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Marketing Artificial Intelligence Institute Launches AI Academy for Marketers

Marketing Artificial Intelligence Institute announced the launch of AI Academy for Marketers, an online education platform that helps marketers understand, pilot and scale artificial intelligence. AI Academy for Marketers is designed for marketing professionals and students at all levels, and largely caters to non-technical audiences, meaning registrants do not need backgrounds in analytics, data science or programming to understand and apply what they learn. The Academy features deep-dive Certification Courses (3 – 5…

IPFone Leverages Ribbon’s Intelligent Edge Portfolio to Deliver Best-in-Class Communications Services During COVID-19 Pandemic

Ribbon's EdgeMarc 2900 solution offers IPFone customers enhanced security, service assurance and site survivability Ribbon Communications Inc., a global provider of real time communications software and network solutions to service providers, enterprises, and critical infrastructure sectors, announced that IPFone, a provider of cloud-based business unified communications and telephony services, is leveraging Ribbon's Intelligent Edge portfolio to ensure that its customers could seamlessly work from home during the onset…

Tellius Launches Guided Insights On-Demand to Shatter the Cost and Accessibility Barrier

On-Demand offering dramatically lowers the barrier for organizations to utilize AI-driven analytics at any scale, saving customers up to 70% compared to legacy "cloudified" technology Tellius, the Guided Insights platform, announced the availability of Tellius On-Demand, the first and only on-demand SaaS application for business users and analytics teams to quickly understand 'what' is driving business performance and uncover the reasons 'why' metrics change in their data with machine learning automation. Built from the…

IRS Selects Pega To Streamline Operations and Increase Efficiency Across Agency

Pega to power new Enterprise Case Management system to unify existing technologies for faster case resolution and reduced costs Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced the Internal Revenue Service (IRS) has selected Pega to help modernize agency-wide operations. The IRS will use Pega Government Platform™ and Pega Customer Service™ for a new Enterprise Case Management (ECM) system to speed case resolution and reduce costs. The IRS, which…

S&P Global Market Intelligence Launches S&P Global RiskGauge Reports

New analytics will introduce an element of trade payment risk and other assessments for public and private companies S&P Global Market Intelligence announced today the launch of S&P Global RiskGauge Reports, a new Credit Analytics offering that provides detailed credit risk views of businesses and investments in an efficient, robust and customizable format. The S&P Global RiskGauge Reports are available for more than 50 million public and private companies globally, including small- and medium-enterprises…

How Website Intelligence Increases Search Conversion Rate and Community Engagement

Searchspring, a provider of intelligent site search and merchandising solutions for online retailers, announced Hat Club has boosted their search conversion rate after implementing Searchspring’s Search & Autocomplete and Category Merchandising solutions. As a lifestyle brand, Hat Club has tapped into headwear culture through storytelling and community engagement. Marketing Technology News: Signavio Selects Conga to Optimise the Approval Cycle "Other brands can be quite polished and cold in their imagery. When we do…

Comscore Finds Video on Demand Transactions Peaked in April 2020

Overall May 2020 consumption dips month-over-month Sports category transactions in May 2020 were 925 percent higher year-over-year New research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows a continued year-over-year (YOY) increase in video on demand (VOD) transactions as millions of Americans seek entertainment during the COVID-19 pandemic. However, overall consumption for May 2020 declined compared to the previous month, suggesting that consumption may be…

Study Reveals Surge in Demand for Online B2B Purchases as COVID-19 Slows Direct Sales

Wunderman Thompson Commerce’s B2B Future Shopper report shows nearly half of all B2B purchases are now made online New research by Wunderman Thompson Commerce has revealed that almost half (46%) of all B2B purchases are now made via digital commerce channels, indicating a need for more robust online sales strategies in the wake of the pandemic. The B2B Future Shopper report 2020 – which surveyed over 200 B2B professionals in the UK on the current B2B commerce landscape – found that many businesses have moved away from…

Retail Ecommerce Veterans Haase, Lopez & Cheyney Join CitrusAd Amidst Accelerated Demand for Digital Retail Media

Big Hiring Wave at CitrusAd Brings New CRO, VP Solutions Architect and Global SVP of Sales CitrusAd continues to grow its presence and leadership team. Three of the most recent hires are industry veterans David Haase, Christian Lopez and Sean Cheyney. All three have extensive experience in bolstering ecommerce websites with media revenue for retailers and ROAS for advertisers. Marketing Technology News: Zeta Launches Enhanced Marketing Analytics and Insights Solution The recent surge in demand for digital…

Clear Skye Announces Global Partner Program to Meet Growing Demand for Comprehensive and Effective Identity Governance

Program Called "Elevate" Enables Partners to Offer IGA Solution that Eliminates the Need for Siloed and Complex Identity Governance Solutions Clear Skye Inc., the "Better Way to IGA" identity company, today launched "Elevate," a global partner program for leading Identity and Access Management (IAM) system integrators and consulting services firms. Experienced partners are critical to build, deliver and manage a successful Identity Governance program. Recognizing this need, Clear Skye has placed channel development at the…

