eBay Completes Sale of StubHub

eBay Inc., a global commerce leader that connects millions of buyers and sellers around the world, announced that it has completed the sale of StubHub to viagogo for $4.05 billion in cash. "The completed sale of StubHub to viagogo is a great outcome both in terms of the $4.05 billion sale price and the potential StubHub has with its new owner," said Scott Schenkel, interim CEO of eBay Inc. "The StubHub transaction reinforces our commitment to creating shareholder value and is consistent with…

The 4 Most Important Ways Software Impacts Your Customer Experience

Customers may not be interested in your customer experience software – but your company absolutely should be. When done right, a simple and sophisticated customer experience platform is a key tool for creating loyalty. For companies, it means being able to seamlessly communicate with customers across the channels they want – including email, chat, text, phone, and social media. For customers, it fosters a sense of trust that they can reach you the way they want. And since less than 30% of companies offer social messaging,…

2019 Sportsperson of the Year Megan Rapinoe To Headline Demandbase’s 7th Annual ABM Innovation Summit

World Cup and Olympic Champion Megan Rapinoe would Address Over 1,000 B2B Marketing Leaders at Demandbase’s 7th Annual ABM Innovation Summit Demandbase, the leader in Account-Based Marketing (ABM), today announced the lineup of inspiring speakers for the 7th annual ABM Innovation Summit. Taking the mainstage on March 17 is World Cup and Olympic Champion, Megan Rapinoe. Keynote speakers, Andrew Davis, marketing expert, and best-selling author; Shannon Duffy, executive vice president of product marketing, Salesforce Marketing…

In 2020, Professional Events, the Crucial Element of the Silicon Valley Environment Will Grow at Least by 5%

According to the recent Crunchbase report $45.9 billion have been invested in Silicon Valley in 2019. At least 25% of these investments have been raised thanks to thousands of various events held in that period In 2019, there have been roughly 1,080,000 meetups hosted in San Francisco Bay Area, and over 200 notable tech conferences (and many more smaller ones). Co-founder of Gaudi Group Kuzma Ledenev predicts that 2020 will bring an increase of at least 5% in these numbers. There is no reliable data on private invite-only…

Share Love this Valentine’s Day with OUTFRONT Media Instagram Filters

Out Of Home and Social Media Come Together For a New Way to Send Valentines in the Digital Age OUTFRONT Media Inc., one of the nation's largest out of home advertisers, announced that it has developed a new Instagram filter for its Share Love campaign that will run from Feb. 13-14. The activation brings the tradition of sending Valentine's Day letters into the digital age and delivers a new way for people to share sentiment with loved ones. According to a 2019 study by Kantar Millward Brown, out of home is the #1 preferred…

This Valentine’s Day, Millennials Give the Gift of Experience, New BIGresearch Report Uncovers

SRAX, Inc., a digital marketing and consumer data management technology company, releases a new BIGresearch study of over 53,000 unique Americans revealing this year's Valentine's Day consumer behaviors and opinions. A BIGtoken study conducted in January 2020 revealed Millennials are the most active generation during Valentine's Day. Seventy-nine percent of people celebrating this year are between the ages of 18 and 34, with 47% between 25 and 34. In addition, more Millennials responded that…

Sisense and UiPath Unleash Analytics With RPA to Accelerate Digital Transformation Through Automation

UiPath Insights Built on Sisense Delivers the Last Mile to RPA With Advanced Analytics Sisense, the world's leading analytics platform for builders, and UiPath, the leading Robotic Process Automation (RPA) software company, announced a partnership to leverage Sisense's technology platform to deliver advanced business analytics capabilities to UiPath's industry-leading RPA software platform. The two companies are the leaders in their respective categories and this partnership brings unparalleled process analytics…

MarTech Interview with Richard Jones, CMO, Cheetah Digital

"Customers don’t want brands snooping on them and inferring what they like. Brands must adapt to a new, non-invasive way of reaching consumers." Journey into Tech  Hi Richard, tell us about your role and journey into technology. What inspired you to take up the role at Cheetah Digital? Before Cheetah Digital, I started my career in Sales. Over time, success in Sales led me to other avenues of business including Marketing and Strategy. Learning from these experiences gave me the background and knowledge I needed to…

Shutterstock Appoints Stan Pavlovsky as Chief Executive Officer and Names Jon Oringer Executive Chairman

Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced that the Board of Directors (the "Board") has appointed Stan Pavlovsky, currently President and Chief Operating Officer, as Chief Executive Officer. He will also join the Board of Directors. Jon Oringer, currently Chief Executive Officer, will be Executive Chairman of the Board. These changes are effective April 1, 2020. "This is an ideal time to name…

FC Barcelona & Chiliz Join Forces in a New Global Blockchain Alliance

The Partnership Will Increase Engagement Between the Club & Its Global Fanbase Through Barça Fan Tokens ($BAR) on Chiliz Fan Voting & Rewards Mobile App Socios.com FC Barcelona has signed a new global partnership agreement with world leading blockchain-based fan engagement platform for sports & entertainment Chiliz. The agreement, which is part of Barça's new digital and commercial strategy, will help the Club stay closer to its global fanbase through Barça Fan Tokens ($BAR), digital assets that allow supporters…

