S4M Names Andy McNab As New UK Managing Director

S4M (Success For Mobile), the leading mobile advertising platform, announced the appointment of Andy McNab as the first UK Managing Director. He will lead the expansion of S4M’s activities in the UK with a strong focus on driving sales growth in the region and managing the enlarging team. “We are excited to welcome Andy to the company. UK is one of our most important markets in Europe with considerable growth prospects,” says Christophe Collet, CEO of S4M. “I am confident that he will continue to grow S4M in the UK,…

Technology and Transparency: The Growing Horizon of AI, Cybersecurity, Blockchain and the Battle Against Ad Fraud

“Talk to an expert in the tech field and they will tell you one certain fact about the future; it's going to involve AI.” Wouldn't you agree? In our part 4 of the Predictions Series 2018, we make an attempt to delve deeper into the newer technologies in marketing, sales, and advertising. Untangling the bits and pieces of what's to come in 2018, we bring insights from senior executives at Blis, HIRO Media, LiveWorld, PandaDoc, and CrossInstall. Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service…

Cision Welcomes Former Adobe Executive as Chief Technology Officer

Industry Veteran Pritham Shetty Joins Global Provider of Earned Media Software and Services Cision recently announced that it has hired Pritham Shetty as chief technology officer. As a former executive at Adobe, Pritham brings extensive experience in the digital marketing industry and will work to continue building out Cision's data and technology offerings. Pritham will oversee Cision's global software development teams and lead the company's technology roadmap and operations. "This is an exciting time for Cision.…

Kika Tech Sweeps Four Innovation Awards at the 2018 Consumer Electronics Show

Company Ventures into the Automobile Sector with KikaGo, a Driving Assistant Which Will Revolutionize How People Communicate on the Road Kika Tech, who revolutionizes communications with AI technology, announced that it has been awarded four 2018 CES Innovation Awards, which is rare for any start-up in its first year of U.S. market expansion. Kika Tech secured awards in the following categories: Smart Home, Software and Mobile Apps, In-Vehicle Audio/Video, and Tech for a Better World for its newest product KikaGo.…

Kyvos Insights to Host Webinar on Best Practices for Implementing Self-Service

Attendees Will Learn About The Guiding Principles And Practices Empowering Some Of The World's Best-Known Companies To Drive Enterprise Wide Adoption Of Big Data Kyvos Insights, a big data analytics company, today announced that it will host a webinar "Implementing BI on Big Data Best Practices" on Wednesday, December 13, 2017 at 1 p.m. Eastern time/10 a.m. Pacific time. Drawing on examples from the many enterprises that rely on Kyvos, the webinar will show how new technologies and practices enable organizations to…

TechBytes with Jay Stocki, SVP, Data and Product, Experian

Jay Stocki SVP, Data and Product, Experian A majority of online shoppers consider consistency as a very important aspect of their buying experience. Marketers that offer a personalized shopping experience create a noticeable influence on buyers who prefer consistent branding along the journey. Now, customer data is critical to driving consistent branding across all marketing and advertising channels. To understand how marketers should use data to enhance customer experience and improve engagement, we spoke to Jay…

dapulse Becomes monday.com to Reflect their Vision to Solve Work Challenges for All Teams

The New Name Signifies The Company’s Broader Commitment To Spark A Dialogue On How To Improve Working Together As Humans dapulse, one of the world’s fastest growing startups, announced it is renaming to monday.com. The new name signifies the company’s broader commitment to spark a dialogue on how to improve working together as humans. monday.com is a centralized platform for teams to manage every detail of their work, from high-level roadmap planning to the specifics of day-to-day tasks, while building a culture of…

TechBytes with Bartłomiej Romański, Chief Technology Officer, RTB House

Bartłomiej Romański Chief Technology Officer, RTB House In November,  RTB House, a global retargeting technology provider for top advertisers, announced the release of another deep-learning based breakthrough for marketers, which provides them with an ultra-precise way to estimate potential clicks on ads, yielding stronger ROI.We spoke to RTB House CTO Bartłomiej Romański, to find out the implications of this release.MTS: Tell us about your role at RTB House and the team you handle? Bartłomiej Romański: As Chief…

Interview with Javier de la Torre, CEO, CARTO

"Location intelligence technology needs to be more accessible and closer to the specific areas of expertise professionals understand already." On Marketing Technology MTS: Tell us about your role at CARTO and how you got here? What inspired you to start a location data intelligence company? I am the Founder and CEO at CARTO. While I do a bit of everything, I particularly focus on the long term strategy for the company and staying close to our customers, ensuring we are understanding market needs that drive the future of…