Collibra Unveils First-ever Data Intelligence Cloud

On-Demand Platform Helps Companies Capture the Value of Data Faster than Ever Collibra, the Data Intelligence company, launched the Collibra Data Intelligence Cloud, an end-to-end integrated platform that automates data workflows, provides deep visibility into the data ecosystem, ensures security and delivers trusted insights. Collibra Data Intelligence Cloud provides business, data governance and privacy users with a streamlined means of accessing trusted data, which they can then analyze with the tools they already use.…

Genesys Taps Google and Microsoft Veteran Joyce Kim as New CMO

The leading cloud customer experience provider - Genesys has added a new business unit dedicated to workforce engagement management with Merijn te Booij as head. Former Google and Microsoft marketing executive Joyce Kim is also joining the unit as the new Chief Marketing Officer (CMO). Joyce Kim succeeds Merijn te Booij, who now serves as general manager (GM) for the company’s new business unit, Employee Engagement Solutions. As CMO, Joyce would head worldwide marketing for Genesys, reporting to Chief Executive…

Matter Unveils New Brand and Website to Amplify Integrated Agency Story

Integrated PR agency’s revitalized website and brand design reflect comprehensive offerings that help diverse brands across industries adapt to their changing environments Matter Communications – a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy – announced the launch of its new website and brand, further highlighting its unique market position to satisfy diverse organizations’ integrated marketing needs. The new site and accompanying branding are the culmination of Matter’s…

SDL Launches SLATE, the Intuitive Self-service, On-demand Translation Service Built for Business

Delivering on-demand, secure content translation directly to the business, SLATE combines SDL’s Linguistic AI™, advanced neural machine translation and expert translation services SDL, the intelligent language and content company, announces the launch of SLATE – Smart Language Translation for the Enterprise – its new self-service platform that delivers a truly transformed experience in online translation. Professionals in any part of your business can now, with a few clicks, directly access secure, world-class neural…

Vbrick Delivers New Era of Video Intelligence, Improved User Experience and Enhanced Application Management in The Rev June Release

Vbrick continues to innovate with real-time video analytics, enhanced Zoom integration and improved video content management Vbrick, the leader in enterprise video platform solutions, announced innovations and enhancements in webcast analytics with the June 2020 Rev Platform release. Rev’s video intelligence enhancements include a new industry leading real-time analytics dashboard to provide visibility into webcast performance. Additionally, existing Zoom integration has been enhanced to deliver a more seamless user…

The Future of Live Engagement is Here as Vee24 Launches V11 Intelligent Conversational Experience

The New Platform Raises the Bar for Live Digital Customer Engagement Vee24, the leader in intelligent, conversational, multi-experience solutions, announced the launch of its latest release, raising the bar for live online customer engagement. The release is currently live in production with more than 100 clients globally who are using the platform to allow sales, marketing, and service agents to collaborate with customers in ways that were not previously possible. "Our modular solution is easy to use with…

Europe’s Urgent Need for Improved Business Continuity Creates an Unprecedented Opportunity for the UCaaS Market

The market is projected to witness double-digit growth rates with more countries and customer segments adopting mobile UCaaS, says Frost & Sullivan Frost & Sullivan's recent analysis, Growth Opportunities in the European Hosted IP Telephony and UCaaS Market, Forecast to 2026, finds that the European hosted Internet Protocol (IP) telephony and Unified Communications-as-a-Service (UCaaS) market will experience slower-than-anticipated growth in terms of both users and revenue in 2020 and 2021 due to churn in the…

LiveXLive Announced As A Streaming Distribution Partner For ‘Shaq’s Fun House vs Gronk Beach Presented By The General Insurance

LiveXLive Will Simulcast 'Shaq vs Gronk' to Over 20 Platforms & Channels as They Compete In Epic Challenges & Host Musical Performances from DaBaby, Snoop Dogg, Steve Aoki, Diplo, Carnage, & DJ Diesel, with Event to Benefit NAACP, Boys & Girls Club, & Feeding America  LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced today that it will simulcast 'Shaq's Fun House vs Gronk Beach Presented by The General…

SAP’s Business Technology Platform: A Trifecta of Data Excellence, Integration and Extension for the Intelligent Enterprise

SAP SE announced new capabilities, enhancements and further unification of the Business Technology Platform portfolio to help companies transform data into business value. SAP's Business Technology Platform enables developers and business users to access integrated, end-to-end services and tools to realize value along three critical areas of IT: data excellence, process integration and extensions. The announcement was made at the SAPPHIRE NOW Converge conference, being held online June 15–19, 2020. "Many customers I have…

3 Tips for B2B Marketers to Make Up Lead Gen From Canceled Events

When the subject line “canceled” appears after months of planning (and a huge chunk of budget) have gone toward an event, marketing and sales teams have to scramble to go back to the drawing board. It’s gut-wrenching (my stomach is dropping even writing this) and they’ve potentially lost a primary source of leads for the year. Events across the globe have been canceled amidst the COVID-19 outbreak. As a result, large enterprise and consumer companies are taking their announcements virtual and sharing the huge…