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Pond5 Announces World’s Largest Collection of Royalty-Free Editorial Video Featuring Content from Reuters and Other Leading Global News…

New collection launches with an industry-disrupting licensing model for news, celebrity, sports, and user-generated content from Reuters, Cover Video, Newsflare, and more Pond5, the world’s largest royalty-free video marketplace, announced the launch of its industry-disrupting, royalty-free Editorial collection, featuring timely footage from the worlds of current events, sports, and entertainment, plus a wealth of video from citizen journalists, who are able to capture unique footage in the moment, as it unfolds.…

7th China Internet Audio and Video Convention Focuses on New Marketing Driven by Synergy Between Content and Technology

The Empowering Marketing with Innovation forum, organized by Shunya International, was held in Chengdu on May 29 during the 7th China Internet Audio and Video Convention (CIAVC), marking the first time a marketing-focused session was held during CIAVC since the event was launched seven years ago. The session sparked active engagement and discussions among participants. The majority of the forum participants were of the opinion that the synergetic development between content and technology is accelerating the trend…

iQIYI Launches World’s First Professional Interactive Video Guideline and Video Platform to Standardize Interactive Content Creation

iQIYI's First Immersive Interactive Drama "His Smile" Coming Soon iQIYI, Inc., an innovative market-leading online entertainment company in China, announced the world's first Interactive Video Guideline (IVG) and Interactive Video Platform (IVP) during the 2019 iQIYI World Conference. With surging demand for personalized content in the mobile and 5G era, iQIYI has launched world's first interactive video guideline and interactive video platform, enabling new means of storytelling and creating new market opportunities…

Cut2it Introduces New Video Platform for Content Owners and Creators

Startup Company Selected to Participate in Coveted SPROCKIT Hub at 2019 NAB Show Cut2it, a startup merging the power of video content, collaboration and shared engagement, will showcase its new platform, Videomine, in the Innovation Pipeline at the 2019 NAB Show, held this week in Las Vegas. SPROCKIT, the global marketplace connecting the world’s top market-proven emerging companies in media, entertainment and technology, selected Cut2it based on the company’s potential to revolutionize the industry with its…

Extron and Panopto Streamline Video Capture and Content Management

Extron, the leader in integrated AV solutions, and Panopto, the leading enterprise video platform provider, announced a strategic partnership to seamlessly integrate Extron's configurable AV control systems with Panopto's media capture software and video content management system. For businesses and universities, the partnership will dramatically simplify the recording and management of presentations, lectures, and events. Starting today, Extron is making available certified drivers for its in-room control systems, which…

Content Armor, Streamroot, VideoLab and IDVIU Join to Create the Union of Video Specialists Consortium

Streamroot, Content Armor, VideoLab and IDVIU announced that they are teaming up to launch the Union of Video Specialists (UVIS.IO), a consortium of technologies and solutions for broadcasters, operators, studios and hospitality groups to manage and deploy consumer video infrastructure. With established customers and deployments, the four companies bring their technologies and expertise together under the UVIS.IO umbrella with robust, flexible integrations that allow customers to seamlessly deploy complex systems.…

StreamElements Raises $11.3 Million Series A to Expand Live Video Creation Platform for Global Content Creators and Brands

Fastest Growing Streamer Platform Expands with New Funding and New Tools to Increase Live Video Creator Fame and Fortune Through Production, Merchandising, Media, and Brand Partnerships StreamElements, the fastest growing production platform for live-streaming, used by more than 200,000 live channels on Twitch and YouTube Live, announced it has raised $11.3 million in Series A funding led by Pitango VC and previous investors State of Mind Ventures, Rainfall VC, Samsung Next and others. The new funding comes on the heels…

Number of Paid Memberships on Leading Chinese Online Video Platform to Reach 100 Million in 2019, Technology and Innovative Content to be…

Entgroup, a leading Chinese consulting firm, announced the release of a new corporate report, entitled Observations on the 2018 China Paid Video Market. According to the report, the number of paid members subscribing to China's online video platforms will surpass 300 million during 2019. This figure was 230 million members at the end of 2018, a number which has increased at a compound growth rate of 119 percent over the past three years, a much faster pace than compound growth in the overall number of Chinese internet users,…

POST Launches POST Video, Empowering Partners to Create Turnkey Video from Audio Content

The New System Enables Seamless Creation of Station-Branded Video Using Fully-Licensed Footage from Major Events Futuri Media, a global leader in audience engagement and sales intelligence technology designed to drive audience and revenue growth for broadcasters, announced the launch of POST Video, a major enhancement to POST, its groundbreaking podcasting and on-demand audio platform. Now, every station using POST will have the option to automatically turn on-demand audio into video segments, using fully-licensed…

New Exponential – Powered Digital Video Product Integrates Content from Motor Trend Group, Increases User Interaction with Mazda…

Mazda Is the First Advertiser to Use Exponential’s Video-Driven Experience (VDX) Content Amplifier, Which Delivers High Engagement and Favorable Brand Perception During Digital Promotion for Mazda CX-5 Exponential Interactive, one of the largest digital advertising companies reaching more than 700 million users monthly, today announced the results from its Garage Team Mazda video campaign to increase brand awareness for the Mazda CX-5. The campaign eclipsed engagement benchmarks, delivering more than double…

