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Data Privacy Moves to Top of the Priority List for Advertisers

IAS Industry Pulse Report Explores Top Priorities and Opportunities For 2019 Fifty-six percent of advertisers who participated in Integral Ad Science (IAS) Industry Pulse Report said data privacy is number one on their list of priorities for the coming year. Demand for consistent measurement across platforms is a close second followed by brand safety and ad fraud. It is no surprise that data privacy has surpassed the usual suspects as a focus - the advent of GDPR in the EU and the emergence of The California Data…

Adsmovil Launches ‘Adsmovil Personas’ Audience Data Platform for the US Hispanic Market with More Than 25 Million Profiles

Hispanic Mobile Media Company Offers Decoupled and Deterministic Data on Hispanic Profiles Adsmovil, the leading mobile advertising company targeting US Hispanics with a direct relationship with 1,200+ Latin American, Spain and US Hispanic publishers, announces the launch of its audience data platform, ‘Adsmovil Personas,’ which will allow brands and agencies to target US Hispanic audiences via decoupled data from their preferred DSPs at scale. The platform allows brands to customize US Hispanic audiences by…

V12 Launches Intent Data Solution Based on Browsing Behavior

V12 Signals Addition Monitors Data From Over 91% Of Internet-Connected Devices V12, a leading provider of customer acquisition solutions, announced an expansion to V12 Signals, an industry leading suite of consumer purchase intender databases spanning multiple industries. V12 Signals, which currently identifies consumer purchase intent using proprietary mobile location intelligence and trigger data insights, now also now tracks behavioral intent data from over 91% of internet-connected devices every month in the US.…

Vuzix Demonstrate Hands-Free Database Access Solution Using Vuzix Blade at CES 2019

Vuzix Corporation, a leading supplier of Smart Glasses and Augmented Reality (AR) technology and products is pleased to announce the demonstration of a hands-free smart glasses database access solution at CES 2019. The solution, which utilizes the Vuzix Blade, integrating with Salesforce Service Cloud, the world's #1 customer service platform, and a smart speaker, realizes hands-free operation by providing voice-driven searching of knowledge information contained in Service Cloud, allowing employees to support on-site…

Terminus Broadens Data Integration & Engagement Capabilities with New Account-Based Marketing Platform Release

New Integrations Make It Even Easier for B2B Marketing Teams to Identify Ideal Accounts Based on Intent and Engagement; Expanded Orchestration Features Cement Terminus’ Position as the Most Advanced ABM Platform on the Market Terminus, the #1 rated account-based marketing (ABM) execution platform, announces new features and integrations that extend the ability of B2B marketers to unify their account intelligence and better orchestrate multi-channel engagement. The Terminus platform is purpose-built to empower marketing…

CallRail’s First-To-Market Cost-Per-Lead Solution Now Includes Multi-Channel Data

With This Enhancement, Marketers Now Have the Ability to Attribute Conversions from Multiple Interaction Types and Channels CallRail, the world’s most popular call tracking and analytics provider, announced big enhancements to its first-to-market Cost per Lead (CPL) solution within the CallRail application. Now, marketers can automatically calculate their cost per lead by analyzing text, form, and call conversions from paid campaigns on Google Ads, Facebook, and Bing Ads. These improvements showcase CallRail’s proven…

DataGrail Becomes the Latest Member of Marketo’s Innovative Partner Program

DataGrail’s Data Transparency Platform Integrates with Marketo’s Customer Engagement Initiatives. The Partnership Ensures Data Privacy for Marketo’s Customers Today’s consumers have become extremely skeptical about how their information is processed by brands. The recent allegations on Information Technology behemoths about user data breach have added more fuel to the fire. This is becoming a problem for brands globally because today’s businesses depend on data to derive meaningful business insights. Hence, it is…

JotForm Announces PDF Editor –Turns Collected Form Data into Great-Looking PDF Documents

JotForm, a leading online form software provider, announced the release of "JotForm PDF Editor," a product that makes it easy for anyone to turn online form response data into professional and polished PDFs. "JotForm PDF Editor has the strength and flexibility to turn information collected from online forms into a professional and polished PDF," said Aytekin Tank, JotForm founder and CEO. "Our users told us about wanting better ways to present and distribute their form data. Our new PDF Editor makes the entire process…

Sefati & Co Announces Its New Branding, but Maintains Its Core Focus on Customized Digital Marketing Solutions

The company formerly known as Sefati Digital has announced new branding—including a new name and a new website. The company, now christened Sefati & Co, has overhauled its online presence, making it easier than ever for customers to interact with the brand. Despite these changes, the company’s core service offerings—including customized digital marketing solutions—will remain the same. “We’re not a traditional agency, but neither are we a DIY consulting firm,” says the company’s founder, Al Sefati. “We’ve never been…

CRM and Customized Automation Take To The High Skies with AI-Driven Sales Assistant

Zoho's Chief Evangelist, Raju Vegesna Spoke About How Zoho CRM and Their AI-Based Sales Assistant, Zia Are The Perfect Tools for Running an Entire Business You wouldn't disagree if the "C" in CRM would actually expand to 'Competition' and not 'Customer' alone. With so much happening in the industry, marketing teams are super-busy with multi-channel communication and pipeline management. Working with a CRM requires significant expertise in dealing with data and mining it, for proper orchestration, at multiple levels of the…

