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Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Sales Confidence (Sales Enablement), Celerant Technology (E-commerce), FayeBSG (CRM), Atmos Home (Voice), and Twilio (Unified Communications). Sales Growth for Sales Confidence Sales Confidence, the UK’s leading community for SaaS sales leaders, is bucking the current trend for businesses during the Covid-19 pandemic and is confidently growing. The company that champions the…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Pirate Labs (Email Marketing), 6sense (ABM), Adobe (B2B commerce), Optimizely (Customer Experience), The Yes (E-commerce). New Software ahoy! Helps Shopify Businesses Make More Money Pirate Labs has launched its latest product, ahoy!, a SaaS email marketing solution designed for ecommerce businesses to sell more while doing less. Available to Shopify and Shopify Plus stores, ahoy!…

TechBytes with Jeremy Van Ek, COO at American Marketing Association

Hi Jeremy, tell us about your role/team you handle at AMA. What inspired you to join the company? As Chief Operations Officer at the American Marketing Association, my primary responsibility is the execution, enablement, and development of all Finance, Operations, and Technology within the organization. I was inspired to join the AMA because of the mission of the organization to be a thought leader and coach to marketers. Prior to the AMA, I was the Chief Financial Officer at Trisect. I bring more than 15 years of…

Copper Hires Carrie Shaw as Chief Marketing Officer to Accelerate Market Growth

Former Quandl CMO brings over 20 Years of marketing and product management experience to Copper Copper, the leading provider of CRM for G Suite, named Carrie Shaw as its new Chief Marketing Officer. In this role, Shaw will develop global brand positioning and the overall business marketing strategy, as well as lead Copper's demand generation, product marketing, public relations and corporate communication strategies. Prior to joining Copper, Shaw spent more than four years as the CMO at Quandl, playing an instrumental…

Britta Meyer Rock Joins Claris as New VP of Marketing

Claris International Inc., the Apple subsidiary known for its leading low-code development platform, expands its executive team by welcoming Britta Meyer Rock as its new VP of Marketing. Britta will lead all aspects of the Claris marketing strategy and execution, including brand and performance marketing, community engagement, and customer lifecycle management. "We couldn't ask for a more accomplished marketing leader to join our organization," said Claris CEO Brad Freitag. "The energy and intelligence Britta brings to…

Oracle Named a Leader in Email Marketing Service Providers by Independent Research Firm

Oracle Responsys continues industry leadership, scoring highest in strategy category and achieving the highest possible score in the artificial intelligence, analytics, and vertical capabilities criteria Oracle today announced that it has been recognized as a Leader in the Forrester Research, Inc. May 2020 report, The Forrester Wave™: Email Marketing Service Providers, Q2 2020. This year's report evaluated 13 email marketing service providers based on 23 criteria, which are split into three categories—current offering,…

Ascend Technologies Launches Salesforce Partnership Extending Sales, Marketing And Operations

Remote workforce and back-to-office considerations a priority for mid-market and enterprise clients looking to keep engagement with clients active while navigating the new corporate work environment in the wake of the pandemic ASCEND TECHNOLOGIES LLC, a leading Midwest managed services provider founded on a commitment to using innovation and technology to enable business growth, today announced it has become a Salesforce Partner. Having worked with sales, marketing and operations leaders for more than a decade to…

Steven Ridzyowski, Founder of Ecommerce Marketing Agency Is Reporting Online Shopping Trends

Even though the media buying space is peaking despite the pandemic, many industries are left behind. Steven Ridzyowski, Founder of Ecommerce Marketing Agency, shares a few key strategy points to deploy to remain relevant during an economic downturn Steven Ridzyowski, Founder of Ecommerce Marketing Agency (EMA), is reporting that from a media perspective, present-day numbers commensurate to that of Q4 at the peak of the holiday season when shopping is at its highest. Ridzyowski is attributing this shopping frenzy to the…

Businesses Rejoice: Brainito Delivers DIY Marketing Strategies, Driving Results and Boosting ROIs

The newly launched marketing firm seeks to solve business owners’ biggest marketing headaches by arming them with proven, easy-to-employ DIY marketing strategies Brainito, an exciting collective of entrepreneurs who deliver winning marketing solutions to businesses across the globe, recently opened its virtual doors for business. The solution-driven firm’s mission is to arm businesses with the tools needed to help them see prolific marketing results by solving customers’ biggest problems. Brainito’s suite of services and…

SEOHost.Net COO: Interactivity in Content Marketing is a Must for Relevancy

SEOHost.net, a leading domain registration, SSL service, and SEO hosting provider, announced today that interactive content will soon become a cornerstone of content marketing SEOHost.net, a leading domain registration, SSL service, and SEO hosting provider, announced today that interactive content will soon become a cornerstone of content marketing. “Ultimately, interactive content is about differentiating your marketing from that of your competitors,” said Terry Cane, COO of SEOHost.Net. “It’s common knowledge by this…

Traackr Releases Budget Optimization Tools to Demystify Influencer Marketing Investments

