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Vodafone Group Taps Synamedia for Unified Global TV Platform

Synamedia, the world's largest independent video software provider, announced it has secured a multi-year contract with Vodafone Group that includes the Infinite video platform, security solutions and end-to-end integration services. The firm will help Vodafone Group deliver on its vision of a unified global cloud TV platform running on next-generation Gigabit infrastructure. Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace Services, North America In addition, Synamedia…

PlaceIQ Acquires Location Data and Foot Traffic Measurement Business FreckleIOT

Acquisition Extends Location Intelligence Leader's Powerful Multi-Channel Marketing Solution Set PlaceIQ Inc., the leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights, today announced it has acquired FreckleIOT, a business specializing in location data and foot traffic measurement from Freckle, LTD. This strategic acquisition will further accelerate PlaceIQ's growth as the leader in location intelligence. Financial terms for the acquisition…

Local Media Consortium and Brand Safety Institute Create Media Buying “Local News Advertising Whitelist” to Unlock Local News…

The Local Media Consortium (LMC), in partnership with the Brand Safety Institute and Scott Cunningham, consultant and Founder of the IAB Tech Lab, today announced the creation of a media-buying "Local News Advertising Whitelist" that opens up thousands of vetted local media advertising opportunities for national brands and companies during times of crises, particularly as the coronavirus pandemic generates heightened media consumption. "The LMC's Local News Advertising Whitelist is launching at a time when local…

InMobi Welcomes Industry Leader Greg Archibald as SVP Media, North America

InMobi, the world’s leading Marketing Cloud, announced the addition of Greg Archibald as SVP Media, North America to its leadership team. In this new role, Greg will be responsible for leading InMobi’s Agency and Brand Direct business, focusing on driving revenue, adoption and retention across InMobi’s leading solutions for marketers. Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR Partner of the Year Award “InMobi Marketing Cloud’s mission is to power intelligent, mobile-first experiences on connected…

AMC Networks, Disney, and WarnerMedia Join Xandr in Powering the Future of TV Advertising

Xandr Invest’s Advanced Technology to Enable Advertisers to Reach A Single Audience Across Multiple, Premium Content Providers Xandr, AT&T’s advanced advertising company, is working with leading media and entertainment companies including AMC Networks, Disney, and WarnerMedia to reinvent the way linear TV advertising is bought, sold, and optimized for a better consumer experience. Xandr today announced the next evolution of Xandr Invest, a strategic buying platform built for the future of advertising. For…

iQIYI Launches Service Experience Testing Stations in International Markets, With First Testing Station Operating in Singapore

iQIYI, Inc., an innovative market-leading online entertainment service in China, recently launched the operation plan for its service experience testing stations (the "Testing Stations") in multiple international markets. The first Testing Station started its trial in Singapore at the end of 2019 and has been in testing and providing feedback to the Company on service experience. Similar Testing Stations in other markets including Thailand, Vietnam, the Philippines and Indonesia have been under preparation and will be…

iQIYI Launches Qiyu 2pro VR Somatosensory Game Console

An Ultra-HD 3D Gaming Experience With Inside-Out 6DoF Game Technology iQIYI, Inc., an innovative market-leading online entertainment service in China, launched the presales for its Qiyu 2Pro VR somatosensory game console on e-commerce platforms. iQIYI aims to provide users with an immersive gaming experience by having applied interactive 6DoF technology to the Console. The Qiyu VR 2Pro will sell for a presale price of RMB 3899 and for an official price of RMB 3999 starting April 9th.…

Unique Software Development Increases Its Force of Consultants to Help Companies Quickly Adapt to Remote Work During COVID-19 Outbreak

As owners and executives navigate potential business disruption, Unique Software Development offers solutions to support business continuity Unique Software Development LLC, a Digital Innovation Agency, announced that it has significantly scaled its force of consultants experienced in Microsoft's SharePoint and Teams platforms to help support the growing number of small-to-mid-sized businesses that need their employees to work remotely due to the coronavirus pandemic. Marketing Technology News: Xebec Provides Update on…

xiQ launches Workbench – The No. 1 AI-driven B2B Marketing Platform

xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, launches Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution. xiQ's Workbench brings a suite of intuitive features to organize content, drive intelligent personalization and exponentially higher engagement. Key features include: Leverage AI to develop campaignsDevelop highly engaging campaigns that blend your marketing collateral with reputable third-party content to establish thought…

iQIYI Rolls out Global Release of Highly Anticipated Original Variety Show “Youth with You 2”

iQIYI, Inc., an innovative market-leading online entertainment service in China, officially launched the second season of its original hit variety show Youth with You ("Youth with You 2" or the "Show"), which is created by iQIYI, co-created by Caviar Communications and Weibo, and co-produced by Caviar Communications and iQIYI Fancy Monster Studio. The show will be exclusively released on iQIYI, QIYIGUO TV and international iQIYI. As iQIYI's first original hit variety show released in 2020,…

