Microsoft Announces 2018 Partner of the Year Winners and Finalists

Partners Recognized for Outstanding Solutions Built on Microsoft Technology Microsoft Corp announced the winners and finalists of the Microsoft 2018 Partner of the Year Awards. The annual awards recognize top Microsoft partners demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology. Award winners and finalists from around the world will be recognized at Microsoft Inspire taking place July 15–19, 2018, in Las Vegas, Nevada. Alliance Global Commercial ISV Partner of…

New Evergage Study Highlights Personalization’s Increasing Importance and Impact

Nine of out 10 Digital Marketers See a Lift in Business Results from Personalization -- But More Than Half Say Their Organization's Personalization Maturity Level is Limited at Best There's no question about it: one size definitely doesn't fit all, with digital marketers saying that personalization is more important now than ever, according to a newly released annual study from Evergage and Researchscape International. As customers across industries have come to expect helpful, relevant and individualized cross-channel…

Evergage Named a Top Rated A/B Testing and Personalization Tool on TrustRadius for Second Year in a Row

Winners Are Based on Reviews and Satisfaction Scores from Real-World Users - Who Highlighted Their Successes With Evergage Evergage, the real-time personalization platform company, recently announced that, for the second year in a row, it is has been named a Top Rated A/B Testing and Personalization Tool on TrustRadius, the most trusted review site for business technology. TrustRadius awards are an unbiased reflection of customer sentiment, based on satisfaction scores independently provided by verified end-users.…

Munvo and Evergage Partner on Advanced Personalization Capabilities

Munvo Launches New Personalization Practice, Combining its Management Consulting Services with Evergage Technology to Accelerate Digital Marketing Transformation for Enterprise Customers Munvo, a consulting firm helping Fortune 1000 clients improve their marketing capabilities, and Evergage, the real-time personalization platform company, announced a strategic alliance to bring personalization capabilities to enterprise clients in the retail, financial services, travel and other industries. Under the agreement,…

Content Will Always Be the King

When It Comes to Marketing and Customer Engagement, Content Rules the Martech World. A Recap of What Experts Had to Say About Content in the past Year 'Condense All Content into One Central Management System' Daniel Rodriguez - VP, Marketing, Seismic: The most important aspect of content management is that the various repositories are integrated and that there is a centralized process in place to ensure that content creators and marketers know what content is being used and when. If there is no centralization and…

Interview with Alexander Bachmann, CEO, admitad

"In Cost-Per-Action marketing our advertisers do not have any difficulties tracking the success of their ad campaigns because admitad's in-house platform tracks 'actions' very effectively introducing updated statistics in real time via our user interface." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a CPA platform? I am the CEO and founder of admitad – a cost-per-action based global affiliate network. I founded admitad in 2009 in Germany; and since then it has…

HubSpot Launches Seventh Global Office in Berlin, Europe’s Fastest-Growing Tech City

95 Percent Of Survey Respondents Say Tech Jobs In Berlin Are Growing Faster Than Any Other European City HubSpot, a leading CRM, marketing, sales, and customer experience platform, released today findings from a new survey that positions Berlin as the fastest-growing tech city in Europe, with the vast majority of respondents identifying the city as a burgeoning hub for startups and tech companies. HubSpot also celebrated the launch of its new Berlin office and EU data center, further solidifying its commitment to…

Interview with Christian Sauer, Co-Founder & CEO – Webtrekk

"In ad-tech I fear header-bidding will destroy all other SSP´s than Google and Facebook."On Marketing Technology MTS: Tell us a little bit about your role and how you got around to co-founding Webtrekk with Norman Wahnschaff Back then I was MD of Cobra Youth Communications, a new media agency that I had founded in 2002. But my interests were different, I was more interested in data and statistics. So when Norman applied for a job at Cobra, I immediately found a co-founder for Webtrekk. MTS: Given the massive…