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Impact Sourcing Is More Than a Procurement Strategy, It’s a Company Mindset Change

If you Google the term “impact sourcing,” you’ll turn up search results about what it is and why it’s good. Missing are the stories of how companies are intentionally hiring and providing career development opportunities to people who otherwise have limited prospects for sustainable employment. Also missing are the interviews with business leaders who share why and how they’ve made lifting people out of poverty through employment a priority. For all the talk about purpose and inclusion, we’re still not connecting the dots.…

eComchain Announces New eCommerce Features around Blockchain and AI for 2020

In today’s crowded marketplace of eCommerce providers, exceeding customer’s expectations are crucial. The usual “nice to have” features have now become “must haves” and that is what eComchain has striven to provide to their customers in 2019; a complete out-of-the-box solution with no additional development required. Most customers today expect technology companies to also provide voice interfaces for their eCommerce storefronts as well as intelligent, personalized experience based on their past orders, search results, user…

Vendasta Introduces Sentiment Analysis to Review Management Product

Artificial intelligence tool demystifies customer review trends online Vendasta partners now have the ability to better understand customer experiences through Reputation Management’s new sentiment analysis functionality. The natural language processing technique uses AI to identify and extract critical words and phrases from customer reviews. The result is a collective understanding of whether a business is succeeding or failing. Businesses can use the information to uncover trends, understand how customers in certain…

360insights & The 2112 Group Host Channel Pulse East Live

The Exclusive Event Held at Raines Law Room in New York City Featured Workshops and a Live Webcast for Today’s Global Channel Leaders 360insights, the global channel incentives and insights leader, hosted the Channel Pulse East Live event in New York City. In partnership with the business strategy and research firm, The 2112 Group, the unique meetup offered senior channel executives from a variety of industries an opportunity to workshop critical issues facing the channel today. “Whether it’s B2B or B2C, brands are still…

MindTouch Enhances Salesforce Integration for an Improved Customer and Agent Experience

Integration Offers Salesforce Customers Faster Access to the Right Knowledge from within Salesforce Service Cloud or Community Cloud MindTouch, a leading provider of enterprise-grade, AI-powered knowledge management solutions, has enhanced its Salesforce integration to provide a better customer experience and drive measurable return on investment for contact centers. MindTouch has enhanced its Salesforce integration to provide a better customer experience and drive measurable return on investment for contact centers by…

SCORR Marketing Releases 7th Annual Report on Life Science Industry Marketing Trends

SCORR Marketing, a global health science marketing and communications firm, has released its seventh annual survey on marketing trends in the life sciences industry. This free, 30-plus-page report delivers evidence that marketers can use to drive strategic planning, budgeting, and brand development decisions in 2020. “In marketing or leadership, it can be a challenge to prioritize initiatives and configure spend without knowing what strategies other companies in the life science industry are using and are proving to be…

Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization

Joint Solution Enables Highly Predictive, Deeper Understanding of ‘the Why Behind the Buy’ Kantar and IRI announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle. The combination of IRI’s best-in-class sales data and Kantar’s industry-leading brand data will enable clients to more effectively measure and optimize marketing programs against two important business success drivers: long-term brand health and short-term…

Ataccama and MANTA Announce Partnership for Comprehensive Data Management with Lineage

Ataccama Corporation, a leading provider of AI-augmented data management solutions for digital transformation, has announced a partnership with MANTA, a unified lineage platform. "MANTA is our go-to vendor for data lineage," stated Ataccama CEO Michal Klaus. "With this partnership, we have enriched our offering and added a crucial piece of data management functionality. MANTA enhances our augmented data management capabilities by providing our clients with a truly enterprise-wide picture of their data flows." Marketing…

VIZIO Launches Direct Advertising Business

Smart TV Innovator Launches New Business Platform to Give Advertisers a Direct-to-TV Path to Purchase Preferred Premium Inventory and Targeted Audiences VIZIO, Inc., America's leading Smart TV company, announced the launch of VIZIO Ads, a new business unit created to provide better advertising experiences to consumers and brands alike. The new business will enable brands, agencies and advertisers to purchase premium TV ad inventory across the VIZIO SmartCastTM platform, including within the launch and discovery…

Missouri State University Foundation Selects Ellucian CRM Advance Cloud-based Advancement Solution

SaaS Software Will Support a New Campaign Aimed at Improving the On-Campus Experience and Help Advance the University’s Public Affairs Mission and Empower Its Students Ellucian, the leading provider of software and services built to power higher education, announced that Missouri State University Foundation has selected Ellucian CRM Advance to help strengthen and extend engagement with alumni and supporters, and contribute to the fulfillment of the university’s mission. “We are thrilled to begin working with Missouri…

