"Proper predictive modeling requires a solid data foundation, which most marketers lack, and constant customization by data scientists, which marketers cannot afford." Tell us about your role at ActionIQ and how you got here. What…
Read More...

"It’s important for marketers to have a comprehensive voice strategy and understand the use cases that the different voice platforms present." Tell us about your role and how you got here. What inspired you to be part of a Voice AI…
Read More...

New Capabilities Help Marketing, Sales and Customer Support Teams Deliver Personalized Customer Experiences Proven to Boost Audience Engagement Vidyard, the leading video platform for business, unveiled its latest product enhancements to…
Read More...

In Their Latest Study, Blis Examines Consumer Research Married with Their Own Location-Based Data to Construct a New Framework for Conscious Consumer The dynamic relationship between the consumers, brands, and retailers continue to…
Read More...

Achieving Growth Through Innovation by Leveraging Its Blockchain Infrastructure to FinTech, AdTech, O2O, Healthcare, and Media Commerce Businesses Yello Mobile, South Korea's tech startup unicorn, plans to renew its corporate identity by…
Read More...

Gen Z and Millennials Play by Their Own Set of Rules, and Now Loyalty Does, Too NextGen consumers are leading the retail industry to a new view on loyalty, according to new research by Alliance Data's card services business, a provider…
Read More...

HIRO Media's Event to Explore Issues, Trends, and Opportunities That Are Top of Mind for Brands, Agencies, and Publishers HIRO Media, the world's first safe SSP, is proud to bring together thought leaders and influencers from all sides…
Read More...

Years ago, partner marketers cared primarily about a couple of metrics – how many sales were driven and who was the responsible for the click that brought the customer to the website. Oh, how times have changed. Today’s leading merchants…
Read More...

talkshoplive Video Platform Includes All the Tools and Resources Needed by Vendors  talkshoplive launched an offering for everyone from small business owners to mainstream brands and influencers a platform to create their own live…
Read More...

Top-Rated Product Content Management and Retail Syndication Capabilities Now Paired with Actionable Insights to Enable True Closed-Loop Digital Merchandising Salsify recently announced the launch of its Product Experience Management…
Read More...

Zackary Cantor Director, Decision Sciences, GlobalWide Media As audience-based advertising strategies continue to draw a sizeable amount of ad dollars into the tech industry, the definitions of “Digital Transformation’ and “Digital…
Read More...

"Corporate culture has been moving towards employees deeply embracing their employer’s brand. Social media is the best platform to showcase this employee-employer relation."Tell us about your role and how you got here. What inspired you to…
Read More...

Leading Provider Of Data-Driven Software And Services For Communications Professionals Ranks In Top 25 Chicago Companies For Product Satisfaction Cision announced that it has been recognized as a leader in the Chicago tech space by G2…
Read More...

The Partnership with StoryStream's Content Marketing Platform Gives Brandwatch's Vizia Access to Build Context for an Enriched Customer Experiences StoryStream, leading AI-powered content marketing platform provider, today announced…
Read More...

As we move into 2018 and look at today’s hot topics in B2B tech marketing and public relations, many key trends and solution-centric buzzwords come to mind – most notably artificial intelligence (AI), big data and digital…
Read More...

Every day, people watch billions of videos. TechCrunch reports that 8 billion videos are watched on Facebook every day, Bloomberg reports that 10 billion videos are viewed on Snapchat every day, and videos on Instagram and Twitter are…
Read More...

Standardized Metrics for Branded Integrations Will Help Media Owners, Marketers and Brands Capitalize on Additional Advertising Opportunities Leading analytics and performance management company, Nielsen, has announced the launch of …
Read More...