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Apt2B Sales Soar, Web Traffic Skyrockets with Brand Networks

Apt2B Partners with Brand Networks; Doubles Monthly Purchase Volume Brand Networks, the advertising optimization platform and cross-channel managed media services provider, announced that online furniture site Apt2B doubled its monthly purchase volume and tripled monthly website traffic through social advertising with Brand Networks. Apt2B knew the value of Facebook’s advertising ecosystem, and looked to Brand Networks to scale its digital advertising efforts for performance and cost-efficiency. With Brand Networks Media…

Cashing out on your Audience Databases: Here’s Why your Online Viewers Really Matter

Video is the hottest buzzword in marketing today. As much as it is a means to distribute content, the audiences that video amasses on social media pose a highly rewarding opportunity for ‘social listening.'  More than 75% of all internet traffic today is video streaming, according to a recent CISCO report.  And all those video views provide brands with a treasure trove of consumer insights, through the data. This explains why more and more brands that understand data have jumped onto the online video bandwagon. But as…

SEMrush Tracks Online Growth in Popularity of Web Summit Conference

Online Searches Highlight Web Summit Growth on Time for 2018 Conference With Web Summit kicking off today, trends data provider SEMrush crunched online search data to highlight the technology conference’s trajectory over the years. Web Summit, taking place 5-8 November in Lisbon, has grown from a tech gathering to an institution, being labeled by the likes of Forbes as "The best technology conference on the planet". Read Also: 7 Tips For Improving Email Accessibility What started off as a mix of bloggers…

Codewise Presents Revolutionary Traffic Distribution Automation Technology

Digital Marketers Can Now Leverage AI More Than Ever to Scale Their Advertising Efforts and Maximize ROI Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, announced that it has enriched its Voluum tracking platform technology with an additional component to its AI-powered set of tools, known as Traffic Distribution AI. The Traffic Distribution AI technology…

Why is Delivering Online Customer Experience Actually Harder to Measure than Anticipated

Most online businesses are scurrying to find the best definition to Customer Experience. Without fully understanding the benchmark of Customer Experience and related analytics, marketing teams often miss their own objectives of delivering relevant personalization. Whether it's Instagram advertising or a transactional email newsletter, your customers expect consistent branding and messaging that further strengthens the brand-individual relationship. We spoke to Ben Jabbawy, Founder and CEO of Privy.com, the leading…

New Report: 12 Percent of Global Ad Traffic is Fraudulent

Fraudlogix, an ad verification company, has released a new report that finds 12 percent of global digital ad traffic to be fraudulent, with the United States and the United Kingdom having higher percentages. It also found there to be significant differences in the amount of fraud in ad traffic between desktop and mobile channels. The ten countries with the highest volume of ad traffic observed were Argentina, Brazil, Canada, France, Germany, Italy, Mexico, Spain, United Kingdom, and the United States. Of these, the United…

S4M Launches the First Online Drive-To-Store ROI Calculator

S4M, a privacy compliant martech company specialized in drive-to-store campaigns, has completed a study analyzing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store traffic. Using the proprietary data from the study allows S4M to be the first to provide CPIV benchmarks and to create a new online tool using this data to calculate the return on investment for drive-to-store campaigns. Incremental Visits: The New Standard for Assessing Campaign Effectiveness…

New Study: 2018 PROMO Online Video Statistics and Trends

The future of online marketing is video content. It’s the leading format for brands and advertisers, and for good reason – consumers absolutely love video content. That’s why we decided to dig deeper to find out how, when, and where people prefer to watch videos online. The team at PROMO conducted a study of more than 500 individuals of all ages. We asked about their habits and preferences when it comes to watching online videos. As a result, we learned a lot about when and how people watch video, along with some…

Truvid Unveils New Security Partnership with Protected Media to Ensure Quality within the Online Video Marketplace and Safeguard its…

Ensuring Content Distributors and Video Media Quality Are Maintained Truvid, the online video content SAAS platform, announced their new partnership with Protected Media, leveraging their cyber security-based fraud detection and prevention solutions, to identify and mitigate advertising fraud. The new partnership comes on the heels of ongoing security challenges in the video ecosystem, where ad fraud stands at an estimated $19 billion, with the World Federation of Advertisers projecting that fraud will cost the industry…

Paytronix Research Reveals One to One Win-Back Campaigns Drive the Most Traffic

Strategies for Successful ‘We-Miss-You’ Campaigns Help Drive Incremental Revenue from Easiest Segment of Guests to Get Back into Stores Paytronix Systems, Inc., an innovator in mobile loyalty and online ordering applications, mobile payment, and digital communication tools, released a Data Insights research brief that identifies 80 to 90 days as the key average window for winning back lapsed guests. The report explains how “mitigating the impact of lapsed guests can have a high impact on traffic and same-store sales” and…

ZenMate Reports Significant Increase in Traffic and Revenue due to World Cup 2018 and Changes to its Portfolio