InsightSquared Integrates With LinkedIn Sales Solutions to Provide Deep Visibility Into Sales Navigator Analytics

Out-Of-The-Box Insights Help Sales Organizations Analyze Linkedin Sales Navigator Impact on Sales Execution InsightSquared, the leading provider of revenue intelligence solutions, announced integration with the LinkedIn Sales Navigator Application Platform to bring LinkedIn Sales Navigator usage data into InsightSquared's revenue intelligence software. Joint customers can now leverage InsightSquared to get deep visibility into how their reps are using LinkedIn Sales Navigator and identify additional opportunities to…

For Political Advertising, the Medium Is the Message

The tech industry caught fire following the announcement by Twitter CEO Jack Dorsey that the social platform was banning all political ads, thereby upping the pressure on Google and Facebook to present its solution for curbing fraudulent and potentially harmful messaging within political advertising. Google responded by limiting the precision of targeted political messages; Facebook is said to be weighing similar moves. The buzz around this unusual move—one in which a major ad platform seemed to put the public’s…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from 180byTwo, Grapevine6, e-Spirit, Twitter, Artificial Solutions, eBay, and Gong. 180byTwo Launches Unifi an AI-Powered Customer Data and Identity Platform for B2B Marketers 180byTwo announced today the launch of its AI-powered Customer data and Identity platform to meet the growing needs of Business-to-Business marketers looking to simplify data work-flows and centralize their…

Johnson Controls Appoints Phil Clement as Chief Marketing Officer

Johnson Controls announced it has appointed Phil Clement as the company's chief marketing officer responsible for all global activities related to conceptualizing and implementing market strategy and demand generation, including achieving marketing targets through in-depth market development, research and planning. Marketing Technology News: Superson Collaborates with Google to Help Singles in Indonesia on Valentine’s Day Clement most recently served as global chief marketing and…

Referral Marketing Platform Talkable Reports on eCommerce Trends of 2020

Talkable defines personalization and privacy as primary trends that influence the current situation on the US eCommerce market Talkable, the leading referral program provider powering over 250 brands, has released a report on the top eCommerce trends of 2020. The trends focus heavily on personalization and privacy, as well as the shift from traditional ad platforms to more interactive and personalized formats. The list includes the most prevalent ideas defined by leading industry marketers, analytics, and demonstrated by…

ENGINE and Clickagy Partner to Deliver High Performing Target Audiences

“Attitude Based Audience” Capability Significantly More Effective at Accurately Identifying Target Audiences for Programmatic Campaigns ENGINE, a global, full-service media and marketing services company, in partnership with Clickagy, a data intelligence company, announced the launch of its “Attitude Based Audience” capability, which leverages survey research to enable digital marketers to accurately reach consumers online an average of 25% more effectively than the traditional audience targeting solutions that currently…

Introducing Nimble Prospector 2.0 – A Simply Smarter Way to Engage Everywhere You Work

Nimble’s Redesigned Browser Extension Enables People to Engage Prospects, Nurture Relationships, and Capture New Leads Enriched with Business Insights in Seconds! Nimble, the Simple, Smart CRM for Office 365 and G Suite — announced today that it has redesigned its crowd-pleasing browser extension to help teams prospect smarter everywhere they work. Marketing Technology News: ConvergeOne and NICE Announce Launch of Customer Engagement Optimization Services (CEOS) It’s now easier than ever to manage relationships…

MarTech Interview with Scott Smyth, VP Sales at HG Insights

" Aim for the stars or you will shoot your foot off. I made this up but I use this to get my team to think about breaking barriers and stretching themselves to achieve new heights." Sales Background Tell us a bit about yourself and how you prepared for a career in selling Sales Technology? To avoid having to get a proper job while pursuing university studies, I started playing poker. Several months into playing online and live, I realized I had a knack for it and was making more money in one tournament that I could…

US Has Strongest Government and Industry Protections for Children Online in First-ever Global Child Online Safety Index, According to DQ…

International think-tank the DQ Institute launches the world’s first real-time Child Online Safety Index on Safer Internet Day 2020, after surveying 145,426 children and adolescents in 30 countries over the last three years The US ranks first for social infrastructure in the DQ Institute’s 30-country Child Online Safety Index (COSI) launched. The ranking is based on government policies and industry practices to protect children online. Social infrastructure is one of six measures including education and exposure to…

MB Demand Continues for Sales Infrastructure & Leadership Skills

Sales Xceleration Inc. provides the tools and a platform to enable experienced Sales Management Leaders to create a fractional business that serves small to mid-size organizations by designing and building a sales infrastructure to spur revenue growth.  These businesses often do not have the budget to support a highly skilled sales leader, but by offering a fractional model, Sales Xceleration Consultants are able to provide their services in an affordable way. Marketing Technology News: NetMotion Partners with Identity…