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Reimagining the Marketing Landscape: Driving Mass Personalization and Reinventing Content Delivery in the Era of Business 4.0

Today, the number one success driver for CMOs is the effective use of data – how we create meaningful insights from data, how we harness predictive data to drive conversions. Specifically, using data and Artificial Intelligence (AI) to drive mass Personalization and reinvent Content Delivery will visibly move the needle for marketers and drive Digital Transformation or “Business 4.0.” Advanced usages of data will be further propelled as fifth-generation wireless (5G) goes from lofty goal to reality, using its high-speed,…

PROS Global Survey Finds B2B Buyers Prioritize Personalization and Real-Time Pricing

Respondents also value self-service and fast responses to quote requests PROS, a leading provider of AI-powered solutions that optimize selling in the digital economy, announced the findings of its global survey of more than 1,000 procurement and purchasing leaders that sheds light on digital buying trends. “What B2B Buyers Want in 2019: Speed, Personalization and Intelligence” explores current business purchasing trends, revealing overlooked perspectives on buyers’ relationships with vendors. The research shows that as…

IgnitionOne Positioned as a Challenger in 2019 Gartner Magic Quadrant for Personalization Engines

IgnitionOne, a global marketing technology and services leader, announced it has been positioned by Gartner, Inc. in the Challenger quadrant of Gartner’s Magic Quadrant for Personalization Engines. Evaluation is based on completeness of vision and ability to execute. The IgnitionOne Customer Intelligence Platform enables marketers to find, value and engage their customers across IgnitionOne channels. As a partner to the world’s top marketers, IgnitionOne is dedicated to providing managed service support for clients looking…

CONCURED Named a Cool Vendor in Gartner’s 2019 ‘Cool Vendors in Personalization’ Report

The report identifies “five vendors that go beyond targeted marketing and custom offers to unleash new opportunities for personalization." CONCURED, the award-winning AI-powered Content Intelligence and Personalization Platform announced that it has been named as a Cool Vendor within Gartner’s May 2019 ‘Cool Vendors in Personalization’ report. The report, published by Gartner VP Analyst Jennifer Poke and Sr Director Analyst Marc Brown, recommends CONCURED as one of “five vendors that go beyond targeted marketing and custom…

Evergage Named a Leader Again in Gartner’s Magic Quadrant for Personalization Engines

Company Placed in the Highest Overall Position for Ability to Execute Evergage, The 1-to-1 Platform company, announced that it has been named a Leader in Gartner’s Magic Quadrant for Personalization Engines. Evergage placed in the highest overall position for ability to execute in the Magic Quadrant. The Magic Quadrant for Personalization Engines is now in its second year, with Evergage being recognized as a Leader in both reports. According to the 2019 Magic Quadrant for Personalization Engines: “Leaders are vendors…

The Connected Car Is Poised for Acceleration and Hyper-Personalization

Like a New York City subway train at rush hour, new technologies advance in fits and stops. A breakthrough occurs, and then the next few years are spent perfecting it, until the next major upheaval. That’s the state of the current in-vogue concept, the “connected home.” Every imaginable product from toothbrushes to coffee makers is now being connected to the internet, whether that makes sense or not. Perhaps I’m unique, but I really don’t see a need to have my dentist receive a record of my brushing habits. One product…

Why Personalization Matters Most in Mobile

Recent research by Infogroup found that 93 percent of consumers have received marketing communications that are not relevant to them. The importance of that statistic becomes all the more obvious when you consider the consequences: 44 percent of consumers are willing to switch to brands that better personalize their communications. Personalization is now table stakes for marketing organizations, and nowhere is this truer than in the mobile space. It’s become something of a cliché to say that consumers view their mobile…

Evergage Named a Leader in G2 Grid Report for Personalization Engines

1-to-1 Personalization and CDP Company Recognized for High User Satisfaction and Strong Market Presence Evergage, The 1-to-1 Platform company, announced that it has been named a Leader in the G2 "Grid Report for Personalization Engines, Summer 2019." According to G2 – which empowers businesspeople to make buying decisions by highlighting the voice of the customer – "products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores." G2 hosts more than 785,000 unbiased and…

Email Open Rates: Leveraging Personalization to Be Ever in Your Favor

Over fifty percent of consumers say they delete at least half of all brand marketing emails in their inboxes without ever opening them. Even if they don’t delete the email, there is no promise consumers will open it. Thus, low email open rates. I’ll bet most inboxes look something like this: The email that doesn’t go to the primary inbox is not SPAM. The vast majority of that is caught by ISPs, but the tremendous volumes of email looking to reach individual consumers are what is making marketers’ jobs infinitely more…

Sitecore Expands Functionality for Salesforce Marketing Cloud, on Salesforce AppExchange with Better Personalization and Segmentation

Offering ability to personalize experience down to individual regardless of language, site or country Sitecore, a global leader in digital experience management software, announced expanded functionality of Sitecore Connect for Salesforce Marketing Cloud at Salesforce Connections, the customer engagement event of the year. With the new enhancements, the combination of Sitecore Experience Platform and Salesforce Marketing Cloud, Sitecore Connect delivers hyper-customized experiences by enabling marketers to better understand…

