TechBytes with Latane Conant, CMO at 6sense

How much has your role at 6sense changed since the time you joined here? When I joined 6sense, the Marketing team was one person — so we had a lot of building to do. Over the course of the year, I’ve run field events, written blogs, built email cadences, worked booths, created decks and mailed out swag. It’s been very hands-on but my biggest focus area and accomplishment has been getting the right people on the team. It takes a certain type of person to want to go all-in and transform an industry. Our Marketing team needs…

How to Do Keyword Research in 5 Steps

The real estate market feels more and more cluttered, making competition fierce. If they’re not careful, agents can get lost in the crowd online. The approach to Marketing as a real estate agent is nuanced given their very specific, local target. When it comes to launching a pay-per-click (PPC) campaign, the real estate space is unique. Since the target customer is very specific, keywords must be specific too, and this requires research. Keyword research can be complicated and confusing, but the reality is, it needs to be…

ChannelAdvisor Enhancements, Including Checkout on Instagram, Enable Brands and Retailers to Strengthen Holiday Season Performance

Additional features include keyword automation, new ad types for Amazon Advertising, and a new comprehensive performance dashboard for Where to Buy ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions, announced new enhancements to its powerful e-commerce platform to help brands and retailers expand their marketplace reach, optimize their online advertising, and streamline retailer data to facilitate time and cost-saving efficiencies for continued growth this holiday season and beyond. By…

Artesian Solutions Announces New Features to Tackle Flawed SIC Code System

Company Buzzwords and Artesian Business Categories – Two New Intuitive Features for Advanced New Business Prospecting Artesian Solutions, the powerful AI-powered technology for commercial teams, announced the launch of two exciting new features that add additional functionality to its market leading prospecting tools. Company Buzzwords and Artesian Business Categories (ABCs), are both highly intuitive new search features for new business teams to be extremely specific when identifying potential target accounts.  They…

MarTech Interview with Ashley Fletcher, VP of Marketing at Adthena

"AI will continue to be a massive driver for adopting and executing effectively within search." Tell us why you decided to harvest insights from CMOs about Search Engine Marketing. We wanted to better understand CMOs' perceptions around the value of SEM and the strategic role it plays in driving growth for the enterprise. We know that SEM makes up the largest Digital Marketing budget line for CMOs, but globally ROI metrics have dipped - indicating evolving needs for both CMOs and consumers when it comes to this function.…

4 Ways E-Commerce Product Content Drives Sales Growth

To provide context on the importance of e-commerce product content, a survey by Namagoo found that out of the ten top reasons consumers listed for what makes a great online shopping experience, six of these top reasons were all product content related or influenced by product content. Additionally, consumers have repeatedly shared that other important factors that influence their decision to buy when shopping online include: Clear, high-quality and ample product images that answer their questions and elevate the…

San Francisco Giants Choose Veritone for AI-Powered, Rapid Media Discovery and Workflows to Further Fan Engagement

Veritone Accelerates MLB Team’s Content Discovery Within Its Vast Media Archives for Fast Delivery Across Multiple Channels Veritone, Inc., the creator of the world’s first operating system for artificial intelligence (AI), aiWARE, announced that the MLB’s San Francisco Giants have selected Veritone’s AI solutions to bring its 60-year media archive to life and drive an advanced fan engagement strategy. Veritone aiWARE will enable rapid content search and accelerated asset sharing with media, global partners, internal…

Traackr Unveils New Influencer Discovery Capabilities to Evaluate Audience Quality and Brand Value Alignment

Influencer marketing platform debuts Audience Quality and Brand Values Match tools to help brands identify and assess influencers for campaigns that drive higher ROI Influencer fraud cost brands an estimated $1.3 billion in 2019, and the additional rise in influencer scandals has put pressure on marketers to ensure brand value alignment before collaborating. Today Traackr, a leading influencer marketing platform, announced the launch of two new discovery tools, Audience Quality and Brand Values Match, for marketers to…

Breaking the Silos: Marrying UX, SEO and Content

I like to imagine every website as a container—it’s the keeper of your content and the bearer of your brand. And this container holds a whole lot of power. In fact, 75% of consumers admit to judging a company’s credibility based on their website; while  88% of consumers are unlikely to return to a website after a poor experience. This means that providing a top-tier digital experience is vital to forging lasting relationships with consumers. As marketers, it’s our job to fill websites with content that drives engagement…

Google’s New Search Console and How It Will Kill ‘Bad’ Websites

When you launch a website, you obviously do it to rank higher on Google search. And, the first step toward achieving this goal is to link it to Google Search Console tool. Things are changing fast at Google and how it disrupts Search Advertising and Marketing tactics. Reason? Google is officially bringing down the curtains on its old Search Console and replacing it with a more powerful, personalized Search Console. The old Search console served millions of websites and billions of webpages – but they would be part of the…

