MarTech Interview with Erik Archer Smith, Marketing Director of Data at Treasure Data
"Marketers will have to get creative to create interesting experiences that customers are willing to engage with in exchange for …
Taking the Sales Approach to Marketing – Part 1
Recently, Women In Revenue, an amazing organization empowering current and future female leaders in Sales and Marketing roles, asked me …
Behavioral Scoring in Account-Based Advertising
Account-based marketing (ABM) has been around for over a decade, first introduced by ITSMA in 2004. It was created “to …
AdRoll Group Rebrands as NextRoll, Launches Marketing Platform Services
Releasing the APIs powering the RollWorks and AdRoll business units, NextRoll continues evolution beyond retargeting roots AdRoll Group announced it …
Marketing Automation Becomes Necessary to Achieve an Omni-channel Experience and Increase ROI from Data
Marketing Automation Solutions Market to Reach $6.36 Billion by 2025, Finds Frost & Sullivan Marketers are adopting marketing automation solutions …
MarTech Interview with Aaron Goldman, Chief Marketing Officer at 4C
"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and …
Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today
Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Windfall Data …
RollWorks Launches Account Scoring Powered by Machine Learning to Help Account-Based Teams Prioritize the Accounts that Matter Most
New capabilities in the RollWorks Identification Solution provide recommendations and enable precise prioritization of target account lists RollWorks, a division …
MarTech Interview with Drew Chapin, Vice President of Marketing at Hyland
"Data democratization is the key to an enterprise’s ability to compete on data." How exciting is the current Information Management …
Human Factor – the Weak Link in B2B Marketing
Automation has paved the way for B2B marketing by empowering human marketers to reach, target and nurture thousands of leads …
TechBytes with Brian Glover, Head of Product Marketing at Marketo
Tell us about your role and the team/technology you handle at Marketo. Sure. I lead the Product Marketing team for …
Metadata.io Named Leader in G2 Crowd Spring 2019 Grid Report for Account-Based Execution
Metadata Continues to Rise Among ABM Leaders in Quarterly G2 Crowd Grid Report Metadata.io , the AI-powered account-based advertising platform …
MarTech Interview with Ed Breault, Head of Marketing, Aprimo
"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through …
6sense Launches Account-Based External Media Campaigns Analytics
Increasing Digital Media ROI by Providing Agencies and Brands Real-Time Campaign Insights 6sense, a leading Account Based Orchestration Platform, powered …
MarTech Interview with Joel Horwitz, Senior Vice President Marketing at WANdisco
"People need to write and create quality content, which tends to do better in the long term, rather than creating …
Metadata.io Wins TiE50 Award for Breakthrough AI-powered Account Based Marketing Platform
San Francisco Startup Awarded Top Honors for Innovation and Potential to Transform B2B Marketing Operations with AI Metadata.io, the AI-powered …
Uberflip Named a Contender in Content Marketing Platforms for B2B Marketers for the First Time by Independent Research Firm
B2B Content Experience Platform Receives Highest Score in Personalization, Digital Experiences and Sales Support Criteria Uberflip, the leading B2B content …
Terminus Announces Integration with Salesforce Platform to Provide Full Visibility into Customer Engagement across Marketing and Sales Teams
New Account and Opportunity Insights Now Natively Available in Salesforce Lightning Experience Enabling Marketing and Sales Teams to Prioritize Efforts …
Project Management Tools Critical for Marketing Teams’ Success
Study Identifies What Marketing Teams Want (And Don’t Care About) When It Comes to Productivity Whether they’re part of a …
MRP Prelytix Launches Revolutionary Account Based Marketing (ABM) Waterfall Visualization
Enterprise Marketers Now Have the Power to Combine Data from Disconnected Marketing Activities into a Unified Demand Waterfall and Account …