Revenue Analytics Unveils FareVantage™, Next-Generation Revenue Management for Passenger Rail

Revenue Analytics’s First-of-its-Kind Software will Give Modern Train Operators Big Gains in Ridership, Revenue, Team Efficiency, and Customer Experience Revenue Analytics, pioneers in revenue management and predictive analytics solutions, announced the launch of FareVantage™, a breakthrough Revenue Management System (RMS) for the passenger rail industry. FareVantage™ is the only RMS powered by advanced analytics and built specifically for modern train operators. With state-of-the-art automation and intelligence,…

Intema and SqueezeCMM Form Strategic Martech Partnership for Cross-platform Analytics and Advanced Email Deployment

Marketing Technology Companies Join Forces to Offer an Enhanced, Complementary Service Offering to a Larger Customer Base Intema Solutions Inc., makers of eFlyerMaker.com, an email platform with built-in compliance and content creation suites, and SqueezeCMM, an award-winning technology platform and professional services agency that tracks user behaviour and content marketing performance, announced a strategic partnership that will include analytics integration and a single source for email, social and advertising…

Intema and SqueezeCMM Form Strategic Martech Partnership for Cross-platform Analytics and Advanced Email Deploymentand SqueezeCMM Form…

Marketing technology companies join forces to offer an enhanced, complementary service offering to a larger customer base Intema Solutions Inc., makers of eFlyerMaker.com, an email platform with built-in compliance and content creation suites, and SqueezeCMM, an award-winning technology platform and professional services agency that tracks user behaviour and content marketing performance, announced a strategic partnership that will include analytics integration and a single source for email, social and advertising…

Informatica Launches Industry’s Most Comprehensive Data Engineering Solution to Address Critical Gap in Enterprise AI, Machine…

Data Engineers Now Have a Comprehensive Suite of Industry-Leading Products for End-to-End Data Management in Hybrid and Multi-Cloud Environments Leveraging Serverless Compute Capabilities Informatica, the enterprise cloud data management leader, announced the launch of the Informatica Data Engineering solution, which provides the complete suite of tools data engineers need to deliver clean, reliable, trusted, and accessible data for enterprise AI, machine learning, and analytics initiatives in hybrid cloud and…

Marketing Analytics Firms Marketscience Consulting and Truesight Consulting Merge to Deliver More Unified and Advanced Client Solutions

Independent marketing analytics firms Marketscience Consulting and Truesight Consulting announce today their official merger into single entity: Marketscience. For over a year, the two firms have been in an exclusive partnership that enabled them to unify and advance their analytic offerings, increase scale, and expand resources. Today that partnership is solidified through their official merger. Marketscience recognizes the value of academically rigorous analytics and have built close relationships with the academic…

SpringML Achieves Marketing Analytics Partner Specialization in the Google Cloud Partner Program

SpringML Inc. ("SpringML"), a leader in machine learning and advanced data analytics services, is delighted to announce that it achieved Specialization Status in Marketing Analytics as part of Google Cloud's Partner Specialization Program. Marketing Technology News: SAP and Mercedes-Benz EQ Formula E Team Power Up Their Business Performance Partnership "We are proud to receive this recognition from Google and are excited to announce continued investment in marketing analytics…

World’s Largest Survey of BI and Analytics Users Shows Top Rankings and Leading Positions for SAP Analytics Cloud

SAP SE announced that the SAP Analytics Cloud solution received 17 top rankings in The BI Survey 19, the voice of the BI and analyst community. The survey, conducted by industry analyst firm BARC and one of the largest of its kind, continued to show top rankings and leading positions of SAP Analytics Cloud across four peer groups, including large international business intelligence (BI) vendors, integrated performance management products and data discovery–focused products. “The results of The BI Survey 19 show a very…

HVR Partners with Tableau to Deliver Freshest, Fastest and Most Accurate Data Possible for Real-Time Analytics

HVR, the leading independent provider of real-time cloud data replication technology, today announced a partnership with Tableau Software, the leading analytics platform. Together, the two companies will provide businesses with powerful access to accurate, secure, real-time data to power their business intelligence (BI) analytics and reporting. With this partnership, HVR enables customers to integrate the complex data that powers Tableau’s interactive analytics platform in real-time from multiple on-premise and…

Merkle to Demo Advanced Analytics and Measurement Solution at Tableau Conference 2019

Merkle, a leading technology-enabled, data-driven performance marketing agency, will be showcasing Archie – Merkle’s centralized analytics platform – at Tableau Conference, taking place in Las Vegas November 12-15, 2019. As a Tableau Conference sponsor, Merkle is recognized for its value as a strategic arm for data scientists and analysts leveraging core capabilities to solve common pain points, such as KPI roadmaps, stakeholder engagement, measurement, and data management. Marketing Technology News: LinkedIn Sales…

LogRhythm Taps New CMO and VP of Product; Expands Vision into SIEM and Security Analytics Products

LogRhythm, the company powering the world’s most modern enterprise security operations centers (SOCs), today announced the hiring of two key executives, Cindy Zhou as the company’s chief marketing officer and Michael Jones as vice president of product. Read Also: 5 Ways Salesforce’s Dreamforce 2019 Perfectly Sums Up the ‘MarTech’ Mood “The addition of Cindy and Michael to the team showcases our commitment to collaborate with our customers to ensure their enterprise security environments are world-class,” said Mark…

