Banner Before Header

iClick Interactive Partners with Tencent to Launch Recommendation Management Platform for Culture and Tourism Content

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced the launch of a new recommendation management platform for culture and tourism content, jointly developed by iClick and Tencent Culture and Tourism. The new platform leverages Tencent Culture and Tourism's strong data capabilities and iClick's rich content resources and data tracking expertise, to provide operators of domestic tourist attractions in China with a rich array of features including…

Aprimo Introduces New Solution for Life Sciences Industry That Improves Content Production and Work Management While Increasing ROI

Aprimo, a leading provider of technology solutions for content, operations, and performance, announced a new offering to help life sciences firms of all sizes effectively market their products through traditional and digital channels and ultimately see higher marketing return-on-investment. Aprimo for Life Sciences is the industry’s first promotional materials management solution that combines AI-powered work management with collaboration, markup, and digital asset management capabilities. The solution enables teams across…

Gladson Acquires Edgenet to Extend Leadership Position in Product Content and Information Management Industry

Combined Company Will Enhance the Efficient Transfer of Information Between Brands and Their Customers Gladson, a Chicago-based portfolio company of The Jordan Company and Wicks Capital Partners, announced that it has acquired Nashville-based Edgenet, a leading product content management software provider. The combination of Gladson's industry-leading digital content creation and technology-enabled dissemination capabilities and Edgenet's network of more than 10,000 brands expands Gladson's leadership position in its core…

Highspot Wins Best Overall Sales Enablement Software Solution and Best Content Performance Management Solution Awards

Recognized with Two Prestigious 2018 MarTech Breakthrough Awards for a Solution that Improves Both Sales and Marketing Highspot, powering modern businesses with the industry’s highest-rated sales enablement platform, has been selected as the winner of the “Best Overall Sales Enablement Software Solution” award and the “Best Content Performance Management Solution” award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology…

Aragon Research Names Contentstack ‘Hot Vendor’ in Dynamic Experience Management

Vendors Selected for the "Hot Vendor" Report Are Noteworthy, Visionary and Innovative Contentstack announced that its award-winning content management system (CMS) has been recognized as a Hot Vendor in Dynamic Experience Management by Aragon Research. "We developed Contentstack with both the developer and business user in mind, and have built a strong catalog of partner integrations that support a wide array of content types and delivery channels," said Neha Sampat, CEO of Contentstack. "Consumers are no longer content…

Ey and Microsoft Launch Blockchain Solution for Content Rights and Royalties Management

-Rights and royalties management solution can be applied to any industry where intellectual property or assets are licensed, with initial focus on gaming -Blockchain solution expected to deliver reduced processing time and faster tracking of royalties EY and Microsoft launched a blockchain solution for content rights and royalties management. Aiming to streamline the costly and time-consuming processes in entertainment rights and royalties, the solution is first being deployed within gaming with Microsoft and its…

Exabeam Announces New Use Case Licensing and Content Library to Simplify SIEM Adoption

First two use cases, along with new Cloud Connector and Turnkey Playbook for Threat Intelligence, promote efficiency, faster insider threat and compromised credential detection During the Black Hat USA 2020 Virtual Event, Exabeam, the Smarter SIEM company, announced that customers can now license its cloud SIEM technology by use case, beginning with licensable use cases for expedited insider threat and compromised credential detection. In addition, to simplify the process of acquiring and installing critical security…

BrandGraph Reveals 34% Rebound In Influencer Marketing Industry Travel & Tourism Content

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, published a brief today which provides its first public analysis of the influencer marketing industry within the travel and tourism industry since the outbreak of COVID-19. The industry brief is based on data surfaced by BrandGraph, IZEA’s proprietary social intelligence platform focused on the influencer marketing space. The platform is used to identify, compare, and contrast momentum across…

BuzzFeed Taps Bonsai to Drive Revenue through Content-driven Commerce

With innovative in-article shopping capabilities, BuzzFeed will deepen user engagement while evolving its ecommerce business Commerce enablement platform Bonsai and BuzzFeed, the world’s largest independent publisher, announced a partnership that will significantly enhance and evolve the leading digital media company’s commerce operations. The initiative accelerates BuzzFeed’s goals to build out its own e-commerce platform and creates a sustainable revenue stream that leverages the brand’s established trust to convert…

WEVO and Brandcast Partner to Deliver Optimized Content For Marketers

Marketers & Design teams can unlock new creative direction and scale content with confidence and research insights before going live WEVO, the industry leader in providing digital marketers the tools to optimize digital experiences before going live, announced a partnership with Brandcast, the first code-free web content system for enterprise marketing. The powerful combination of Brandcast’s web content system and WEVO’s platform gives digital marketers an opportunity to create engaging, design-forward web content at…

