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        Prediction Series 2019: Interview with Daniel Incandela, CMO at Conga
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        TechBytes with Gian LaVecchia, SVP Brand Partnerships at DoubleVerify
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        Fireside Chat with Mike Davie, CEO at Quadrant
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        Social Selling Is Risky Business: How to Mitigate the Dangers
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        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
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        Why GDPR Changes Everything…for the Better
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        A-Z Glossary For Good TV Marketing – Part 3
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        5 Travel and Luxury Brands that Use Technology for Customer Experience
      • AI Takes Center Stage at Web Summit 2019
        AI Takes Center Stage at Web Summit 2019
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        How Marketing Automation and AI Are Transforming Customer Journey Stages
      • Turning Influencer Marketing into a Major Media Channel: How To
        Turning Influencer Marketing into a Major Media Channel
      • Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
        Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
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        75 Inspiring Martech Leaders Who Are Prepared for 2020
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        5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
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Search Results for: Appnexus

Jean-Christophe Conti
Interviews

Interview with Jean-Christophe Conti, CEO, VIOOH

"Many industries have been disrupted by OTT strategies, but it is a winning bet for marketers to always start their …
Sudipto GhoshOctober 23, 2018, 4:00 pmOctober 23, 2018 0 2227
Visto Enterprise Ad Hub Expands Integrations to Enable Effective Omnichannel Programmatic Campaign Execution, Management & Reporting
Audience Data

Visto Enterprise Ad Hub Expands Integrations to Enable Effective Omnichannel Programmatic Campaign Execution, Management & Reporting

API Connections to Facebook, Amazon, Appnexus and Neustar Enhance Advertisers’ Ability to Optimize Performance Across Platforms and Devices Advertising technology …

PRNewswireSeptember 29, 2018, 4:38 pmSeptember 29, 2018 0 1174
STAQ Gives Publishers Unified Advertiser Transparency Across Demand Channels
Native & Programmatic Advertising

STAQ Gives Publishers Unified Advertiser Transparency Across Demand Channels

STAQ, the automated reporting platform as a service for digital advertising, announced a major feature release that gives publishers normalized …

MTS Staff WriterSeptember 19, 2018, 5:47 pmSeptember 19, 2018 0 534
Worldwide Ad Tech Market Still Highly Fragmented Despite Intense M&A Activity, Continuing Strong Growth Spells Opportunity, According to IDC
Analytics, Sales & Marketing

Worldwide Ad Tech Market Still Fragmented Despite Intense M&A Activity, Continuing Strong Growth Spells Opportunity: IDC

In spite of ongoing intense mergers and acquisitions activity, the advertising software market is still highly fragmented. According to a …

PRNewswireSeptember 19, 2018, 2:03 pmSeptember 19, 2018 0 1553
Digital Marketing Platform Age
Guest Authors

The Dawn of the Platform Age: Digital Marketing Maturity at Last?

Industries function much like living things. They’re born, they grow rapidly, and—eventually—they hit maturity. In the ad tech and martech …

Julian BaringSeptember 18, 2018, 7:37 pmSeptember 18, 2018 1 2158
Pandora Announces Its Brand New Format to Publish Dynamic, Sequential and Short-Form Audio Ads
Sales Enablement, Social Media Advertising, Social Media Platforms

Pandora Announces Brand New Format to Publish Dynamic, Sequential and Short-Form Audio Ads

First Time Ever, Pandora Enables Advertisers to Publish Audio Advertisements Beyond 15 and 30 Seconds Pandora is innovating audio advertising …

Viraj TAugust 29, 2018, 6:24 pmAugust 30, 2018 0 1962
Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution
Customer Identity Management

Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution

Leading Identity Resolution Companies Sign Partnership to Extend Precision and Reach of People Based Marketing Drawbridge, the leading provider of …

MTS Staff WriterAugust 22, 2018, 3:29 pmAugust 22, 2018 0 1340
All You Need to Know About People-based Marketing
People-Based Marketing, Staff Writers

All You Need to Know About People-Based Marketing

People-Based Marketing Can Help Brands by Targeting the Customer and His Needs, Instead Of Relying on Devices, Thereby Delivering a …

Shalaka NalawadeJuly 25, 2018, 7:00 pmJuly 26, 2018 2 5955
Datonics Nearly Doubles Data Taxonomy with Latest Data Onboarding
Audience Data

Datonics Nearly Doubles Data Taxonomy with Latest Data Onboarding

New Premium Data from the Highest Quality Available Offline Data Sources Offers Marketers Plethora of Targeting Options Leading online data …

