TechBytes with Steven Tracy, Director of Campaign Services, SmarterHQ

Steven Tracy Director of Campaign Services, SmarterHQ A few years ago, segmentation and really identifying your individual subscriber was a huge part of the email marketing conversation, and predictive and behavioral intelligence takes this even further. We spoke to Steven Tracy, Director of Campaign Services at SmarterHQ, to understand the analytics that email marketing teams should focus on to identify if their tools are working well.Tell us about your role at SmarterHQ and the team/technology you handle. Since…

Dreamforce Interview with David Elkington, CEO and Founder, InsideSales.com

"One can have all the AI algorithms in the world and even a platform to run them on, but without a critical mass of data, those investments will go underutilized."What’s the biggest attraction for you at Dreamforce 2018?  For me, it has to be our customers and integration partners. Dreamforce attracts the biggest concentration of InsideSales.com users and partners, and I look forward to sitting down with them. I want to learn how they are using AI and Collective Intelligence data to improve sales. What Salesforce…

BlackBerry Delivers Zero Trust Architecture Through BlackBerry Spark Platform for Unified Endpoint Security and Unified Endpoint Management

BlackBerry Limited announced the BlackBerry Spark® platform with a new unified endpoint security (UES) layer which can work with BlackBerry unified endpoint management (UEM) to deliver zero trust security.  Leveraging artificial intelligence, machine learning and automation, BlackBerry Spark now offers improved cyberthreat prevention and remediation, and provides visibility across desktop, mobile, server, and IoT (including automotive) endpoints. This comprehensive BlackBerry Spark platform benefits the user with a higher…

Verint Expands Its Adobe Partnership to Support More Personalized Customer Journeys

Seamlessly Surfacing Customer Experience Data to Automate the Process of Predicting and Acting on Experience Drivers Marketers and customer experience practitioners recognize the value of streamlined access to insights to drive exceptional experiences that are personalized and predictive. Now the partnership* between Verint Systems Inc., The Customer Engagement Company, and Adobe will support more personalized customer journeys by combining experience data from the Verint Experience Cloud along with data from the…

6sense Launches Next Best Actions to Help Prospecting Teams Better Engage Target Accounts

Industry-first AI-driven orchestration layer eliminates guesswork for BDRs by providing time-based recommendations for the right contacts, messaging, and actions to build pipeline 6sense, the leading Account Engagement Platform, announced the beta release of Next Best Actions, an advanced capability that uses AI to present business development representatives (BDRs) with a prioritized list of recommended actions to engage the buying team within a target account. Part of 6sense Sales Intelligence, a module that provides…

ListenFirst’s State of Social Report for Hospitals Reveals Top 10 U.S. Hospitals and Children’s Hospitals on Social Media

Cleveland Clinic, Mayo Clinic, St. Jude Children's Research Hospital Claim Top Spots ListenFirst, the most comprehensive social analytics solution, released a report on the State of Social 2020: Hospital Networks, including a ranking of both the Top 10 U.S. Hospitals and the Top 10 U.S. Children's Hospitals by social engagement. The report documents the social media efforts of 1,033 hospitals and is designed to give healthcare marketers tactical advice on how to better connect and engage with their communities on social…

ZoomInfo Names Smartsheet CEO Mark Mader and RingCentral CFO Mitesh Dhruv to Board of Directors as Independent Technology Leaders

Dhruv to Chair the Audit Committee ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the addition of two new independent directors: Smartsheet CEO Mark Mader and RingCentral CFO Mitesh Dhruv. “Mark and Mitesh bring a wealth of deep, relevant experience as seasoned software executives whom we expect to bring immediate value to ZoomInfo,” said Henry Schuck, Founder and CEO of ZoomInfo. “Their capital markets experience as well as expertise in growing global technology companies will be…

RingLead DataExchange Grows with the Addition of Ten Key Data Vendors

Ringlead the leading provider of data management solutions for CRMs and MAPs, based in New York ads a powerful new set of partners to their DataExchange RingLead, the leading provider of data management solutions for CRMs and MAPs, announced the addition of a handful of new partners to The DataExchange, the industry's leading data buying marketplace. This latest group of partners consists of ZoomInfo Powered by DiscoverOrg, Crunchbase, 180 by Two, Clearbit, People Data Labs, DemandMatrix, Inside View,…

Rio SEO Announces New “Suggestion Engine” Feature to Its Enterprise Local Marketing Platform

Rio SEO enhances its existing local marketing platform by adding a layer of corporate oversight and governance to its Local Manager solution, enabling global brands to maintain accurate information across all locations Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers, has announced a new Suggestion Engine feature to its Local Manager solution. Built for local governance, Rio SEO’s Suggestion Engine enables both on-the-ground marketers as well as corporate leadership to…

