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GoodFirms Unlocks the Most Trustworthy Digital Marketing and SEO Companies for November 2019

As the modern technologies are evolving rapidly; brick-and-mortar entrepreneurs are also enhancing their business models to get a powerful online presence with digital marketing strategies. Today, you can associate with Top Digital Marketing Companies globally who are assisting the various businesses from sectors of industries to attract quality traffic, create brand loyalty, boosting leads, etc. Recently, GoodFirms conducted a survey on Difficult Yet Effective Digital Marketing Tactics. In this survey, 100+ digital…

Right Right Place, Right Time: How B2B Marketers Can Turn Location Data into Strategy

We used to attribute being “in the right place at the right time” to luck or good karma. However, today’s marketers aren’t leaving the connection up to chance. In fact, they are scouting out web-based hot spots or desirable locations to target consumers and simulate those “right place, right time” encounters using location data. Spotify is one of the biggest brands employing this strategy, using Geomarketing to create an unmatched user experience. In our hyper-connected world, this approach enables brands to bridge the gap…

The 5 Best Online Tools for Boosting a Brand’s Digital Presence

In today’s digital age, being online (in some way or another) is the best way to reach your customers. Yes, print ads and listings in the Yellow Pages can still be useful for some ventures, but people are getting online to research new brands and products more often than ever before. Building a strong online presence is a great way to find the customers you want. However, this also means your competition is right there with you. If every business is online, how do you stand out? Here are my best tips for boosting your…

State of Voice Search 2019

This article is coauthored by Matt Lang. It is early days for Voice search and the discipline is still far from defined. However, this initial era of Voice assistants has provided us a framework for how to think about voice-first search and how to help content become an answer for users. Although the process and sources may evolve, the thinking and best practices are likely to remain. With this context in mind, let’s explore how search operates via Voice assistants today: Conversationally Optimized Web Content (aka Voice…

Microsoft Partners Can Look Forward to an Intelligent Sales Enablement Platform That Knows How to Close Each Deal

Qorus - the sales enablement platform that connects people, content and data to help you close more deals - has big things in store to help partner communities accelerate sales. Artificial intelligence, data aggregation, and deep insight into exactly which content will close each deal. These are just some of the impressive capabilities that Qorus Software is continuing to develop in its powerful sales enablement platform. Microsoft partners are among the first to benefit. Qorus Content Hub for the…

MarTech Interview with Rob Carpenter, Founder and CEO at Valyant AI

"Artificial intelligence is going to completely transform the working world in much the same way as computers did three decades ago." Could you let us know your journey into technology? What inspired you to start Valyant? I have always been interested in technology and actually Founded a custom Software Development company, AppIt Ventures, before launching Valyant AI. The inspiration behind starting Valyant came simply from a place of wanting to solve a problem in an industry that needed a lot of help. I saw an opportunity…

Rev.ai Launches Real-Time Automated Transcription and Captioning

The Rev.ai API, Powered by Rev's Speech Engine, Accurately Converts Live Audio to Text as It Happens Rev.ai, an automatic speech recognition service from Rev.com, launched real-time audio transcription. Powered by Rev's proprietary speech engine, the Rev.ai API makes it easy for developers to build speech recognition directly into applications and services. The new capability processes live audio or video and returns transcripts or captions in real time. The instant results from real-time speech recognition offer…

Northern Light Launches AI-Based Tool for Twitter Analysis, Research, and Planning

Northern Light Social Analytics Helps Marketers Automatically Identify Meaningfully Connected Terms Within Social Media Posts to Optimize AD Spend, Target Social Media Posts, and Analyze Competitors' Business Strategies Northern Light announced Northern Light Social Analytics, the first enterprise class, AI-enabled tool that can automatically identify thousands of closely correlated Twitter keywords, hashtags, and authors to guide social media marketing and inform a company's competitive intelligence (CI) and market…

How AI and Data Analytics Improves Your Customer Experience

With nearly half of consumers reporting they would pay a higher price for a product in exchange for better customer experience (CX), there’s no understating the importance of driving loyalty through CX. With technology such as loyalty cards, chatbots, etc., brands have more data available about the customer journey than ever before. However, for many brands, this massive trove of information may be overwhelming, begging the question: How do I use this data to improve CX and meet customer needs? By merging Data Analytics…

Merkle Releases Its Q3 2019 Digital Marketing Report

Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q3 2019 Digital Marketing Report (DMR), analyzing benchmark data and key trends across paid and organic search, display, and social. The report also includes insights on major players like Google, Facebook, Amazon, and Microsoft. In conjunction with the report, Merkle will be hosting a webinar on Thursday, October 24 th at 2 p.m. ET to discuss these findings. The latest quarterly report reveals that advertisers increased their…

4 SEO Hacks for SaaS Inbound Marketing

When we launched Kissflow for procurement teams last fall, we faced the same problem every other SEO Analyst faces: how do we grow our organic visitors? The obvious answer was content. We did the obvious things that every single “SEO Best Practices” blog talks about, but we knew it wasn’t enough. Generating quality content consistently and optimizing it for search engines can work wonders for your organic growth and you’ll see how exactly we went about that. Hack 1: Everyone loves a comprehensive article for one…

Topic Detection: What Is It All About?

