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TruFactor Intelligence-as-a-Service Now Available on AWS Data Exchange, Powering AI and Machine Learning At-Scale

At re:Invent, TruFactor, debuts 40+ offerings as a Launch Partner for AWS Data Exchange, making consumer intelligence easily accessible to millions of AWS customers TruFactor, an InMobi Group company, announced at AWS re:Invent 2019 that over 40 TruFactor intelligence offerings tailored to specific use cases and industries are now available on AWS Data Exchange, a new service that makes it easy for millions of Amazon Web Services (AWS) customers to securely find, subscribe to, and use third-party data in the cloud.…

Riskified Report Unwraps New Intelligence on Holiday eCommerce

Legitimate Shoppers Take Advantage of Deals, Outpacing Seasonal Growth in Fraudsters We’re quickly approaching what is – for many eCommerce merchants – the most wonderful time of the year: Cyber Weekend. The biggest online shopping period of the year runs from this Friday, November 29 through Monday, December 2, and a new report from Riskified, the payments and fraud-prevention solutions provider, helps merchants get ready to handle sales volumes five or six times higher than average. The report reveals that the full…

Quandl Unveils E-Commerce Intelligence Dataset

New, proprietary dataset tracks product-level e-commerce sales of 800 international brands Nasdaq’s Quandl, a leading alternative data provider, launched the E-Commerce Intelligence (ECI) dataset, which allows investors to track product-level e-commerce transactions on a near real-time basis. The exclusive dataset follows the day-to-day transactions of 800 brands and 500 companies across more than 350 e-retailers in North America and EMEA, capturing US$15 billion worth of product sales annually. Marketing Technology…

sparks & honey Explores How Precision Data Will Disrupt Business & Culture in New Report: Precision Consumer 2030

Created in Partnership with the World Economic Forum, The Report Offers Business Critical Considerations for Today’s C-Suite, Investigating the Tensions Between Science and Consumer Demand In its latest report, sparks & honey, Omnicom’s pioneering cultural consultancy, is diving into another transformative area of culture that is on track to disrupt nearly every industry over the next decade: precision data. Launched today, Precision Consumer 2030 explores the many ways in which precision technologies and data - and the…

Tapad and Lifesight Sign Partnership To Power Cross Device Capabilities Within Lifesight’s Real World Intelligence Platform

Tapad’s Technology Now Powers Lifesight’s Real World Intelligence Platform with Cross-Device and Reach Expansion in the Asia Pacific Region Tapad, a global leader in digital identity resolution, announced a new partnership with Lifesight, a leading provider of real world intelligence for advertisers in the Asia Pacific region (APAC). With the combined offering of The Tapad Graph, Tapad’s global, privacy-safe digital cross-device solution, and Lifesight’s real world intelligence platform, brands and agencies across APAC…

US Consumers Believe Customer Support Calls Put Them At Risk for Fraud

Sitel Group has found that more than four in five Americans think brands could do more to prevent customer service fraud and one in four don't trust that brands are handling their personal information securely Half (46%) of Americans admit they have been a victim of fraud, but nearly all (92%) think the risk of fraud is increasing in our day-to-day activities. Even more concerning, nearly one third (31%) have actually felt at risk for fraud when contacting a brand's customer service department, and 47% said it was because…

Failure to Scale Artificial Intelligence Could Put 75% of Organizations Out of Business, Accenture Study Shows

Companies That Shift from AI Experimentation to Execution Achieve Lasting ROI and Competitive Agility Three-quarters of C-level executives believe if they don’t move beyond experimentation to aggressively deploy artificial intelligence (AI) across their organizations they risk going out of business by 2025, according to a newly released study from Accenture. The report, titled “AI: Built to Scale” and produced by Accenture Strategy and Accenture Applied Intelligence, is based on a global survey of 1,500 C-level…

Between the Battle of the Spicy Chicken Sandwich and One-Cent Burgers: Here’s How Marketers Need to Adapt to Win Consumer Hearts in the QSR…

Consumers are getting busier and old habits have evolved to reflect new lifestyle changes. This is represented across all aspects of life - whether it’s new shopping or eating preferences, consumers have shown a growing desire for something in particular: convenience. As a result, many Quick Service Restaurant (QSR) brands have adapted by offering online ordering for easy in-store pickup and sending promotional deals and discounts via mobile. As these consumer patterns continue, QSR marketers will need to adapt strategies…

KERV Video Data Enhances Personalization & Consumer Experience

Unique object tagging provides breakthrough commerce opportunities KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has enhanced its 1st party data and object tagging features to allow for quick analysis, organization, and collection of unique products or object level data in interactive videos. Marketing Technology News: TapClicks Launches Global Partner Program to Strengthen Ecosystem of AdTech and MarTech Integrations…

Pindrop Voice Intelligence Report Finds 90 Voice Fraud Attacks Occur Every Minute

Annual Report Spotlights Latest Security Threats and Trends, including Deepfakes and the Rise of Synthetic Voices Pindrop, the pioneer in voice security and authentication, released its annual Voice Intelligence Report uncovering skyrocketing fraud rates, with 90 voice channel attacks occurring every minute in the U.S. Additional key findings include: Voice fraud continues to serve as a major threat, with rates climbing more than 350 percent from 2014 to 2018 The 2018 fraud rate is 1 in 685, remaining at the top…

