninety Percent of Organizational Cloud Services Not Enterprise-Ready Netskope, the leader in cloud security, announced the release of the February 2018 Netskope Cloud Report on enterprise cloud service usage and trends. A key finding of the report was that the HR and marketing categories had the highest number of services per organization, with an average of 139 services and 121 services, respectively. The report also saw growth in the number of cloud services used in the enterprise compared to last…

Wysdom.AI Joins Microsoft Partner Network

Wysdom.AI to Deliver Global Businesses a Full Stack AI-Based Virtual Assistant Solutions Wysdom.AI, announced recently at the Mobile World Congress that it has joined the Microsoft Partner Network and will deliver its enterprise-focused cognitive care solution across the globe. "Joining the Microsoft Partner Network has allowed us to reach a global audience much faster than we would have alone. Our joint clients have the benefit of both Wysdom.AI and Microsoft technologies and our combined teams to deploy the…

Dynamic Signal Raises $36.5 Million to Transform Employee Communication and Engagement

Dams Street Partners, Cisco Investments, and Microsoft Ventures Invest in the Employee Communication and Engagement Category, as They Recognize the Urgent Business Need to Modernize, Streamline and Measure Employee Communication Dynamic Signal, a leading Employee Communication and Engagement platform, has announced that it has raised $36.5 million in growth financing. The latest funding brings the company’s total funding to $88 million. Participants in this round include Adams Street Partners, Akkadian Ventures, Cisco…

Interview with Vinay Bhagat, Founder and CEO, TrustRadius

"Many tech buyers want to be on the cutting edge. It’s common to see review sites cover categories and products far ahead of analysts now."Tell us about your journey as a tech-entrepreneur. I founded my first company Convio in 1999. We were a SaaS platform that helped nonprofit organizations use the Web for fundraising, communications, and advocacy. Over time we grew the company to over $80 million in revenue, took it public and were acquired for $ 325 million in 2012. It was a great learning experience and motivating to…

Chinese Giant Robin8 Launches New Global Mobile App for Social Media Users

Robin8, with Access to over 7 Million Users, Could Become a Global Micro-Influencer Platform for Sharing Content  Robin8, China's leading Influencer search engine and marketplace, will beta launch its new global app in March. The Robin8 app is already a hit in China and will be available outside China for both IOS and Android mobile devices starting in March. The Robin8 search engine has already profiled over 30 million people across 13 social networks and the Robin8 app in China has access to a network of over 7 million…

Fyber FairBid Unveiled to Ensure ‘Equality’ in The In-App Header Bidding Market

Fyber FairBid Is First Product Launched Under Fyber's New Branding, Following the Merging and Sunsetting of Inneractive and Heyzap Brands Leading app monetization technology platform, Fyber, has announced the launch of Fyber FairBid. FairBid is the world's first and exclusive mechanism to achieve a true state of header bidding for the in-app environment. For this, Fyber has partnered with AdColony and Tapjoy, two of the world's leading mobile advertising platforms, to launch FairBid's beta. FairBid is the first…

[24]7.ai Releases the Only Virtual Agent with Integrated Conversational and Informational Capabilities

Reaches New Milestone with More Than 150 Patents and Patent Applications, and More than 200 Million Virtual Agent Interactions Annually 7.ai, a global leader in intent-driven customer experience solutions, announced its Winter 2018 Release, which enhances the company's flagship product 7 AIVA, to support both informational and conversational journeys in a single solution. This enables enterprises to handle everything from simple queries to complex interactions. The company also announced that it has more than 150 patents…

Interview with Nick Mangiapane, Chief Marketing Officer, Commerce Signals

"Make sure you understand and can explain what data and methodology are being used to calculate sales lift."Tell us about your role and how you got here. What inspired you to be a part of Commerce Signals? For 17 years, prior to Commerce Signals, I led marketing for great consumer products including Folgers, Rubbermaid, and Trane. The bigger my title became the more pitches and cold calls I received. I felt like many marketing technology providers were out of touch with what marketers really need, namely help growing…

Can Publishers And Agencies Survive In A World Led By The Duopoly?

There were some key buzzwords that drove a lot of the chatter in the advertising community in 2017, and none was more buzz-worthy than “the duopoly” -- a word used to describe mass media platforms Google and Facebook. There is a clear reason why the duopoly became a sensational subject in the trades: The duopoly is expected to rake in a combined 63% of US digital ad investment in 2017 -- up over 15% from the previous year. This investment trend isn’t because buyers want to massively consolidate and concentrate spend…

Digital Customer Experience Will Enhance India’s Role in CX Services Delivery

NelsonHall and NASSCOM have launched a new study titled Digital Customer Experience Services: How India Can Lead the World which reveals that, despite suggestions that the rise of digital channels will lead to reduced outsourcing and a shift away from offshore service delivery, the opposite is the case - and India is set to benefit. As organizations transform to 'digital customer experience', they will increasingly implement new digital customer service process models, combining: High customer-centricity led by…

Borderless Access Launches ‘TAPP’ – Key to the World of Consumer Behaviour and Emotions

TAPP Empowers Marketers and Researchers to Target In-Situ and Efficiently Develop Content as per Their Stories Borderless Access, a global Digital MR Solutions Company, brings diverse consumer behaviour, emotions, and micro-moments within easy reach of brands with its new revolutionary product 'TAPP' This launch is in line with its vision to be the global leader in providing digital market research solutions for understanding consumer experiences and behaviours, in growth and developed markets of the world; driven by…

7 Tactics Every Digital Marketer Should Learn to Love in 2018

Committing to specific tactics can be difficult for a digital marketer. There are so many different approaches that it can be tempting to continuously swipe left in search of something better. While there are quite a few bad matches out there, there also are some strategies and channels that are keepers. These approaches aren’t perfect—some have even broken marketers’ hearts in the past—but settling down with them can lead to something beautiful. Specifically, every digital marketer who wants to improve the…

TechBytes with Kathryn Loheide, Vice President, Marketing, Octiv

Kathryn Loheide Vice President, Marketing, Octiv In 2018, most marketing leaders in the industry feel that the Marketing and Sales technologies would converge dramatically. This convergence would enable marketers to better view and analyze the buyer’s decisions along the journeys. For a Sales Productivity And Contract Management platform, delivering personalization and relevant customer experiences are just as important as they are for any B2C marketing and online retail firm. To understand how the leading Contract…

Bynder Announces Strategic Acquisition of Webdam for $49.1 Million

Leading Digital Asset Management Companies Join Forces to Provide Brands with Best in Class Software Bynder, a global leader in digital asset management (DAM), announced that it has entered into a definitive agreement to acquire Shutterstock's digital asset management business, known as Webdam. The acquisition brings together the respective DAM category leaders from EMEA and North America to create a global organization offering marketing and creative teams with scalable, cloud-based solutions for managing, distributing…