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IDC Survey Finds AI Adoption Being Driven by Improved Customer Experience, Greater Employee Efficiency

A recent International Data Corporation (IDC) survey of more than 2,000 IT and line of business (LoB) decision makers confirms that adoption of artificial intelligence (AI) is growing worldwide. Over a quarter of all AI initiatives are already in production and more than one third are in advanced development stages. And organizations are reporting an increase in their AI spending this year. Delivering a better customer experience was identified as the leading driver for AI adoption by more than half the large companies…

Purple Selects Veritone One as Audio Advertising Agency of Record

Veritone One was chosen for its audio advertising expertise and AI-powered performance analytics for radio, podcast and streaming advertising Veritone One, one of the world’s leading performance influencer and audio advertising agencies, announced that Purple, a leader in comfort innovation and the creator of the renowned Purple® Mattress, has selected Veritone One as an agency of record for audio advertising. Purple chose Veritone One for the agency’s audio advertising expertise and unmatched performance assessment,…

Stallios – the Next-Generation Social Network Is Launched

Stallios inc, the technology company on a mission to create the next-generation social network where everyone can monetize their time and creativity by earning a stable income, has finally launched the social network live. Marketing Technology News: Parks Associates: Disney+ and Apple TV+ Both See Success During First Six Months in the Market Stallios.com Stallios is the newest social network of the internet, it's the next-generation. A real social world created to help people grow positively by…

Retail SalesTech Company Connexity Acquires Content Monetization Startup ‘Skimlinks’

Latest Acquisition Aims at Expanding the Retail Content Network Reach and Improving Omnichannel Commerce Opportunities for Both Retailers and Publishers Today, retail marketing and sales technology company Connexity announced that it has acquired Skimlinks, the leading monetization solution for commerce-oriented publishers. The acquisition is a significant development in the retail tech industry following many funding rounds and investments witnessed in the last 8-10 months. With COVID-19-induced pandemic pushing the…

PowerEgg X Personal AI Camera – the Ultimate Tool for Content Creators

Unit Combines Drone Technology, HD Camera Technology, and Artificial Intelligence (AI) Technology for Unlimited Content Creation Possibilities PowerVision Robot Corporation, a global leader in smart drones, artificial intelligence, virtual reality, and augmented reality, has the ultimate tool for content creators, the PowerEgg X. The smart device can be used as an autonomous personal AI camera, as a handheld 3-axis AI camera, and also as a high-performance drone. No matter if creators are filming their next vlog, getting…

Top 5 Priorities to Overcome B2B Data Challenges to Optimize Digital Advertising

Your first-party CRM data is one of your most valuable assets for driving leads and lowering your cost per marketing qualified lead (MQL)and sales qualified lead (SQL), but unlocking its full potential can be difficult. According to Forrester Research and Adweek, B2B marketers face a data management problem. 74% consider the accuracy of marketing data a critical weakness, and 32% of B2B marketers have cited “siloed or inaccessible customer data” as a major obstacle in their marketing efforts. It makes sense, considering…

CitizenNet, Condé Nast’s Social Advertising Agency, Honored With Four Stevie Award Wins In The 2020 American Business Awards

Stevie winners will be celebrated during virtual awards ceremony on August 5 CitizenNet, Condé Nast's in-house social advertising agency and platform, has been named the winner of three Gold and one Silver Stevie® Awards in The 18th Annual American Business Awards. CitizenNet won Gold Stevie Awards in the New Product or Service Introduction of the Year, Marketing Campaign of the Year - Healthcare - Rx - Devices, and Health & Pharmaceuticals - Product categories. Additionally, they won a Silver Stevie Award in the…

5WPR Poll Shows Shift in Social Media Interests due to COVID-19

5W Public Relations, one of the largest independently-owned PR firms in the U.S., has released data from a poll that shows a prominent change in social media behavior during the pandemic. The poll was conducted on April 14, 2020 during the firm's webinar titled, "The Future of Social & Influencers: During & Post Pandemic," and was taken by 77 participants. Notable results are as follows: 77% are more active on social media since the stay at home orders went into place 52% would prefer to see influencers post…

MarTech Opinon: How to Please the LinkedIn Algorithm

A key to social media marketing for professionals is to understand how LinkedIn uses an algorithm to determine which posts get visibility. "LinkedIn values great, smart, engaging content and the LinkedIn algorithm acts to push up relevant content and promote engagement," says Angela Mulrooney, DMD, author of Unleashing Influence: The Secret to Standing Apart On Social Media As A Professional,  (2020, Indie Books Intl.). Marketing Technology News: REaD Group Acquires UK Changes’ Assets Mulrooney, a former dentist…

Understanding Consumer Behavior Through Social Media

While every industry operates a bit differently, there is an inherent need to better understand consumers beyond traditional Sales data and shopping behavior. Both of these are still critical to your business, but coupling them with social data provides unique insights into consumer behavior that ultimately enable companies to better serve their customers and beat out the competition. Social posts aren’t just valuable for marketers or influencers trying to break into the big time of sponsored content. They hold a treasure…