Influencer marketing spend was expected to reach as much as $15 billion by 2022. But, as budgets are drastically reduced due to the global pandemic, marketers are under intense pressure to accurately track spend, optimize budgets, and properly measure return on their investments. Today Traackr, a leading influencer marketing platform, announced the release of a Budget Optimization toolset for marketers to better analyze spend and increase ROI. Traackr's new capabilities enable brands to take control of their influencer…

Affle Strengthens Its Leadership Team by Appointing Sujoy Golan as Chief of Marketing & Omnichannel Platforms

Affle (India) Limited, the leading consumer intelligence technology company, announced the appointment of Sujoy Golan as Chief of Marketing & Omnichannel Platforms to strengthen its leadership team. Sujoy will lead the marketing function and help drive the business growth for Affle’s omnichannel platforms on Software/Platform-as-a-Service business models. Sujoy Golan joins Affle with 14+ years’ experience in driving and scaling high-growth businesses across Fintech, SaaS, AdTech, and e-commerce industries. He has been a…

Microsoft’s Intelligent Cloud Drives FedEx Surround, an Integrated IoT-based Commerce Solution

FedEx has partnered with Microsoft to announce the launch of FedEx Surround, a totally reinvented end-to-end commerce solution to tackle technical challenges faced in the industry. FedEx Surround is expected to be commercially available in coming weeks, even as Microsoft announced additional solutions would be available for all FedEx customers, including omnichannel marketing capabilities delivered via Dynamic 365 and other app-based tools. Announcing FedEx Surround — Moving Goods at Pace of Lightning FedEx Surround…

Gabriel Marketing Group Wins 2020 Communicator Award of Excellence for Its User1st B2B Integrated Campaign for Digital Accessibility

2020 Communicator Awards select GMG’s integrated digital advertising, marketing and PR campaign for User1st about digital accessibility from more than 6,000 entries Gabriel Marketing Group (GMG), the industry’s leading digital marketing and public relations agency for high-growth technology companies, today announced it has won a 2020 Communicator Award of Excellence for best B2B integrated digital advertising, marketing and PR campaign. Selected from more than 6,000 entries, GMG’s award recognizes its strategic…

PPT Solutions Announces Casey Kostecka as Senior Vice President of Enterprise Solutions & Marketing

PPT Solutions, a premier provider of client-centric, performance-based Customer Experience and Business Optimization Solutions, formally announced today the addition of Casey Kostecka as Senior Vice President of Enterprise Solutions and Marketing. A veteran to the Contact Center and Customer Experience industry, Mr. Kostecka's background includes over three decades of executive leadership experience managing high-performance teams and delivering innovative business solutions. In this role, he will be leading the…

Runningboards Marketing Sells Its First Two Franchises During a Challenging Time

The digital mobile advertising franchise will now have a presence in two key markets outside of its hometown of Watertown, New York. Digital mobile franchise Runningboards Marketing has just accomplished a feat that not many emerging brands have been able to do in the midst of the coronavirus pandemic: secured its first two franchise deals. The brand's newest franchisees are based in Marlborough, Massachusetts and in Paducah, Kentucky, two markets more than a skip and a jump from the brand's hometown of Watertown in…

New Influencer WebCam-Based Social Platform, Jasmin.com, Launches Pamela Anderson Joins as Creative Director

Top Relationship Experts and Lifestyle Personalities to Offer Advice and Videos Jasmin, the world's first web camming site exclusively dedicated to connecting users with lifestyle, relationship, and sex positivity influencers, announced its launch today. Actress, model, and activist Pamela Anderson has joined in the role of Creative Director and will appear daily on Jasmin.com. An offshoot of LiveJasmin, the world's most successful adult webcamming site with 50 million daily visitors, Jasmin's mission is to broaden the…

xiQ Pioneers Personality-Based Engagement (PBE) for B2B Sales and Marketing

xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Based Engagement (PBE).  By combining proven behavioral science-based personality assessment methodologies with Artificial Intelligence (AI), xiQ has created a new category for B2B precision selling and marketing. Personality-Based Sales empowers B2B Sellers to better understand buyers, what motivates them, and what drives their decisions. It enables sellers to custom-tailor their pitches and radically improve how they build trusted…

Nintendo Excels in Talkworthy Marketing: The Only Brand to Rank in Top 10 Both Online and Offline Ranker from Engagement Labs

PlayStation Ranked #1 Online While AARP Grabbed the #1 Spot Offline Video Game Industry Dominates the Top Online Talkworthy Marketing Campaigns, While Beauty and Personal Care Produce the Most Talkworthy Campaigns Offline Nintendo stands out among 600+ brands as the only one to place in the top 10 both offline and online. Nintendo moved from third to second place for the most talkworthy marketing campaigns online, while Nintendo Switch ranked number 9 for offline brand sharing. Driving the brand's charge to the top of 2019…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from JSA (Digital Marketing), LogMeIn (Customer Service), Stella Connect (Customer Experience), Vonage (Unified Communications), and SpotX (Video). JSA Partners with Evan Kirstel, Top Technology Social Media Influencer and B2B Thought Leader Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data…