Predictions Series: A Year of Change for the Telecoms Industry in 2020

Communications Service Providers’ priorities shift as customer engagement comes to the fore Evolving Systems, Inc., a leader in real-time digital engagement solutions and services, anticipates shifting priorities for Communications Service Providers (CSPs) in 2020. With Mobile World Congress, the industry’s largest annual gathering of key decision-makers happening this month in Barcelona, Evolving Systems’ leaders attending the event expect a number of pressing issues to be discussed. Marketing Technology News: Hmmm, So…

MarTech Interview with Natalia Vasilyeva, VP of Marketing at Anzu.io

"Marketing Automation is critical to defining the funnel and building a communication plan for each of the customer touchpoints, as well as post-analysis." Tell us about your journey into Marketing Technology and how you started at Anzu.io? I have been involved with Anzu since the company’s early days. Having worked in the AdTech space before, I was inspired by Anzu’s mission to make advertising better, and could see the potential impact I could have as a marketer. I am super proud of the team and what we’ve accomplished…

TechBytes with Ben Barokas, CEO and Co-founder at Sourcepoint

Most US-based businesses are yet to fully-understand the CCPA guidelines. Tell us about the unique features of CCPA that empower consumers?  The focus of the CCPA is to safeguard data collected from Californian consumers by for-profit organizations handling higher levels of data (at least 50,000 consumers) or grossing over $25 million per year. In line with this, it also provides consumers with the ability to bring a legal case against companies in the event of a data breach; companies won’t be fined for overall lack of…

Data Privacy Day: Selected Quotes and Insights from the Industry Leaders- Part 1

28 January is celebrated as the International Data Privacy Day. CCPA came into effect from 1 January 2020. China implemented the Password Law from the start of the new year. These recent developments reveal the heightened efforts to secure customer data and provide online internet users with data privacy. Every company is slated to become a Big Data processor, either using Big Data or producing tons of it. According to a report, its the number of zeroes in Big Data that will boggle your mind - G2 puts it at more than…

Telecom Fiji Revolutionizes Digital Experience With Oracle

Telecom Fiji Limited Teams up With Oracle Communications to Modernize Customer Engagement and Speed Delivery of New Products and Services to Customers As the telecommunications industry rapidly advances toward a 5G world, digital disruptors are challenging communication service providers’ (CSPs) traditional business models and customer relationships. To address this challenge, Telecom Fiji Limited (Telecom) is looking to Oracle to better serve their customers, orchestrate memorable events, and develop new revenue streams.…

Prediction Series: Interview with Ryan Lester, Senior Director, Customer Engagement Technologies at LogMeIn

What is the most fascinating development you expect to happen in 2020? How is LogMeIn poised to deal with the future? For me, 2020 will be "The Year of the (Employee) Golden Rule". 2020 is the year companies need to start applying the golden rule of business to both the customer and employee experience. When customer-facing employees are armed with the right tools they need to succeed and do their jobs effectively, it translates into a better experience for customers on the other side. This should be the year that…

MarTech Interview with Kevin Dean, President of Marketing Services at Experian North America

"Brands need to reach the right audience, with the right message, through the right channel, at right time." Tell us about your role and journey into technology. What inspired you to take the role at Experian? The evolution of data and technology continues to play a significant role within the Advertising ecosystem. Brands want to have a more substantive relationship with their customers. As more and more people consume information and transact from different devices, brands need to cut through the noise and deliver…

Leading Technology Trends in Virtual Reality, Revealed by GlobalData

Virtual reality (VR) technology has evolved significantly over the past five years, with improvements on both the hardware and software side, according to GlobalData, a leading data and analytics company. The company’s latest report, ‘Virtual Reality – Thematic Research’, details how VR companies are increasingly using artificial intelligence (AI) and cloud technologies to develop stronger ecosystems. Listed below are the leading virtual reality technology trends, as identified by GlobalData. Custom silicon The…

The Fastest Way to Kill Podcast Advertising

In 2019, the total number of people who have listened to at least one podcast surpassed 50% for the first time, and another 32% are regular monthly listeners, according to a recent study by Edison. That’s a 25% increase from 2018. And among 12-34-year-olds, who are typically even harder to reach, that number is even higher at 70%. It’s easy to see the tremendous potential of podcasts and audio advertising with explosive year-over-year growth. Listeners are just people actively seeking out and subscribing to content from…

How to Readjust Your Influencer Marketing Strategy to the Trends to Come

We’re no way near the formal version of what we know as influencer marketing. This fresh industry keeps working at its expansion with a current worth of $8 billion. The same Business Insider report shows us that by 2022, this already huge figure is likely to reach $15 billion. In light of such whooping expectations, influencer marketing plans of the present have to welcome in the latest strategies. Fortunately, there’s no need to change an entire workflow. For this reason, we are going to expose all the trends that will…

