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Privacy and Regulations

Unprotected Entry into the Metaverse Brings Accrued Cyber Risks

MTS Staff Writer Jul 22, 2022
Enterprises that are considering joining the metaverse bandwagon have been put on high alert against imminent cyberattacks that could expose their valuable data to crippling cyberattacks, data exfiltration and breaches. As brands get…
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Native & Programmatic Advertising

New IAS Report Uncovers How Misleading Content Impacts Digital Advertising

PRNewswire Jun 6, 2022 0
New research reveals the industry's lack of "clear guidelines" regarding advertising alongside misinformation Integral Ad Science , a global leader in digital media quality, released its "Misinformation & Media Quality" report that…
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Unified Communications

Pangeanic Breaks Down Language Barriers

Globe Newswire May 13, 2022 0
Pangeanic, with a mission to offer the best language processing with AI, has released its Ukrainian machine translation engines to facilitate communication for those suffering the humanitarian crisis that has resulted from the war in…
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Staff Writers

Elon Musk Gets Set to Buy Twitter for $44 Billion

Paroma Sen Apr 26, 2022 0
What will The Future of Twitter Look Like with this new ownership? Tesla's Elon Musk officially bought Twitter for $44B; the announcement on Monday, April-25th ended weeks of market speculation that started around the time Musk bought…
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Native & Programmatic Advertising

Context of Social Media Ads Drives Engagement and Purchase Intent, IAS Research

PRNewswire Feb 3, 2022 0
59% of consumers hold social platforms responsible for ads next to unsafe content Integral Ad Science, a global leader in digital media quality, released new research showing that consumers have become even more aware of ads on social…
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Interviews

MarTech Interview with Andy Stevens, Chief Data Officer at Clear Channel International

Paroma Sen Jan 21, 2022 0
Marketers and advertisers today need to tap into more of their real-time data to adjust even their OOH campaigns, Andy Stevens, Chief Data Officer at Clear Channel International explains more in this quick catch-up: _________ Welcome…
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Audio advertising

Adthos Creative Studio Launches the Largest Audio Ad Campaign in History With a Customizable covid19…

MTS Staff Writer Nov 15, 2021 0
Adthos has launched pre-produced audio ads with a free pro-vaccination PSA campaign. Free to use, the PSA’s cover 6500 markets, 40 countries, and 70 languages. Adthos Creative Studio launched this year, bringing with it a world first: the…
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Technology

Hop-on Enters Letter of Intent to Acquire AI Sentiment and Opinion Analytics Technology

Globe Newswire Nov 8, 2021 0
Hop-on, Inc. (OTC:HPNN) is proud to announce a signed letter of intent to acquire 30dB, Inc. and integrate its technologies and operations into Digitalage, Hop-on’s decentralized social media, entertainment, and journalism platform.  More…
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Guest Authors

The More Things Change, The More They Go Insane

John Stoneman Nov 3, 2021 0
“There is always someone who will take advantage of an opportunity.” A prominent CFO recently said that to his staff. And he couldn’t be more on point. Except in the case of our industry, it isn’t “someone.” It’s all of us. While much of…
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Social Media Platforms

UNESCO Launches Social Media for Peace Project in Kenya

MTS Staff Writer Nov 1, 2021 0
Social media platforms are increasingly continuing to shape political and social interactions in societies, and people’s perceptions of reality. This increasing prominence of social media indicates the strides towards digital innovation,…
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Technology

Bubblr, Inc. Shares Key Components Of Its Open-Source Platform and Announces Dissolution of…

Globe Newswire Sep 29, 2021 0
Bubblr Inc., an ethical technology company focused on the development and commercialization of mobile-first technologies, today announces three clearly defined components (PODS) in creating an open-source platform, allowing developers…
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Social Media Platforms

Peer39 Grows Contextual Data Marketplace with New Providers and Modern Controls for Responsible…

MTS Staff Writer Sep 16, 2021 0
Additions include cookie-free targeting options and controls to fund credible journalism and avoid misinformation, copyright infringement and toxic narratives Peer39, the leading global provider of pre-bid keyword, contextual, and brand…
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Advertising Trends

Sightly Teams with Ad Fontes Media to Increase Brands’ Comfort Factor, Protect Them from Media…

PRNewswire Sep 9, 2021 0
Amplification of Brand Mentality™ Platform with Media Reliability and Bias Intelligence Strengthens Marketers' Ability to Make Safe, Responsible Decisions Dynamically Sightly, a leading marketing tech and services company recognized for…
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Unified Communications

Simplicity Raises $8.5M in Seed Investment to Battle Misinformation by Supporting the Voices of…

PRNewswire Aug 19, 2021 0
Simplicity, a smart communication platform for municipalities and its residents, announced the closing of an additional $8.5 million investment round in the fight against misinformation and hoaxes in support of local government. The…
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Video

Synamedia Acquires ContentArmor to Strengthen its Video Security Portfolio with Edge and 5G…

PRNewswire Aug 9, 2021 0
Synamedia, the world's largest independent video software provider, announced it has acquired ContentArmor, a leading privately-held developer of forensic watermarking solutions for the media and entertainment industry. By adding…
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Analytics

red Violet Appoints Lisa Stanton to Board of Directors

Globe Newswire Aug 9, 2021 0
Red Violet, Inc., a leading analytics and information solutions provider, announced the appointment of Lisa Stanton as an independent director of red violet’s Board of Directors, effective immediately. Commenting on the new director…
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Content Marketing

MarketBeam announces Slack integration to further simplify employee social media amplification

prweb Jul 27, 2021 0
MarketBeam enables easy and consistent employee social media sharing directly from Slack. When marketers create new social media posts on MarketBeam, a direct message will be sent to all employees instantaneously with a share button.…
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Customer Experience Management

Uniphore to Acquire Jacada to Transform Customer Experience with Advanced AI and Low Code/No Code…

Business Wire Jul 27, 2021 0
Uniphore + Jacada will become the only low code/no code automation provider with multimodal AI and RPA Uniphore, a leader in Conversational Service Automation (CSA), announced its agreement to acquire Jacada, a customer…
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Guest Authors

Marketers Need to Incorporate Disinformation Detection Into Their Strategies

Dan Brahmy Jul 5, 2021 0
As marketers gain unprecedented access to consumers, consumers are also tasked with sifting through unparalleled sources of information. Between poorly executed April Fool’s pranks, to genuinely creative campaigns, to consumer created…
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Content

Report: Scams Accounted for Nearly 60% of User-generated Malicious Content in Q1 2021

Globe Newswire Jun 30, 2021 0
Sift, the leader in Digital Trust & Safety, released its Q2 2021 Digital Trust & Safety Index report, which revealed that scams accounted for 59% of blocked user-generated malicious content within Sift’s network during the first…
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