Underscore Marketing Awarded Excellence in SEO and Media Planning Services

Digital business publication, CV Magazine, announced the winners of the 2020 Corporate Excellence Awards.  Underscore Marketing, a strategic media agency with a focus on brands that contribute to health and wellness, has been awarded the title of "Excellence in SEO and Media Planning Services, 2020 – New York."  This honor was based on comprehensive analysis of qualitative and quantitative research, ensuring merit was given properly across many industries. Marketing Technology News: Avtex Hires Kristine Hansen as Vice…

Top Twitter Competitors for Social Media Marketing

Founded in 2006, Twitter has grown rapidly, providing a platform for sharing and receiving news in a quick and timely manner. With well over 340 million tweets being sent in a day, half a billion tweets per day and a valuation of 16 billion dollars, all we can say that Twitter is one of the world’s biggest and powerful social media networking and news site. Additionally, all these features of this social media platform are also leveraged by marketers and business owners for creating effective social media strategies to…

Affle to Acquire Mediasmart, a Mobile Programmatic and Proximity Marketing Company in Europe

Affle to Acquire Mediasmart, a Mobile Programmatic and Proximity Marketing Company in Europe Affle (India) Limited, the leading consumer intelligence technology company, today announced the signing of a definitive agreement to acquire Spain headquartered Mediasmart, a self-serve mobile programmatic and proximity marketing platform. Mediasmart provides advertisers, trading desks and agencies an integrated mobile advertising platform with unique incremental impact measurability for Proximity and App marketing campaigns.…

Optimize Your Social Media profiles to Earn Enormous Gains

If you are a business person and thinking of increasing your customer count, then social media networking is the one-stop for all your issues. We spend most of our time on social media applications, and business people can use this route to promote their products. There are so many Instagram accounts focusing on Direct Sales without the presence of any mediator. The absence of a mediator increases your Sales margin and thus surges your overall revenue. At present, products from varying categories are listed for sale on…

Viamedia Ramps Up with Bob Gold & Associates as Public Relations Agency of Record

Cable Pioneers Mark Lieberman and Bob Gold Team to Promote the Power of Local and Cross-Media Advertising Viamedia, the leading cross-media local advertising company for independent video providers, has selected Bob Gold & Associates, a nationally recognized boutique public relations and marketing agency, as its public relations agency of record. The agency will help promote Viamedia’s comprehensive suite of advanced video and digital advertising solutions. To kickstart 2020, @ViamediaTV has teamed up with…

CreatorIQ Embarks On European Expansion To Meet Growing Demand

Leading influencer marketing platform makes key seniors hires in the UK, France and Germany to spearhead growth CreatorIQ, the leading influencer marketing platform for global brands and agencies including Disney, Airbnb, and Ralph Lauren, has expanded its business into France and Germany as part of its growth strategy. The firm’s expansion follows the significant $12 million investment from TVC Capital and Unilever Ventures last year, and comes at a time of rapid growth for the influencer marketing industry which is…

iQIYI Maximizes IP Value of Original Reality Show “FOURTRY”

By Optimizing Online and Offline IP Value Chain and Creating Diversified Consumption Experience iQIYI, Inc., an innovative market-leading online entertainment service in China, recently finished airing its original trend experience reality show FOURTRY (the "Show"). Having achieved domestic success by reaching a content popularity index of 7,106, the Show has also performed well in overseas markets as it made No.1 of the Top 10 Weekly Broadcast Lists of the iQIYI App in Malaysia, Thailand, Indonesia, Singapore, and the…

Cats Is a Perfect Example of Why Studios Should Plan Media Strategies Post-Trailer Drop

Movie studios typically develop their media plans way before their trailers drop. Why delay securing the inventory when you know, based on the movie’s themes and its stars, who the likely fans are and the best channels to reach and engage them? But I think that strategy misses the boat. Studios have a major event - the trailer drop - that can provide them with a ton of insight into who the actual audiences for their movies will be. If they take the time to listen to that data, they’ll have what they need to create…

CommentSold And Lightspeed Partner To Offer Brick And Mortar Boutique Retailers Access To A New Selling Channel

CommentSold, social commerce platform, and Lightspeed, cloud-based point-of-sale system, announced a strategic partnership to fuel boutique retailers' growth. This partnership involves integration between the two platforms that provides brick and mortar retailers the opportunity to add social media as a selling channel. Lightspeed users can now take advantage of CommentSold's integrations with Facebook and Instagram, tapping into a huge market. Marketing Technology News: YRC Worldwide Launches New Industry-centric…

Former Vox Media Executive Joins Brainly as Senior Director of Sales Operations

World's Largest Online Learning Network Bolsters Operations Team to Support Commercial Partners Brainly, the world's largest online learning community for students, parents and teachers, has appointed William Won as Senior Director of Sales Operations. Won will be responsible for scaling and managing operations, driving direct and programmatic revenue growth, optimizing advertising inventory on the platform, as well as developing and managing the Company's Educational Product Marketplace. "As our knowledge sharing…