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AgilOne Announces New Customer Data Platform Capabilities for Enterprise B2C Marketing Teams

AgilOne’s New Customer Data Platform Now Enables Enterprise Brands to Meet Their Unique Business Needs and Future-Proof Their Customer Data Investments Leading customer data platform for B2C enterprises, AgilOne, has announced the launch of AgilOne Lightning IQ. AgilOne Lightning IQ is the only data query tool integrated into a customer data platform that allows marketing teams to query massive amounts of customer data with speed and agility. Recommended Read: AI-as-a-Service in Martech: Focus on Virtual Assistants,…

Customer Profile Management and Customer Data Platform Key to Cross-Channel Business Success

The Celebrus Study Offers Insights Into Why Firms Struggle To Harness Data For Enhanced Customer Experiences Celebrus, the leading provider of real-time enterprise Customer Data Platform (CDP) technology, has revealed the findings of its research into cross-channel customer tracking in the US and Europe. Forrester Consulting conducted The October 2017-commissioned study, titled “Accelerate Business Success by Tracking Customers Across Channels”, on behalf of Celebrus. The study identifies that despite 90% of surveyed…

SugarCRM Launches Sugar Integrate, a Cloud-Based Integration Platform to Eliminate Data Silos and Help Companies Achieve a Seamless View of…

SugarCRM Inc. the company that helps organizations deliver exceptional customer experiences, announced the launch of Sugar Integrate, to help companies more easily and efficiently integrate with more than 200 business applications. Sugar Integrate increases the effectiveness of Sugar’s time-aware CX platform for CRM, marketing automation, and customer service, delivering unmatched customer experience throughout every stage of the customer lifecycle. “A critical aspect for companies competing in the CX market is the quality…

Vertify Acquires Data Management Tech Company to Accelerate Growth of Customer Intelligence Platform and Better Align Revenue Teams,…

With Fresh Funding, New Executive Hires, and Now the Acquisition of Synthio in Just the Past 6 Months, Vertify Is Positioned for 100% Growth in 2020 Vertify Inc., a customer data intelligence company announced that it has acquired Atlanta-based, Synthio Inc., a data quality and enrichment technology company. The addition of Synthio rapidly advances the Vertify roadmap by adding a data technology asset that is foundational for the Vertify customer intelligence platform (VCIP). The VCIP is built for revenue teams to connect…

Boomi’s Data Integration Platform Offers Next-level Connectivity to IFS’s Customers With 200 Pre-built Connectors

IFS's business applications for FSM, ERP and EAM can now connect large and fast-changing data pools using Boomi's integration capabilities IFS, the global enterprise applications company, announced its new partnership with Boomi, a Dell Technologies business. The resulting technology stack combines best-in-class enterprise resource management (ERP), enterprise asset management (EAM) and field service management (FSM) into a 'digital switchboard' that unites industrial process expertise with cloud agility. Over the last…

180byTwo Launches Unifi an AI-Powered Customer Data and Identity Platform for B2B Marketers

Initial launch partners include Marketo an Adobe Company, Oracle Data Cloud, Linkedin, Lotame, The Trade Desk, and Pubmatic 180byTwo announced today the launch of its AI-powered Customer data and Identity platform to meet the growing needs of Business-to-Business marketers looking to simplify data work-flows and centralize their technology stacks. Developed off 180byTwo's AccountLink™  B2B graph, AI, and DAAS solutions; the platform enables B2B and Account-Based Marketers to seamlessly execute and measure marketing…

The Splunk Data-to-Everything Platform Increases Scale and Speed; Over 18,000 Customers Turn Data Into Doing

Splunk Enterprise Expands Data Access with Data Fabric Search and Data Stream Processor; Empowers Users with Context and Collaboration Splunk Inc., provider of the Data-to-Everything Platform, announced that new versions of Splunk Enterprise and Splunk Cloud will expand the ways customers can unlock value and bring data to every question, decision and action. These innovations power the Data-to-Everything Platform, helping customers solve any data problem at any scale. Splunk Enterprise 8.0 is now generally available.…

Software Company Agillic Is Entering the DACH Region with a Native Customer Marketing Platform to Help Brands Act on Insight Through a…

“Make it all about me!” This is the craving brands must satisfy as they engage with customers. Today, personalisation and relevance are chief value drivers in marketing. However, with a continually increasing volume of customer data, tools to make that data actionable are a necessity. Marketing software company Agillic provides a native customer marketing platform that enables companies to orchestrate and execute highly personalised communication across channels. In August 2019, the company entered DACH and is now out to…

InsideView Expands Its Data Platform to Support Wave of Former Data.com Customers

Targeting Intelligence Leader Announces Enhanced Data Matcher, Branch Data, and Data Diagnostics InsideView, the leader in targeting intelligence, announced a number of strategic enhancements to its data platform to address anticipated demand from prospective customers who will soon need a new data solution to replace the retiring Data.com. The new features offer benefits beyond the current Data.com feature set, including AI-powered matching, branch and site location data, and data diagnostics to evaluate CRM data quality.…

Atos Expands Strategic Partnership With Google Cloud to Enable Oracle Database Customers to Benefit From Google Cloud Platform

Atos, a global leader in digital transformation, strengthens its strategic partnership with Google Cloud with two high-performance regional extensions of existing Google Cloud data centers in Frankfurt (Germany) and Ashburn VA (North America), to support Oracle database customers. These two regional extensions will be equipped with Atos’ high-performance BullSequana S servers and will enable Oracle database customers to run their workloads efficiently and effectively and benefit from Google Cloud Platform (GCP). Atos brings…

