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Northern Light to Create Custom Search and Content Aggregation Solutions for Large Enterprises

Boston-based developer of machine learning-powered knowledge management platforms launches a new service to help organizations solve their hardest search and content aggregation challenges Northern Light announced it is applying its expertise in enterprise search, content aggregation, and machine learning to create custom solutions that enable organizations to address their toughest knowledge management challenges. Custom project work represents an additional line of business for Northern Light, which for nearly 20…

Comscore Launches Brand Suitability Protections for Coronavirus Content

New contextual targeting filters give brands the tools to protect themselves from unwanted association with the global health crisis created by COVID-19 Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, announced that it has launched an Epidemic brand safety segment aimed specifically at protecting brands from having their advertising appear in Coronavirus and epidemic-related content. This new protection gives advertisers the ability to fine-tune their brand safety…

Brightcove to Evolve the PLAY 2020 Event and Launch PLAY TV, an Innovative Streaming Experience Featuring the Most, Must-Watch Content…

A new over-the-top streaming experience will deliver engaging video programming around the world for people serious about video Brightcove Inc., the leading global provider of cloud services for video, announced that due to the global COVID-19 pandemic and to protect the health and safety of its customers, employees, and broader community, its PLAY 2020 event will not have a physical component in Boston this year. Instead, Brightcove will launch PLAY TV, an innovative, over-the-top streaming experience with the most,…

Terminus Expands Account-Based Platform with New Web Personalization Capabilities and Enhancements to Account Data Management

Terminus launches product capabilities that enable marketers to manage full-funnel ABM in a single solution Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announced several product updates, affirming Terminus as the most complete B2B marketing solution available. These updates and features make full-funnel marketing easier, smarter and more impactful through a single platform. New offerings supply marketers with additional engagement opportunities, better data and…

Content Marketing Imperative Grows In Face Of Industry And Customer Event Cancellations Worldwide, Says CMO Council

New Report Outlines How Marketing Organizations Must Improve the Influence and Conversion Rate of Content in 2020 With major trade shows, industry gatherings and customer events cancelled around the world, digital marketing content must play an even bigger role in demand generation. Yet, many marketing organizations lack the necessary capabilities and processes to keep pace with a growing content marketing imperative, according to new strategic report from the CMO Council. Marketing Technology News: Kimble PSA Now…

Tech Marketers Reveal Their Secret Weapons for Content Marketing Success

Content Marketing Institute Releases New Research on Technology Content Marketing Technology marketers continue to make progress with their content marketing and are reporting more success with their efforts than one year ago. That’s a key finding in the new Content Marketing Institute report out, Technology Content Marketing 2020: Benchmarks, Budgets, and Trends study, sponsored by IDG Communications, Inc. Approximately three out of four (76%) report their organization is much more or somewhat more successful with…

Content Guru Expands US Team and Enhances Global Partner Program

Commitment to US growth and partner expansion with the appointment of a new Senior Business Development Manager in the region Content Guru, the leading cloud contact centre and customer engagement provider, is announcing its expansion in the US, with the appointment of a new senior hire and an enhanced global partner program designed to offer a complete range of route to market options for the company’s diverse partner base. As part of its commitment to US expansion, Content Guru has appointed Jim Gibb as Senior…

Loop Media, Inc. Partners With Pac-12 as Its First Sports Content Partner, to Continue to Bring the Best Programming to Its Premium Business…

Loop Media, Inc., an innovative streaming media company focused on premium short-form video for businesses and a wholly-owned subsidiary of Interlink Plus, Inc., announced a partnership with Pac-12 Networks as a key new partner and its first sports content provider. The partnership gives viewers across Loop’s business content platform access to the Pac-12 Networks’ premium short-form content offerings as they become available, including game previews, highlights, recaps, postgame reports, interviews with student-athletes and…

Veritone Expands Content Classification Capabilities to Power Contextual Advertising at Scale for Podcasts

Veritone aiWARE Now Produces IAB Tech Lab Content Taxonomy-Compliant Metadata Output Veritone Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced the expansion of its content classification capabilities to support IAB Tech Lab Content Taxonomy-compliant metadata output via aiWARE APIs. The new offering will enable podcast distribution platforms to programmatically transcribe and tag audio streams with topical, descriptive, and time-correlated keyword metadata prior to…

KMS Lighthouse Listed on KMWorld’s 100 Companies That Matter in Knowledge Management in 2020

Enterprise employees and call centers agents get the right answers in seconds via KMS Lighthouse's solution including powerful natural language search and AI KMWorld has named KMS Lighthouse on its annually published list, "KMWorld 100 Knowledge Management Companies That Matter in 2020," showcasing companies that meet changing knowledge management requirements. "Knowledge management software and services providers are embracing a fresh wave of technological innovation to address heightened expectations — among both…

Checkfront Closes $9.3 Million Series A Round to Fuel Growth of Its Booking Management Platform for Tour and Activity Operators

