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Outreach Joins LinkedIn’s Sales Navigator Application Platform (SNAP)

Integration With Linkedin Sales Navigator Arms Sales Professionals With Streamlined Workflow, Richer Personalized Data, More Connections To Engage With Prospects In The Right Way, At The Right Time Outreach, the leading sales engagement platform, has been selected as a partner in LinkedIn's Sales Navigator Application Platform program (SNAP). The integration allows Outreach to deeply connect with LinkedIn Sales Navigator, enabling sales professionals to access rich account and lead information directly from their…

InsightSquared Partners with LinkedIn, Integrates with LinkedIn Sales Navigator

Users Can Turn Records Into Rich Profiles By Viewing Linkedin Sales Navigator Information Directly Within Insightsquared InsightSquared, a provider of sales intelligence solutions for high-growth technology companies, announced that it has partnered with LinkedIn to integrate InsightSquared with LinkedIn Sales Navigator. The integration will provide data on the critical actions taken by a sales team to help them reach peak performance. Users will be able to view LinkedIn Sales Navigator information alongside sales…

LinkedIn Launches Beta Program with Video for Sponsored Content

Less than two months ago, LinkedIn had introduced native video in the LinkedIn Feed and the response to that was overwhelmingly positive. However, marketers were awaiting the release native video ads. LinkedIn announced the launch of their beta program to test video for Sponsored Content with a limited number of advertisers. In this closed beta, advertisers can use richer visual narratives to their target audiences in the LinkedIn Feed with video. The LinkedIn beta program is comprised of several hundred customers, such…

TechBytes with Sudeep Eldo Cherian, Director, Head of Global Product Marketing, LinkedIn

Sudeep Eldo Cherian Director, Head of Global Product Marketing at LinkedIn The world’s most widely used B2B networking site, LinkedIn announced new audience matching solutions to enable marketers to drive more focused and hyper-targeted campaigns. With interactive marketing in a state of perpetual flux, it’s important for marketers to rely on performance metrics such as clicks and impressions to understand how the target audience behave on your website. LinkedIn's Website Demographics helps marketers discover the…

LinkedIn Marketing Diversifies its Partner Program with New Categories and MarTech Members

Linkedin Has Announced That It Is Introducing 19 New Partners In Three New Categories To Help Marketers LinkedIn has announced that it is doubling down on solving 3 major pain points for their customers by expanding their LinkedIn Marketing Partner program. They’ve enlisted 19 new partners in three new categories— - Marketing Analytics - Audience Management - Media Buying Rely on LinkedIn Marketing Partner Program to Measure and Optimize ROI on MarTech Investments The LinkedIn Marketing Partner Program is a…

Why the Loss of LinkedIn SlideShare Lead Generation is a Good Thing

So LinkedIn decided to shut down the SlideShare Lead Generation product. Are you walking around aimlessly wondering what to do with your content and how you will produce leads this month? So many questions without answers. Snap out of it, this is great news! The sunset of LinkedIn SlideShare may actually prove to be a win, as this product may have been underperforming on your goals (whether you realized it or not). Yes, you had an easy to use a self-service performance-based product, all good — BUT where was the quality…

New Topo Research Study Spotlights Lead-To-Account Matching & Routing as Revenue Tech Stack Essential; Names Leandata “a Clear…

LeanData, the leader in go-to-market operations solutions powering the modern revenue engine, was recognized in TOPO's newly released Market Guide for Lead-to-Account Matching and Routing (Aug 2020) as "the dominant provider for complex organizations using Salesforce." According to the report, this emerging technology category has become one of the most critical applications in the tech stacks of today's most sophisticated sales and marketing organizations. "In recent years, we've seen lead-to-account matching and routing…

iProov Partners With Evernym to Simplify Onboarding and Device Binding for Personal Identity Management

iProov, the leading provider of biometric authentication technology for Genuine Presence Assurance,  announced its partnership with self-sovereign identity (SSI) specialists, Evernym. Evernym is the market leader in SSI, working with over 100 organizations in the technology, government, nonprofit, finance, insurance, communications, and healthcare sectors to issue, accept and verify portable digital identity credentials. Marketing Technology News: Meredith Corporation Launches Meredith Data Studio iProov’s Genuine…

Latest Enhancements To Calix Revenue EDGE Increase Revenue Potential For Service Provider Marketers

Marketers can deploy customized campaigns faster than ever with newest enhancements to Calix Marketing Cloud and EDGE Enablement Calix, Inc. announced the quarterly release of enhancements to the Revenue EDGE solution, which enables communication service providers (CSPs) to deliver the ultimate experience to broadband subscribers. The enhancements impact Calix Marketing Cloud, EDGE Enablement, and the BLAST ultimate Wi-Fi experience—all components of the Revenue EDGE—and allow CSP marketing teams to quickly customize,…

Alteryx and UiPath Partner to Accelerate Digital Transformation with Hyperautomation

New strategic partnership and technology integration enables organizations to simplify end-to-end automation for faster, transformative business outcomes Alteryx, Inc., a leader in analytic process automation (APA™), and UiPath, the leading enterprise Robotic Process Automation (RPA) software company, announced a strategic partnership to speed end-to-end automation across data-driven business processes. Together, UiPath and Alteryx offer a solution that empowers business leaders, analysts, data scientists and data engineers…