Brazil’s Linktel Selects Pareteum Experience Cloud for Global Consumer Mobility Services

Pareteum Corporation, the rapidly growing cloud communications platform company, announced that Brazilian communications service provider Linktel will deploy the Pareteum Experience Cloud platform to deliver enhanced global mobility services to its consumers and enterprise customers. Linktel, which operates the largest commercial Wi-Fi network in Brazil, delivers service directly to the consumer market, while also providing connectivity to leading Brazilian mobile operators TIM Brazil and Nextel. End users will now…

Genesys Survey Shows U.S. Consumers Are Warming up to AI: Nearly 70% Describe Past Experiences With Customer Service Bots as Positive

Chatbots Are Also More Polite Than Humans, Say Nearly 40% of Genesys Survey Respondents As organizations increasingly look to artificial intelligence (AI) and machine learning to automate their customer support processes, consumers are coming around to engaging with chatbots. A new U.S. nationwide survey of 800 consumers over the age of 18 finds that more than two-thirds (68%) have positive interactions with customer service bots when they require support. While 21% say they can "almost always" resolve their issue…

Athena Launches First Business Intelligence Platform Amplified With Real-Time Adaptive Data Mining Engine

Athena L.L.C., a Santa Monica-based Business Intelligence ("BI") venture, announced the launch of Athena, a next-generation BI and self-service data visualization platform. Athena's analytics are augmented with the Real-Time Adaptive (Data) Mining "RTAM" engine, patented by Rule 14, an artificial intelligence company. AI-Powered Analytics By leveraging the RTAM engine, Athena users gain access to AI-powered insights immediately, without having to depend on a data scientist. After the user defines a topic of interest,…

NinthDecimal-Inscape Partnership Improves TV Measurement and Audience Intelligence Capabilities

NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership Today, NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading provider of smart TV viewing data, announced a strategic partnership that will enhance NinthDecimal’s portfolio of TV measurement and audience solutions. The combination of Inscape’s 12M+ smart TVs with NinthDecimal’s consumer offline behavior from over 200M devices allow marketers to quantify the impact of their television advertising…

SAIC Wins $68 Million Contract With National Geospatial-Intelligence Agency to Deliver Apps and Data Content

The National Geospatial-Intelligence Agency has awarded the $68 million Zeus contract to Science Applications International Corp.. The Zeus acquisition is the follow-on contract for the Innovative GEOINT Application Provider Program (IGAPP) that SAIC has supported since 2014. SAIC serves as the unbiased trusted broker for NGA, partnering with startups and innovative sources to acquire apps and data content that support geospatial intelligence missions. “IGAPP drives the swift delivery of innovations to the defense and…

Businesses See Costly Decline of Consumer Trust as a Result of Large-Scale Data Breaches According to Annual IDology Fraud Report

Companies Are Unprepared to Deal with Synthetic Identity Fraud, Mobile Attacks and CCPA Compliance IDology, a GBG company, released its Seventh Annual Fraud Report, revealing the growing impact of large-scale data breaches and fraud on consumer trust and the critical need for businesses to balance the digital consumer experience with strong identity verification processes. The report also found that senior executives believe their companies are still not prepared to combat synthetic identity fraud and mobile attacks.…

Resonate’s State of the Consumer Report Reveals New Insights into 4 Intriguing Customer Segments

New Report from Leading Consumer Intelligence Platform Explores Purchase Motivations of Consumers That Extend Beyond Marketing Messages Resonate, the leading provider of A.I.-driven consumer intelligence for marketers, released its latest State of the Consumer Report, which examines four distinct audience segments that collectively represent the major underlying influences behind today’s consumer purchases. Specifically, the research breaks down the motivations driving activist shoppers, personal values shoppers,…

Business Leaders to Yield Better Results with Oracle DB Business Intelligence

A typical business leader is not simply an entrepreneur, but someone who is more confident, intelligent, and inventive to perform insightful business leading. An ideal business leader can launch a new enterprise and further invest their time and energy to establish it. In addition to these, they possess exceptional talent in inspiring people. A business leader needs to be a good communicator too who can share factual and logical information to others. Business leaders are also responsible for implementing business…

Leverage Real-Time Intelligence With the Right Data

If every consumer took the same path to purchase for their wants and needs, your Marketing would be effortless. But we know people are different and their behaviors are unique. This is especially true when it comes to making major life purchase (MLP) decisions—those big decisions that require a lot of time and research to make, such as buying a house or deciding on an insurance policy. Consider the mortgage consumer journey, which often begins months before a credit score is even pulled. Or the life insurance journey…

TechBytes with Nisa Bayindir, Independent Consumer Psychologist and Integrated Strategy Director

Could you tell us about your role and journey into Technology? I have been in the Digital Enterprise and Marketing world for over a decade now so technology has always been intertwined with my roles. My fascination and curiosity towards psychological drivers behind online interactions and what lies beneath surface-level consumer-brand engagement date back to my undergraduate years. Following a few years in the field of strategy in the agency world, my interest and involvement in data and consumer research grew. I soon…