2020 Global Travel Marketing Trends Unveiled in New Sojern Report

More Than 1,100 Travel Marketers Surveyed in 26 Countries Talk 2020 Travel Trends Sojern, a leading provider of digital marketing solutions for travel, published the second edition of its report, The Future of Travel Advertising: 2020 State of the Industry Report. The research, which was fielded and hosted by Dynata, surveyed more than 1,100 global travel marketers across 26 countries who shared key challenges marketers face, how they overcame them, and their strategies for the coming year. In its second edition, the…

4 Tried-and-True Methods for Fixing the Customer Experience

Want to know the real trick to standing out from your competitors and driving in higher Sales volumes? Improve your online customer experience (CX). I know this is nothing new. A killer CX has always been (and always will be) one of the best ways to build brand awareness. This is truly the bottom line to success in any type of business – and the customer experience will only continue to become more of a major selling point for consumers. This year, it is expected that customers will care more about the experience a…

How to Readjust Your Influencer Marketing Strategy to the Trends to Come

We’re no way near the formal version of what we know as influencer marketing. This fresh industry keeps working at its expansion with a current worth of $8 billion. The same Business Insider report shows us that by 2022, this already huge figure is likely to reach $15 billion. In light of such whooping expectations, influencer marketing plans of the present have to welcome in the latest strategies. Fortunately, there’s no need to change an entire workflow. For this reason, we are going to expose all the trends that will…

2020 is the Year to Fall in Love with Mobile Marketing: Mobile-First Customer Engagement Solutions Help Brands Make Meaningful Connections…

Customer Retention and Engagement Leader CleverTap Offers Insights to Boost User Engagement During Valentine's Day Buying Season Valentine's Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. In 2019, Valentine's Day shoppers set new spending records, adding $20.7 billion to the economy. This Valentine's Day, CleverTap is offering tips for mobile marketers to consider as they drive…

Contentsquare, Worldwide Leader Of Digital Experience Analytics, Grew 200% In 2019

Continues Global Momentum, Named 2020 BIG Innovation Winner After raising $120 million since 2017, and following the acquisitions of Clicktale and Pricing Assistant, digital experience analytics leader Contentsquare announced record results for the full year 2019. For its vision and accomplishments, the company has been named a 2020 BIG Innovation Award winner by the Business Intelligence Group. "The digital experience analytics industry is growing at a rapid pace and Contentsquare is leading the way. Our company had…

Davos Panel Hosted By IBM CEO Ginni Rometty Explores Precision Regulation Of AI & Emerging Technology

Event Formally Launches Ibm Policy Lab, a New Forum to Advance Bold, Actionable Policy Recommendations for a Digital Society and Foster Trust in Innovation also Follows IBM Policy Lab Publication of Industry-Leading Priorities to Guide Regulation of Artificial Intelligence Based on Accountability, Transparency, Fairness and Security Today at the World Economic Forum in Davos, IBM launched the IBM Policy Lab - a new global forum aimed at advancing bold, actionable policy recommendations for technology's toughest…

Personalizing Your Wellness

Today, Artificial Intelligence (AI) can perform advanced functions such as powering the self-driving car, enabling drone deliveries, identifying cancer early and even authoring creative articles. But the wide, successful adoption of AI in the business world largely depends on how we personalize it for the end-user, and the vendor as well. Personalization, within business, already exists with applications like product recommendations on e-commerce sites and AI-powered service chatbots using Natural Language Processing, but…

Mumsnet Increases Personalisation for 10 Million Monthly Users With Kameleoon

Mumsnet, the UK’s most popular website for parents, is improving the experience for its community with innovative personalisation technology from Kameleoon. This technology enables Mumsnet to automate and deliver relevant content and offers to users at key points in their customer journey, based on user behaviour and segmentation. 75% of Mumsnet’s 10 million monthly unique visitors say they visit Mumsnet for advice, and 96% say they trust product recommendations on Mumsnet. Given the huge amount of content on its site…

The Data Behind Dealing with Negative Reviews

As is the case with many Marketing obstacles, the only way to address negative reviews is to approach them head-on. Businesses that develop a proactive reputation management strategy can actually benefit from negative reviews — using them as touchpoints to turn unhappy consumers into loyal advocates. In this post, reputation management professionals from SOCi examine the data behind negative reviews and explain how a sound review response strategy can help multi-location businesses win more customers and avoid a drop in…

Get Ahead of Competition With New SocialPeta Advertising Intelligence Database

Essential Advertising Marketing Spy Tool - SocialPeta In today's hyper-competitive marketing environment, digital marketers need all the help they can get. For marketers looking for a foolproof tool to improve their marketing strategy without incurring high testing costs while gaining leverage over competitors, there is SocialPeta — an advertising spy tool designed to help digital marketers make smarter marketing decisions. How Does SocialPeta Work? So how exactly does SocialPeta manage to…