Checkfront announces the closing of its Series A round of financing, with plans to accelerate the product roadmap, expand the team, and continue providing world-class customer support Checkfront, the world's leading independent booking management platform for travel experiences, announced the closing of a $9.3M Series A investment round. The round was led by Framework Venture Partners, with participation from PenderFund Capital Management Ltd, Conconi Growth Partners and Royal Bank of Canada. Checkfront…

Aprimo Named a Leader in Marketing Resource Management by Independent Research Firm

Aprimo, a global provider of digital asset management and work management software, today announced it has been recognized as a Leader in “The Forrester Wave™: Marketing Resource Management, Q1  020” report by Forrester Research, Inc. The software category of Marketing Resource Management, or MRM, is a fast-growing market and Forrester predicts business-to-consumer (B2C) marketing teams to drive a 25% increase in adoption in 2020. These marketers face increasing pressure to streamline marketing operations and costs, glean…

MarTech Interview with Neha Sampat, CEO at Contentstack

"CMS products should be architected to take advantage of any and all AI as they become useful and emerge as best-in-class for a particular domain." What inspired your journey into technology? One of my life mantras is to “never be boring.” This is why I believe I didn’t find tech; tech found me. At university, I majored in French and Mass Communications. Outside of being a math and data nerd for most of my life, I didn’t really have any exposure to STEM and what STEM meant for me. I started my career in Public…

McArthurGlen Designer Outlets Partners With Leading Retail Customer Experience Management Firm SMG

Service Management Group (SMG), a global customer, patient and employee experience management partner to more than 500 brands, has announced a new customer experience management programme with McArthurGlen Designer Outlets. Europe’s leader in designer outlet shopping chose SMG for its differentiated approach and focus on driving business outcomes. Using the @SMGcustomersat customer experience management platform, @McArthurGlenGRP is capturing and analysing real-time guest feedback from a diverse customer base that spans…

Bringing “Smart Content” Solutions To The Staffing Industry: Mamu Media Merges with Haley Marketing Group

Haley Marketing, the leading website development, content and recruitment marketing firm serving the temporary staffing and executive recruiting industries, is pleased to announce that Mamu Media LLC, a marketing firm specializing in branded content for the staffing industry, has merged its operations with them. Going forward, Mamu Media will operate as a division of Haley Marketing, with a mission to develop "Smart Content" that enables staffing companies to become more connected with employers and job seekers. Marketing…

Introducing the First Club Management Video On Demand Integration

Intelivideo, a Video On Demand (VOD) technology platform headquartered in Broomfield, CO, announces new fitness integrations to its platform. Intelivideo developed integrations with several of the leading club management software platforms enabling fitness businesses to seamlessly extend into the digital fitness space. Marketing Technology News: TEKLYNX Awarded 2020 Stevie® for Historic Customer Service Achievements Specifically, businesses leveraging Intelivideo's digital video platform can offer subscription video…

Insight Partners Completes Acquisition of Cloud Data Management Leader Veeam for a Value of $5 Billion

Acquisition focused on accelerating Veeam's growth and extending the company's leadership position in the U.S. market Veeam Software, the leader in Backup solutions that deliver Cloud Data Management™, announced that Insight Partners has completed its acquisition of the company, which was announced on January 9, 2020, at a valuation of approximately $5 billion. Following an investment from Insight Partners at the beginning of 2019, the acquisition of Veeam, the clear market leader with over $1 billion in annual sales and…

eMaint is Recognized as a 2020 Gartner Peer Insights Customers’ Choice for Enterprise Asset Management Software

The Gartner Peer Insights Customers' Choice Distinction Is Based on Feedback and Ratings from End-User Professionals Who Have Experience Purchasing, Implementing and/or Using the Product or Service Fluke Reliability is excited to share that eMaint, part of the Fluke Reliability family of maintenance and reliability tools, software, and services, has been named a 2020 Gartner Peer Insights Customers’ Choice for Enterprise Asset Management (EAM) Software. eMaint is Recognized as a 2020 Gartner Peer Insights Customers’…

Akumina and BlueModus Partner to Eliminate Content Redundancy and Improve End User Experience

Akumina, the employee experience platform (EXP) powering personalized digital employee experiences, today announced a partnership with full-service technology agency, BlueModus. Together, Akumina and BlueModus provide customers with a platform-agnostic and content-centric approach to content management that is engaging and compelling to end users. BlueModus customers that want to align content management strategy with internal business processes can use the Akumina EXP to build a customizable front end experience that…

Mola.tv Takes Digital Rights Management into the Verimatrix Secure Cloud

Multi-DRM Software-as-a-Service from Verimatrix Protects One of Indonesia’s Largest OTT Services Verimatrix, formerly known as Inside Secure, a global provider of innovative, customer-friendly cybersecurity solutions that protect video content, endpoint devices, software and applications, announced that Mola.tv, one of Indonesia’s largest OTT services, is secured by the Verimatrix Multi-DRM solution. Hosted via the Verimatrix Secure Cloud and leveraging a Software-as-a-Service (SaaS) model, Verimatrix Multi-DRM protects…