Interview with Ed Bussey, CEO, Quill

"Consumers are now interacting with brands across more channels and touch points than ever before, the issue of maintaining consistency and providing customers with a cohesive brand experience is also becoming increasingly important." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a content production company? I began my career in the Royal Navy, followed by various security and counterterrorism roles with the UK diplomatic service. When the internet became more…

Adobe Unveils New Advanced Analytics Products for Faster, Better Customer Intelligence

New Capabilities Within Adobe Analytics Would Enable High-Growth Brands To Derive Meaningful Insights Faster, And With More Precision In its recent annual 2017 Digital Marketing Study, Adobe reported that most brands are taking significant strides towards digital maturity. Almost a quarter of these brands have actually self-reported themselves to be at the cusp of “advanced” maturity level. Taking a cue from the study’s findings, Adobe Analytics debuted a series of innovations which arm teams and workers with intelligence…

What Makes Some Companies Heroes and Others Villains?

How Popular Narratives and the Way Businesses Measure Them Determines Success or Failure United Airline’s extremely public PR difficulties have overtaken the public conversation, unleashing a flood of ire toward the company and causing stocks to drop by what was at one point one billion dollars. It is a dire position to be in as a company, and though the need for response is obvious, the optimal response isn’t. United CEO Oscar Munoz issued three different statements, including one in which he assured United staff that…

Todd Benedict Joins Tapad as Chief Revenue Officer, North America

Todd Benedict, An Ad Tech Veteran, Would Lead The Company's North America Sales Operations Tapad, the leader in cross-device marketing technology, has appointed Todd Benedict as chief revenue officer for North America. In this newly created role, Benedict will lead revenue and sales operations for Tapad's North America business. He joins Tapad's executive leadership team from PlaceIQ and would report to CEO Sigvart Voss Eriksen. Recommended Read: TechBytes with Preethy Vaidyanathan, SVP Product Management at Tapad…

Interview with Bastiaan Janmaat, CEO and Co-Founder, DataFox

"We set out to use Artificial Intelligence to help people make better decisions for their business."On Marketing Technology MTS: Tell us a bit about your role at DataFox and how you got here? (What inspired you to co-found DataFox?) I’m the CEO and Co-Founder of DataFox. My three co-founders and I were inspired to build DataFox four years ago. We saw first-hand how the explosion of information available to people working in sales, marketing, and investing jobs was making it difficult to be productive at work. We set out…

Interview with David Shadpour, CEO at Social Native

"To build great teams, prioritize EQ over IQ"On Marketing Technology MTS: Tell us about your role at Social Native and how you got here. I am the CEO at Social Native. My primary role is to ensure everyone on our team loves their job. We all have good and bad days, but when I think about every job I’ve had in my life, this is by far the best. That blessing carries with it the responsibility to ensure my team, investors, and clients, all love their experience with Social Native. How? Relentless tenacity and…

Interview with Scott Litman, Managing Partner at Equals 3

"It’s critical that we offer a level of differentiation and competitive advantage that makes it easy to choose us versus an incumbent or stay with the status quo."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) As the Managing Partner and Co-Founder of Equals 3, from a day to day standpoint, my job is to lead Sales, Marketing and Partner Development. My background is as an entrepreneur in marketing services and ad tech. Equals…

InsideSales.com Study Reveals End-of-Month Sales Tactics Cost Businesses Millions

InsideSales.com, the leading sales acceleration platform that uses AI-powered predictive analytics, announced the release of a comprehensive study on sales wisdom for 2017. The report, titled "Time-based Closing Strategies: The High Cost of Procrastination", provides enriching insights on the challenges facing conventional sales wisdom. InsideSales.com released the study at Accelerate’17, the marquee event for sales and marketing professionals, and data scientists. The report revealed that end-of-month selling behaviors…

Linkfluence Partners with Spredfast to Enhance Social Media Intelligence Capabilities

Linkfluence, the leading social media monitoring platform, has announced a key partnership deal with social marketing platform Spredfast. The international agreement between the two social data intelligence firms will enable marketers to capture and analyze real-time consumer data to enhance brand engagement across channels. "Linkfluence and Spredfast share strong technological standards and performance, a deep sense of customer service and a DNA where innovation is omnipresent. We are proud to be able to offer our…