Bidgely Brings Itemized Electricity Reports to TEPCO Customers in Japan

Artificial Intelligence Applied to TEPCO Smart Meter Data Provides Appliance-Level Insights to Customers for Improved Retention Bidgely  announced it has deployed utility artificial intelligence services to TEPCO Energy Partners (TEPCO EP), a competitive energy retail business arm of Tokyo Electric Power Holding Company Holdings, Inc. (TEPCO). Annual energy reports powered by artificial intelligence (AI) have been introduced to a subset of TEPCO customers that provide a breakdown of home energy consumption by appliance…

TechBytes with Brian Byer, Vice President, GM at Blue Fountain Media

Tell us about your role and the team/technology you handle at Blue Fountain Media. I am Vice President and General Manager of Blue Fountain Media (BFM). I oversee all agency activities from Revenue Generation to Expense Management. BFM has a strong history of growth through our technology partnerships. While we love Drupal on Acquia, we are also strong proponents of WP Engine, Sitecore and Adobe for CMS. On the commerce front, BigCommerce has a great product that’s growing very quickly ever since Adobe acquired…

Facebook Ads Versus Facebook Boost: The Marketer’s Guide

Though it’s hard to keep up with Facebook’s constantly changing algorithm that determines how and why content shows up in users’ feeds, the social media giant remains the go-to platform for multi-location businesses to connect with customers on the local level. And why not? Facebook’s family of services (Facebook, WhatsApp, Instagram, and Messenger) boasts a whopping 2.45 billion-plus worldwide active users. An estimated 79 percent of the US population is on Facebook—74 percent of those log in every day, and two out of…

Google Cloud Lands Agreement With Lufthansa Group to Support Optimization of Its Airline Operations

Google Cloud Technologies to Power All-New Lufthansa Group Operations Platform Google Cloud announced that Lufthansa Group, the world's largest aviation group in terms of revenue, has selected Google Cloud as a strategic partner to optimize its operations performance. Lufthansa Group will combine previously disparate systems and data feeds into one unified platform by leveraging Google Cloud's infrastructure and leading machine-learning capabilities. Image Source: Lufthansa Group "By…

Streaming Video Alliance Announces Recipients of Annual Membership Grant Program and Introduces New Industry Conference, SEGMENTS:2020

Alliance's Membership Grant Program Welcomes Three New Members; SEGMENTS:2020 Call for Speakers is Now Open The Streaming Video Alliance (the Alliance), a global technical association solving technical challenges to improve the video experience at scale, announced the recipients of its 2020 Membership Grant Program, now in its third year. The Alliance also introduced SEGMENTS:2020, a new industry conference about the streaming video workflow, and has opened the call for speakers. "On the heels of our five year…

Pechanga Resort Casino Drives Automation and Visibility with Infor CloudSuite

Infor Cloud Solutions to Connect Siloed Applications and Reduce Manual Processes Infor, a global leader in business cloud software specialized by industry, announced that Pechanga Resort Casino entered into an agreement with Infinium Software Inc., an Infor company, expanding their long-term technology partnership. Pechanga, the largest resort/casino on the West Coast, chose Infor CloudSuite™ solutions to further integrate core business processes into a centralized location connected to the reservation department. The…

SoftServe’s Mixed Reality and AI Accelerators Drive New Wave of Digital Retail Innovation

Shelf Analytics AI Tool and Mixed Reality Shopping Assistant Leverage the Power of Mixed Reality, Machine Learning, and Artificial Intelligence for Real-Time Inventory and Marketing Insights SoftServe, a leading digital authority and consulting company, is pioneering retail innovations that heighten customer engagement and enable vendors to make informed, data-driven business decisions. The company has released two new prototype accelerators, Planogram and Smart Shopping Assistant, that employ mixed reality (XR), machine…

Dynamic Yield Named Visionary Innovation Leader in Personalization Engines market by Frost & Sullivan

Recognized for transforming the way individuals and businesses perform their daily activities Dynamic Yield, the AI-powered Personalization Anywhere platform, announced it has received the Global Visionary Innovation Leadership Award for Personalization Engines from Frost & Sullivan. As part of the consulting firm’s Best Practices research on the market, Dynamic Yield was positioned highest for its Focus on the Future and shared highest for Best Practices Implementation. A complimentary copy of the report is…

Sidetrade and Solocal SignAI Partnership Deal

Sidetrade, the Artificial Intelligent platform dedicated to accelerating company revenue, and Solocal, the French digital marketing leader, have signed a four-year partnership agreement in the field of Artificial Intelligence (AI). Sidetrade’s machine learning algorithms will allow Solocalto digitalize and automate financial relations with their 399,000 clients,and optimize debt collection.Using AIto boost operating efficiency Launched in 2017, Solocal’s transformation project named Solocal 2020 represents a new ambition:…

Absolutdata Earned Vendor Neutral Certified 100 Standing on Elite List of Sales Tech Vendors After Rigorous Review

Absolutdata's NAVIK SalesAI Solution Certified in "Account & Opportunity Planning" Category Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics and data science services, announced that the company is now included on the Vendor Neutral Certified 100, an elite list of sales tech vendors. Following a rigorous review, Absolutdata's NAVIK SalesAI solution was certified in the Account & Opportunity Planning category. The rapid proliferation of sales technology…