ThoughtTrace and Tableau Software: Incorporating AI-Powered Contract Intelligence into Tableau Business Analytics Provides Transformational…

ThoughtTrace, the leader in AI-Powered, domain-specific Contract Intelligence is proud to partner with Tableau, the leading analytics and integration platform, to advance digital transformation initiatives through new data-driven insights with unstructured data. In today's data-driven world, people need the power of many sources of data at their fingertips to gain and sustain a competitive advantage. ThoughtTrace is challenging the way people think about unstructured data, and transforming how it is used in the overall…

Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics Vidyard, a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement analytics to B2B marketing teams around the world. Marketo Engage, part of Adobe Marketing Cloud in Adobe Experience Cloud, is a complete solution for B2B marketers responsible for…

Tableau Expands Relationship with Amazon Web Services, Launches Modern Cloud Analytics Program to Accelerate Customers’ Cloud…

Modern Cloud Analytics Partners InterWorks, Slalom and TEKsystems Showcase New Offerings during AWS-Sponsored Cloud Day at Tableau Conference 2019 Tableau Conference 2019, Tableau Software, a leading analytics platform, expanded its strategic relationship with Amazon Web Services, Inc. (AWS), announcing Modern Cloud Analytics (MCA), a new initiative designed to help customers unlock the power and flexibility of self-service analytics in the cloud. MCA leverages the analytics and cloud expertise of two industry pioneers and…

Mandel Provides Four Tips for Presenting Data and Analytics: How to Deliver a Powerful Data-Backed Presentation

Mandel Communications, one of the world's leading providers of communication skills training for professionals, has four tips for business managers, sales teams and technical or analytical professionals to help them deliver powerful data-backed presentations when presenting data and analytics. When it comes to presenting in front of high-level decision-makers within an organization, data, analytics, and objective insights are king. The problem is that communicating this information is challenging. Mandel…

Exasol Teams up With Looker to Deliver Best In-Class Analytics Experience to Customers

Together, Exasol and Looker Integrate to Power Data Democratization With Unrivaled Performance Exasol, the analytics database, announced that it has joined the Looker Partner Network ecosystem. The arrangement enables customers to transform their business by providing a single source of truth for accessing and gaining insights into data. As a member of the Looker Partner Network ecosystem, Exasol plays a critical role in the program’s mission to empower individuals and companies by offering data analytics and business…

Atrium Expands Enterprise Analytics Capabilities with Tableau Partnership

 Atrium combines leading analytics technology platforms, Artificial Intelligence (AI) expertise and industry acumen to help Tableau customers identify business transformation opportunities Atrium, a next-generation consulting company that leads enterprises through a business transformation with AI and analytics, announced a partnership with Tableau Software, the leading visual analytics platform, in order to further assist enterprises in leveraging their data through the power of AI. Atrium’s service offerings, powered…

Outlier Named as a Representative Vendor in Gartner’s Market Guide for Augmented Analytics Tools

Market Guide by Gartner lists suppliers with offerings relevant to the market Outlier, a leading provider of augmented analytics tools and Automated Business Analysis (ABA) offerings, announced that it has been named as a Representative Vendor in the Gartner "Market Guide for Augmented Analytics Tools" report. Outlier was listed in the Augmented ABI category within the Automated Descriptive Insights, Key Driver Analysis, Auto-generated and Analyzed Segment/Clustering, Automated Anomaly/Outlier Alerting and…

Productiv Raises $20 Million in Series B Funding to Maximize SaaS Value with Application Engagement Analytics

Second funding round in six months underscores company momentum and market need for engagement-based insights into SaaS application use Productiv, the application engagement analytics company, announced the close of $20M in Series B financing led by Norwest Venture Partners with additional participation from strategic investor Okta Ventures and existing investor Accel. Productiv’s approach to Software-as-a-Service (SaaS) management gives companies visibility into their SaaS application engagement in order to drive…

Aviso Named Sales Analytics Leader by G2 Crowd; Announces Record Q3 Growth and New Executive Hires

Aviso, the pioneer in AI-powered guided selling, announced reaching a slew of corporate milestones in Q3 2019. These include further customer momentum building on recent funding by Storm Ventures, winning recognition as a major category leader, making key new executive hires, and expanding both in the US and internationally. Aviso’s headcount has increased by 30% under new CEO Trevor Templar, and revenues are up over 100% year on year. The company expanded with both new and existing clients in Q3, including major Fortune…

Accenture Recognized As a Leader and Positioned Highest in Everest Group’s PEAK Matrix Report for Data and Analytics Service Providers

Accenture is acknowledged as a Leader in the Everest Group “PEAK Matrix for Data and Analytics Service Providers 2019” report. Accenture was positioned highest in both the Market Impact and Vision & Capability categories. “rich talent pool with advanced analytic skills.” This report describes a Leader as having “developed a range of integrated platforms along with industry- and use case-specific accelerators to cut down the trial and run phase to achieve faster outcomes. Accenture emerged as a Leader in this report due…