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NetLine Corporation Delivers 1,560% ROI for e-Learning Client ITProTV

New Case Study Reveals Quick Realization of High ROI via B2B Content Syndication Lead Generation on the Netline Network NetLine Corporation has released a landmark case study that documents the rapid success and ROI realized by e-Learning client, ITProTV. Leveraging NetLine's network in a series of content syndication lead generation campaigns, ITProTV saw over 1,500% ROI in only five months. This case study is the first of a series of newly-released success stories which speak to the power of NetLine's…

Wibbitz Introduces Storyteller Circles to Connect Global Community of Creators

Wibbitz, the leading AI-powered video creation company, introduced Storyteller Circle - a diverse community of creative professionals looking to expand their networks and skill sets around video, photography, music, design, marketing, social media and more. Through a series of events that include panel discussions, cocktail hours, and roundtable breakfasts, the community connects professional storytellers with leaders in the space, and promotes an open environment for the sharing of knowledge and inspiration. Storyteller…

Twitter Appoints Ngozi Okonjo-Iweala and Robert Zoellick to Board of Directors

Twitter, Inc.  announced the appointments of Ngozi Okonjo-Iweala and Robert Zoellick to Twitter's Board of Directors (the "Board") as new independent directors, effective immediately. Marjorie Scardino will be stepping down from the Board for personal reasons at the end of the year. "Ngozi and Bob are distinguished leaders with unparalleled global perspective and policy expertise," said Omid Kordestani, Executive Chairman of Twitter. "We are confident they will be incredible assets to Twitter as we continue to focus…

Mimecast Acquires Ataata

Acquisition Expands Mimecast to Offer Cybersecurity Awareness Capabilities with Leading Training Content, Risk Scoring and Real-World Simulation Attack Scenarios Mimecast Limited, a leading email and data security company, announced it has acquired Ataata, Inc. Ataata is a cyber security training and awareness platform designed to reduce human error in the workplace and help enable organizations to become more secure by changing the security culture of their employees. The acquisition will allow customers to measure cyber…

Community Brands and Pathable Announce Mobile Event App Partnership

New Partnership and Mobile Technology Will Enable Organizations to Improve the Event Attendee Experience with Stronger Engagement and Collection of Relevant, Actionable Data Community Brands, the leading provider of cloud-based software solutions for associations, nonprofits, schools and faith-based groups, announced that the company has entered into a partnership with Pathable, an industry-leading mobile event app for meetings, conferences and tradeshows. The partnership with Pathable and its mobile event app technology…

AllSeated Launches First Ever Dynamic Virtual Reality Application for Event Industry

New Functions Radically Enhances the Event Planning Process, Saves Time, Money, Resources, Eliminates Surprises and Mistakes, and Allows Changes to Event Floorplans and Details in Real-Time AllSeated has unveiled a unique dynamic virtual reality (VR) platform for the event industry, making it possible – for the first time – for venues and event planners to design every detail of an event and share 360-degree VR “walk-throughs” with clients, well in advance of an event. This capability, unique to AllSeated, radically…

TechBytes with Frank Palermo, Global Head of Digital Solutions, Virtusa

Frank Palermo SVP, Digital Solutions, Virtusa For the sake of an analogy, humans know more about the Black Holes today than they did in 2010. The same can be said for digital customer experience, which is now embedded in a Marketer's DNA. Marketing teams now measure their digital competency based on multiple factors, including User Experience (UX), Mobility, Customer Experience Management, Digital Analytics, Big Data, AI, Gamification, Cloud, the Internet of Things (IoT), and so on. To better understand how Virtusa…

Bigtincan Acquires Zunos to Empower Sales Enablement Platform with Better Automation

Acquisition to Bring New Micro-Learning, Coaching, Rapid Authoring and Learner Engagement to Bigtincan’s Sales Enablement Platform Together with Household Name Customers and Market-Leading IP Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced the acquisition of training and enablement platform Zunos, to launch the industry’s most comprehensive Enablement Platform for sales, service and partner/channel teams. Bigtincan Aims to Drive Effectiveness and Performance in an Increasingly Competitive…

Mobile CX Trends: Time for Marketers to Press for More Control

To Deliver Hyper-Personalized Experiences At Scale, Mobile Is The Go-To Space For Marketers. Customer Experience (CX) is the top priority for brand marketers in the digital age. While IoT, social, video, omnichannel messaging, automation, and data continue to showcase their importance in a modern CMO’s stack, CX could be the differentiator to add that sophisticated touch to omnichannel marketing campaigns. To deliver hyper-personalized experiences at scale, mobile is the go-to space for marketers. Mobile offers the…

How to Nail Your Customer Loyalty Program

Customer Loyalty is a Critical Aspect of Marketing That Needs to be Nurtured in This Age of Marketing Noise Today, customers are way closer to their preferred brands than they were ever before, thanks to the promotions and ads targeting them. The plethora of purchase options available offline and online empowers a customer to make their choices. With more brands fighting it out for customer attention, the power of Customer Loyalty is unprecedented, in modern marketing campaigns. However, recent trends show a reversal in…

bpm’online Introduces A Major Update To Its Intelligent Platform For Business Process Automation And CRM

bpm'online 7.12 Comprises of Tools to Accelerate Four Key Business Transformation Cycle  Implementation, Adoption, Alignment and Change bpm'online, a global business software company leading in the space of business process automation and CRM,  announced a major update of its product line, bpm'online version 7.12 featuring over 200 enhancements and updates to accelerate business growth and transformation. bpm'online 7.12 features tools to accelerate the four key pillars of business transformation cycle –…