Domo IoT Cloud Now Integrates with Zendesk Data Platform to Deliver Better Customer Service

As part of this partnership, Domo and Zendesk launched the Zendesk Customer Success for IoT App, an application built on top of the Domo IoT Cloud Leading Mobile Cloud-based Business Operating system provider, Domo, is taking the Connected Devices route to bridge Sales and Marketing processes. In an exciting development for Marketing and Sales Technology aficionados, Domo has announced a strategic partnership with MarTech giant, Zendesk. This partnership with Zendesk will help Domo customers to better manage their IoT…

Blueshift Launches First-Ever Customer Data Activation Platform to Help Brands Intelligently Engage Customers

With Newly Released App Framework, Brands can Use Blueshift to Orchestrate Intelligent Customer Experiences On Every Touchpoint, Across Marketing, Customer Service, And Product Blueshift, the leader in activating customer data to drive intelligent customer engagement, announced the launch of an industry-first Customer Data Activation Platform (CDAP). The release of Blueshift's App Framework completes its CDAP and gives companies, for the first time, the ability to not only unify and integrate data, but to use their data…

Zylotech AI-Powered Customer Data & Analytics Platform Awarded Marketo Certification

Marketing Technology News: AI Integrated Offering Enables Marketers to Gain Actionable Insights for Account-Based Marketing (ABM) Zylotech, an AI-powered customer intelligence platform company, announced it has completed a certified integration with Marketo and is now a member of LaunchPoint, by Marketo, an Adobe company, as part of the Innovate partner program. The integrated offering provides B2C and B2B marketers with powerful customer data and embedded analytics for greater customer retention opportunities. Armed with…

TVadSync Integrates Unacast Data to Give Advertisers Clarity into How TV-to-Digital Cross-Platform Retargeting Drives Customers to Stores

Combination of Smart TV Data and Transparent Location Insights Allows Targeted, Attributable Cross-Screen Media TVadSync, the leader in TV-to-Digital cross-platform marketing, has partnered with Unacast. Unacast is the leading transparent location data platform, to finally give brands a clear picture of how combined TV and digital media campaigns influence their customers’ real-world actions. Unacast is the leading transparent, contextualized location data platform. Unacast empowers the next generation of data-driven…

RedPoint Global Launches Data Management 8.0, A Platform For Optimizing Customer Engagement

Extended Open Garden Connectivity and Universal Cloud Support Provides Brands with the Most Flexible and Scalable Solution for Operationalizing Data RedPoint Global, a leading provider of data management and customer engagement technology, today announced the availability of RedPoint Data Management 8.0 within the RedPoint Customer Data Platform. With RedPoint Data Management 8.0, organizations can harness massive amounts of data from an ever-growing number of touchpoints to create a truly unified customer profile – all…

Adbrain Integrates with Narrative I/O’s Data Commercialization Platform (DCP) to Extend the Global Reach of its Customer Identity Data

Data marketplace and platform company Narrative has partnered with Adbrain, a global provider of intelligent customer identity technology solutions, as a premier cross-device data source for Narrative’s newly launched Data Commercialization Platform (DCP). The Platform is a digital data marketplace for buyers and sellers of raw data assets to easily discover each other and transact, avoiding the headaches and costs of lengthy contract discussions and one-off  integrations. Adbrain is providing its powerful cross-device…

Dun & Bradstreet Delivers Free Platform, Data And Resources To Lift Public And Private Sectors During The COVID-19 Pandemic

Platform to help governments determine the full impact of the virus on communities Dun & Bradstreet, a leading global provider of business decisioning data and analytics, today launched a trusted data platform for government agencies to inform mission-critical response and relief efforts across state and local communities. The Firm is also making a number of resources available to private and public sector organizations to help mitigate risk and support continued business activity. Marketing Technology News:…

Voxnest And Its Podcast Platform Spreaker Integrate With Nielsen For Deeper Targeted Advertising

Nielsen Audience Segments available to advertisers and publishers under the Voxnest umbrella Voxnest, an audio technology company, announced that it has signed a new agreement with Nielsen today for the use of Nielsen Audience Segments. With this contract, both advertisers who utilize Voxnest Audience Network and podcast publishers on Spreaker, a Voxnest brand, will utilize the integrated data in order to achieve a richer understanding of podcast listeners, get specific with audience targeting, and drive better…

Creatio Partners With Tata Consultancy Services to Drive Customer Experience Across Marketing, Sales and Services

Creatio (formerly bpm’online), a global software company providing a leading low-code platform for process management and CRM, is announcing its partnership with Tata Consultancy Services (TCS), a global IT services, consulting, and business solutions organization. The partnership will help global enterprises automate marketing, sales and services teams so they can operate with greater efficiencies and agility and deliver optimal customer experience. Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W…

Unruly Data Reveals COVID-19 is Reshaping Consumer Content Consumption, Spending Habits and Advertising Preferences

Video advertising platform Unruly today released a study that investigates how the COVID-19 pandemic is impacting consumer interests and behaviors. Unruly, which is part of Tremor International, surveyed a total of 2,556 consumers globally in late March 2020 for this study. Results revealed that overall time spent online has dramatically increased in the US -- with consumers spending a lot more time than before on their mobile phones (50%), connected TVs (42%) and laptops (35%). Additionally, consumers are spending more time…