Brave Bison Announces Four Global YouTube Deals

Brave Bison, the social video group, has announced four new clients that have entered the agency’s YouTube community: World Dodgeball Federation; IMVBox; Media Star Maker; and ViralPress. The partnerships created are based on Brave Bison’s proven success within a wide range of categories and are expected to strengthen the company’s overall portfolio. The World Dodgeball Federation (WDBF), the niche sporting association, has joined Brave Bison’s existing roster of sports channels, which includes World Chase Tag, a challenger…

Alana CityStyleBot is the Stimulus to Save the High Street Post COVID-19

Alana 'CityStyleBot' is giving high street and independent fashion retailers an alternative virtual shop front to serve customers post COVID-19. Launched in February 2020, Cork Start Up Alana is an innovative Fashion and Beauty platform for consumers to purchase curated fashion looks and beauty products. Alana is powered by Artificial Intelligence meaning that it learns to recommend styles/brands that will suit each customer's unique taste. Alana suggests clothes from high street retailers and independent boutiques with a…

iClick Interactive Announces Successful Completion of Campaign to Boost Tourism in Southern Kansai, Japan

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced the results of a recent partnership with the Japanese government agency JIEDO (Japan International Economic Development Organization) to help the prefectural governments of Osaka and Wakayama attract more Chinese tourists to the relatively less-travelled southern Kansai region by leveraging iClick's multichannel network and KOL marketing strategies. Marketing Technology News: i-Sight Launches…

Robert & Tasha Alexander of 360WiSE Media Welcomes Travis Smith Sr, As GM Of The New 360WiSE TV Division

The digital video market is making a serious impact on society. Our goal is to leverage the 360WiSE MEDiA, Social Influencer Brand to increase the market share value proposition on behalf of the seasoned or independent content creators. 360WiSE TV is the digital television extension of 360WiSE MEDiA. Robert and Tasha Alexander, are the Founders of 360WiSE, a Top 1% PR Influence Branding Marketing Agency, according to Google. When asked about Travis Smith Sr. as General Manager of the new tv streaming vertical of the…

TechBytes with Jessica Hogue, GM Measurement & Analytics at Innovid

Please tell us about your role and the technology you handle at Innovid. As GM of Measurement and Analytics, I’m charged with developing Marketing Analytics offerings for our agency, brand, and publisher partners to help grow their businesses. We have a heavy focus on CTV given the growth we see on our platform and the markets need for more insights into this channel. The underlying technology is our Omnichannel platform that creates and serves digital and addressable creatives around the world. We’re deeply integrated…

Widen Launches Product Information Management (PIM) Solution

Combined with digital asset management (DAM), PIM centralises product data, keeps information accurate, and speeds up product launches across multiple channels Widen has launched a PIM solution that enables brands to assemble and distribute marketing copy, specs, and assets with the Widen Collective. The PIM software joins Widen’s flagship DAM solution, offering a unified toolset for managing product data across multiple channels, addressing the risk of inaccuracies from disparate teams. The combined DAM+PIM platform will…

MarTech Acquisition: Partnerize Acquires BrandVerity to Tighten Brand Safety Standards for Brand Partners

COVID-19 hasn’t stopped the Marketing Technology leaders from losing touch with their vision and ambitions. In a major martech acquisition deal, paid search and website compliance platform BrandVerity has been sold to Partnerize, a renowned Partner Management Platform. BrandVerity provides website brand safety analytics to maximize CTRs and minimize CPCs by identifying and removing harmful ads from appearing on your most popular branded keywords. By acquiring BrandVerity, Partnerize is expected to amp its partner management…

Retail TouchPoints Launches ‘Retail Reset’

New Virtual Forum & Content Hub Is Designed To Help Retailers Shape COVID-19 Recovery Strategies Retail TouchPoints (RTP), the industry’s go-to source for omnichannel engagement strategies, has launched Retail Reset, an on-demand, virtual forum and content hub designed to help executives develop their post-pandemic business strategies. Marketing Technology News: Xactly Announces New Salestech App on Slack to Track Sales Performance Providing thought leadership from some of the top analysts, consultants,…

5W Public Relations to Support Insight and Data Promotion for SaaS Platform and Trends Data Provider SEMrush

5W Public Relations, one of the largest independently-owned PR firms in the U.S., has been selected to handle insights and data promotion for the online visibility management and content marketing SaaS platform, SEMrush. Based out of Boston, MA, SEMrush is used by over 5 million marketing professionals in over 140 countries, and offers 40 tools for search, content, social media, and market research. Marketing Technology News: Contentcal Raises £2.5 Million From Fuel Ventures to Drive Customer Growth and Product Innovation…

P&G Innovate Cooperation Model in E-Commerce Livestream

Procter & Gamble (P&G) presents exclusive livestream "VVIP2.0" with top e-commerce livestream KOL Viya. The livestream features interaction with P&G executives, guest appearances by celebrity Zhou Shen, and product demonstration by the P&G scientists that shows how new products could be developed, which successfully drive sales. In April 2019, with its diversified brand power, rich products and extraordinary product quality, P&G positioned itself ahead of the pack as the leading enterprise to enter a…