Ad Council Announces NBCUniversal’s NBCUniversal’s Linda Yaccarino as Board Chair

Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal, has been named Chair of the Ad Council's Board of Directors. She succeeds David Fischer, Chief Revenue Officer of Facebook, and will serve in the role until June 30, 2022. Since the organization's founding, the Ad Council has been at the forefront of leading the communications industry's social impact efforts. Its Board of Directors is comprised of a prestigious group of senior marketing and media executives who provide expertise, insights…

Furniture Retailer Selects Bridgeline’s Celebros Search to Power Their New eCommerce Website

Bridgeline Digital, Inc., a provider in cloud-based digital experience software, announced that a well-established furniture business in Ireland has selected Bridgeline's Celebros Search to power their new eCommerce site. The company will utilize Celebros to improve their site search and enhance the customer experience as they move into the eCommerce space. The longstanding family-owned company has a deep understanding of how to supply its customers with a high-quality furniture experience. Traditionally a business with…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from FayeBSG (Customer Experience Management), MediaFirst (Entertainment), Mintegral (Mobile Advertising), Deliveroo (E-Commerce and Mobile Commerce), to DoubleVerify (Native & Programmatic Advertising). FayeBSG Releases Zendesk Integration with monday.com Faye Business Systems Group, a leading global technology company and Master Zendesk Partner announced the availability of their…

Video Search Pioneer Panopto Hires IBM AI Marketing Executive

Previous Head of Marketing for IBM Watson Advertising and Proven Brand Builder to Join Award-Winning Video Management System Provider Panopto, the leading video management system provider, announced that, amidst significant company growth, Dave Neway is joining the company as its Vice President of Marketing. Neway brings a unique combination of marketing leadership, B2B expertise, and B2C brand experience to Panopto. Panopto’s video management system helps large enterprises and higher educational institutions build,…

Understanding AI-based Sales Forecasting and How it Helps Businesses

Sales Forecasting entails sales managers using historical data to map out future trends, potential mishaps, and the overall journey of the product/service. It creates a way to support decision analysis, estimate expenditure, and budget plans. However, many companies fail when it comes to sales forecasting with a percentage as high as eighty. The pain points come in the form of primary causes — poor sales execution, flawed forecast roll-up processes, and lack of accountability. The solution to these problems comes in the form…

Maintaining the Retail Omnichannel Edge in 2021

It’s that time of year again where we reflect upon the prior year and make informative predictions for the months ahead in order to adjust our business activities and refocus our strategies. Unsurprisingly, due to the nature of 2020’s events, just about every industry and business will be looking to 2021 with hope and optimism, as well as a strong sense of caution. And while the physical retail sector has been one of the hardest hit, ecommerce has experienced the opposite effect, but that’s not to say it has been…

Benchmark Email Secures Funding to Fuel Growth and Drive Acquisitions

Benchmark Email, a leading software as a service provider of sales and marketing solutions for SMBs, announces that it has secured a $3,000,000 credit facility from Texas Capital Bank. The credit facility is also designed to scale as the revenue of the company scales, giving Benchmark additional growth capital into 2021 and beyond. Jonathan Herrick, CEO of Benchmark Email, indicates that this new access to funding will drive acquisitions, fueling rapid growth and innovation. Marketing Technology News: Hootsuite…

CloudCommerce to Launch Artificial Intelligence (AI) Advertising Venture

The Company will use AI to enhance its successful SWARM solution to cut advertising costs by as much as 50% CloudCommerce, Inc., a leading provider of digital advertising solutions, announced that it plans to launch an artificial intelligence (AI) venture that will focus on using AI to enhance its successful SWARM solution with the goal of cutting advertising costs by as much as 50%. Marketing Technology News: LiveIntent Expands C-Suite to Lead the Company’s Growth Trajectory “The tools are now available to do what…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from GBK (Behavioral Marketing), Emerald (B2B Commerce), McColl’s Retail Group (Customer Experience Management), Hopin (Video Marketing), Confirmit (Customer Experience Management). GBK Collective Further Bolsters Advertising Effectiveness Expertise GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced the appointments of Dr. Randall…

Loop Insights Appoints Danny Spataro as Sr. Director of Sales, Sports, and Entertainment

Loop Insights to Launch ‘The Loop Experience’ Podcast, Featuring Industry Leaders, Partners, and Technical Experts Loop Insights Inc., a provider of contactless solutions and artificial intelligence (“AI”) to drive real-time insights, enhanced customer engagement, and automated venue management for the brick and mortar space, is pleased to announce that the Company has appointed Danny M Spataro as Sr. Director of Sales, Sports, and Entertainment, effective January 11th. Marketing Technology News: Verint Expands Customer…

maaiiconnect Adds Whatsapp and Wechat Integration to Its Customer Engagement Platform