Ronn Torossian Featured In Powermove Makers Series

Ronn Torossian, Founder and CEO of 5WPR, one of the 15 leading American PR Agencies will be a featured presenter at the PowerMove Makers series hosted at LIU Brooklyn Campus on Wednesday, February 19, 2020. The series is hosted by Shawn Prez, CEO of Powermoves, an entrepreneur and marketer.  The series features business leaders, visionaries and cultural disrupters in an interview style-format, which has been described as a cross between the long running Emmy award winning "Inside the Actors Studio" and "Ted Talk". Shawn…

Ushur Announces the Ushur Managed Package on Salesforce AppExchange

Enterprises can now benefit from Ushur’s Customer Engagement Automation from within Salesforce Ushur announced it has launched the Ushur Managed Package on Salesforce AppExchange, empowering enterprises to add customer engagement automation capabilities to their Salesforce platform. Ushur’s artificial intelligence (AI) platform enables enterprises to instantly and intelligently automate interactions with their customers, integrating directly into Salesforce. Marketing Technology News: ZoomInfo Enhances Go-to-Market…

vPromos Launches Bundled Loyalty, Text Messaging and Processing Solution for SMBs

vPromos, Inc., a provider of innovative loyalty and customer engagement solutions, announced the launch of vLoyalty SMB. Loyalty, text messaging and free payment processing are bundled into an intuitive, easy-to-use solution that helps small and midsize businesses drive repeat visits and sales. vLoyalty SMB is a simple and affordable way for business owners to enroll, engage, know and reward their customers to drive more revenue. Initially available in Dallas and Atlanta markets, nationwide rollout of vLoyalty SMB will take…

Pure Joins Google Cloud Anthos Ready Storage Initiative

Pure Continues to Deliver on the Promise of a Modern Data Experience with Expanded Cloud-Native Collaboration Pure Storage, the data solutions pioneer that enables faster customer innovation, has joined Google Cloud's Anthos Ready Storage Initiative, having demonstrated that its solutions for data storage and data can be confidently deployed on the Anthos platform across hybrid environments. This news expands on Pure's partnership with Google Cloud to help customers modernize existing applications and build new ones on a…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from SAS, Databricks, Creative Virtual, CustomerGauge, Intema Solutions Inc., and Behavioral Signals. SAS a Leader in 2020 Gartner Magic Quadrant for Data Science and Machine Learning Platforms Gartner has recognized SAS as a Leader in its 2020 Magic Quadrant for Data Science and Machine Learning Platforms. The report evaluated SAS for its completeness of vision and ability to execute.…

Gong and Corporate Visions Join Forces to Create Data-Led Revenue Strategies

Partnership Combines the Power of AI-Based Revenue Intelligence and Decision-Making Science Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Corporate Visions, the leading marketing and sales messaging, content, and skills training company to provide revenue teams with the data to track how changes in approaches and messaging impact sales. Corporate Visions' proprietary Customer…

TechBytes with Bryan Brown, CPO of Terminus

"Things like Machine Learning and Predictive Analytics help marketers more quickly and easily scale their account-based practice across their company." Hi Bryan. You come from a very diverse technical background. Tell us about your current role at Terminus and the team/technology you handle in the company. I joined Terminus back in 2016, to lead the product and engineering teams as we scaled our ABM product. On a very high level, I focus on building software that will lead the charge into account-centric B2B. The…

Lyon Real Estate Introduces SmartSocial Ads, Powered by Adfenix

Lyon agents will now be able to hyper-target potential buyers most likely to be interested in their listings Lyon Real Estate has announced a partnership with Swedish global technology leader Adfenix to bring Lyon agents and their clients a fully automated social media advertising tool powered by artificial intelligence. Using complex data analysis and behavioral targeting, SmartSocial Ads delivers a highly effective advertising presence for property listings on Facebook and Instagram. Marketing Technology News:…

This Ain’t Your Parents’ Contextual Targeting

The digital industry is facing threats to its status quo that are forcing all stakeholders to ask whether it deserved to be the status quo in the first place. New data policies are pushing companies to change the way they handle their users’ data. Those legal pressures – combined with the complexity of targeting and measuring across platforms like Mobile and OTT – are shaking the foundation of Digital Advertising. Premium publishers are standing up for user experience that encourages user loyalty over time, while brand…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Salesforce, New Breed, Google Maps, SmartEquip, and Facebook. Salesforce Acquires Evergage, Will Use Personalization to Enhance Customer Data and Deliver More Relevant Experiences Salesforce acquired Evergage, the leading software platform for real-time 1:1 personalization, to accelerate the company’s efforts to offer enhanced personalization solutions to its thousands of customers.…

TechBytes with Julien Escande, Commercial Director at Quadrant.io

"AI would be able to quickly and continuously identify and remove bad data and ensure that only the best and most accurate data is being used for products and services in our industry." Hi Julien, tell us about your role and journey into Technology. I am the Commercial Director at Quadrant, a Singapore-based company that meets demand for authenticated, high-quality, mobile location-based data through technology. I manage the commercial aspects at Quadrant including driving data solutions for businesses who use…