VPN Subscriptions Sales Double as the World Cup Continues Zenmate Introduces Ultimate and a New Version of B2B Offering Zenmate Heavily Testing Free VPN Tier in Emerging Markets ZenMate , the leading VPN service provider owned by the internet security and privacy company ZenGuard GmbH, has seen a considerable rise in revenue and website traffic due to the high demand to stream the World Cup. The company's constant efforts to eliminate buffering and improve the overall streaming quality seem to have had a…

FlippingBook Online Unveiled To Boost SEO For High Content Discovery And Ranking

FlippingBook Documents Can Considerably Search Engine Reputation of a Brand or a Firm despite the Ratings  FlippingBook, a software maker which converts PDFs into interactive online documents, has now introduced SEO for FlippingBook Online. The company is now offering features that make FlippingBook documents more attractive for higher lead-generation. In their latest version, the documents delivered by FlippingBook Online are completely optimized for search engines. This ensures content have a higher possibility of…

Codewise’s Voluum Tracker is Industry’s First AI-Powered Ad Traffic And Offers Match Optimization

For the First Time, Digital Marketers Can Leverage Artificial Intelligence to Optimize Distribution of Ad Traffic Among Multiple Offers Using Voluum Tracker Codewise, a leading provider of ad exchange and ad measurement and optimization platforms, recognized by the Financial Times as the second fastest-growing company in Europe, announced that Voluum Tracker has become the world's first AI-powered online advertising measurement, management and optimization suite with the addition of the revolutionary Offer Automation…

Smaato Partners With Protected Media to Ensure Quality of Online Advertising

Protecting Their Network of 90,000+ Publishers and App Developers from In-App and Video Ad Fraud Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced that it has implemented Protected Media's in-app and video ad fraud protection technology to protect its network of 90,000+ publishers and app developers, as well as the 10,000+ advertisers on its platform. The partnership will provide Smaato with advanced cyber security tools, including sophisticated evaluation of the…

Meet Kloojj: A Platform that Changes How People Engage with Online Videos

Valley Entrepreneurs Say Kloojj Solves a Major Problem Faced by Many When Interacting with Web-Based Videos Kloojj is a new iPhone, Android and Web app that makes it easy for anyone to interact with the important moments found inside of web-based videos. Most people are familiar with the frustration and difficulty caused when trying to search for a specific clip buried somewhere inside a previously viewed video on YouTube or Facebook. More often than not, users are unable to find the video, let alone the specific segment…

Convertize Unveils Autopilot Mode to Boost Website Traffic

Convertize Autopilot Mode Automatically Allocates Traffic to the Better-Performing Variant in an A/B Test Convertize, a recognized digital consulting agency that specializes in Conversion Rate Optimisation, has announced its latest feature - Autopilot Mode. Based on a new algorithm devised for their A/B Testing and Notifications platform, Autopilot Mode automatically allocates traffic to the better-performing variant in an A/B test. Read Also: Interview with Pieterjan Bouten, Co-Founder & CEO, Showpad A/B…

How to Attract Online Shoppers During The Holidays

Top Industry Experts Share Insights and Tips On How To Design A Marketing Plan For Your Customers Around The Holidays PebblePost - Celeste Giampetro, VP of Marketing Promotional windows must open up beyond single shopping days, e.g., Black Friday and Cyber Monday, in response to consumer behavior as always-on shoppers. The data point I’ll be very interested in seeing post-holidays is how millennials spend their money. Are they in fact spending more on experiences and less on tangible “owned” goods? Rent the Runway’s…

3dcart Integrates with AWeber to Further Expand Its Online Marketing Capabilities

3dcart's AWeber integration enables 3dcart users to utilize AWeber's powerful suite of email marketing tools 3dcart, a leading ecommerce platform, announced their new integration with AWeber, a popular email marketing solution for businesses that includes newsletters, autoresponders, and more. Already the most feature-rich ecommerce solution on the market today, 3dcart powers thousands of successful online stores and is continually working to bring ecommerce merchants the best tools available. Email marketing is an…

Media iQ Awarded Two Elite Designations for Online Safety and Security

Data & Analytics Innovator Has Attained Network Advertising Initiative Membership And TAG Certified Against Fraud Status Media iQ, the leading global analytics and technology company, announced that it has achieved two important industry designations that affirm its commitment to brand safety and consumer privacy in the digital space. The company has earned a TAG Certified Against Fraud status by the Trustworthy Accountability Group (TAG) and has been accepted as a member of the Network Advertising Initiative…

StitcherAds Announces Facebook Offline Integration for Retail, Bringing In-Store Sales Automation to Online Ads

Integration Brings Retailers Closer To Unified Commerce, With Stitcherads’ Customers Now Attributing Up To 27% Of In-Store Purchases To Paid Social Media Engagement StitcherAds, a global Facebook and Instagram Marketing Partner, today announces its unified commerce solution that integrates retailers’ point of sale data with Facebook’s offline API and new ad formats for driving in-store purchases. Through StitcherAds’ new feature, which deconstructs the complex relationship between social media ads and brick-and-mortar…