Qumu Announces Another Major Feature Release for Video Control Center Customers

Leading Enterprise Video provider adds Qumu Analytics Engine (QAE), Qumu Messaging Service (QMS) and new Zoom App to already feature-rich technology platform Qumu, the leading provider of best-in-class video technology for the enterprise, has announced the release of Qumu Video Control Center (VCC) Version 10.5, the customer-hosted deployment of Qumu’s intelligent Enterprise Video platform. This release includes a new Qumu Analytics Engine (QAE) which provides comprehensive, real-time and historical usage reporting of both…

ZeroTouch Signs Deal With USA Drive-Ins to Become Sole Mobile Payment Provider

Drive-in movies and esports arena to get contactless menus and ordering Contactless and mobile ordering solution company ZeroTouch Order & Pay has signed a deal to become the exclusive contactless payment provider for USA Drive-Ins, a division of Harena Data. USA Drive-Ins is a drive-in movie theater and esports arena company available in several cities nationwide. The deal makes ZeroTouch the sole provider of payment for USA Drive-Ins operations through touch-free menus and mobile ordering for food delivery. Beginning…

Customer Support Teams Gain Powerful Insights With New Data Visualization Capabilities in Calix Support Cloud

New capabilities give customer support teams a visual dashboard to proactively address subscriber Wi-Fi and home network issues to deliver the ultimate subscriber experience Calix, Inc. announced a new visual reporting dashboard within EDGE Insights that enables communications service provider (CSP) support teams to easily view and analyze data related to customer-care operations and address issues with maximum efficiency. By providing an immediate, concise view into critical network issues and the subscriber experience,…

Amazon.Com Online Sellers Select Davinci Virtual Office Solutions

Amazon informed its U.S. sellers last month that they will be required to display their business name and address on their Amazon.com seller profile page by September 1, 2020. The mandate will ensure a consistent baseline of seller information to help customers make informed shopping decisions. Amazon.com Online Sellers are now leveraging cost effective business addresses from Davinci Virtual Office Solutions to ensure transparency, legitimacy and compliance with the new mandate while still being able to operate remotely…

Amperity’s CDP to Fuel Customer Personalization Capabilities for Kroger

Amperity's Multi-Patented Identity Resolution Technology Will Become Kroger's First-Party Data Foundation Amperity, the leading enterprise customer data platform, announced that The Kroger Co has selected Amperity as its Customer Data Platform (CDP). Through the partnership, Amperity's software will power first-party identity resolution for Kroger Technology & Digital, matching loyalty and digital customers to create persistent profiles at both the household and individual level. These holistic profiles will support…

Tableau 2020.3 Adds External Write to Database, Enhanced Administrator Tools

New capabilities enhance data preparation, extend data source connectivity, and improve scalability while maintaining strict data governance Tableau Software, the leading analytics platform, announced the general availability of Tableau 2020.3, which delivers the ability for customers to output to and update external databases directly from Tableau Prep Builder, expanding the Tableau platform to serve a broader set of data preparation needs. The latest release also includes new tools for Tableau administrators to simplify…

Angel Fire Resort Seeks To Boost Visitation With Ascent360

Leading customer database platform (CDP) provider Ascent360 announced a new customer today: Angel Fire Resort in northern New Mexico. The Resort plans to use the platform's targeted marketing capabilities to reach new and existing customers to drive year-round visitation. Starting as a small ski facility in 1966, Angel Fire has grown into an 18,450-acre, four-seasons resort for families, individuals and groups, located just 25 minutes from Taos in the Rocky Mountains. Beyond skiing, outdoor recreation includes…

Prodapt Names Smita Katariya as the Head of Salesforce Practice

Prodapt, a leading consulting & managed services provider to the digital service provider (DSP) industry, announced that Smita Katariya has been appointed as the head of Salesforce Practice. In this role, Smita will be responsible for executing Prodapt's vision for Salesforce driven digital transformation programs and develop specific solutions pertaining to the DSP Industry, to accelerate such journeys. Before joining Prodapt, Smita was Senior Director - CPQ & Billing at Salesforce, where she played multiple…

CreatorIQ Selected For YouTube Measurement Program (YTMP)

CreatorIQ announced it has joined YouTube’s Measurement Program (YTMP), adding the leading enterprise influencer solution to the program’s roster. YTMP Partners are a carefully vetted group and differentiated as certified vendors demonstrating strong market demand, a positive industry track record, and compliance with Google and YouTube policies. As a partner in the “Content Insights” category, CreatorIQ will access deeper insights on trending topics, YouTube creators, and content performance, advancing its position as the…

PubMatic Announces New Innovations for its Market-Leading Identity Solution

More than 75 Global Publishers Have Already Signed on to the Company’s Identity Hub Premium digital technology company PubMatic announced that its Identity Hub is the first globally scaled identity and header bidding solution and the market standard for publishers looking to seamlessly manage multiple identity partners and maximize revenue. Identity Hub now supports 10 identity partners, and a new server-to-server integration with OpenWrap header bidding provides streamlined wrapper and identity capabilities. Built on…