Making it easier than ever for businesses to communicate maaiiconnect, a leading customer engagement platform, now allows businesses to have conversations with customers over WhatsApp and WeChat directly from its dashboard. The integration of WhatsApp Business and WeChat Official Accounts represents a massive upgrade in maaiiconnect's omnichannel messaging capabilities, enabling users to tap into WhatsApp's unrivalled global reach and WeChat's Chinese social media dominance. Along with integration to Facebook Messenger,…

Glia Raises $78 Million in Series C Funding Led by Insight Partners as Demand for Digital Customer Service Accelerates

Company's total fundraising surpasses $100 million as market goes mainstream Glia, a leading provider of Digital Customer Service, announced that it has raised $78 million in Series C funding, bringing Glia's total fundraising to $107 million. This round was led by existing investor Insight Partners and Glia was advised in the transaction by Cooley LLP. Glia grew by more than 150% in 2020 as the pandemic forced businesses to reimagine how they guide and connect with customers in a digital world. The investment will allow…

McColl’s Retail Group Launches Customer Experience Management Programme With SMG

Service Management Group (SMG), a global customer, patient and employee experience management partner to more than 500 brands, has announced a new customer experience management programme with McColl’s Retail Group. The leading convenience chain is working with SMG to collect, manage and analyse customer feedback across its large estate. McColl’s Retail Group operates a network of convenience stores and newsagents that provides essential groceries and services to more than 1,400 neighbourhoods across the United Kingdom.…

UJET CCaaS Cloud Contact Center Now Available on Oracle Cloud Marketplace

Ultra-Modern Contact Center Unifies Enterprise Customer Data with Oracle Cloud CX Service for a Single Source of Truth and more Intelligent Customer Experience UJET Inc., the world’s first and only CCaaS 3.0 cloud contact center, and a member of the Oracle PartnerNetwork (OPN), today announced its integration with Oracle Cloud CX Service and its availability on Oracle Cloud Marketplace. Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle partners. Marketing…

Calabrio ONE Now Available via Twilio Flex Ecosystem

Calabrio extends its Twilio partnership, making it effortless to deploy the leading workforce engagement management suite on Twilio Flex Calabrio, the customer experience intelligence company, announced that contact centers using Twilio Flex and looking to add powerful workforce engagement management (WEM) capabilities to their business, now have simplified access to Calabrio ONE through the Twilio Flex Ecosystem. The cloud-to-cloud integration of Calabrio ONE and Twilio Flex, which was announced earlier this year, fills…

Key Email Marketing Trends to Watch Out for 2021

Despite the rise of omnichannel automation tools for marketing communication, Emails remain a Martech CMO's most preferred mode of communication. In 2021, we are hoping to see Email marketing grow rapidly. The rise of chatbots and communication apps has been cited to be the ‘email killers’. This may not be entirely true. As per reports, the global email users’ number was at 3.8 billion in 2018 and the number is expected to rise to 4.4 billion by 2023. The presence of such a large number of users enables marketers to target…

AI-based Automation to Attain Higher Sales Closure Rates

Sales is one of the most important departments of an organization. In recent years, automation of sales processes and sales force operations have garnered massive attention from global organizations looking to accelerate their digital transformations. Together with IT, Business Analytics, Data management, and Marketing Automation, Salesforce Automation shall form the crux of business continuity in 2021. However, Sales still lags when it comes to adapting and utilizing automation to its fullest extent. In fact, it ranks…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Candid (B2B Commerce), The World Counter (Content Management), Overseas Adventure (Technology), Click (Native & Programmatic Advertising), to Samba TV (Entertainment). Candid Set Out for World’s First Fully Integrated Marcom Platform Dutch marketing and communication platform Candid has acquired Millford Brand ID effective January 1. The agency is the market leader in brand…

Samba TV Announces Real-time Picture Quality Innovation Powered by AI for Gaming, Movies, and Sports

The Initiative is Supported by Global Brands like Toshiba, Panasonic, Hitachi, JVC and Telefunken Samba TV, the leading provider of global TV data and audience analytics, and Vestel Group, an industry-leading manufacturer of some of the world’s leading TV brands, announced an innovation partnership to introduce a groundbreaking artificial intelligence (AI) technology, Picture Perfect℠, that optimises picture quality in real time for gaming, live sports, movies and more. Picture Perfect℠, designed to be embedded within the…

Dremio Raises $135 Million in Series D Funding to Drive Data Lake Transformation for Global Enterprises

New Funding Led by Sapphire Ventures Brings Dremio’s Valuation to $1 Billion Dremio, the innovation leader in data lake transformation, announced it has raised $135 million in Series D funding, bringing the company’s valuation to $1 billion. This preemptive fundraising occurred just nine months after a $70 million round led by Insight Partners in March 2020. The new fundraising round is led by Sapphire Ventures with participation from existing Dremio investors: Insight Partners, Lightspeed Venture Partners, Norwest Venture…