Quantida Announces the Launch of Complete Data Management and Analytics

Quantida is enterprise-scale data integration, infrastructure management and analytics Quantida  announces the launch of its complete data management and analytics systems for fast-growing, small and medium businesses (SMBs). After honing their machine learning, natural language processing and analytics on dozens of small businesses for the past 20 years, Quantida is now making its services available to all companies. Quantida complete data management gives fast-growing businesses with limited internal resources and…

EDM Council Launches Cloud Data Management Work Group to Develop Best Practice Framework

EDM Council, the leading trade association for data management, has launched the Capabilities (CDMC) Best Practices Work Group. This new group includes participation from Amazon Web Services (AWS), Google Cloud, IBM Cloud, and Microsoft Azure, as well as over 20 leading financial industry firms. The Work Group has been formed to develop an open source CDMC Best Practice Framework to accelerate Cloud adoption and automate the associated controls. The EDM Council Work Group is being co-chaired by Morgan Stanley and Refinitiv,…

Contentful Releases Free Plan for Digital Builders to Support the COVID-Accelerated Shift

The “free forever” platform helps developers create digital experiences faster Contentful announced a new Community Plan that provides those who build digital experiences with an unprecedented level of free access to Contentful’s industry-leading content platform. Contentful’s community of more than 400,000 users gain new technology capabilities, training and resources to build and launch digital experiences across all channels, including websites, mobile apps, wearable devices and digital displays. COVID-19 forced…

What Is a Product Information Management (PIM) and Why Do You Need One Right Now?

With global e-commerce sales projected to grow to $6.5 trillion in 2022, businesses are looking to gain a competitive edge and boost customer loyalty by providing enriched customer experiences; not only online but across all points of sale. Whilst 65% of e-commerce traffic in 2019 originated from mobile, it only accounted for 53% of sales - because most often, customers still prefer an in-store experience. In the UK, offering a Click & Collect service proves as a direct driver of sales, with 34% of retailers…

Partnerize Acquires Pepperjam to Rapidly Accelerate Adoption of Partnership Management Globally

Combination of companies immediately creates the global leader in software and service for the partnership marketing category Partnerize, the leading SaaS provider of partnership management solutions for global brands, announced the acquisition of Pepperjam, a leading affiliate marketing technology and services provider. The combination of the companies’ technology platforms and service expertise will empower brand leaders to maximize business growth from partnerships, diversify their revenue streams, and offset…

Industry Dive Acquires NewsCred’s Content Marketing Studio and Services

Industry Dive, a leader in business journalism, and NewsCred, a global leader in enterprise content marketing technology, announced that Industry Dive will acquire NewsCred's Content Marketing studio and services business including assets, people and clients. NewsCred will retain its software products. The acquisition augments Industry Dive's in-depth market expertise, first-party audience insights, and unparalleled distribution through its portfolio of 22 news publications with NewsCred's content creation capabilities.…

Glewed TV Nets New Content Distribution Deal with Plex for Original Content

Glewed TV to distribute original content on popular streaming platform Glewed TV, a leading video-on-demand (VOD) discovery, live distribution and monetization management platform for original and professionally produced video content, announced a partnership to distribute original content through Plex, the popular platform for streaming all your favorite media. “We are excited about working with Plex to help them provide premium original content to their viewers,” said Melody Wolff, Chief Marketing Officer at Glewed TV.…

Quadient and Infosys Announce Global Partnership to Enhance Delivery of Customer Experience Management Solutions

Quadient and Infosys Announce Global Partnership to Enhance Delivery of Customer Experience Management Solutions Quadient, a leader in helping businesses create meaningful customer connections through digital and physical channels, announced that Infosys, a global provider of next-generation digital services and consulting, has become a Platinum Business Partner in Quadient’s Partner Advantage Program. Infosys will leverage and supply Quadient solutions to provide businesses with the leading omni-channel Customer…

Contentstack Expands Leadership Team with Key Hires in Sales and Marketing to Scale for Rapid Growth of a Digital-First World

Company records strong growth in 1H 2020, doubling its user base with 100% customer retention Contentstack, the leading Content Experience Platform, announced it has bolstered its leadership ranks with several key hires across departments. These new additions bring decades of technology marketing and sales experience to the team and hail from some of the most well-known companies in the industry. Contentstack is expanding its team in order to scale operations and address the high demand for its modern content management…

Nureva Console Now Available for Remote Monitoring and Management of Nureva Audio Systems

Cloud-based platform enables device management from anywhere and reduces IT visits to meeting spaces Nureva Inc., an innovator in advanced audio conferencing solutions, announces the availability of Nureva Console, a cloud-based platform that makes it easy for organizations to manage their Nureva audio conferencing systems across multiple locations. This is done from a single, secure dashboard that eliminates the need for IT managers to physically visit meeting rooms to configure and monitor their audio systems. Nureva…