Leading Identity Resolution Companies Sign Partnership to Extend Precision and Reach of People Based Marketing Drawbridge, the leading provider of …
All You Need to Know About People-Based Marketing
People-Based Marketing Can Help Brands by Targeting the Customer and His Needs, Instead Of Relying on Devices, Thereby Delivering a …
Datonics Nearly Doubles Data Taxonomy with Latest Data Onboarding
New Premium Data from the Highest Quality Available Offline Data Sources Offers Marketers Plethora of Targeting Options Leading online data …
C2 Systems Welcomes Jerry Kreitman as Senior Vice President of Sales
Jerry Kreitman Is an Award-Winning Sales Executive with over 30 Years in the Industry C2 Systems is pleased to announce …
IDG Adds Six New Solutions to Leading-Edge Engagement & Thought Leadership Portfolio
New Innovations Position Tech Marketers for Success IDG Communications Inc. – the world’s leading tech media, data, and marketing services company – …
Cordial Raises $15 Million to Help Marketers Adapt to the Increasingly Dynamic Customer Journey
Company Doubles Down on Growth as Market Makes Fundamental Shift to Power Everything from Email to SMS with Real-Time Data …
Cleeng Raises $5.8 Million to Strengthen OTT Video Technology
Funding Led by Venture Capital Firm Walvis Together with C4 Ventures Cleeng, the leader in video e-commerce solutions for broadcasters, …
Ooyala Powers Content Management, Syndication and Delivery for Turner Asia Pacific
Ooyala Flex Media Platform Helps Turner Automate and Orchestrate Workflows, Reducing Content Processing Time by 85% Ooyala is powering content syndication …
VIOOH Heralds a New Era of Cooperation Across the OOH Advertising Industry
VIOOH, The New Global Platform Shaking Up OOH Advertising Sector By Enabling Industry-Wide Cooperation VIOOH is now officially Live. VIOOH …
ShareThis Announces New CEO and Doubles Data Business With New Clients and Partners
ShareThis’ Data DNA and Deep Learning Engines Fuel Year-Over-Year Growth Into Second Year ShareThis, the Sharing Intelligence company that delivers …
Quotient Technology To Acquire Influencer Marketing Firm Ahalogy
Influencer Marketing Firm Expands Quotient’s Data-Driven Media Offerings, Driving Sales Through Social Media for Top CPG Brands Quotient Technology Inc, announced …
ShareThis Announces New CEO and Doubles B2B Data Business
ShareThis Announced New Clients and Partners, Including Digitas, AppNexus, and The Trade Desk; Reveals Data DNA and Deep Learning Engines Fuel …
Intersection Launches Place Exchange, the First True Programmatic Exchange for Out-Of-Home and Place-Based Media
Place Exchange Offers Agencies and Advertisers the Ability to Fully Unify OOH Media with Other Channels Through Their Existing DSP …
Nicolle Pangis is the New NCC Media President And CEO
The Former Global COO of GroupM’s [m] PLATFORM, to Guide NCC’s Expansion from Linear TV Leader to Comprehensive Linear and …
Interview with Ron Jacobson, Co-founder, Rockerbox
"It’s easy to re-engage users who have already shown intent but convincing someone that’s never heard of your brand to …
IRIS.TV Expands Advisory Board to Advance into Video Personalization
Leading Media Industry Executives Have Joined IRIS.TV’s Pioneering Efforts to Advance Video Personalization and Programming The leading AI-powered video personalization …
The Ad Exchange’s Place in a First-Price World
Programmatic auction dynamics are changing, with a simple, first-price model rapidly replacing the second-price mechanism on which real-time bidding was …
Inc. Magazine Unveils Ranking of Europe’s Fastest-growing Private Companies
ADYOULIKE Ranks No. 1308 on the 2018 Inc. 5000 Europe with Three-Year Sales Growth of 544% Inc. magazine ranked ADYOULIKE. NO …
IAS Launches First-To-Market Mobile In-App Solution for Programmatic Brand Safety
The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath Integrate IAS to Increase Mobile In-App Transparency Leading …
Mediavine Launches Exclusive Video Adhesion Ad Unit
The Custom-Built Video Adhesion Unit Brings Together Advertisers, Publishers, and Users in a New Way Through High-Viewability Mobile Native Experiences Mediavine …