Acquia Unveils Faster, Easier Personalization for Marketers

Announced at Acquia Engage Europe; the Only Personalization Tool Optimized for Drupal Helps Marketers Build and Launch No-Code Personalizations for Superior Digital Experiences Acquia announced the all-new Acquia Lift, the only personalization tool optimized for Drupal, now available as a no-code application to help marketers quickly and easily optimize customer experiences. The new product was unveiled at Acquia Engage Europe, where attendees got a first look at Acquia’s data-driven personalization solution. “As a…

More than 70% of the Brand Leaders for Video or Personalization Reach Customers with Personalized Video, reveals SundaySky

SundaySky Personalization X Video Index Ranks Fortune 500 Brands on Personalization and Video Marketing According to Customer Feedback More than 70% of the brands who rank in the top ten for either personalization or video, as rated by their customers, use the two strategies together in the form of personalized video, according to a new consumer study from SundaySky ranking industry leaders on personalization and video marketing. SundaySky surveyed customers of more than 60 household names to gauge customer satisfaction…

New Research Sponsored By Precima Shows Shoppers Expect Even More Personalization in Digital Food Retail

Retailers Must Act Quickly to Develop a Detailed Understanding of Shopping Missions, Improve Their Ability to Customize Promotions and Maintain Assortments at Appropriate Levels to Succeed The fast-changing dynamics of the food retailing environment continue to challenge companies to keep pace with fast-changing shopper demands. The latest of these shifting shopper requirements involves their behavior on digital platforms and is creating an imperative for grocers to compete across all shopper touchpoints, digital and in…

Liferay Announces New Content, Commerce and Headless Capabilities to Drive Personalization at Scaleprn

Liferay DXP 7.2 and Liferay Commerce 2.0 Help Businesses Scale Digital Transformation Efforts with Better Content Personalization Tools, Headless Architecture and Applied Machine Learning Insights Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile and connected devices, announced the release of Liferay DXP 7.2 and Liferay Commerce 2.0. Designed to meet the needs of today’s digital-first business teams to create experiences rapidly across channels, the latest versions of…

iVirtual Technologies Announces Launch of heymoji: A First-of-Its-Kind 3D Avatar Personalization App for Social Media

iVirtual Technologies, a Virtual Reality (VR), Augmented Reality (AR) and Extended Reality (XR) company focused on making virtual human creation accessible to all, announced the launch of its social avatar mobile app heymoji. With just two pictures, heymoji allows anyone with a smartphone or tablet to create a photorealistic, animated avatar of themselves for use in place of emojis and cartoon avatars in everyday texting and across social media applications and platforms. With heymoji, available now for iOS on the App…

How Can AI Boost Your Email Personalization Performance?

A flurry of economic reports confirm that shoppers are still spending, and brands have a bountiful supply of goods and services to sell them. So, where is the sweet spot where the two intersect? This is where machine learning, or AI, comes into play; it can delve deep into the consumers’ intent. This interaction between the consumer and the machine allows brands to personally connect with customers and thus, redefine their shopping trends. Retailers that are incorporating AI into their email marketing efforts are…

Customer Experience 2020: Personalization is Key

If content is still king, personalization may well be its queen. Personalized marketing is hardly new, but it has evolved greatly over the last few years thanks to the power of rich media content and technologies like AI and machine learning. Brands that deliver dynamic and personalized shopping experiences see improved engagement and customer loyalty in today’s uber competitive and noisy digital landscape. According to Salesforce research, 6% of e-commerce visits that include engagement with AI-powered recommendations…

Ebiquity Plc Selects Evergage as Strategic Customer Data Platform and 1-to-1 Personalization Partner

Ebiquity's Consulting Services and Evergage's Technology Drive Better Customer Experiences and Engagement Across Channels and Improve Paid Media Targeting for Joint Clients Evergage, The 1-to-1 Platform company, and Ebiquity, a leading independent marketing and media consultancy, announced a partnership combining Ebiquity's analytics, media management and technology consulting in paid media with Evergage's personalization and customer data platform (CDP) technology. This strategic partnership will enable Ebiquity's…

AB Tasty Enriches Personalization Offering With New Advanced Targeting Capabilities

AB Tasty users can now build audience segments based on transactional and behavioral data, for more granular, sophisticated personalization scenarios that drive more conversions. As part of its Audience Builder functionality, AB Tasty recently rolled out new transactional and behavioral targeting features that greatly enhance its platform's segmentation capabilities. These improvements enable AB Tasty users to create more relevant and sophisticated website personalization scenarios, for faster ROI and an overall better…

Folloze Launches Data and AI Powered Personalization Engine, Turning Insights into Action

New partnership with Demandbase delivers hyper-personalized, multi-channel ABM programs execution Folloze, the leading B2B Customer Engagement Platform, is unveiling the Personalization Engine - its newest offering designed to leverage robust data and artificial intelligence (AI) to customize content-based experiences throughout the customer journey. This new Engine enables B2B enterprises to engage both current and prospective customers in much deeper and more meaningful ways. Personalization is a key factor in customer…