Cognitiv Performance CTV uses custom deep learning algorithms to optimize & measure advertising performance Cognitiv, the leading provider of deep learning AI for marketers, announced the launch of Cognitiv Performance…
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Lasso to provide weekly Rx reporting for all campaigns at no additional charge. Lasso, the world's first and only omnichannel platform for healthcare marketing and analytics, announced they are now offering weekly refreshed Rx reporting,…
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TRAK Platform Empowers Brands to Tap Into a World-Class Marketing Database and Build AI-Driven Lookalike Models in Moments Today, TRAK Data has announced the launch of its on-demand marketing data platform — TRAK. TRAK is a game-changer…
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Attribution helps brands quantify the impact of audio ads, as the latest component of Veritonic’s Full-Funnel Campaign Performance suite Veritonic, the industry’s comprehensive audio research and analytics platform, announced today the…
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New feature enables app marketers to create custom dashboards to analyze cross-channel app marketing campaign performance and then optimize accordingly ironSource, a leading business platform for the App Economy, announced the…
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Social media advertising platform helps TikTok advertisers drive performance via end-to-end solution for today's brands  Smartly.io, a leading social advertising automation platform for creative and performance marketers, today announces…
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New platform is first to integrate intent data with firmographics, technology matches, interests, and previous engagement to empower users with invaluable insight in a cookie-less world Cyance, a leading B2B intent data platform for growth…
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-79% of marketers surveyed have investigated or will investigate a clean room in the next year -71% are using incremental sales lift to measure advertising outcomes -Close to three-quarters plan to increase their spending on connected TV…
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With Elsy, VideoAmp will automate manual steps required to operationalize measurement and currency at scale. The Elsy platform will integrate with VideoAmp to algorithmically provide recommendations for media optimization throughout the…
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Influencer marketing spend has skyrocketed in recent years, more than doubling to $13.8 billion as of 2021. But the growth spurt has not come without growing pains. In Europe, 62% of B2C marketers say measuring the effectiveness of…
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More than 1 million installs already delivered at an average Cost Per Install of $1.90, Day-7 Return On Ad Spend of 1.25X tvScientific, the first performance advertising platform built for the connected TV (CTV), announced…
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Industry seed round led by Galaxy Interactive also joined by major game publishers, including Ubisoft. AppLovin’s ex-VP Corporate Development Co-Founds Gadsme. Gadsme, the only interactive AdTech platform that offers high quality immersive…
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Leading Compact Equipment Manufacturer Uses BrandMuscle to Align Local Marketing Execution with Corporate Strategy and Increase Dealer Marketing Maturity BrandMuscle, the industry leader in integrated local and channel marketing, announced…
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Glance integration enables growth marketers to adopt product-led growth marketing in less than a day. Glance provides ready-made intelligent segments and content cues organized by goals aligned with the user journey of a SaaS product.…
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Agencies working with ECN can immediately turn on campaign tracking through PremiumMedia360 CLIR Flight to verify that commercials are scheduled and airing correctly. PremiumMedia360, the advertising data automation company, and…
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Together, they offer clients the best of both worlds; the industry-recognized technology behind Launchmetrics' solutions along with DMR's 20 years of historical data and reputable white-glove expertise. Launchmetrics, the leading Brand…
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Ocient enables Basis Technologies to consolidate 10 workloads on a single cluster while decreasing time to query from 24 hours to minutes or less Ocient, the leading hyperscale data analytics solutions company serving…
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TextUs announces the addition of enhanced campaign features as part of its latest product release, Campaigns Pro TextUs is proud to announce its latest premium product release, Campaigns Pro.  This is the first of its kind in the industry,…
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Anheuser-Busch, Barilla, and the Florida Lottery highlight list of the top-performing digital campaigns of 2021's Second Half InMarket, a leader in 360-degree consumer intelligence and real-time activation, released an overview of its top…
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Demand Gen Report recognizes B2B Intent data provider’s “Essential Intent data guide” initiative Bombora, the leading provider of B2B Intent data, is pleased to announce that it has won a Killer Content Award for its Nurture Campaign work.…
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