MTS Staff WriterJuly 10, 2018, 9:26 pmJuly 10, 2018 0 1302
go-c2
Marketing Clouds

C2 Systems Welcomes Jerry Kreitman as Senior Vice President of Sales

Jerry Kreitman Is an Award-Winning Sales Executive with over 30 Years in the Industry C2 Systems is pleased to announce …

PRNewswireJune 29, 2018, 9:11 pmJune 29, 2018 0 797
idg
Account Based Marketing, Content Marketing

IDG Adds Six New Solutions to Leading-Edge Engagement & Thought Leadership Portfolio

New Innovations Position Tech Marketers for Success IDG Communications Inc. – the world’s leading tech media, data, and marketing services company – …

PRNewswireJune 28, 2018, 8:12 pmJune 28, 2018 0 1303
cordial
Email Marketing

Cordial Raises $15 Million to Help Marketers Adapt to the Increasingly Dynamic Customer Journey

Company Doubles Down on Growth as Market Makes Fundamental Shift to Power Everything from Email to SMS with Real-Time Data …

PRNewswireJune 28, 2018, 6:46 pmJune 28, 2018 0 1105
Cleeng Raises $5.8 Million to Strengthen OTT Video Technology
Native & Programmatic Advertising, Video Advertising

Cleeng Raises $5.8 Million to Strengthen OTT Video Technology

Funding Led by Venture Capital Firm Walvis Together with C4 Ventures Cleeng, the leader in video e-commerce solutions for broadcasters, …

PRNewswireJune 28, 2018, 4:18 pmJune 28, 2018 0 958
ooyala
Content, Video Marketing

Ooyala Powers Content Management, Syndication and Delivery for Turner Asia Pacific

Ooyala Flex Media Platform Helps Turner Automate and Orchestrate Workflows, Reducing Content Processing Time by 85% Ooyala is powering content syndication …

PRNewswireJune 26, 2018, 8:13 pmJune 26, 2018 0 906
VIOOH Heralds a New Era of Cooperation Across the OOH Advertising Industry
Native & Programmatic Advertising, Staff Writers

VIOOH Heralds a New Era of Cooperation Across the OOH Advertising Industry

VIOOH, The New Global Platform Shaking Up OOH Advertising Sector By Enabling Industry-Wide Cooperation VIOOH is now officially Live. VIOOH …

Sudipto GhoshJune 13, 2018, 2:01 pmJune 13, 2018 0 4477
ShareThis Announces New CEO and Doubles Data Business With New Clients and Partners
B2B Data, Behavioral Marketing

ShareThis Announces New CEO and Doubles Data Business With New Clients and Partners

ShareThis’ Data DNA and Deep Learning Engines Fuel Year-Over-Year  Growth Into Second Year ShareThis, the Sharing Intelligence company that delivers …

MTS Staff WriterJune 7, 2018, 6:21 pmJune 7, 2018 0 2121
Quotient Technology To Acquire Influencer Marketing Firm Ahalogy
Influencer Marketing

Quotient Technology To Acquire Influencer Marketing Firm Ahalogy

Influencer Marketing Firm Expands Quotient’s Data-Driven Media Offerings, Driving Sales Through Social Media for Top CPG Brands Quotient Technology Inc, announced …

MTS Staff WriterJune 6, 2018, 9:03 pmJune 6, 2018 1 1550
ShareThis Announces New CEO and Doubles B2B Data Business
Audience Data, B2B Data

ShareThis Announces New CEO and Doubles B2B Data Business

ShareThis Announced New Clients and Partners, Including Digitas, AppNexus, and The Trade Desk; Reveals Data DNA and Deep Learning Engines Fuel …

Sudipto GhoshJune 6, 2018, 7:30 pmJune 6, 2018 0 1133
Intersection Place Exchange
Native & Programmatic Advertising

Intersection Launches Place Exchange, the First True Programmatic Exchange for Out-Of-Home and Place-Based Media

Place Exchange Offers Agencies and Advertisers the Ability to Fully Unify OOH Media with Other Channels Through Their Existing DSP …

MTS Staff WriterJune 5, 2018, 12:08 amJune 5, 2018 0 2818
Nicolle Pangis is the New NCC Media President And CEO
Native & Programmatic Advertising, Video Advertising

Nicolle Pangis is the New NCC Media President And CEO

The Former Global COO of GroupM’s [m] PLATFORM, to Guide NCC’s Expansion from Linear TV Leader to Comprehensive Linear and …

Sudipto GhoshMay 21, 2018, 7:30 pmMay 21, 2018 0 2628

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