Top 4 Things All Amazon Vendors Must Do According to Vendor Velocity

 An Amazon Vendor's Playbook for Success Success as a vendor selling directly to Amazon comes down to a few basic actions. Enroll in Brand Registry According to Steve Bell of Vendor Velocity "the number one most important thing any vendor can do is enroll in Amazon's Brand Registry." On March 9, 2019 Amazon sent an email to their vendors stating that Amazon prefers to source products directly from brand owners. This message encouraged vendors to register their brand(s) in the Amazon…

TechBytes with Cris Kuehl, VP of Analytics and Client Insights at Sitel Group

Tell us about your role and the team/technology you handle at Sitel Group. As the VP of Analytics and Client Insights, I lead a team of Data Experts responsible for the development and execution of data-driven campaigns to improve the customer journey. Leveraging deep contact center data derived from every touchpoint on the customer journey, I get under the hood of customer experience (CX) programs to better understand client challenges, successes, and areas for growth opportunities. At Sitel Group, which technologies…

Leveraging the Content Lifecycle to Maximize ROI

Organizations continue to place a strong value on content, serving as the catalyst for educating audiences about solutions and trends, as well as elevating thought leadership within their respective industries and beyond. When done correctly, content can become the greatest resource for driving business objectives and enabling success. However, many Marketing teams continue to struggle with understanding how to maximize content ROI, churning out high volumes of mediocre collateral with no clear roadmap for how to optimize…

Top Tips for Getting More Plaintiffs in 2019

Getting clients for a law firm has never been more challenging. So much has changed in society in recent years, and this has particularly been the case since the massive growth of the internet. Long gone are the days that potential clients will simply phone up a law firm they’ve heard of, or send a letter asking for help. Nearly everything is done online nowadays, and that’s why a lot of law firms are failing to attract these plaintiffs; they aren’t moving with the times. If you want to be successful in 2019, you need to…

VELOCITY COMMERCE GROUP Launches S2 CommerceView

Online tool can diagnose how a brand can improve its "Amazon health" VELOCITY COMMERCE GROUP (VCG), a TPN digital commerce consultancy, announced that it has released S2 CommerceView, an online diagnostic tool that helps manufacturers address pain points that are hindering its performance selling on Amazon. S2 CommerceView is a qualitative and quantitative analysis of specific SKUs sold on Amazon, providing recommendations on how to optimize awareness, sales and search activity using a variety of internal factors driven…

How To Optimize Native Advertising To Grow A Business, According To New Report From DesignRush

Studies Show That Just 3 Percent of Marketers Are Truly Familiar with Native Advertising DesignRush.com, a B2B marketplace connecting brands with agencies researched exactly how to execute successful native advertising content that fosters business growth. The top 5 native advertising tips that drive results in 2019 include: 1. Properly Label Native Ads Businesses should not mislead consumers by engaging in native ads but not identifying them as such. Instead, they need to build trust by honestly labeling native ads as…

5 Use Cases for Natural Language Processing (NLP) Techniques in Marketing Analytics

In the analytics world, there are a wide range of tools and KPIs to choose from in order to measure your Marketing data. One growing use case is Natural Language Processing (NLP), the act of getting a computer to interpret and analyze data involving human language. NLP is often used to gain a qualitative understanding of the “why” and “what” of a situation, and enables users to make more insightful decisions. In Marketing Analytics, NLP can be used to understand your audience's intentions so that you can create smarter, more…

Dialpad Launches HD Video and New AI Features on UberConference, Making Meetings Easier and More Productive

Dialpad, the only cloud-native business communications platform powered by Voice Intelligence (ViTM), today announced the rollout of new features to UberConference, including automated notes, transcripts, and action items, together with crystal clear HD video conferencing. The updates allows UberConference’s unique PIN-free communication and collaboration to be even more effective and improve employee productivity and engagement. “We believe that when you end a meeting, that’s when the real work begins,” said Dialpad CEO,…

5+Types of AI Tools to Enhance Mobile Marketing Campaigns

As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies such as Machine Learning, which simplifies the workflow for marketers in so many ways and offer a myriad of benefits. Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores didn’t think twice about whether to use AI to provide better service to their customers while increasing revenue. Face recognition, Voice assistants like Siri, Alexa, and Cortana, smart selfies, and…

Google’s SEO Strategy Is Constantly Changing – 4 Ways Small Businesses Can Keep Up

Back in 1998, when Google was just a small startup company in beta mode, there were only 10,000 search queries made per day. Fast forward just two decades to 2019, and a whopping 5.5 billion Google searches are now made daily — establishing Search Engine Optimization (SEO) as a crucial component of every successful business, big or small. As it turns out, the opportunities for small businesses in particular to profit from SEO are huge: 35% of product searches start on Google, and every year, somewhere between 16% and 20%…