Connekt’s New Video Patent Powers Interactive Experiences for Advertising, Commerce and Content Companies

Driving the Most Value Across TV and Other Connected Devices Within the Home Connekt, an innovative technology company activating smarter TV experiences that audiences love, announced it has been awarded a patent for its proprietary technology, enabling audiences to research and purchase items viewed on TV and video. The patented technology, which is already in use by top consumer brands, TV networks and their agencies, makes TV advertising, commerce and content experiences smarter and more effective. Connekt’s patent…

Informa Engage 2018 B2B Marketing Trends Report Shows Content Marketing Essential to Generating Meaningful Results; Video and ABM Surging

Report Offers Insight into the Marketing Trends, Challenges and Priorities of Marketers B2B marketers are scaling and optimizing their content marketing strategies, finding it valuable and effective to strengthen brand positioning, build engagement and generate qualified leads. Informa Engage unveils the second annual B2B Marketing Trends Report. The report offers insight on marketing trends, challenges and priorities of B2B marketers. In the ever-changing world of marketing, the B2B Marketing Trends Report shows…

Zefr Rolls out New Suite of Content Filters for Programmatic Video Buyers and Expands Leadership Team to Support Growth in Brand Business

Rob Cukierman, Previous Head of Global Sales Strategy and Strategic Partnerships for Vevo and Daniel Oakins, Former Global Director at Grapeshot, Fill Key Roles as the Content Targeting Technology Leader Gives Programmatic Buyers the Ability to Directly Control Their Content Alignment and Generate Even Better Results with Their YouTube Ad Buys Zefr, a technology company that provides precise content targeting solutions for brands advertising on YouTube, announced the rollout of a new and robust suite of content filters…

Don’t Be a Content Zombie: 4 Tips for Branded Halloween Videos

With Halloween around the corner, it’s crunch time for brands to capitalize on the billions of dollars that consumers spend annually on the holiday. In the US alone, consumer spending for Halloween is projected to hit a whopping $9 billion, and this figure also continues to soar in other parts of the world. Every year, celebrants rush to purchase costumes, candy, and so much more — marketers would be remiss if they skimped on this gargantuan marketing opportunity. Video has become a massively popular medium for marketers…

How to Make Video a Better Part of Your Content Strategy

By all accounts, video is the future of content marketing. According to Cisco’s Visual Networking Index, it will account for 80 percent of all consumer internet traffic by 2019. But just because video is popular doesn’t mean brands know how to do it well. Branded video can only be as great as the strategy behind it. Video content is simply one tactic that has to be part of a wider marketing strategy. Regardless of what tactics you choose, a strong strategy starts with your audience. Do you want to reach people in a…

iQIYI Launches New System for Analyzing Video Popularity, Emphasizing Focus on Highest Quality Content

iQIYI  Will No Longer Show Total Numbers of Views for Videos on Its Platform, Reflecting Company's Commitment to Content Quality and Combating Fraudulent 'View Buying' iQIYI Inc., an innovative market-leading online entertainment service in China, announced the launch of a new system for evaluating the popularity of videos on its platform, taking into account diverse measures of viewer behavior including user interaction and sharing. As a result of the industry leading move to underline the company's commitment to the…

ContentArmor Session-Based Watermarking Collaborates with castLabs Video Toolkit

ContentArmor and castLabs Will Collaborate on Session-Based Watermarking for OTT Content ContentArmor is a leading forensic watermarking vendor who has announced a collaboration with castLabs, the global pioneer in premium digital video technology. The collaboration highlights the integration between session-based watermarking coupled with castLabs’ video toolkit for IFE (In-Flight) Deployments and OTT content. ContentArmor’s session-based watermarking is used by streaming service providers and studios to battle…

One Year After US Launch, Video Internet Platform, KOCOWA, Celebrates Surging Popularity for Korean TV Content in the US

Offers Three Month Free Trial Coupon to Celebrate One Year Anniversary Korea Content Platform (KCP) LLC, a joint venture between the three leading Korean broadcasters (KBS, MBC and SBS), is celebrating the one-year anniversary launch of its Internet subscription service, KOCOWA, which streams the most popular Korean television programs on-demand in the United States. KOCOWA meets the strong demand for K-Pop (Korean pop music and idol groups) and K-drama (Korean films and TV series) in the US - all delivered 5-hours after…

Videofashion Chooses GrayMeta to Unlock the Value of Decades of Fashion Content

By Licensing Programs, Segments and Footage That Cover All Aspects of Fashion – Videofashion Will Leverage the GrayMeta Platform to Enable Their Audience to Search and License Their Content GrayMeta, the leading provider of professional media players and metadata solutions for content owners, recently announced that they have been chosen by Videofashion, who launched the genre of fashion video in 1976, to help optimize their 22,000-hour library of content. The GrayMeta Platform is an automatic metadata creation solution…

Video is The Future of Content Marketing

In a chat with MarTech Series, Nuxeo's Uri Kogan Predicts that AI Is Going to Be Critical in Creating the Millions of Variants That a Global Content Strategy Demands In 2018,  what would failure sound like? Running a marketing strategy in 2018 without the mention of video campaigns!  Video now plays a central role in marketing outreach and campaign efforts across customer journeys. According to Hubspot, 54% of online customers prefer to see videos from their chosen brands in comparison to emails and social media-based…