API Connections to Facebook, Amazon, Appnexus and Neustar Enhance Advertisers’ Ability to Optimize Performance Across Platforms and Devices Advertising technology …
STAQ Gives Publishers Unified Advertiser Transparency Across Demand Channels
STAQ, the automated reporting platform as a service for digital advertising, announced a major feature release that gives publishers normalized …
Worldwide Ad Tech Market Still Fragmented Despite Intense M&A Activity, Continuing Strong Growth Spells Opportunity: IDC
In spite of ongoing intense mergers and acquisitions activity, the advertising software market is still highly fragmented. According to a …
The Dawn of the Platform Age: Digital Marketing Maturity at Last?
Industries function much like living things. They’re born, they grow rapidly, and—eventually—they hit maturity. In the ad tech and martech …
Pandora Announces Brand New Format to Publish Dynamic, Sequential and Short-Form Audio Ads
First Time Ever, Pandora Enables Advertisers to Publish Audio Advertisements Beyond 15 and 30 Seconds Pandora is innovating audio advertising …
Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution
Leading Identity Resolution Companies Sign Partnership to Extend Precision and Reach of People Based Marketing Drawbridge, the leading provider of …
All You Need to Know About People-Based Marketing
People-Based Marketing Can Help Brands by Targeting the Customer and His Needs, Instead Of Relying on Devices, Thereby Delivering a …
Datonics Nearly Doubles Data Taxonomy with Latest Data Onboarding
New Premium Data from the Highest Quality Available Offline Data Sources Offers Marketers Plethora of Targeting Options Leading online data …
C2 Systems Welcomes Jerry Kreitman as Senior Vice President of Sales
Jerry Kreitman Is an Award-Winning Sales Executive with over 30 Years in the Industry C2 Systems is pleased to announce …
IDG Adds Six New Solutions to Leading-Edge Engagement & Thought Leadership Portfolio
New Innovations Position Tech Marketers for Success IDG Communications Inc. – the world’s leading tech media, data, and marketing services company – …
Cordial Raises $15 Million to Help Marketers Adapt to the Increasingly Dynamic Customer Journey
Company Doubles Down on Growth as Market Makes Fundamental Shift to Power Everything from Email to SMS with Real-Time Data …
Cleeng Raises $5.8 Million to Strengthen OTT Video Technology
Funding Led by Venture Capital Firm Walvis Together with C4 Ventures Cleeng, the leader in video e-commerce solutions for broadcasters, …
Ooyala Powers Content Management, Syndication and Delivery for Turner Asia Pacific
Ooyala Flex Media Platform Helps Turner Automate and Orchestrate Workflows, Reducing Content Processing Time by 85% Ooyala is powering content syndication …
VIOOH Heralds a New Era of Cooperation Across the OOH Advertising Industry
VIOOH, The New Global Platform Shaking Up OOH Advertising Sector By Enabling Industry-Wide Cooperation VIOOH is now officially Live. VIOOH …
ShareThis Announces New CEO and Doubles Data Business With New Clients and Partners
ShareThis’ Data DNA and Deep Learning Engines Fuel Year-Over-Year Growth Into Second Year ShareThis, the Sharing Intelligence company that delivers …
Quotient Technology To Acquire Influencer Marketing Firm Ahalogy
Influencer Marketing Firm Expands Quotient’s Data-Driven Media Offerings, Driving Sales Through Social Media for Top CPG Brands Quotient Technology Inc, announced …
ShareThis Announces New CEO and Doubles B2B Data Business
ShareThis Announced New Clients and Partners, Including Digitas, AppNexus, and The Trade Desk; Reveals Data DNA and Deep Learning Engines Fuel …
Intersection Launches Place Exchange, the First True Programmatic Exchange for Out-Of-Home and Place-Based Media
Place Exchange Offers Agencies and Advertisers the Ability to Fully Unify OOH Media with Other Channels Through Their Existing DSP …
Nicolle Pangis is the New NCC Media President And CEO
The Former Global COO of GroupM’s [m] PLATFORM, to Guide NCC’s Expansion from Linear TV Leader to Comprehensive Linear and …
Interview with Ron Jacobson, Co-founder, Rockerbox
"It’s easy to re-engage users who have already shown intent but convincing someone that’s never heard of your brand to …