Data-and Technology-Driven Marketing Industry Poised to Benefit from Strong Secular Tailwinds Crestview Partners ("Crestview"), a leading private equity firm, today announced that it has completed a majority investment in OneMagnify (the…
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Singular announces SKAN Advanced Analytics to restore mobile marketers' ability to run high-performance, predictable, and privacy-safe user acquisition campaigns on iOS. Since Apple launched iOS 14.5 with SKAdNetwork for ad results…
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Lytics, a customer data platform (CDP), has been named in recent Forrester reports, Now Tech: Customer Analytics Technologies, Q1 2022 and New Tech: Account-Based Marketing, Q1 2022 Lytics, a customer data platform (CDP), has…
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Adjust Datascape empowers app marketers with time-saving reporting, visualization, and analysis tools across all data sources, on one screen Mobile marketing analytics platform Adjust today launched Adjust Datascape, a new advanced…
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MarketCast accelerates its advertising effectiveness research, testing, and measurement with the addition of Phoenix's people and platforms MarketCast today announced the acquisition of Phoenix Marketing International, a leading research…
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For many people, their true calling doesn’t really call until they’ve gone down a few other roads in their careers. For one person, Miriam van Heusden from Maralytics, this is how her journey in the marketing world began. As a restaurant…
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Seed Group, a company of the Private Office of His Highness Sheikh Saeed bin Ahmed Al Maktoum, has entered into a strategic partnership with Canada-based Limelight Platform, an experiential MarTech solution that leverages its innovative…
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Professional networking site LinkedIn (that now boasts of over 800 million users) just announced its acquisition of Israeli based web analytics startup – Oribi. Oribi, is a Tel Aviv based company that specializes in marketing…
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Analytics & Measurement: 2020 was a year of upheaval. What started with massive fires burning in Australia, to the global pandemic the world had not seen the likes of since 1916 and ended with a contentious election. But the…
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Adverity research highlights a disconnect between how analytically advanced marketers think they are and how advanced they actually are 77% of marketing professionals who say they are analytically mature still don't have a single…
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Experienced marketer, Tania Leil O’Brien has joined Environics Analytics (EA) as Chief Marketing Officer (CMO). Based in Toronto, Canada, Tania is the newest member of the Environics Analytics leadership team. “EA is growing rapidly;…
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CLARA Analytics (“CLARA”), the leading provider of artificial intelligence (AI) technology in the commercial insurance industry, announced that it has hired Tyler Jones to be its Chief Customer and Marketing Officer. Jones will be…
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800-employee IBM spin-off plans Conway office space for Product & Engineering and Customer Success & Support team members Acoustic, L.P., the independent marketing cloud and analytics provider, announced today that it has secured…
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Analytics and measurement pioneer Napkyn Analytics announced that it is joining Kepler Group, the global digital services provider that’s part of the kyu Collective alongside companies such as IDEO, Sid Lee and SYPartners. The deal…
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Additions to leadership come on the heels of the company's $50M Series C funding in September Syndio, the leading workplace analytics platform with a mission to ensure fairness and equity are part of every employment decision, announced…
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Austin-based marketing and communications firm Hahn Public has acquired Statistical Vision, a Houston-based data science and analytics firm to support clients with predictive business forecasting tools. The acquisition expands Hahn Public…
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Leading platform now enables marketers to make better, faster investment decisions to increase brand awareness and reduce acquisition costs Rockerbox, the leading marketing measurement platform for direct-to-consumer (DTC) brands, has…
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AWS customers can access B2C and B2B insights, analytics, and modeling capabilities AnalyticsIQ, a leading provider of predictive marketing data, today announced the availability of individual-level marketing data on AWS Data Exchange, a…
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A proper understanding of your end user or customer journey requires a complete breakdown of multichannel customer journey analytics. Customer journey analytics helps analyze customer behavior across different buying touchpoints and over a…
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Data Storage Corporation, a provider of diverse business continuity, disaster recovery protection, IBM Power infrastructure-as-a-service and cyber-security based solutions, announced today that Kristi Cates has joined as Director of…
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