A classic use case in text analytics is text summarization; that is the art of extracting the most meaningful words from a text document to represent it. For example, if we have to catalog the tragedy of “Romeo and Juliet” by Shakespeare with let’s say 5 keywords only, “love”, “death”, “young”, “gentlemen”, “quarrel” might be sufficiently descriptive. Of course, the poetry is lost but the main topics are preserved via this keyword-based representation of the text. Text Summarization To obtain this kind of text…

Best Ways to Increase Inbound Leads

You’re here for two possible reasons. One – you are generating leads but not enough. Two – you aren’t generating leads at all. Whatever you are going through, this guide is for you. Your leads are the lifeblood of your business. They are the fruit of all your marketing efforts. To generate more leads from your Digital Marketing strategy, there are a few things that you must remember. Getting Found Is the Key In a survey conducted by HubSpot among 3,500 marketers, high-performers emphasized programs that get their contents…

How Google’s Rising Trust in Machine Learning Affects Ad Buys

Google recently announced two significant changes to its Google Ads policies. Both reflect Google’s increased trust in machine learning to optimize performance over time. Each promises better performance, but each requires practitioners to adjust their habits in order to make the most of them. The first change involves close variants. In the beginning, Google’s engine rolled out close variants on exact-match keywords, so that your keywords would be eligible for queries with essentially the same meaning. The most common…

AdsWizz Announces Availability of PodScribe, New Contextual-Targeting Solution for Podcasts

Technology provides enhanced targeting and brand safety for podcast advertisers, and scalable monetization for podcast publishers AdsWizz, the leading global technology provider for digital audio advertising solutions, announced the availability of PodScribe, its contextual-targeting solution for podcasts. PodScribe provides valuable targeting and brand safety features for advertisers and enhances monetization for publishers.  PodScribe has been in private beta for more than a year, and has been tested with leading…

TechBytes with Latane Conant, CMO at 6sense

How much has your role at 6sense changed since the time you joined here? When I joined 6sense, the Marketing team was one person — so we had a lot of building to do. Over the course of the year, I’ve run field events, written blogs, built email cadences, worked booths, created decks and mailed out swag. It’s been very hands-on but my biggest focus area and accomplishment has been getting the right people on the team. It takes a certain type of person to want to go all-in and transform an industry. Our Marketing team needs…

How to Do Keyword Research in 5 Steps

The real estate market feels more and more cluttered, making competition fierce. If they’re not careful, agents can get lost in the crowd online. The approach to Marketing as a real estate agent is nuanced given their very specific, local target. When it comes to launching a pay-per-click (PPC) campaign, the real estate space is unique. Since the target customer is very specific, keywords must be specific too, and this requires research. Keyword research can be complicated and confusing, but the reality is, it needs to be…

ChannelAdvisor Enhancements, Including Checkout on Instagram, Enable Brands and Retailers to Strengthen Holiday Season Performance

Additional features include keyword automation, new ad types for Amazon Advertising, and a new comprehensive performance dashboard for Where to Buy ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions, announced new enhancements to its powerful e-commerce platform to help brands and retailers expand their marketplace reach, optimize their online advertising, and streamline retailer data to facilitate time and cost-saving efficiencies for continued growth this holiday season and beyond. By…

Artesian Solutions Announces New Features to Tackle Flawed SIC Code System

Company Buzzwords and Artesian Business Categories – Two New Intuitive Features for Advanced New Business Prospecting Artesian Solutions, the powerful AI-powered technology for commercial teams, announced the launch of two exciting new features that add additional functionality to its market leading prospecting tools. Company Buzzwords and Artesian Business Categories (ABCs), are both highly intuitive new search features for new business teams to be extremely specific when identifying potential target accounts.  They…

MarTech Interview with Ashley Fletcher, VP of Marketing at Adthena

"AI will continue to be a massive driver for adopting and executing effectively within search." Tell us why you decided to harvest insights from CMOs about Search Engine Marketing. We wanted to better understand CMOs' perceptions around the value of SEM and the strategic role it plays in driving growth for the enterprise. We know that SEM makes up the largest Digital Marketing budget line for CMOs, but globally ROI metrics have dipped - indicating evolving needs for both CMOs and consumers when it comes to this function.…