Addressing a Significant Business Challenge, Tru Measure Introduces Customized Goals and KPI Reporting

Meaningful Metrics Prove True ROI of Digital Marketing Campaigns In a survey conducted by Advertiser Perceptions earlier this year, 40 percent of chief financial officers surveyed said “vanity metrics,” data points that present no real connection to their business, were one of the biggest concerns about investing more resources into digital marketing. Tru Measure, a digital marketing services platform, has created a solution to address this challenge with its new goals and key performance indicator (KPI) reporting…

TV Data Company Alphonso Introduces New Suite of Digital-Like TV Advertising Measurement Metrics and Tools

Major Update to Its Self-Serve TV Ad Insights Dashboard, Alphonso Insights-Granular Ad Metrics Powered by Advanced Machine Learning and Industry’s Largest TV Data Set -Closed-Loop Attribution for TV Ads at Both a National and Local Level TV data company Alphonso  introduced the second generation of Alphonso Insights, its SaaS-based, self-serve dashboard for real-time TV ad analytics and closed-loop attribution. The service now includes several major new features and data sets that will help marketers better understand TV…

Taking Control of Performance Marketing Data

Traditional performance marketing involves sharing the responsibility for lead generation with companies outside your organization (e.g. distributors, resellers, agents, and alliances). This creates an element of risk because you’re putting your brand reputation in the hands of others, and sharing consumer data with companies and people you have no direct control over. Also Read: Data 101 to Set Your Data-Driven Marketing Ablaze Technology and Data Over the last decade, advances in data management technology have driven…

adsquare Implements Unacast’s Transparent Location Data to Build Cutting-Edge Mobile Marketing Measurement, Insights and Targeting Solutions…

Movement Data, Based on Real-World Consumer Behavior, Leads to Accurate Footfall Traffic Analysis and Powerful Audience Segmentation Unacast, the leading transparent location data platform, announced a new client utilizing its location data - adsquare, the mobile-first data exchange bringing together data buyers and sellers in a transparent and secure environment. Unacast’s data will power adsquare’s measurement, insights and targeting solutions both in the US and the EU with explicit consent data. “The effectiveness of…

Activating Customer Data with AI-Based Technologies in Business

To meet growing consumer expectations in a digitally-driven world, companies are dealing with large amounts of data and aim to create personalized consumer experiences at different touchpoints to stay relevant. The various consumer touch-points of an enterprise generate a wide variety of digital data and are also potentially great interaction points to improve an enterprises engagement with customers. Furthermore, as enterprises adopt digital technologies for their internal and external processes, a large amount of digital…

Interview with Gil Allouche, CEO, Metadata.io

"Machine Learning can vastly reduce the time and effort required to test, extract knowledge, grow and improve your pipeline."Tell us about your role and how you got here? What inspired you to launch an account-based targeting platform? I’m a software engineer turned data-driven growth marketer, I founded Metadata.io to make demand generation easy for non-technical marketers. What do you mean by the AI Operator for Demand Gen? How does it deliver qualified leads into the sales funnel? Metadata’s AI Operator is…

Partnership Between DataBlockChain.io and Virtual DBS Enhances Power of Blockchain Technology Using Predictive Analytics

Tech Startup Datablockchain.io Presents an Ultimate Use Case for Blockchain Integration Through Their DBCC Token Ecosystem DataBlockhain.io, a revolutionary platform combining big data, blockchain technology, and artificial intelligence has announced a partnership with Virtual DBS. A marketing industry innovator, Virtual DBS offers customer profiling and predictive analytics to deliver highly targeted digital marketing campaigns. The companies have combined forces to give clients the benefits of the blockchain, fortified by…

ISG Impact Mobile App Enhances Customized, Interactive Access to Industry-Leading Insights

Online Registration Sweepstakes for ISG Impact Offer Apple Watch and Amazon Echo Prizes Information Services Group (ISG), a leading global technology research and advisory firm, announced significant updates and enhancements to ISG Impact, its first-ever mobile app for clients, that allow users to customize their ISG content feeds and features and interact with ISG advisors and the broader ISG Impact user community. Launched in February 2018, ISG Impact creates a virtual community of industry players, including buyers…

OneTrust’s Enhanced Data Subject Access Rights (DSAR) Portal Automated Over 10,000 Requests in Post-GDPR Era

With OneTrust, Organisations Globally Have Scaled Their Privacy Programs to Meet the Increased Demands of Data Subjects  OneTrust, the global leader in privacy management and marketing compliance software, today announced its data subject access rights (DSAR) tool has helped organizations handle more than 10,000 requests within two weeks of the General Data Protection Regulation (GDPR) go-live date of 25 May. “Expanded rights for data subjects are a positive step forward in GDPR, however, can be a manual and complicated…

GoodData Unveils New UI Capabilities to Make Analytics Pervasive

With GoodData Spectrum, Businesses Can Leverage Data and Insights to Support the Complete Range of Business Decisions GoodData, the leader in embedded and distributed analytics, has launched GoodData Spectrum, a suite of user interface (UI) capabilities to deliver the right insights to line-of-business users to support a full gamut of decision-making, from transactional to strategic, all at their point of work. Spectrum fundamentally changes how analytics are used and adopted throughout the organization. Recommended…