TechBytes with Gary Ogasawara, Chief Technology Officer at Cloudian

Why is metadata important for an organization building AI and ML models? AI and ML models generally need to train from large quantities of data, and the broad adoption of AI and ML has only been possible due to the widespread accumulation of Big Data over the past decade or so. The challenge is that it’s difficult for Data Scientists to navigate massive Big Data deployments to locate the data they need for their models. Metadata is simply data about data. It describes what data is. Metadata can tell you when a…

Soprano Design Lays Out Enterprise Mobile Messaging Predictions for 2020: Trust, Elegant User Engagement and AI Set to Dominate

Soprano Design, a global leader in cloud-based enterprise messaging solutions, says mobile messaging in 2020 will be focused on enabling more elegant user experiences in secure and trusted messaging environments. Soprano Design Global Product and Marketing Vice President Matt Thompson says massive advances in chatbots and artificial intelligence (AI) technologies are delivering trusted messaging interactions that feel more human than ever before. "We're standing on a technology precipice of something great – bots are…

TechBytes with Ryan Pfenninger, Chief Technology Officer at 250ok

Tell us about your role and the team/technology you handle at 250ok. I’m the Chief Technology Officer of 250ok, where I oversee all progress of our Product and Engineering teams. I still maintain a very hands-on role, with much of my day in the product, improving it, fixing issues that arise, and overall ensuring the 250ok platform is everything we want it to be. Can you talk us through the decision process of setting the new integration in place? What was the “tipping point” that made you realize 250ok needed to have…

Quantum Computing is a Viable Alternative to Encryption, Says Sundar Pichai

Google is going after Quantum Computing to consolidate its supremacy in the tech business. Though small in size, the Quantum Computing (QC) market is rapidly becoming mainstream. Data scientists have been discussing the potential of QC applications for over 30 years now. But, the technology got attention only after Google made its vision clear about the market. They released a 54-qubit processor, named “Sycamore” in 2019. Google’s Chief Sundar Pichai went a step further in crowning QC as the new threshold to sustain business…

DoctorLogic Secures $7 Million Series A Financing From Unbundled Capital

Healthcare Digital Marketing Agency to Aggressively Accelerate Sales, Marketing and Execution of Product Roadmap DoctorLogic, the creators of the all-in-one Website Marketing Platform exclusively for healthcare providers, announced it has completed a $7 million Series A round of financing. This latest investment follows two years of exponential growth and is being led by Unbundled Capital, an Austin-based private investment firm founded in 2019 by Peter Freeland, a co-founder of BuildGroup and formerly of General Catalyst…

TechBytes with Brian Byer, Vice President, GM at Blue Fountain Media

Tell us about your role and the team/technology you handle at Blue Fountain Media. I am Vice President and General Manager of Blue Fountain Media (BFM). I oversee all agency activities from Revenue Generation to Expense Management. BFM has a strong history of growth through our technology partnerships. While we love Drupal on Acquia, we are also strong proponents of WP Engine, Sitecore and Adobe for CMS. On the commerce front, BigCommerce has a great product that’s growing very quickly ever since Adobe acquired…

MarTech Interview with Amnon Siev, CEO at GeoEdge

"When a user visits a publisher, they’re expressing a level of trust in the publisher, and each publisher must repay that trust by providing a safe and clean user experience." Tell us about your role and journey into technology. What galvanized you to join GeoEdge? I always found the tech industry very interesting. Growing up in Israel, I watched the Israeli tech companies as they made a huge impact on the Israeli economy and built the start-up nation ecosystem. I knew this is the place I want to be. After completing my…

InterDigital Launches New Phase of Transparency Effort

Company Makes Handset Rate Structure, Portfolio Data, Licensing Principles Readily Accessible InterDigital, Inc., a mobile and video technology research and development company, launched a transparency initiative that makes more readily accessible expanded information about the company’s standards essential patent (SEP) licensing rate program, including information regarding its rate structure, licensing and arbitration principles as well as important data about its large SEP portfolio. “We firmly believe that we have one…

A New Decade Dawns – The Shaping of the Advertising Ecosystem

If you must look back at the past to see the future, 2019 will certainly help advertisers shape their future strategies. Privacy regulations, 5G, and new channels are all changes that will have a bearing on the shape of the advertising ecosystem as we move into a new decade. But looking back over the last 10 years, the digital industry has already made some immense changes – let’s see what we can look forward to in 2020 and beyond. Privacy – It’s Time to Lighten the Load The new year kicked off with the California Consumer…

How the Looming Recession Will Reshape the Marketing Landscape (Again)

It’s hard to avoid talk of recession these days. Although no one agrees when exactly a recession will hit or how dramatic the fallout will be, many market observers are eyeing key economic health indicators with concern. The simple fact is this: We live in a cyclical economy, and recessions are a part of the natural order. As we creep closer to the inevitable downcycle, now is the time to start considering the likely impact on the advertising marketplace. The repercussions of the recession in the advertising industry are…