McCloskey Motors Receives BBB’s Excellence In Customer Service Award

Used Car Dealer Wins BBB's Prestigious Award, 2 Years in a Row! Better Business Bureau of Southern Colorado (BBB) announced the winners of the 2019 Excellence in Customer Service Awards during their 25th Annual BBB Excellence Awards Gala held at the Colorado Springs Marriott. McCloskey Motors Receives BBB's Excellence In Customer Service Award McCloskey Motors, Inc, celebrating its 30th year in business, was one of five winners to receive the prestigious Excellence in Customer Service…

Apogee Appoints Industry Veteran, Teresa de Onís, as New Vice President of Marketing

Former Marketing Executive at University of Texas at Austin, Dell Technologies, Joins to Advance Apogee’s Branding and Sales to Meet Company Goals With the goal of advancing company branding and sales, Apogee, higher education’s largest managed technology services provider, has named Teresa de Onís – former senior marketing executive at University of Texas at Austin and Dell Technologies – as Apogee’s new Vice President of Marketing. Known as a marketing change leader who forges strong connections with customers,…

TEC Eurolab Doubles Productivity With Data Management Solution from Cohesity and HPE

Cohesity and HPE Enable TEC Eurolab to Maximize Data Security and Resiliency, Improve Customer Service, Reduce Admin Time, and Help Speed Production While Increasing Revenues Cohesity announced that TEC Eurolab has doubled its productivity and increased its revenues, thanks in part to deploying a disruptive data management solution provided by Cohesity and HPE. “They are now able to adhere to their customers’ strict security needs and industry regulatory requirements. They have an enterprise-grade solution that combines…

Confirmit Announces AI-Driven Digital Experience Solutions

Confirmit has announced a tranche of new features to its Confirmit Horizons platform. Together, they provide a seamless digital experience that delivers richer insights from Customer Experience and research programmes. The latest innovations simplify the challenges of understanding and acting on digital feedback. The major developments include new partnerships with Brandwatch and Tealium, a new Digital Feedback module for easily configuring web and app intercepts, and enhanced, AI-driven text analytics. This combination…

Avigilon Adds Appearance Alerts to Commercial Video Management Software

AI-Powered Facial Recognition Technology Will Help Commercial Customers Enhance Safety and Efficiency Avigilon Corporation (“Avigilon”), a Motorola Solutions company, announced the newest version of its video management software, Avigilon Control Center (ACC) 7.4, which incorporates artificial intelligence-powered facial recognition technology. The new “appearance alerts” capability will help commercial organizations, such as educational institutions and hospitals, accelerate response times by identifying people of…

Triton Digital Integrates Wedel Software’s MediaSales Traffic Solution with its Industry-Leading Audio Ad Server

Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced that it has integrated its online Audio Ad Server with the MediaSales Traffic solution from Wedel Software, a leading supplier of media information systems for the global broadcast and advertising industries. @TritonDigital Integrates #WedelSoftware’s MediaSales Traffic Solution with its Industry-Leading Audio Ad Server This integration streamlines ad operations for users of the Triton Ad Platform and Wedel…

IDnow Integrates eID Service from AUTHADA Into its Platform

IDnow, provider of Identity-Verification-as-a-Service solutions, is pleased to announce the addition of AUTHADA's NFC-based eID solution to its product portfolio. From the beginning of 2020, the IDnow platform will be expanded to include the eID service. In addition to video identification and the AI-based AutoIdent solution, IDnow will now also offer IDnow eID, a quick and user-friendly way to identify people using the online functionality of their ID card with their smartphone. An NFC-enabled smartphone can even be used…

Digital Maturity of Dutch Companies Increased With 16%, However, the Gap Between Digital Leaders and Followers Widens According to…

The BearingPoint Digital Leaders Study 2020 shows that Dutch companies have improved their digital maturity over the years. Still, there are areas that need attention to keep up with customers’ high demands. Digital customer interaction should exist at the core of the company’s business models to stay ahead of competitors. The gap between the top-performers, that excel in their digital businesses, and the low-performers, that fall behind, is increasing. The winning digital leaders understand how to keep things small to…

MarTech Interview with David Turner, CMO at Sidetrade

"Marketers today are keen to use technology, the trick is to keep the focus on the outcomes and measurable benefits – not technology for its own sake!" You have a long track-record of successfully working in and managing diverse business teams. How did you arrive at Sidetrade? Having run EMEA Marketing for a US tech company for the last 4 years, I was looking for a European-based scale-up where I could be at the heart of the business – building a global Marketing Operation but also part of the Executive team driving…

Luxasia clinched top award for ‘Best eCommerce Customer Service’ and two Bronze awards at the 2nd Asia eCommerce Awards 2019

Luxasia receiving the Best eCommerce Customer Service Award Luxasia, Asia Pacific's omnichannel leader for luxury beauty brands, emerged as the Gold winner for Best eCommerce Customer Service, and secured two Bronze awards for Best eCommerce Fulfilment and Best E-tailer for Health and Beauty, at the Asia eCommerce Awards ceremony held last week. These awards recognise Luxasia's industry-leading efforts in enabling eCommerce enablement for global luxury beauty brands. Organised…