Emotional Metrics and Analytics: Sailing into a Brave New World of CX

There Is A Clear Paradigm Shift In The Approach To Marketing Approach, Largely Due To The Path-Breaking Advancements In AI And Machine Learning Every marketer would agree that we live in the age of customer experience (CX). Most marketing teams are focused on creating impressive (aka real-time and relevant) personalization to match the unprecedented standards of CX. And CX is driven by content that can do more than just hook the audience. Today, content is the hen that lays the golden egg – CX, all the way! Emotions Are…

DeepMarkit Launches Gamify For All Platforms

Gamify Was Launched on Shopify on February 14, 2018 DeepMarkit Corp announces that its Gamify conversion tool for online merchants is now available for all e-commerce platforms and websites. Gamify was launched on Shopify on February 14, 2018, and has been downloaded by hundreds of merchants who have collected thousands of emails for customers and converted hundreds of sales. With this new product, any e-commerce merchant can use the free Gamify app to have their own branded game running on any site in a matter of…

Validar Inc. Announces Release of EventScore, Attendee Behavior Influence Solution for Event Marketers

Validar Announces the Release of Eventscore, a New Attendee Behavior Influence Tool in Partnership with Meru Interactive Validar Inc, a leading provider of lead management technology for event marketers, and in partnership with Meru Interactive, announced the release of EventScore for Event Marketers. EventScore provides event marketers with a means to influence attendee behavior by applying an adjustable score to implicit or explicit attendee activity at face to face events. Now with EventScore, you can provide an…

MindTickle Raises $27 Million in Series B Funding to Accelerate Product Innovation and Global Expansion

MindTickle, a company revolutionizing how businesses prepare and train their sales teams, raised $27 million in Series B funding to accelerate product innovation and global expansion. Canaan Partners led the round, with participation from existing investors Accel Partners, New Enterprise Associates (NEA), and Qualcomm Ventures, the investment arm of Qualcomm Incorporated. MindTickle’s total amount raised is now $41.3 million. MindTickle is the most comprehensive, data-driven sales readiness platform in the market. The…

TechBytes with Daniel Kuperman, Director Product Marketing, MindTickle

Daniel Kuperman Director Product Marketing, MindTickle We spoke to Daniel Kuperman, Director, Product Marketing, Mindtickle, to understand their approach to sales enablement.MTS: Tell us about your role at MindTickle and the team you handle? Daniel Kuperman: I lead product marketing and sales enablement for MindTickle. This includes working with our product team on understanding how customers are using the product, training our sales reps on positioning MindTickle and enabling them to handle conversations with buyers,…

Certain Acquires Gather Digital, Investing in the Next Generation of Mobile Event Applications

Certain’s Acquisition of Gather Digital Will Help Marketers Understand All the Touchpoints Between Marketer and Attendee/Buyer in the Context of the Event Certain, the leader in enterprise event automation, announced that it has acquired Gather Digital, a mobile event application suite for enterprises, associations and educational institutions. With this acquisition, Certain is further strengthening its mobile development and data integration capabilities, taking advantage of the experience that Gather Digital’s extended…

Bigtincan Unveils Bigtincan Hub, a Unified AI-Driven Sales Enablement Automation Platform, at SD Summit Europe

Bigtincan Extends Market Leadership by Unifying AI-based Sales, Marketing and Learning in New Sales Enablement Automation Platform Release  Bigtincan, the leader in mobile AI-powered sales enablement, has announced a major release of Bigtincan Hub, its Sales Enablement Automation Platform, empowering sales, marketing and service teams to work smarter and faster. With new AI-driven features, and automation that supports each phase of the sales and marketing lifecycle, Bigtincan Hub delivers a better customer experience,…

TechBytes with Nishant Mungali, Co-Founder and Chief Product Officer at MindTickle

Nishant Mungali Co-Founder and Chief Product Officer at MindTickle We recently covered the appointment of sales veteran Cameron Essalat as VP of Sales at MindTickle. Their enterprise customers have very positive things to say on MindTickle helping them fill gaps in their sales productivity. We caught up with Nishant Mungali, MindTickle's Co-Founder and Chief Product Officer to learn what goes into building a sales enablement powerhouse.MTS: Would you run us through MindTickle’s data-driven approach to know who, what and…

How Key Customer Loyalty Drivers Have Changed Over the Last Decade

The HVS Global Hospitality report A New Breed of Traveler finds that rising affluence, globalization, and increased access to communication technology have impacted the values of modern hotel guests. Experiences and the feeling of “being connected” are now more desirable than traditional hotel luxuries. This new segment of traveler is no longer looking for white-linen service, bellboys to carry their luggage or a concierge. When millennial travelers look for a hotel or enter a hotel, they want to feel connected and to be…