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Air Malta’s Digital Transformation Journey Takes Off With MuleSoft

Anypoint Platform Enables Air Malta to Tap Into the API Economy to Extend its Digital Presence and Improve Operational Efficiency MuleSoft, provider of the leading platform for building application networks, announced that Air Malta, which carries two million passengers annually, is using MuleSoft's Anypoint Platform to broaden its reach in a highly competitive market and to improve operational efficiency through APIs. Anypoint Platform enables Air Malta to build an application network, so the airline can quickly connect…

ITV to Launch New Addressable Advertising Platform

ITV, the UK’s biggest commercial broadcaster, announces that it has signed an exclusive UK and Ireland licensing agreement with Amobee, a global digital advertising technology company, for end-to-end programmatic buying and selling of premium video inventory on the ITV Hub. This will enable ITV to launch a new, fully programmatic, premium advanced advertising platform, uniquely built using Amobee’s advertising technology which allows advertisers complete control over the purchasing of their campaigns across ITV’s…

The Digital Achievement Gap: Companies Struggle to Meet Customer Expectations

The Zendesk Customer Experience Trends Report 2019 Shows Large Divide Between Customer Experience Leaders and Laggards in Southeast Asia Zendesk, Inc. released The Zendesk Customer Experience Trends Report 2019 showing that companies of all sizes across industries and geographies lack the capabilities needed to keep up with ever-increasing customer expectations. The report is based on global survey results, focus groups, and the Zendesk Benchmark, an index of product usage data from 45,000 companies using Zendesk.…

Findit to Launch Revised App That Will Enable Sharing to Facebook, Twitter, LinkedIN and Other Social Networks

Findit, Inc., a Nevada corporation trading on the OTC PINK: FDIT, owns and operates the website Findit.com, prepares to launch newly revised Native App in Android and IOS through Google Play Store and Apple App Store. The App will be available in the near future with newly revised features for members and visitors to benefit from. The revised app will provide anyone who wants to download the App the option of joining Findit or not joining but being able to view the content that is being posted by Findit members.…

DealCloud and SourceScrub Form Data Partnership, and Announce Integration with DealCloud DataCortex

Integration of SourceScrub’s verified data into DealCloud’s DataCortex product to provide clients with increased visibility on movements and opportunities within the capital markets DealCloud, a technology leader for CRM and deal management in the capital markets, and SourceScrub, Inc., an origination intelligence and target identification platform, announce today a strategic partnership to integrate SourceScrub data within the DealCloud DataCortex product. “Along with countless product enhancements and opening our first…

Vistar Media and Netmining Partner to Equip Audience Targeting to Programmatic Digital Out-Of-Home

For Marketers, This Partnership Is Enablement of Better Ad Targeting Through Omnichannel Capabilities Netmining’s data-driven targeting solution now joins forces with Vistar’s Digital Out-of-home (DOOH) to provide best-in-breed media inventory buying. Netmining is now in a position to offer the largest DOOH media repository to its customers coupled with omnichannel abilities. “Vistar Media’s ability to analyze customer movement patterns will be a great complement to the Netmining platform,” said Dean Vegliante,…

Funds Advised by Apax Partners Invest USD 200 Million in Fractal Analytics

Investment Will Accelerate Fractal’s Path to a $1 Billion-Revenue Company in the AI Space Funds advised by Apax Partners have announced a definitive agreement to invest USD 200 million for a significant minority stake in Fractal Analytics, a global provider of AI to Fortune 500 clients. The transaction, which consists of a secondary stake acquired from existing shareholders and a primary investment into the business, is expected to close by February 2019. Founded in 2000 with the vision of powering every human decision in…

Change Your Marketing and Sales Success by Changing One Little Word

New Study Highlights the Power of "You- Vs. We" -Phrasing in Your Messaging Replacing the word "we" with the word "you" in your marketing and sales messaging may create a double-digit improvement in key responses, according to a new simulation-based study performed by Corporate Visions, in collaboration with professor Nick Lee from the Warwick School of Business. In prospecting emails, using the word "you" instead of "we" increased respondents feeling "personally responsible for solving the problem" by 21 percent. And,…

App Annie Releases Annual State of Mobile 2019 Report

Mobile Data and Analytics Leader Shares Key Trends Driving Mobile Transformation With consumer spend in app stores expected to surpass more than $120 billion in 2019, according to data released by App Annie, there's nothing more vital to business than mobile. App Annie, the leading global provider for mobile data and analytics, released its annual The State of Mobile in 2019 report — the most comprehensive guide for businesses looking to capitalize on mobile transformation. The report found: Mobile Dominates…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Seven Areas Where MarTech CMOs Are Most Likely to Spend Marketers Reflect on Gartner’s Report for Seven Areas Where MarTech CMOs Are Most Likely to Spend Evolving Technology and Changing Consumer Behavior a Risk to Marketing Strategies: Gartner With…

TIM Launches in an Attempt to Introduce Ethics into Measuring Advertisements

With Global Conglomerates Withholding Data Behind Iron Fortresses, TIM Ventures into Other Avenues to Find Solutions for Precise Measurement of Advertising TIM (Truth in Measurement) has established itself as an industry category that intends to infuse transparency in the Advertising Technology Landscape. TIM’s vanguard is known as Thunder Experience Cloud, which is essentially an ad server built on technology that will target people instead of cookies for advertisements. CEO Victor Wong is indicative that they are trying…

Bright Pattern Announces AI-Driven Conversational IVR and BrightStart Apps

Easy-To-Use IVR Reduces Effort and Cost; Brightstart Apps Let Businesses Quickly and Nimbly Turn on Customer Experience Capabilities at Low Cost Bright Pattern, leading provider of easy-to-use enterprise omnichannel cloud contact center software for innovative companies, announced at Customer Contact Week (CCW) Nashville2019 two new additions to the Bright Pattern Customer Experience Platform: 1) a conversational IVR that leverages AI for smarter, easier self-service, and 2) Bright Start Apps that allow companies to turn…

Unika Solves Enterprise Search Challenges With an AI-Powered Intelligent Knowledge Assistant

New AI-Search Assistant Enables Customers to Get Answers and Find Information Within Seconds Unika.ai, the next-generation of Knowledge Management software, announced the launch of its AI-powered Intelligent Knowledge Assistant (IKA). Delivered through the Unika platform, IKA is an enterprise solution that can answer FAQs, find assets, and supports complex research scenarios. IKA is built on Microsoft's Natural Language Processing engine and allows users to have real conversations or use simple utterances. IKA…

Magento Announces Availability of PWA Studio to Help Merchants Optimize their Multi-Channel Retail Strategies

There’s no question that mobile is the most transformative force in retail today, a trend that was on full display throughout the 2018 holiday shopping season. According to the Adobe Analytics Holiday report, mobile traffic soared with more than half (51.4%) of traffic originating from smartphones alone yet mobile accounted for just 31 percent of revenue. This is a stark reminder that many retailers have yet to crack the code on improving mobile conversion rates and the complexity of building and optimizing experiences…

Pyramid Analytics Appoints Peter Vomocil as New VP of Marketing

Vomocil Brings over 15 Years of Experience Driving Growth for Organizations Across a Variety of Industries Pyramid Analytics, a leading global provider of platform-agnostic enterprise analytics software, announced Peter Vomocil as its new global VP of Marketing. "We are excited to welcome Peter to the Pyramid Analytics team," said Omri Kohl, co-founder and CEO of Pyramid Analytics. "His experience at other tech companies and in executive leadership roles will enable him to effectively support growth generation …

A Review of the Top 20 Acquisitions in the Marketing Technology Landscape

MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with a round-up of the top 20 MarTech acquisitions in 2018. The article is part of the research that intends to shed light on the most-read MarTech topics focused on funding, acquisitions and product launches that were in demand in 2018. While one of the biggest acquisitions of 2018 was IBM acquiring Red-Hat, here are the rest that we found to be disruptive. Cision Completes Acquisition of PRIME Research…

Interview with Mike Lane, CEO and Founder, Fluency

"If you are going to be in this space, you need to innovate and compete because tomorrow there will be something new and the deck will get reshuffled." Tell us about your role and journey into technology. What galvanized you to start Fluency? My first computer was the Commodore 64. I was hooked instantly. There seemed to be unlimited potential in front of me that I couldn’t even imagine and it sparked my interest in technology. I started college as an Environmental Engineer but finished with a degree in Engineering…

Cambridge-Based GeoSpock Secures £10 Million Additional Funding

The Unique Spatial Big Data Platform That Enables Companies to Access Dynamic Contextual Data Visualisation and Programmatic Analytics Gains Funding from Existing and New Strategic Investors GeoSpock – the extreme-scale spatial big data integration company that provides analytics, builds insight, and enables predictions across space and time – announced it has raised £10 million in additional funding, bringing the total raised to date to £19.25 million. Cambridge-Based GeoSpock Secures £10 Million Additional Funding…

IBM Watson Marketing Releases 2019 Marketing Trends Report Focused on Emerging Trends Redefining the Profession in the Shift to AI

Top Drivers Include "the Emotion Economy," Tech-First Marketers, and AI-Powered Personalization, Supported by New Roles in Data and Agile Marketing With artificial intelligence (AI) continuing to gain usage among marketing professionals, IBM announced a new report from IBM Watson Marketing identifying a new breed of marketers coming to the forefront. Driven by a growing need to meaningfully structure data to enable actionable, real-time decision making IBM's 2019 Marketing Trends Report provides practical insights for…

The Future of AI: Are Jobs Under Threat?

Technology has greatly increased especially in this 21st century. This implies that human efforts are used less as computers are gaining more importance. Take the browsing through the internet for instance. Every time you decide to search something such as locksmith classes for example in your browser, the search engine shows the most relevant content tailored to your search. This is all thanks to the algorithms used and the help of Artificial Intelligence. Read More: Automation and Jobs in Paid Search The Evolution of…